Organic Lean UX

The slides for the talk I gave at Wordcamp Kansai 2016. It's a short version of my talk around Lean UX.

Transcript

1. ORGANIC
   LEAN UX
   Mayu Nakamura
   @mayunak
   July 2016
   WordCamp
   Photo by D Sharon Pruitt
   

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2. UX?
   BUZZ WORD?
   Organic Lean UX - July 2016 © mayunak
   

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3. ʮUXʯΛֶͿ͚ͩͰ
   ͳ͘ɺ࣮ࡍʹऔΓ૊Μ
   Ͱ͍·͔͢ʁ
   Organic Lean UX - July 2016 © mayunak
   

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4. Organic Lean UX - Oct 2015 ustwo
   DEFINITION?
   All aspects of the end-user’s interaction with the company, its services, and
   its products. The first requirement for an exemplary user experience is to
   meet the exact needs of the customer, without fuss or bother. Next comes
   simplicity and elegance that produce products that are a joy to own, a joy to
   use. True user experience goes far beyond giving customers what they say
   they want, or providing checklist features. In order to achieve high-quality
   user experience in a company’s offerings there must be a seamless merging
   of the services of multiple disciplines, including engineering, marketing,
   graphical and industrial design, and interface design.
   Nielsen-Norman Group
   Organic Lean UX - July 2016 © mayunak
   

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5. UCD
   AGILE
   

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6. WATERFALL
   AGILE
   SCRUM
   UCD
   PARTICIPATORY
   COLLABORATIVE
   ITERATIVE
   PROTOTYPE
   DESIGN
   THINKING
   Organic Lean UX - July 2016 © mayunak
   

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7. Your product
   WHY WE YOU DOING THIS?
   Organic Lean UX - July 2016 © mayunak
   

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8. MEET
   LEAN UX
   Organic Lean UX - July 2016 © mayunak
   

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9. WATERFALL
   AGILE
   SCRUM
   UCD
   PARTICIPATORY
   COLLABORATIVE
   ITERATIVE
   PROTOTYPE
   DESIGN
   THINKING
   Organic Lean UX - July 2016 © mayunak
   LEAN
   

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10. Lean with a Zen Mind - 20/05/2015 ustwo
    NO MORE PROCESS PLZ…
    Organic Lean UX - July 2016 © mayunak
    

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11. 11
    LEAN UXͬͯ?
    Organic Lean UX - July 2016
    Organic Lean UX - July 2016 © mayunak
    

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12. Organic Lean UX - July 2016 © mayunak
    BUILD, MEASURE, LEARN
    

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13. 13
    FACT IDEAS
    ASSUMPTIONS
    Organic Lean UX - July 2016 © mayunak
    ALL IDEAS ARE ASSUMPTIONS
    

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14. LEAN
    GREETING
    14
    Organic Lean UX - July 2016 © mayunak
    FACT IDEAS
    ASSUMPTIONS
    Task:
    1. Work in pair, introduce
    yourself in 1min.
    2. Other people take
    notes, Write down
    assumption too
    3. And think of “Birthday
    gift idea” for the
    person.
    

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15. LEAN UXͷ̏ͭͷப
    AGILE
    SOFTWARE
    DEVELOPMENT
    DESIGN
    THINKING LEAN STARTUP
    

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16. Illustration by Krystal Higgins
    Organic Lean UX - July 2016 © mayunak
    

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17. METHODOLOGIES
    LEAN
    WAY OF DOING
    ʢ΍Γํʣ
    WAY OF BEING
    ʢࡏΓํʣ
    AGILE, UCD ETC…
    Organic Lean UX - July 2016 © mayunak
    

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18. DEFINITION OF MY ROLE
    • ϢʔβʔͱσδλϧϓϩμΫτ͕Ͳ͏ʮձ࿩ʯ͢Δ͔Λߟ͑ͳ͕ΒϓϩμΫ
    τΛઃܭɾσβΠϯ͢Δ
    • ϢʔβʔχʔζɺϏδωεχʔζΛߟ্͑ͨͰνʔϜͷʮ઀ணࡎʯʹͳΔ
    • ࡞ͬͨσβΠϯͷݩʹͳ͍ͬͯΔਪଌΛݕূ͠ͳ͕Βվળ͍ͯ͘͠
    

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19. 19
    BE
    ORGANICALLY
    LEAN
    Photo by NEAL FOWLER
    Organic Lean UX - July 2016 © mayunak
    

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20. 1. VISION
    Organic Lean UX - July 2016
    

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21. 21
    WHY͔Β࢝Ίͯɺ
    ࣗ෼͕ͨͪ
    ৴͡ΒΕΔ΋ͷ୳͢
    Photo by Mikou07Kougou
    Start with why
    Simon Sinek
    Organic Lean UX - July 2016 © mayunak
    

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22. DO YOU NEED
    THEM ALL?
    Organic Lean UX - July 2016 © mayunak
    OUTPUT
    OUTCOME
    

