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CDP (顧客データ・プラットフォーム Customer Data Platform) Overview

CDP (顧客データ・プラットフォーム Customer Data Platform) Overview





  1. CDP Overview ID & Cross-device Tracking Multi-Channel & Data Segmentation

    Predictive Web / EC / CMS Direct Mail Social SMS Push Notification Email Tel / Contact Center Paper DM Customer Analytics Preference Data (Zero Party Data) Engagement Data Browsing / Purchase History Geographic Data Delivery Source Mobile CRM ERP Web DWH Data Lake Standardization & Transformation Linking Identities Aggregation And indexing Journey & Orchestration Personalization Channel Interaction Target Audience DMP Decision / Engagement Data Integration Customer CDP Offline shop Paid Ads / Adwards DMP (3rd Party Data) Group-owned Data (2nd Party Data) Open Data (3rd Party Data) Personal & Demographic