Stop Making Things Pretty And Start Designing - Short

E195ae45320d9202eaa01c9f1d31a416?s=47 Michelle Schulp
February 26, 2013

Stop Making Things Pretty And Start Designing - Short

Design is not just about themes, graphics, or the look-and-feel of a website. We will discuss "design thinking" as a problem solving strategy, including why the most beautiful sites are not always the most successful. We will end with some ways for you to start applying "design thinking" principles to your own projects.

E195ae45320d9202eaa01c9f1d31a416?s=128

Michelle Schulp

February 26, 2013
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Transcript

  1. 10.

    “Our logo is ugly.” “The current website is not working

    for us.” “We want to do something di erent.” FEELINGS
  2. 11.

    GOALS “We need to update our brand to reflect our

    new company values.” “We need to o er the online services our clients expect from our business.” “We need to distinguish ourselves in the marketplace from our competitors.”
  3. 12.

    Current Successes Established Brand Existing Problems Customer Needs Emerging Ideas

    Competitive Landscape Budget Constraints Opportunity to Di erentiate DESIGN STRATEGY
  4. 17.

    BUT I THOUGHT DESIGN WAS ABOUT MAKING THINGS Flickr: Stephen

    Geyer LOOK GOOD? Isn’t that why you paid all that money to go to design school?
  5. 20.
  6. 28.

    Flickr: ebayink “MOBILE FIRST” “What are the most important elements,

    messages, actions, and content of your site?”