スタートアップ の失敗を減らす10のポイント

Db3fe7aea22f3c747af1b176b8503a3c?s=47 masa tadokoro
October 29, 2020
Business
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430

スタートアップ の失敗を減らす10のポイント

Db3fe7aea22f3c747af1b176b8503a3c?s=128

masa tadokoro

October 29, 2020
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Transcript

  1. ελʔτΞοϓͷࣦഊΛ ݮΒ͢ͷϙΠϯτ

  2. ೔ຊͰ࢛ࣾɺγϦίϯόϨʔͰ̍ࣾىۀΛ͠࿈ଓىۀՈ ൃചҎ߱ि࿈ଓͰ"NB[POܦӦॻച্Ґʹͳͬͨʮى ۀͷՊֶʯͷஶऀ ೥͔Β೥·ͰγϦίϯόϨʔͷ7$ͷύʔτφʔ ͱͯ͠άϩʔόϧͷ౤ࢿΛߦ͏ɻ ݱࡏ͸ɺ೔ຊͷ࠷େڃͷ΢ΣϒϚʔέςΟϯάձࣾͷגࣜձ ࣾϕʔγοΫͷ$40Λ຿Ίͳ͕ΒɺελʔτΞοϓܦӦ΍େ اۀͷΠϊϕʔγϣϯΛࢧԉ͢Δ6OJDPSO'BSNͷ$&0Λ ຿ΊΔ ೥ؒͷߨԋճ਺͸ճʢ೥࣮੷ʣ

    ৽نࣄۀΞυόΠεϝϯλϦϯά͸ճʢ೥࣮ ੷ʣ ಺ֳ෎λεΫϑΥʔεʢՁ஋σβΠϯࣾձ৹ٞձʣϝϯόʔ ܦ࢈লओ࠵454 γʔυظͷݚڀ։ൃܕϕϯνϟʔʹର͢Δ ࣄۀԽࢧԉ ͷڠٞձϝϯόʔͳͲΛྺ೚ ؔ੢ֶӃେֶେֶܦӦઓུେֶӃ٬һڭत ాॴխ೭

