スタートアップ の失敗を減らす10のポイント

Transcript

1. ελʔτΞοϓ
   ͷࣦഊΛ
   ݮΒ͢ͷϙΠϯτ

2. ೔ຊͰ࢛ࣾɺγϦίϯόϨʔͰ̍ࣾىۀΛ͠࿈ଓىۀՈ
   ൃചҎ߱ि࿈ଓͰ"NB[POܦӦॻച্Ґʹͳͬͨʮى ۀͷՊֶʯͷஶऀ
   ೥͔Β೥·ͰγϦίϯόϨʔͷ7$ͷύʔτφʔ ͱͯ͠άϩʔόϧͷ౤ࢿΛߦ͏ɻ
   ݱࡏ͸ɺ೔ຊͷ࠷େڃͷ΢ΣϒϚʔέςΟϯάձࣾͷגࣜձ ࣾϕʔγοΫͷ$40Λ຿Ίͳ͕ΒɺελʔτΞοϓܦӦ΍େ اۀͷΠϊϕʔγϣϯΛࢧԉ͢Δ6OJDPSO
   'BSNͷ$&0Λ ຿ΊΔ
   ೥ؒͷߨԋճ਺͸ճʢ೥࣮੷ʣ
   

   ৽نࣄۀΞυόΠεϝϯλϦϯά͸ճʢ೥࣮ ੷ʣ
   ಺ֳ෎λεΫϑΥʔεʢՁ஋σβΠϯࣾձ৹ٞձʣϝϯόʔ
   ܦ࢈লओ࠵454 γʔυظͷݚڀ։ൃܕϕϯνϟʔʹର͢Δ ࣄۀԽࢧԉ ͷڠٞձϝϯόʔͳͲΛྺ೚
   ؔ੢ֶӃେֶେֶܦӦઓུେֶӃ
   ٬һڭत ాॴխ೭

3. 4UBSUVQ
   4DJFODFͷશεςοϓ ೔ຊޠສγΣΞ
   ӳޠສγΣΞ

4. "NB[POܦӦઓུ෦໳ച্ϥϯΩϯά
   ि࿈ଓ̍Ґ

5. ΧࠃޠͰൃച
   ʢ೥ʹϕτφϜޠӳޠͰൃച༧ఆʣ

6. ࣾͷελʔτΞοϓ
   ධՁϝϯλϦϯάΞυόΠε

7. ࣾͷελʔτΞοϓͷ
   ੒ޭͱࣦഊΛ෼ੳͨ͠
   4UBSUVQ
   (FOPNF
   3FQPSU
   Λࢀর

8. Ұ൪େࣄͳϙΠϯτΛ
   ͓࿩͠·͢ʂ

9. ͜Ε·Ͱࣾ͘Β͍ͷ
   ϝϯλʔΞυόΠβʔΛ͖ͯ͠·͕ͨ͠ɺ
   ࠷ॳͷηογϣϯͰඞͣ࿩͢಺༰Ͱ͢

10. ̌̕ˋͷ
    ελʔτΞοϓ͕
    Ͱ͖͍ͯͳ͍

11. ֶशʹ
    ϑΥʔΧε͢Δʂ

12. ֶशʹϑΥʔΧε͠ͳ͍
    4UBSUVQ͸ࣦഊ͢Δ

13. ֶशʹϑΥʔΧεͨ͠
    ελʔτΞοϓ͸
    ̓ഒࢿۚௐୡ͕Ͱ͖Δ
    Մೳੑ͕ߴ͍
    4UBSUVQ
    (FOPNF
    3FQPSUΑΓ

