Results

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Transcript

1. AUDIENCE FFEDBACK RESULTS LYDIA & STEPH & LUKE
2. WHAT IS YOUR GENDER? THE CHART SHIWS THAT OUR RESULTS WERE MAINLY FROM A FEMALE AUDIENCE, THIS RESULT SHOULD BE USED TO OUR ADVANTAGE AS WE NEED TO FOCUS ON THE EXPECTATIONS OF A FEMALE AUDIENCE. HOWEVERE INCLUDING MALE ASPECT IS STILL NEEDED AS THEY ARE PART OF THE TARGET AUDIENCE AND HAVE TAKEN PART THROUGHOUT THIS QUESTIONAIRE.
3. WHAT IS YOUR AGE? THE QUESTIONAIRE WAS FILLED OUT BY MAJORITY OF OUR TARGET AUDIENCE, WHICH MEANS WE CAN SET OUT AUDANCE AS 16-60. HOWEVER WE BELIEVE MORE PEOPLE THROUGHOUT THE AGE RANGE OF 25-40 BECAUSE THIS IS PRIMARILY THE AGE OF A INDEPENDENT JOB RATE, WHICH FOLLOWS ON BY MONEY, LEADING TO INDEPENDENT COSMETIC’S SUCH AS TEETH WHITENING ETC. THERFORE I THINK THE SET TARGET AUDIENCE IS CORRECT AND THERFORE WE WILL NEED TO COVER ASPECTOF ALL AGES OF TEETH.
4. WHAT TIME IN THE EVENING DO YOU WATCH TELEVISON? FROM THESE ANSWERS WE MANAGED TO GAIN RESULTS FROM KEY MEMBERS OF THE DOCUMENTARYS TARGET AUDIENCE. MAJORITY OF THE AUDIENCE RESPONDED TO WATCHING TELEVISION AT 8 OCLOCK TO 9 OCLIOCK WHICH IS THE MIDDLE AND THEREFORE MOST POPULAR ANSWER.
5. WHATB CHANNEL DO YOU WATCH AT THIS TIME? FROM THESE RESULTS WE HAVE GETHERED THAT WE WILL PLACE OUT DOCUMENTARY ON CHANNEL 4. THIS FOLLOWS ON FROM OUR INITIAL PLANS AS THIS CHANNEL IS FAMOUS FOR ITS WELL PRODUCED DOCUMENTARYS.
6. WHAT COLOURS DO YOU ASSOSIATE WITH TOOTHPASTE? FROM THIS CHART WE CAN SEE THAT WHITE IS THE MIAN COLOUR OSCOSIATED WITH WHITE. FROM THIS RED AND BLUE WERE THE SECONDARY COLOURS WE WOULD USE. WHITE HAS CONNOTATIONS OF CLEAN AND HEALTHY WITHIN OUT TOPIC OF TEETH. ASPECTS SUCH AS GRAPHICS AND OUR OPENING TITLE.
7. WHAT IS YOUR FAVOURITE GENRE OF MUSIC? POP RECIEVD THE HIGHEST RESULTS WITHN OUR CHOICE OF GENRE MUSIC QUESTIONAIRE. WE THINK THIS IS MAINLY DUE TO THE MAJORITY OF TEENAGERS THAT RESPONDED TO OUR QUESTIONAIR, SAYING THIS WE FEEL THAT POP MUSIC IS OFTEN UPBEAT AND ENTHUSIASTIC AND THIS WOULD CORRELATE WITH THE POSSITIVE ATMOSTPHERE WE WOULD LIKE OUR DOCUMENTARY TO GIVE OFF.
8. FROM THIS QUESTION WE CAN SEE THAT COLGATE IS THE MOST POPULAR TOOTHPASTE BRAND BY 18% ON THE SECOND MOST POPULAR BRAND. THE GRAPH ALSO SHOWS THAT COLGATE’S MAIN COMPETITORS ARE AQUA FRESH, 23.9% OF ALL THE AUDIENCE USING IT. SENSADINE COMES VERY CLOSE TO THIS THOUGH WITH 19.5%, AND OTHER ALSO HAS QUITE A FEW PEOPLE TICKING IT, SHOWING THAT THERE ARE MANY MORE BRANDS OF TOOTHPASTE ON THE MARKET WITH 15.2%. WHAT TOOTHPASTE DO YOU USE?
9. WHY DO YOU USE THIS TOOTHPASTE? FROM THESE RESULTS WE CAN TELL THAT MOST PEOPLE LIKE THE TASTE OF THEIR CHOSEN TOOTHPASTE BRAND, AND THAT’S WHY THEY HAVE CHOSEN IT. THE CLOSEST ANSWER TO THIS IS THAT PEOPLE CHOOSE TOOTHPASTE BECAUSE THEY HAVE SENSITIVE TEETH, FOR EXAMPLE SENSIDINE TOOTH PASTE.