  3. 4UBSUVQ4DJFODFͷશεςοϓ ೔ຊޠສγΣΞ ӳޠສγΣΞ

  4. "NB[POܦӦઓུ෦໳ച্ϥϯΩϯά ि࿈ଓ̍Ґ

  5. ΧࠃޠͰൃച ʢ೥ʹϕτφϜޠӳޠͰൃച༧ఆʣ

  6. ࣾͷελʔτΞοϓ ධՁϝϯλϦϯάΞυόΠε

  7. ࣾͷελʔτΞοϓͷ ੒ޭͱࣦഊΛ෼ੳͨ͠ 4UBSUVQ(FOPNF3FQPSU Λࢀর

  8. Ұ൪େࣄͳϙΠϯτΛ ͓࿩͠·͢ʂ

  9. ͜Ε·Ͱࣾ͘Β͍ͷ ϝϯλʔΞυόΠβʔΛ͖ͯ͠·͕ͨ͠ɺ ࠷ॳͷηογϣϯͰඞͣ࿩͢಺༰Ͱ͢

  10. ̌̕ˋͷ ελʔτΞοϓ͕ Ͱ͖͍ͯͳ͍

  11. ֶशʹ ϑΥʔΧε͢Δʂ

  12. ֶशʹϑΥʔΧε͠ͳ͍ 4UBSUVQ͸ࣦഊ͢Δ

  13. ֶशʹϑΥʔΧεͨ͠ ελʔτΞοϓ͸ ̓ഒࢿۚௐୡ͕Ͱ͖Δ Մೳੑ͕ߴ͍ 4UBSUVQ(FOPNF3FQPSUΑΓ

  14. ֶशʹϑΥʔΧεͨ͠ ελʔτΞοϓ͸ ഒૣ͘੒௕Ͱ͖Δ 4UBSUVQ(FOPNF3FQPSUΑΓ

  15. ֶश͠ͳ͍ ελʔτΞοϓͷ ߦಈύλʔϯͱ͸ʁ

  16. ϓϩμΫτ Λ࡞Δ ݟ͍ͨ΋ͷ Λܭଌ zࢥ͍ࠐΈz Λ৴͡Δ

  17. ϓϩμΫτ Λ࡞Δ ݟ͍ͨ΋ͷ Λܭଌ zࢥ͍ࠐΈz Λ৴͡Δ

  18. zࣗ෼͕ೝ͍ࣝͯ͠Δ՝୊͸ ଞͷਓʹ΋ಉ༷ʹ ೝ͍ࣝͯ͠Δ՝୊Ͱ͋Δz ͱ͍͏ࢥ͍ࠐΈ Λ৴͡Δ $PQZSJHIU.BTBZVLJ5BEPLPSP"MMSJHIUTSFTFSWFE 4UBSUVQ4DJFODF

  19. z͜͏͍͏ϓϩμΫτ͕ ͋ͬͨΒ͍͍ΑͶʁz

  20. zԶ΋ͦ͏ࢥ͏ʂ ࡞ͬͯΈ͍ͨz

  21. zͱΓ͋͑ͣ ࡞ͬͯΈͳ͍ʁz

  22. z৐ͬͨʂ ͪΐͬͱϓϩάϥϛϯάͰ ͖Δ͔Β೚ͤͯz

  23. z͡Ό͋ ձࣾ΋͍ͭͰʹ ࡞ͬͯΈͳ͍ʁz

  24. z͍͍Ͷʂ ελʔτΞοϓ ΍ͬͯΈΑ͏ʂz

  25. ϓϩμΫτ Λ࡞Δ ݟ͍ͨ΋ͷ Λܭଌ zࢥ͍ࠐΈz Λ৴͡Δ

  26. None

  27. #VJME *EFBT 1SPEVDU .FB TVSF %BUB -FBSO $PQZSJHIU.BTBZVLJ5BEPLPSP"MMSJHIUTSFTFSWFE 4UBSUVQ4DJFODF ͱΓ͋͑ͣ

    ࡞ͬͯΈΑ͏ʂ

  28. zͱΓ͋͑ͣ .71࡞Ζ͏ʂz

  29. None

  30. 1SPEVDUϩʔϯν

  31. ϓϩμΫτ ࡞Γ ݟ͍ͨ΋ͷ Λܭଌ zࢥ͍ࠐΈz Λ৴͡Δ

  32. '#ϑΝϯ਺ ৳ͼͯΔʂ UJNF 'BDFCPPL ϑΝϯ਺ $PQZSJHIU.BTBZVLJ5BEPLPSP"MMSJHIUTSFTFSWFE

  33. 8BOUFEMZ ϥϯΩϯά ্͕ͬͯΔʂ UJNF 8BOUFEMZ ϥϯΩϯά $PQZSJHIU.BTBZVLJ5BEPLPSP"MMSJHIUTSFTFSWFE

  34. ϒϩάॻ͍ͨΒ 17৳ͼ͍ͯΔʂ UJNF 17 $PQZSJHIU.BTBZVLJ5BEPLPSP"MMSJHIUTSFTFSWFE 17

  35. 4P 8IBU $PQZSJHIU.BTBZVLJ5BEPLPSP"MMSJHIUTSFTFSWFE

  36. ఆண཰͸ ௿͍·· UJNF $PQZSJHIU.BTBZVLJ5BEPLPSP"MMSJHIUTSFTFSWFE ఆண཰

  37. ചΓ্͛͸ ΄΅θϩ UJNF $PQZSJHIU.BTBZVLJ5BEPLPSP"MMSJHIUTSFTFSWFE ചΓ্͛

  38. z7BOJUZ.FUSJDTʢڏӫͷࢦඪʣ ͸͋ͳͨΛ҆৺ͤ͞Δ͕ ԿΛ͢Δ΂͖͔໌֬ͳ ΨΠμϯεΛఏڙ͠ͳ͍z - Eric Ries Lean Startup $PQZSJHIU.BTBZVLJ5BEPLPSP"MMSJHIUTSFTFSWFE