14. ֶशʹϑΥʔΧεͨ͠
    ελʔτΞοϓ͸
    ഒૣ͘੒௕Ͱ͖Δ
    4UBSUVQ
    (FOPNF
    3FQPSUΑΓ

15. ֶश͠ͳ͍
    ελʔτΞοϓͷ
    ߦಈύλʔϯͱ͸ʁ

16. ϓϩμΫτ
    Λ࡞Δ ݟ͍ͨ΋ͷ
    Λܭଌ zࢥ͍ࠐΈz
    Λ৴͡Δ

17. ϓϩμΫτ
    Λ࡞Δ ݟ͍ͨ΋ͷ
    Λܭଌ zࢥ͍ࠐΈz
    Λ৴͡Δ

18. zࣗ෼͕ೝ͍ࣝͯ͠Δ՝୊͸
    ଞͷਓʹ΋ಉ༷ʹ
    ೝ͍ࣝͯ͠Δ՝୊Ͱ͋Δz
    ͱ͍͏ࢥ͍ࠐΈ
    Λ৴͡Δ $PQZSJHIU
    
    .BTBZVLJ
    5BEPLPSP
    "MM
    SJHIUT
    SFTFSWFE 4UBSUVQ
    4DJFODF
    

19. z͜͏͍͏ϓϩμΫτ͕
    ͋ͬͨΒ͍͍ΑͶʁz

20. zԶ΋ͦ͏ࢥ͏ʂ
    ࡞ͬͯΈ͍ͨz

21. zͱΓ͋͑ͣ
    ࡞ͬͯΈͳ͍ʁz

22. z৐ͬͨʂ
    ͪΐͬͱϓϩάϥϛϯάͰ ͖Δ͔Β೚ͤͯz

23. z͡Ό͋
    ձࣾ΋͍ͭͰʹ
    ࡞ͬͯΈͳ͍ʁz

24. z͍͍Ͷʂ
    ελʔτΞοϓ
    ΍ͬͯΈΑ͏ʂz

25. ϓϩμΫτ
    Λ࡞Δ ݟ͍ͨ΋ͷ
    Λܭଌ zࢥ͍ࠐΈz
    Λ৴͡Δ

26. None

27. #VJME *EFBT 1SPEVDU .FB
    TVSF %BUB -FBSO $PQZSJHIU
    
    .BTBZVLJ
    5BEPLPSP
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    SJHIUT
    SFTFSWFE 4UBSUVQ
    4DJFODF
     ͱΓ͋͑ͣ
    

    ࡞ͬͯΈΑ͏ʂ

28. zͱΓ͋͑ͣ
    .71࡞Ζ͏ʂz

29. None

30. 1SPEVDU
    ϩʔϯν

31. ϓϩμΫτ
    ࡞Γ ݟ͍ͨ΋ͷ
    Λܭଌ zࢥ͍ࠐΈz
    Λ৴͡Δ

32. '#ϑΝϯ਺
    ৳ͼͯΔʂ UJNF 'BDFCPPL
    ϑΝϯ਺ $PQZSJHIU
    
    .BTBZVLJ
    5BEPLPSP
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    SJHIUT
    SFTFSWFE

33. 
    8BOUFEMZ
    ϥϯΩϯά
    ্͕ͬͯΔʂ UJNF
    8BOUFEMZ
    ϥϯΩϯά $PQZSJHIU
    
    .BTBZVLJ
    5BEPLPSP
    "MM
    SJHIUT
    SFTFSWFE

34. ϒϩάॻ͍ͨΒ
    17৳ͼ͍ͯΔʂ UJNF 17 $PQZSJHIU
    
    .BTBZVLJ
    5BEPLPSP
    "MM
    SJHIUT
    SFTFSWFE 17

35. 4P
    8IBU
    $PQZSJHIU
    
    .BTBZVLJ
    5BEPLPSP
    "MM
    SJHIUT
    SFTFSWFE

36. ఆண཰͸
    ௿͍·· UJNF $PQZSJHIU
    
    .BTBZVLJ
    5BEPLPSP
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    SJHIUT
    SFTFSWFE ఆண཰

37. ചΓ্͛͸
    ΄΅θϩ UJNF $PQZSJHIU
    
    .BTBZVLJ
    5BEPLPSP
    "MM
    SJHIUT
    SFTFSWFE ചΓ্͛

38. z7BOJUZ
    .FUSJDTʢڏӫͷࢦඪʣ
    ͸͋ͳͨΛ҆৺ͤ͞Δ͕
    ԿΛ͢Δ΂͖͔໌֬ͳ
    ΨΠμϯεΛఏڙ͠ͳ͍z
    - Eric Ries Lean Startup $PQZSJHIU
    
