Stop Making Things Pretty And Start Designing - Short

Design is not just about themes, graphics, or the look-and-feel of a website. We will discuss "design thinking" as a problem solving strategy, including why the most beautiful sites are not always the most successful. We will end with some ways for you to start applying "design thinking" principles to your own projects.

Transcript

1. MAKING THINGS PRETTY AND START DESIGNING STOP Flickr: m-s-y
2. HI, I’M MICHELLE i do design for print&web &wordpress @marktimemedia
3. WHAT IS DESIGN? Flickr: Haags Uitburo
4. DESIGN IS… FUNDAMENTAL Flickr: Nick Sherman
5. INTERIOR DECORATING Flickr: Mirage Floors
6. INTERIOR DESIGN Flickr: Stuck In Customs
7. Design both TRANSFORMS INSPIRES IDEA BLUEPRINT and an into a for something that adds value
8. DESIGN IS… PROBLEM SOLVING
9. FEELINGS GOALS STRATEGY
10. “Our logo is ugly.” “The current website is not working for us.” “We want to do something di erent.” FEELINGS
11. GOALS “We need to update our brand to reflect our new company values.” “We need to o er the online services our clients expect from our business.” “We need to distinguish ourselves in the marketplace from our competitors.”
12. Current Successes Established Brand Existing Problems Customer Needs Emerging Ideas Competitive Landscape Budget Constraints Opportunity to Di erentiate DESIGN STRATEGY
13. SCIENTIFIC METHOD
14. RESEARCH HYPOTHESIS EXPERIMENT ANALYZE REPORT
15. RESEARCH STRATEGY IMPLEMENT EVALUATE ADJUST
16. RESEARCH STRATEGY IMPLEMENT EVALUATE ADJUST DESIGN DEVELOPMENT TESTING & ANALYTICS MARKET RESEARCH
17. BUT I THOUGHT DESIGN WAS ABOUT MAKING THINGS Flickr: Stephen Geyer LOOK GOOD? Isn’t that why you paid all that money to go to design school?
18. I LIKE ATTRACTIVE THINGS. Obviously, Adobe Creative Suite
19. Flickr: thelearningcurvedotca But things do not always need to be attractive to SOLVE A PROBLEM
21. ALL DECISIONS NEED TO MAKE SENSE IN CONTEXT
22. DESIGN IS… PROACTIVE Flickr: Sidious Sid
23. Flickr: .sarahwynne The Most Important Question IS NOT HOW but
24. DESIGN IS… ATTENTION TO DETAIL Flickr: Nick Sherman
25. BE DELIBERATE.
26. AESTHETICS FUNCTIONALITY CONTENT WIREFRAMES TYPOGRAPHY IDEAS
27. AESTHETICS FUNCTIONALITY CONTENT WIREFRAMES TYPOGRAPHY IDEAS
28. Flickr: ebayink “MOBILE FIRST” “What are the most important elements, messages, actions, and content of your site?”
29. Flickr: ebayink BE DELIBERATE.
30. INCORPORATING DESIGN THINKING Understand the Whole Space Two-Way Dialogue Focus On Why Before How Be Deliberate
31. INCORPORATING DESIGN THINKING Surveys, Questionnaires Market Research & Personas Usability Testing Attention to Detail
32. Flickr: Pete Fletch NOW START DESIGNING! Michelle Schulp michelle@marktimemedia.com @marktimemedia Slides: bit.ly/start-designing