    4UBSUVQ4DJFODF

  39. ϖʔδϏϡʔɿϖʔδΛ౿Μͩ਺ɺΞυ޿ࠂ΍όφʔͳͲΛ ઃఆ͍ͯ͠ͳ͚Ε͹ҙຯ͕ແ͍ࢦඪͰ͋Δɻ ๚໰਺ɿ୭͕ͲΕ͘Β͍ͷස౓Ͱདྷ͍ͯΔͷ͔͕ Θ͔Βͳ͍ͷͰҙຯͷແ͍ࢦඪͰ͋Δ ϢχʔΫͳ๚໰ऀɿαΠτʹདྷͯԿΛ͔͕ͨ͠Θ͔Βͳ͍ ɹɹɹɹɹɹɹɹɹϖʔδʹͱͲ·ͬͨͷ͔ɺ཭Εͨͷ͔͕ݕূͰ͖ͳ͍ ϖʔδͷ଺ࡏ࣌ؒɿͲͷϖʔδʹ଺ࡏ͍͔ͯͨ͠Λܭଌ͠ͳ͍ͱҙຯ͕ແ͍ɺ αϙʔτϖʔδ΍'"2ʹ͍ͨΒɺΧελϚʔϏϦςΟʔ͕ ѱ͍͜ͱΛ͍ࣔࠦͯ͠Δ ϝʔϧαΠϯΞοϓ਺ɿϓϩϞϝʔϧΛଧͬͯΈ࣮ͯࡍʹ

    ͲΕ͘Β͍ͷ਺͕Φʔϓϯ͞Ε͔ͨ Θ͔Βͳ͍ͱҙຯ͕ͳ͍ɻ 'PMMPXFS 'BO -JLFɿ਺͚ͩͩͱҙຯ͕ͳ͍ɺ ॏཁͳ͜ͱ͸Կ͔ΛചΓࠐΜͩ࣌ʹɺ ͲΕ͘Β͍ͷਓ͕ΞΫγϣϯΛͯ͘͠ΕΔ͔ $PQZSJHIU.BTBZVLJ5BEPLPSP"MMSJHIUTSFTFSWFE 4UBSUVQ4DJFODF

  40. ֶशʹϑΥʔΧε͠ͳ͍ͱ ࢥ͍ࠐΈ͕ڧԽ͞ΕΔ

  41. ϓϩμΫτ Λ࡞Δ ݟ͍ͨ΋ͷ Λܭଌ zࢥ͍ࠐΈz Λ৴͡Δ ࢥ͍ࠐΈ ͕ڧԽ͞ΕΔ

  42. lԿ͔΍ͬͯΔͭ΋Γz ঱ީ܈

  43. $PQZSJHIU.BTBZVLJ5BEPLPSP"MMSJHIUTSFTFSWFE 4UBSUVQ4DJFODF zࣗ෼ͨͪ͸ελʔτΞοϓ ΍͍ͬͯΔͥz ঱ީ܈

  44. ࣮ࡍʹԿ΋ ֶΜͰ͓Βͣɺ લʹਐΜͰ͍ͳ͍

  45. lӕͷ࢓ࣄ͸ɺ ΍Δ΂͖࢓ࣄʹൺ΂ͯɺ ؆୯Ͱָ͠ΊΔ΋ͷͩz 4BN"MUNBO  :DPNCJOBUPS1SFTJEFOU $PQZSJHIU.BTBZVLJ5BEPLPSP"MMSJHIUTSFTFSWFE 4UBSUVQ4DJFODF