    .BTBZVLJ
    5BEPLPSP
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    SJHIUT
    SFTFSWFE

    4UBSUVQ
    4DJFODF
    

39. ϖʔδϏϡʔɿϖʔδΛ౿Μͩ਺ɺΞυ޿ࠂ΍όφʔͳͲΛ
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    ઃఆ͍ͯ͠ͳ͚Ε͹ҙຯ͕ແ͍ࢦඪͰ͋Δɻ ๚໰਺ɿ୭͕ͲΕ͘Β͍ͷස౓Ͱདྷ͍ͯΔͷ͔͕
    
    
    
    
    
    
    
    
    
    
    
    
    Θ͔Βͳ͍ͷͰҙຯͷແ͍ࢦඪͰ͋Δ ϢχʔΫͳ๚໰ऀɿαΠτʹདྷͯԿΛ͔͕ͨ͠Θ͔Βͳ͍
    ɹɹɹɹɹɹɹɹɹϖʔδʹͱͲ·ͬͨͷ͔ɺ཭Εͨͷ͔͕ݕূͰ͖ͳ͍ ϖʔδͷ଺ࡏ࣌ؒ
    ɿ
    Ͳͷϖʔδʹ଺ࡏ͍͔ͯͨ͠Λܭଌ͠ͳ͍ͱҙຯ͕ແ͍ɺ
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    αϙʔτϖʔδ΍'"2ʹ͍ͨΒɺΧελϚʔϏϦςΟʔ͕
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    ѱ͍͜ͱΛ͍ࣔࠦͯ͠Δ ϝʔϧαΠϯΞοϓ਺ɿϓϩϞϝʔϧΛଧͬͯΈ࣮ͯࡍʹ
    

    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    ͲΕ͘Β͍ͷ਺͕Φʔϓϯ͞Ε͔ͨ
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    Θ͔Βͳ͍ͱҙຯ͕ͳ͍ɻ 'PMMPXFS
    'BO
    -JLFɿ
    ਺͚ͩͩͱҙຯ͕ͳ͍ɺ
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    ॏཁͳ͜ͱ͸Կ͔ΛചΓࠐΜͩ࣌ʹɺ
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    ͲΕ͘Β͍ͷਓ͕ΞΫγϣϯΛͯ͘͠ΕΔ͔ $PQZSJHIU
    
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    SJHIUT
    SFTFSWFE 4UBSUVQ
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40. ֶशʹϑΥʔΧε͠ͳ͍ͱ
    ࢥ͍ࠐΈ͕ڧԽ͞ΕΔ

41. ϓϩμΫτ
    Λ࡞Δ ݟ͍ͨ΋ͷ
    Λܭଌ zࢥ͍ࠐΈz
    Λ৴͡Δ ࢥ͍ࠐΈ
    ͕ڧԽ͞ΕΔ

42. lԿ͔΍ͬͯΔͭ΋Γz
    ঱ީ܈

43. $PQZSJHIU
    
    .BTBZVLJ
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    SJHIUT
    SFTFSWFE 4UBSUVQ
    4DJFODF
     zࣗ෼ͨͪ͸ελʔτΞοϓ
    ΍͍ͬͯΔͥz
    ঱ީ܈

44. ࣮ࡍʹԿ΋
    ֶΜͰ͓Βͣɺ
    લʹਐΜͰ͍ͳ͍

45. lӕͷ࢓ࣄ͸ɺ
    
    ΍Δ΂͖࢓ࣄʹൺ΂ͯɺ
    
    ؆୯Ͱָ͠ΊΔ΋ͷͩz 4BN
    "MUNBO
    
    :DPNCJOBUPS
    1SFTJEFOU $PQZSJHIU
    
    .BTBZVLJ
    5BEPLPSP
    "MM
    SJHIUT
    SFTFSWFE 4UBSUVQ
    4DJFODF
    

46. lਖ਼͍͠໰୊ʹऔΓ૊Ή΄͏͕ɺ
    Ұੜݒ໋औΓ૊Ή͜ͱΑΓ΋
    ͸Δ͔ʹॏཁͰ͢z $BUFSJOB
    'BLF $PQZSJHIU
    
    .BTBZVLJ
    5BEPLPSP
    "MM
    SJHIUT
    SFTFSWFE 4UBSUVQ
    4DJFODF
    

47. lελʔτΞοϓʹͱͬͯ
    ΋ͬͱ΋وॏͳࢿݯ͸
    ࣌ؒͰ͋Δɻ
    Ϧιʔε͕ແ͘ͳΔલʹɺ
    ࠷΋ଟֶ͘शͨ͠΋ͷ͕উͭz - Ash Maurya $PQZSJHIU
    