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23. VISIONϫʔΫγϣοϓ
    USTWOͰ͸ɾɾɾ
    Organic Lean UX - July 2016 © mayunak
    

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24. VISIONϫʔΫγϣοϓ
    ͜Μͳࣄ͔ΒͰ΋࢝ΊΒΕ·͢ʂ
    ̍೔
    ͜ͷϓϩδΣΫτΛ΍Δ͜ͱͰԿΛม͍͑ͨʁ
    ؔΘΔਓશһࢀՃ
    Ϣʔβʔ͚ͩͰ͸ͳ͘ɺࣾ಺Ͱ΋
    খ͞ͳࣄͰ΋Կ͔৘೤ͷײ͡ΒΕΔࣄΛ
    Organic Lean UX - July 2016 © mayunak
    

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25. ډञ԰Ͱໝ૝͢Δ
    ͜Μͳࣄ͔ΒͰ΋࢝ΊΒΕ·͢ʂ
    ͍ͭͰ΋
    ࠓͷϓϩδΣΫτ͕େ੒ޭͯ͠ɺ
    Կ͔ͷ৆Λ΋Β͍·ͨ͠ɻ
    Ͳ͏ͯͩ͠ͱࢥ͍·͔͢ʁ
    Ϣʔβʔ͕خͦ͠͏Ͱ͢ɻ
    ͋ͳͨͷ੡඼ʹ͍ͭͯͳΜͱݴ͍ͬͯ·͔͢ʁ
    Organic Lean UX - July 2016 © mayunak
    

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26. 2. AWARENESS
    Organic Lean UX - July 2016 © mayunak
    

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27. 27
    ࣗ෼ʢୡʣ͕ࠓͲ͜ʹ͍ͯ
    Ͳ͜ʹߦ͖͍ͨͷ͔Λ஌Δ
    Photo by Mikou07Kougou
    Organic Lean UX - July 2016 © mayunak
    

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28. ೝࣝ ೝࣝ ೝࣝ ೝࣝ
    28
    ঢ়گΛྫྷ੩ʹཧղͯ͠ूத
    change!
    Pivot
    @_@ ! change!
    ϓϩμΫτͷঢ়گɿࠓҰ൪Կ͕େ੾ʁ
    ϓϩδΣΫτͱ૊৫
    νʔϜɺΫϥΠΞϯτ
    Ϣʔβʔɺࢢ৔
    ஌ࣝ
    Photo by Phil Roeder
    Organic Lean UX - July 2016 © mayunak
    

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29. ϫʔΫγϣοϓͱίʔν
    USTWOͰ͸ɾɾɾ
    Organic Lean UX - July 2016 © mayunak
    

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30. ࠓ೔͸Կ͕Ұ൪େࣄʁ
    ͜Μͳࣄ͔ΒͰ΋࢝ΊΒΕ·͢ʂ
    ே10෼
    ேͷελϯυΞοϓ
    ༏ઌࣄ߲ͷ֬ೝ
    ԿΛ΍͔ͬͨɺԿΛ΍Δ͔
    ͜͜Ͱ૬ஊ͠ͳ͍ʂ
    Organic Lean UX - July 2016 © mayunak
    

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31. NOW
    PAST FUTURE
    ࠓͷঢ়گ͸ʁ
    ͪΐͬͱ΍ͬͯΈ·ͤΜ͔ʁ
    Organic Lean UX - July 2016 © mayunak
    

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32. 3. EXPERIENCE IT YOURSELF
    Organic Lean UX - July 2016 © mayunak
    

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33. 33
    ԿͰ΋ࣗ෼ͨͪͰ
    ମݧͯ͠ΈΔ
    Photo by DVIDSHUB
    Organic Lean UX - July 2016 © mayunak
    

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34. ͍ͭͰ΋Ϣʔβʔςετ
    USTWOͰ͸ɾɾɾ
    Organic Lean UX - Oct 2015 ustwo
    Organic Lean UX - July 2016 © mayunak
    

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35. εέονͷบΛ͚ͭΔ
    ͜Μͳࣄ͔ΒͰ΋࢝ΊΒΕ·͢ʂ
    ͍ͭͰ΋
    ͱʹ͔͘ඳ͖ग़ͯ͠ΈΔ
    σδλϧͰ΋εέον
    Ή͠Ζ͠Ό΂Βͣʹίϛϡχέʔγϣϯ
    ϗϫΠτϘʔυ͸ৗඋ
    Organic Lean UX - July 2016 © mayunak
    

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36. FINALLY…
    Organic Lean UX - July 2016 © mayunak
    

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37. 37
    IT’S ABOUT YOU AND THE TEAM
    Organic Lean UX - July 2016 © mayunak
    

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38. 38
    BE
    ORGANICALLY
    LEAN
    Photo by NEAL FOWLER
    Organic Lean UX - July 2016 © mayunak
    

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39. THANKS
    ͥͻ੠Λ͔͚͍ͯͩ͘͞ʂ
    ˏMAYUNAK
    

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