iTunes Affiliate guide

A guide for iTunes affiliates

Transcript

1. iTunes Identity Elements for Use on Web Pages iTunes Identity Guidelines for iTunes Affiliates iTunes Identity Guidelines for iTunes Affiliates October 2010 Overview iTunes is the world’s #1 digital media store. Audiences can buy music, movies, TV shows, and audiobooks or download free podcasts from the iTunes Store 24 hours a day, 7 days a week. To help maintain the strength of the iTunes brand, it is important to use the Apple iTunes identity in a consistent manner, as shown in these guidelines. These guidelines are for use by Apple-approved iTunes Affiliates—companies that promote iTunes content and link directly from their websites to content on iTunes. To correctly represent your affiliation with iTunes on websites, advertising, and other marketing communications, you must follow these guidelines whenever the iTunes identity is used. Contents Overview­ 1 iTunes Web Badges 2 Available on iTunes Signature 5 Avoid Mistakes 6 Promoting iTunes 7 Trademark Symbols and Credit Lines 7 For More Information 7 Available on iTunes signature For use in general iTunes content promotions. Small iTunes web badge For use with lists of songs or other downloadable content. Links to downloadable content on iTunes. Download on iTunes web badge Links to downloadable content on iTunes. Get It Free on iTunes web badge Links only to content that is free on iTunes. Subscribe on iTunes web badge Links to podcast subscriptions. Pre-order on iTunes web badge Links only to pre-order page on iTunes.
2. 2 iTunes Identity Guidelines for iTunes Affiliates October 2010 Download on iTunes web badge The Download on iTunes web badge links to downloadable content on iTunes. It is used to direct audiences to download content on iTunes or to download the iTunes software. This badge is typically used with music, videos, movies, or other downloadable content. Subscribe on iTunes web badge The Subscribe on iTunes web badge is an alternative option for use with podcast subscriptions. Pre-order on iTunes web badge The Pre-order on iTunes web badge links to pre-order pages for content not yet released. Use this badge only for pre-order promotions and replace it with one of the other badges when the content becomes available. Get It Free on iTunes web badge The Get It Free on iTunes web badge links only to content that is free on iTunes. Use this badge to clarify that no purchase is necessary. It is the preferred badge for use with podcast subscriptions. Never link the badge to content that must be purchased. Small iTunes web badge The small iTunes web badge is used to indicate that each title in a list can be individually purchased and downloaded on iTunes. It is for use only when layout space is limited. Requirements for using the iTunes identity The iTunes web badges and signatures shown in these guidelines are for use only by iTunes Affiliates who have agreed to the terms and conditions of the iTunes Affiliate program and have been approved to participate in the program. Apple reserves the right to withdraw permission to use the iTunes web badges and the Available on iTunes signature anytime their use is inconsistent with these guidelines or is otherwise deemed inappropriate by Apple. iTunes Web Badges The following iTunes badges are available for use on iTunes Affiliate web pages: • Download on iTunes web badge • Get It Free on iTunes web badge • Subscribe on iTunes web badge • Pre-order on iTunes web badge • Small iTunes web badge Each badge is used for a specific purpose, as described to the left. iTunes Affiliates can use only the iTunes identity elements shown here, in accordance with these guidelines. Never use graphics or images from Apple’s website or iTunes. Size and placement iTunes web badges should be clearly subordinate to the main message. They must be smaller than the company, artist, or website identity and placed in a secondary position on the layout. Use only one of the large iTunes web badges on a promotion. A small iTunes web badge can be placed next to each title in a list. Background colors iTunes web badges can be placed on a black or white background, on a solid color background, or on a background image, as long as legibility is not diminished. Do not place an iTunes badge on a visually cluttered or patterned background. If an iTunes badge is placed on a photograph or other image, it must be positioned in an area that is uncluttered and provides strong contrast and clear legibility. Localized iTunes web badges The iTunes Store is available around the world. Apple provides iTunes badge artwork with the “Download on,” “Get it free on,” “Subscribe on,” and “Pre-order on” modifiers translated into the following languages: Danish, Dutch, Finnish, French, German, Italian, Japanese, Norwegian, Portuguese, Spanish, and Swedish. Do not create your own version of the localized badges. Always use the artwork provided by Apple. Always use localized artwork provided by Apple. Do not create your own translation. Swedish Localized Badges French
