Example of special promotion project

Example of special promotion project

Transcript

1. Collector: Arcade Promotion Plan
2. WHAT IS ‘COLLECTOR’ ? The website event which gives reward to players who complete the skin collection. In the website, it also gives a bit discount for each skin and 50% for champions. All skins in the event will have a bit discount (30%) except ‘Legendary’ skin. All skins in the event will be seperated to ‘Set’ which is consist of 3 – 4 skins. Skin & Collecting If player complete a set collection, they will receive a small set of reward (Hextech or Masterwork set) and if they complete a theme collection, they will receive a exclusive reward (gemstone) Get Reward Collector Process Skin Set Theme Collection 30% Discount each 50% Discount for all champion Normally, consist of 3 – 4 skins in one set All skins in the theme (# is variety) Set Collection Theme Collection Collector: Arcade Plan League of Legends Thailand 3
3. Collection Tier Set Collection Theme Collection Gives a bit discount for the skin Gives a 50% discount for the champion Arcade Ahri Ahri 4
4. All Arcade orbs will re-sell during the promotion but in the event’s website only • Champion Shard, Ward Skin Shard, or Summoner Icon • มีโอกาสได้รับ Good Orb, Gemstone หรือ Hextech Annie Skin Shard • Skin Shard • มีโอกาสได้รับ Great Orb, Gemstone หรือ Dreadnova Darius Skin Shard • Legacy Skin Shard • มีโอกาสได้รับ Mega Orb, Gemstone 2 ชิ้น และสกินใหม่ในระบบ Lott Lancer Zero Hecarim Skin Shard (เพิ่มโอกาส ดรอปของ skin shard เฉพาะ Mega Orb) Mega Orb Great Orb Good Orb Source: https://lol.garena.in.th/news/content/15942.html Collector: Arcade Plan League of Legends Thailand 5
5. Set Collection Set 1 Set 2 Set 3 Set 4 Ahri Miss Fortune Blitzcrank Ezreal Riven Malzahar Corki Hecarim Brand Sona Veigar Ziggs Collector: Arcade Plan League of Legends Thailand 6
6. Collector: Arcade Rewards Rewards and Shop 1 Set unlock 2 Set unlock 3 Set unlock Theme unlock 2 Hextech Set and 1 Good Orb 2 Masterwork Set and 1 Great Orb 300 RP Random Skin, 1 Good Orb, 1 Great Orb and 1 Mega Orb 415 RP Random Skin, 2 Good Orbs, 2 Great Orbs and 2 Mega Great Orbs Arcade Orbs Shop Good Orb • 45 RP each • 390 for bundle (10 orbs) Max buy = 20 Great Orb • 75 RP each • 690 for bundle (10 orbs) Max buy = 20 Mega Orb • 95 RP each • 890 for bundle (10 orbs) Max buy = 20 Collector: Arcade Plan League of Legends Thailand 7
7. Top Up Promotion 1 Right Skin Discount 2 Good Orbs 1 Hextech Key 50 Orange Essence 300 RP 1 Right Skin Discount 2 Great Orbs 2 Hextech Keys 150 Orange Essence 700 RP 1 Right Skin Discount 2 Mega Orbs 4 Hextech Keys 250 Orange Essence 1,100 RP Discount more Right is: Get more discount if they buy the skin from 30% to 50% per skin 1 right = 1 time Collector: Arcade Plan League of Legends Thailand 8
8. Timeline (22 – 28 June 2018) Graphic Design Program and Font End Development Test End of promotion Promotion Launch (16 June 2018) (21 June 2018) (22 June 2018) (28 June 2018) (12 June 2018) Up Coming Collector (9 July 2018) (11 August 2018) 9
9. THANK YOU