    .BTBZVLJ
    5BEPLPSP
    "MM
    SJHIUT
    SFTFSWFE 4UBSUVQ
    4DJFODF
    

48. ֶशʹϑΥʔΧεͨ͠
    ελʔτΞοϓ͸
    ̓ഒࢿۚௐୡ͕Ͱ͖Δ
    Մೳੑ͕ߴ͍
    4UBSUVQ
    (FOPNF
    3FQPSUΑΓ

49. ֶशʹϑΥʔΧεͨ͠
    ελʔτΞοϓ͸
    ഒૣ͘੒௕Ͱ͖Δ
    4UBSUVQ
    (FOPNF
    3FQPSUΑΓ

50. ࠓ೥ɺελʔτΞοϓͷ
    ϝϯλʔΛ೚͞Εͨ

51. Ҩ࢈૬ଓ4BB4
    ιϦϡʔγϣϯ

52. None

53. ೤͍ࢢ৔ʂ

54. None

55. 4BB4ͷڝ߹ͳ͠ʂ

56. ૑ۀऀ
    ࢁా͞ΜʢԾʣ

57. ૑ۀऀ
    ࢁా͞ΜʢԾʣ
    'PVOEFS
    ܦྺόονϦʂ

58. ాॴɿ
    lࣄۀʹ͍ͭͯ
    ڭ͍͑ͯͩ͘͞z

59. ૑ۀऀ
    ࢁా͞Μɿ
    lϓϩτλΠϓ
    Έ͍ͯͩ͘͞z

60. None

61. ాॴɿ
    z୭zͷ
    zͲͷϓϩηεzʹ͓͚Δ
    zͲͷΑ͏ͳ՝୊zΛ
    ղܾ͢ΔΜͰ͔͢ʁ

62. ૑ۀऀ
    ࢁా͞ΜʢԾʣ ɾɾɾɾ

63. ΧελϚʔ
    ΠϯαΠτͳ͠Ͱ
    ϓϩτΛߏங

64. ϓϩμΫτ
    Λ࡞Δ ݟ͍ͨ΋ͷ
    Λܭଌ zࢥ͍ࠐΈz
    Λ৴͡Δ

65. ాॴɿ
    lԿͰϓϩτ
    ࡞ͬͨΜͰ͔͢ʁz

66. ૑ۀऀ
    ࢁా͞Μɿ
    l౤ࢿՈʹ
    ૣ͘ΞΫγϣϯ͠Ζͱ
    ݴΘΕ·ͨ͠z

67. ࢁా͞Μɿ
    lͰ͸Ͳ͏͢Ε͹
    ͍͍Ͱ͔͢ʁz

68. ֶशʹϑΥʔΧε͢Δʂ

69. Ծઆߏங ώΞϦϯά
    ʢҰ࣍৘ใʣ Ծઆݕূ

70. Ծઆ͕ͳ͍৔߹ َ଎1%$"ΑΓ ΰʔϧ ݱࡏ஍ ΰʔϧ·Ͱͷಓے͕
    Θ͔Βͣʹແବ͕
    ଟ͘ͳΔ

71. Ծઆ͕͋Δ৔߹ ΰʔϧ ݱࡏ஍ ࠷୹ڑ཭Ͱ
    ΰʔϧʹ
    ͨͲΓண͚Δ Ծઆ

72. Ծઆߏங ώΞϦϯά
    ʢҰ࣍৘ใʣ Ծઆݕূ

73. ᶃओཁͳొ৔ਓ෺Λ
    ચ͍ग़͢