3. 3 iTunes Identity Guidelines for iTunes Affiliates October 2010 Artwork The artwork for iTunes web badges is provided as a PNG file. Use only the artwork provided by Apple. Never alter iTunes badge artwork in any way. Artwork for use only on iTunes content provider websites and banner ad campaigns If you are working with an agency to produce a banner ad campaign or website that promotes content available on iTunes, you may be eligible to use a version of the iTunes web badge artwork developed exclusively for content providers. These badges can be used only with the permission of the iTunes group at Apple. Contact the iTunes group at iTunesAdRev@apple.com and submit a production draft of your layouts along with a description of your campaign or web promotion. If your layout qualifies to use the badges, artwork and guidelines will be provided by the iTunes group. Linking to iTunes You must provide a link to iTunes wherever an iTunes web badge is used. You can link to any song, album, audio file, podcast, or video available on iTunes, or you can create web iMix playlists and link them to iTunes. iTunes-related text in body copy can also link to iTunes. For complete information on linking to iTunes, refer to your iTunes Affiliate program documentation. If customers do not have iTunes software installed, an iTunes link takes them to the iTunes download page, where they can download iTunes software for Mac or Windows free of charge. Size and Clear Space X 40 px X X X X X 15 px X X X X The large iTunes web badges are 40 pixels high. Use the artwork at the size provided. The small badge is 15 pixels high. If your layout requires a smaller badge, contact your iTunes representative at Apple. Keep the area around iTunes web badges clean and uncluttered. The clear space should measure X on all sides, where X is equal to one-quarter the height of the large badges and one-half the height of the small badge. Do not place any other trademark, logo, logotype, graphic, text, or complicated imagery in the minimum clear space area. X 40 px X X X X
4. 4 iTunes Identity Guidelines for iTunes Affiliates October 2010 Using the iTunes Web Badges Get It Free on iTunes web badge The Get It Free on iTunes web badge is placed near a description of free subscription content on iTunes. Download on iTunes web badge The Download on iTunes web badge is placed near a description of content that can be purchased and downloaded on iTunes. Cooking with Grace Have you been wondering when new Cooking with Grace episodes will be airing? Friday, September 21, 2007 will begin a new round of shows airing at 8:30pm. Fridays will now be the day that new episodes air and repeats will air on Saturdays at 1:00pm, Sundays at 5:30pm, and Thursdays at 7:30pm. We are currently taping episodes and have many exciting dishes to share with you. In the meantime, if you haven’t seen all Cooking with Grace episodes you can watch them online! Pick a dish or an episode and follow the links to stream the video or download as a video podcast in iTunes. host program credits apply contact search Subscribe on iTunes web badge The Subscribe on iTunes web badge is placed on a podcast program’s home page. Audiences can subscribe to the podcast by clicking the badge. Pre-order on iTunes web badge In this example, the Pre-order on iTunes web badge is placed on an artist’s web page only during the pre-order promotion. Artist Song Title Artist Song Title Artist Song Title Artist Song Title Artist Song Title Artist Song Title Artist Song Title Artist Song Title Artist Song Title Artist Song Title Small iTunes web badge In this example, each song on the list can be individually purchased on iTunes. Layout space is limited. The small iTunes web badge is placed beside the name of each song and links directly to that song on the iTunes Store.
5. 5 iTunes Identity Guidelines for iTunes Affiliates October 2010 Available on iTunes Signature The Available on iTunes signature is the combination of the Apple logo with the Available on iTunes logotype—the words Available on iTunes in specially designed type. The signature should be used on web pages only when iTunes content is referred to in a general manner. The Available on iTunes signature should not link to iTunes. Only iTunes web badges can link to iTunes; see “Linking to iTunes” on page 3. Size and placement The Available on iTunes signature should be clearly subordinate to the main message. It must be smaller than the primary message on the page (such as the artist name, station name, or site name) and placed in a secondary position on the layout. Use only one Available on iTunes signature on a web page. Background colors The Available on iTunes signature can be placed on a black or white background, on a solid color background, or on a background image, as long as legibility is not diminished. Do not place the Available on iTunes signature on a visually cluttered or patterned background. If the signature is placed on a photograph or other image, it must be positioned in an area that is uncluttered and provides strong contrast and clear legibility. Artwork The Available on iTunes signature is provided as an Adobe Photoshop (.psd) file for use on web pages. Follow the instructions in the file for placing your background on the layer behind the badge and exporting the artwork for web use. Use only the artwork provided by Apple. Never alter the Available on iTunes signature artwork in any way. Available on iTunes signature The Available on iTunes signature has unique letterforms and proportions. Only the signature shown here is approved by Apple. Always use the signature artwork provided by Apple. Do not alter the artwork in any way. Signature color The Available on iTunes signature can appear in all-black or all-white. Do not place the signature on a visually complicated or patterned background. Master artwork is available for each color reproduction option. Minimum clear space and minimum size The minimum clear space is equal to one-half the height of the signature. Do not place photos, typography, or other graphic elements inside the minimum clear space. The minimum size is 7 mm for use in printed materials and 30 pixels for use onscreen. Use the signature at a larger size whenever possible. .5X .5X .5X .5X X 7 mm 30 px On web pages, the signature can be placed near a general description or summary of iTunes content. Do not place the Available on iTunes signature near your company identity. Banner ad The signature is used along with a headline promoting content available on iTunes. The entire banner links to the radio station’s website, not to iTunes. NEW MUSIC TUESDAY Heard it on air? Click here to get started. Signature Use
