Prototyping and testing

Presentation for Service Jam London

Transcript

1. PROTOTYPING AND TESTING SERVICE JAM LONDON, 18 FEBRUARY 2017 @MARTIN_JORDAN
3. WHAT • Think with your hands • Draft the service proposition • Fail forward, together SERVICE JAM LONDON, 18 FEBRUARY 2017 @MARTIN_JORDAN
4. WHY • Create a common understanding
 • Communicate the idea others • Test ideas with users • Develop co-ownership with peers SERVICE JAM LONDON, 18 FEBRUARY 2017 @MARTIN_JORDAN
5. HOW • Use imperfect placeholders • Create multiple versions • Build, test, learn – and then again SERVICE JAM LONDON, 18 FEBRUARY 2017 @MARTIN_JORDAN
6. HOW • Build it big • Build it small • Draw the flow
 • Act it out SERVICE JAM LONDON, 18 FEBRUARY 2017 @MARTIN_JORDAN
7. SERVICE JAM LONDON, 18 FEBRUARY 2017 @MARTIN_JORDAN Draw a storyboard
8. SERVICE JAM LONDON, 18 FEBRUARY 2017 @MARTIN_JORDAN Record a service walk-through
9. SERVICE JAM LONDON, 18 FEBRUARY 2017 @MARTIN_JORDAN Act it out
10. SERVICE JAM LONDON, 18 FEBRUARY 2017 @MARTIN_JORDAN Build another thing
11. SERVICE JAM LONDON, 18 FEBRUARY 2017 @MARTIN_JORDAN Scale things
12. HOW Test service prototype with its intended users Don’t be defensive about your design or let others conduct testing Don’t identify yourself as the product’s designer to avoid inhibiting testers Iterate on findings (you seldom get it right the first time) Let user ‘speak out loud’ – and record it Video tape usage of physical & interaction prototypes Take notes of comments clarifying questions after completing test Ask yourself ‘why’ to understand reasons for problems Prioritise feedback by criticality, create action list SERVICE JAM LONDON, 18 FEBRUARY 2017 @MARTIN_JORDAN
13. SERVICE JAM LONDON, 18 FEBRUARY 2017 @MARTIN_JORDAN TIME TO GET HANDS-ON!