  46. lਖ਼͍͠໰୊ʹऔΓ૊Ή΄͏͕ɺ Ұੜݒ໋औΓ૊Ή͜ͱΑΓ΋ ͸Δ͔ʹॏཁͰ͢z $BUFSJOB'BLF $PQZSJHIU.BTBZVLJ5BEPLPSP"MMSJHIUTSFTFSWFE 4UBSUVQ4DJFODF

  47. lελʔτΞοϓʹͱͬͯ ΋ͬͱ΋وॏͳࢿݯ͸ ࣌ؒͰ͋Δɻ Ϧιʔε͕ແ͘ͳΔલʹɺ ࠷΋ଟֶ͘शͨ͠΋ͷ͕উͭz - Ash Maurya $PQZSJHIU.BTBZVLJ5BEPLPSP"MMSJHIUTSFTFSWFE 4UBSUVQ4DJFODF

  48. ֶशʹϑΥʔΧεͨ͠ ελʔτΞοϓ͸ ̓ഒࢿۚௐୡ͕Ͱ͖Δ Մೳੑ͕ߴ͍ 4UBSUVQ(FOPNF3FQPSUΑΓ

  49. ֶशʹϑΥʔΧεͨ͠ ελʔτΞοϓ͸ ഒૣ͘੒௕Ͱ͖Δ 4UBSUVQ(FOPNF3FQPSUΑΓ

  50. ࠓ೥ɺελʔτΞοϓͷ ϝϯλʔΛ೚͞Εͨ

  51. Ҩ࢈૬ଓ4BB4 ιϦϡʔγϣϯ

  52. None

  53. ೤͍ࢢ৔ʂ

  54. None

  55. 4BB4ͷڝ߹ͳ͠ʂ

  56. ૑ۀऀࢁా͞ΜʢԾʣ

  57. ૑ۀऀࢁా͞ΜʢԾʣ 'PVOEFS ܦྺόονϦʂ

  58. ాॴɿ lࣄۀʹ͍ͭͯ ڭ͍͑ͯͩ͘͞z

  59. ૑ۀऀࢁా͞Μɿ lϓϩτλΠϓ Έ͍ͯͩ͘͞z

  60. None

  61. ాॴɿ z୭zͷ zͲͷϓϩηεzʹ͓͚Δ zͲͷΑ͏ͳ՝୊zΛ ղܾ͢ΔΜͰ͔͢ʁ

  62. ૑ۀऀࢁా͞ΜʢԾʣ ɾɾɾɾ

  63. ΧελϚʔ ΠϯαΠτͳ͠Ͱ ϓϩτΛߏங

  64. ϓϩμΫτ Λ࡞Δ ݟ͍ͨ΋ͷ Λܭଌ zࢥ͍ࠐΈz Λ৴͡Δ

  65. ాॴɿ lԿͰϓϩτ ࡞ͬͨΜͰ͔͢ʁz

  66. ૑ۀऀࢁా͞Μɿ l౤ࢿՈʹ ૣ͘ΞΫγϣϯ͠Ζͱ ݴΘΕ·ͨ͠z

  67. ࢁా͞Μɿ lͰ͸Ͳ͏͢Ε͹ ͍͍Ͱ͔͢ʁz

  68. ֶशʹϑΥʔΧε͢Δʂ

  69. Ծઆߏங ώΞϦϯά ʢҰ࣍৘ใʣ Ծઆݕূ

  70. Ծઆ͕ͳ͍৔߹ َ଎1%$"ΑΓ ΰʔϧ ݱࡏ஍ ΰʔϧ·Ͱͷಓے͕ Θ͔Βͣʹແବ͕ ଟ͘ͳΔ

  71. Ծઆ͕͋Δ৔߹ ΰʔϧ ݱࡏ஍ ࠷୹ڑ཭Ͱ ΰʔϧʹ ͨͲΓண͚Δ Ծઆ

  72. Ծઆߏங ώΞϦϯά ʢҰ࣍৘ใʣ Ծઆݕূ

  73. ᶃओཁͳొ৔ਓ෺Λ ચ͍ग़͢