10. HOW LONG DO YOU BRUSH YOUR TEETH FOR? FROM THESE RESULTS WE CAN SEE THAT THE MOST POPULAR AMOUNT OF TIME TO BRUSH YOUR TEETH FOR IS TWO TO THREE MINUTES, BECAUSE 63% OF OUR AUDIENCE CHOSE THIS ANSWER. THIS IS PROVEN TO BE COMMON AMONGST THE GENERAL POPULATION, AS THE NHS WEBSITE RECOMMENDS BRUSHING YOUR TEETH FOR TWO MINUTES.
11. HOW MANY TIMES A DAY DO YOU BRUSH YOUR TEETH? FROM THIS GRAPH WE CAN TELL THAT MOST PEOPLE BRUSH THEIR TEETH 1-2 TIMES A DAY. THIS IS THE MOST POPULAR CHOICE BY 84.7%. THE NHS WEBSITE SUGGESTS BRUSHING YOUR TEETH TWICE A DAY, AND WE WILL COVER THIS QUESTION DURING OUR INTERVIEWS.
12. DO YOU USE MOUTHWASH? FROM THIS GRAPH WE CAN SEE THAT 58.7% OF OUR TOTAL AUDIENCE USE MOUTHWASH, WITH 41.3% SAYING THEY DON’T. THIS IS QUITE AN EVEN SPLIT, AND SHOWS THE DIFFERENCE IN OPINION IN THE AUDIENCE. DEVELOPING ON FROM THIS WE MAY ASK WHY PEOPLE DON’T USE MOUTHWASH FOR EXAMPLE PEOPLE MAY FIND IT IS TOO EXPENSIVE AND ISNT REQUIRED TO KEEP THE MOUTH CLEAN AND IS A EXTRA FORM OF CLEANSING.
13. DO YOU USE FLOSS? THE RESULTS ON THE GRAPH SHOW THAT MORE PEOPLE DON’T USE FLOSS THAN THOSE WHO DO, WITH 60% SAYING THEY DON’T USE IT AND 40% SAYING THEY DO. THIS IS PARTICULARLY ODD SEEING AS IN THIS DAY AND AGE PEOPLE ARE MORE CONCERNED IN THEIR APPEARANCE.
14. HAVE YOU HAD/GOT BRACES? HERE WE CAN SEE THAT 58.7% OF OUR AUDIENCE HAVEN’T HAD BRACES, AS OPPOSED TO 41.3%. FROM THIS INFORMATION WE WILL INVESTIGATE WHETHER PEOPLE THAT HAVEN’T HAD THEM EITHER DIDN’T NEED THEM BECAUSE THEY TOOK GOOD CARE OF THEIR TEETH OR IF THEY COULDN’T AFFORD THEM.
15. DO YOU HAVE ANY FALSE TEETH? THIS GRAPH SHOWS THAT 83% OF OUR AUDIENCE SAID THEY HAVEN’T GOT ANY FALSE TEETH AS OPPOSED TO 17% WHO SAID THAT THEY HAVE. THIS IS POSSIBLY BECAUSE MOST OF OUR AUDIENCE IS YOUNG SO WON’T NEED ANY.
16. PLEASE SPECIFY THE TOOTHBRUSH BRAND? FROM THESE RESULTS WE CAN VIEW THAT ORAL B IS THE MAIN COMPETITOR WITHIN THE MARKET OF TOOTH BRUSHES AS MAJORITY OF THE AUDIENCE ANSWERED ORAL B, HOWEVERE FROM THIS WE CAN SEE THAT COLGATE ARE THE COMPETITOR BRAND WITHIN THE TOOTH BRUSH INDUSTRY. SEVERAL ANSWER THAT RANGED FROM THESE TWO MAIN BRANDS, ARE ‘PRIMARKS OWN’ ‘AQUA FRESH’ AND ‘BRUAN’. 27/50 PEOPLES ANSWERED ORAL B 17/50 PEOPLE ANSWERED COLGATE
17. HAVE YOU EVER HAD A FILLING? WE ASKED OUR AUDIENCE MEMBERS IF THEY HAD EVER HAD A FILLING AND BY ASKING THEM THIS FROM THE RESULTS IT SHOWS THAT 33 PEOPLE (71.74%) HAVE HAD A FILLING, COMPARED TO THE OTHER 13 PEOPLE (28.26%) WHO HAVEN’T HAD A FILLING. WE ASKED OUR TARGET AUDIENCE THIS QUESTION BECAUSE AS OUR DOCUMENTARY IS ABOUT THE MOUTH AND TEETH, HAVING A FILLING IS SOMETHING THAT MOST PEOPLE HAVE HAD AND FROM THE RESULTS THAT WE HAD RECEIVED THIS THEN SHOWS THAT THE MAJORITY OF PEOPLE HAVE HAD A FILLING.