6. 6 iTunes Identity Guidelines for iTunes Affiliates October 2010 Avoid Mistakes Never alter the artwork provided by Apple except to change its size. Always use the complete electronic artwork provided. Do not alter the relationship between the elements. Do not change the font or alter the spacing between letters. Never separate the logotype from the Apple logo. For the Internet and broadcast video, do not rotate, animate, or render any elements in three dimensions. Never use the Apple logo alone. Never use the iTunes desktop icon to represent iTunes. Do not use the Podcast icon or other graphics from iTunes. Never use images or copy from Apple’s website, ads, or other marketing communications. Do not imitate the layout of Apple’s website or other communications. Never use Apple product images, including iPod images, in your promotions or communications. Apple product imagery can be used only when it has been provided by Apple for use in a specific promotion. Never use the Podcast icon or other graphics from iTunes. Never use the Apple logo alone in iTunes comarketing partner communications. Do not change the color or rearrange the elements of an iTunes badge or signature. Never use the iTunes desktop icon to represent iTunes. Do not place an iTunes signature on a visually complicated background. Do not rotate an iTunes badge or signature. Do not add special effects such as glows, reflections, or shadows. Avoid Mistakes
7. 7 iTunes Identity Guidelines for iTunes Affiliates October 2010 Promoting iTunes Using the name iTunes When using the name iTunes or the words Available on iTunes, Get it free on iTunes, Subscribe on iTunes, or Pre-order on iTunes in headlines or copy, always typeset iTunes with a lowercase i and an uppercase T followed by lowercase letters. The name iTunes should start with a lowercase i even when it is the first word in a sentence, paragraph, or title. Do not translate the name iTunes in headlines or body copy. Always set iTunes in English, even when it appears within text in a language other than English. Avoid mistakes Here are some common mistakes to avoid when you promote iTunes in your communications: • Do not incorporate the iTunes identity (badges or signatures) or the Apple logo in headlines or body copy. • Do not use headlines, copy, or images from Apple’s website at www.apple.com. •  Do not suggest ownership or customization of the iTunes Store. For example, do not use Get your favorite music on the (radio station name) iTunes Store. Instead use Get your favorite (radio station name) music on the iTunes Store. • Do not use at iTunes or from iTunes. Always use on iTunes. •  Do not use iTunes as the name for music or songs; iTunes is an application and the iTunes Store is an online store. For example, do not use Listen to your favorite iTunes. Instead use Download your favorite songs on iTunes. Typography All headlines and body copy that refer to iTunes should be typeset in a manner that is consistent with your company’s identity. Do not imitate Apple typography. Apple uses a proprietary version of the Myriad font family. Under no circumstances are iTunes Affiliates permitted to use Apple’s font in their communications. To avoid customer confusion, do not use other versions of Myriad, such as Adobe Myriad, in your communications. Trademark Symbols and Credit Lines Do not add the trademark symbol (™) or the registered trademark symbol (®) to the iTunes identity artwork provided by Apple. Include the registered trademark symbol (®) on the first use of the name iTunes in body copy. Use the following credit line on all communications: Apple, the Apple logo, and iTunes are trademarks of Apple Inc., registered in the U.S. and other countries. In addition, include the following legal statement when the iTunes identity is used: iTunes is for legal or rightholder-authorized copying only. Don’t steal music. For More Information To obtain artwork or for more information, refer to your iTunes Affiliate program documentation or contact your Apple representative. Always set the word iTunes with a lowercase i and an uppercase T followed by lowercase letters. Use the preposition on before iTunes. Never typeset the word iTunes with all uppercase or all lowercase letters, even if the surrounding text is all uppercase or all lowercase. iTunes is for legal or rightholder-authorized copying only. Don’t steal music. © 2010 Apple Inc. All rights reserved. Apple, the Apple logo, iPod, iTunes, and Mac are trademarks of Apple Inc., registered in the U.S. and other countries. The iTunes logo and the Podcast logo are trademarks of Apple Inc. iTunes Store is a service mark of Apple Inc., registered in the U.S. and other countries. Other product and company names mentioned herein may be trademarks of their respective companies. Do not place an iTunes signature or web badge in text. Never use a Myriad font for iTunes-related text. iTunes messaging should match the font style of the rest of your communication. New on iTunes With Name of App you can tag a song, connect directly to the iTunes Store, and purchase the song. NEW ON ITUNES New on iTunes With Name of App you can tag a song, connect directly to the iTunes Store, and purchase the song.