18. HOW OFTEN DO YOU GO TO THE DENTIST? WE ASKED OUR AUDIENCE MEMBERS HOW OFTEN THEY GO TO THE DENTIST, OUR RESULTS FROM THIS QUESTION SHOW THAT 3 PEOPLE (6.52%) GO TO THE DENTIST EVERY 3 MONTHS, 33 PEOPLE (71.74%) GO TO THE DENTIST EVERY 6 MONTHS, 8 PEOPLE (17.39%) SAID THEY GO EVERY 12 MONTHS AND 2 PEOPLE (4.35%) NEVER GO TO THE DENTIST. ON AVERAGE EVERY 6 MONTHS IS THE AMOUNT OF TIME YOU ARE MEANT TO GO, DEPENDING ON THE HEALTH OF YOUR TEETH, AND THE RESULTS SHOW THAT MOST PEOPLE WHICH WE ASKED GO EVERY 6 MONTHS FOR A CHECK UP.
19. ARE YOU SCARED OF THE DENTIST? WE ASKED OUR TARGET AUDIENCE IF THEY ARE SCARED OF THE DENTIST OR NOT AND IF THEY ARE WHY. OUR RESULTS SHOW THAT 5 PEOPLE (13.04%) OF PEOPLE ARE SCARED OF THE DENTIST AND 41 PEOPLE (89.13%) AREN’T SCARED OF THE DENTIST. FOR THE PEOPLE WHO SAID THAT THEY ARE SCARED OF THE DENTIST WE ASKED THEM TO STATE WHY THEY ARE, FROM THE RESULTS IT SHOWS THAT THEY ARE “SCARED OF PAIN” OR “IN CASE THEY TAKE TEETH OUT” OR THEY “NEVER REALLY LIKE GOING”
20. ARE YOU CONSCIOUS ABOUT YOUR TEETH? WE ASKED OUR TARGET AUDIENCE IF THEY ARE CONSCIOUS ABOUT THEIR TEETH, OUR RESULTS SHOW THAT 22 PEOPLE (47.83%) ARE CONSCIOUS ABOUT THEIR TEETH AND 24 PEOPLE (52.17%) AREN’T CONSCIOUS ABOUT THEIR TEETH. THESE RESULTS SHOW THAT EVEN THOUGH THE RESULTS ARE CLOSE THE DIFFERENCE BEING 2 THIS THEN SHOWS THAT MORE PEOPLE AREN’T CONSCIOUS ABOUT THEIR TEETH.
21. ARE WHITE TEETH IMPORTANT? WE ASKED OUR TARGET AUDIENCE IF THEY THINK THAT HAVING WHITE TEETH IS IMPORTANT AND FROM OUR RESULTS THIS SHOWS THAT 41 PEOPLE (89.13%) OF PEOPLE THOUGHT THAT HAVING WHITE TEETH IS IMPORTANT WHEREAS 5 PEOPLE (10.87%) SAID THAT ITS NOT IMPORTANT TO HAVE WHITE TEETH. THE DIFFERENCE BETWEEN THE RESULTS STRONGLY SUGGESTS THAT HAVING WHITE TEETH IS VERY IMPORTANT.
22. HAVE YOU EVER HAD YOUR TEETH WHITENED? WE ASKED OUR AUDIENCE IF THEY HAVE EVER HAD THEIR TEETH WHITENED AND IF THEY HAVE IF IT WAS BY A SPECIALIST OR A HOME KIT. OUR RESULTS SHOW THAT 17 PEOPLE (36.96%) HAVE HAD THEIR TEETH WHITENED AND 29 PEOPLE (63.04%) HAVEN’T HAD THEIR TEETH WHITENED. WE ASKED OUR AUDIENCE IF THEY HAD HOW THEY HAD HAS THEIR TEETH WHITENED WHETHER IT WAS BY A DENTIST OR A HOME KIT, AND FROM THE RESULTS THEY SHOW THAT MORE PEOPLE HAVE HAD THEIR TEETH WHITENED BY A SPECIALIST 11 PEOPLE OUT OF THE 17 PEOPLE WHO SPECIFIED SAID THAT THEY HAD THEIR TEETH WHITENED AT A DENTIST / OASIS DENTIST OR STOCKTON HEATH SMILE ROOM. THE OTHER 7 PEOPLE HAVE HAD THEIR TEETH WHITENED VIA A HOME KIT.