Jimi Hendrix Artist Experience - Story Flow

Jimi Hendrix Artist Experience - Story Flow

Transcript

1. Sony Jimi Hendrix Digital Artist Experience Story Flow Universal Mind | Digital Artist Experience
2. Universal Mind | Digital Artist Experience Intro : Title Page - v.0 EXPERIENCE: •Ambient visuals; will include short video clip in background moving slowly. •Pic and short text. •Embedded short clip video. Intro : Welcome Page - v.0 EXPERIENCE: •Content with supporting imagery, video, and/or audio. •Subtle background video behind content. •Coach marks to guide user. App Flow Jimi Hendrix Digital Artist Experience Coach marks Chapter 1: Page 1 Chapter 1: Page 2
3. Early Years - v.0 EXPERIENCE: •Childhood pics w/ family, friends. •Mid-level text from Jimi and family. •Takes story to point of getting his one-string ukulele. •GPS: •Birthplace •High School •UNLOCK: Video App Flow Jimi Hendrix Digital Artist Experience Early Years : sample notification STORY: •Upon receiving a notification of the user being near/at Jimi's childhood home and touching that notification, the app opens and user is taken to this screen. The Early Years 1 page is grayed out behind. House image is boxed with details underneath. When closed, moves here. Chapter 2: Page 1 Geo-location notification alert Universal Mind | Digital Artist Experience
4. Early Years : Broomsticks, Bands and the Army - v.0 EXPERIENCE: •Teen pics w/ family and friends; w/ short text. •Early band. guitar, and Army life. •GPS: •Fort Campbell, KY •UNLOCK: Supro Ozark guitar App Flow Jimi Hendrix Digital Artist Experience Chapter 2: Page 2 Unlock Guitar (Supro Ozark) example and social push EXPERIENCE: •When unlocked a popup will show the easter egg item •Ability to push to social network Twitter (iOS 5 Tweetsheet) Universal Mind | Digital Artist Experience
5. App Flow Jimi Hendrix Digital Artist Experience Guitar Vault - v.0 EXPERIENCE: •Pics/short video of guitar types; short text. •Short anthology of Jimi’s guitars. •Fender tie-in. (Brand Placement Intergration) •Short video Chapter 3: Page 1 Guitar Vault : Guitar Rack - v.0 EXPERIENCE: •Guitar rack carousel. •History of guitar usage (songs, venues, etc). Guitar Vault : Guitar Rack : detail EXPERIENCE: •View information on guitar (songs, venue played). •See pedals used. •Play song at bottom. Chapter 3: Page 2 •GPS: •Fender Factory •UNLOCK: Video •Hear a riff. •Choose a guitar from choice wheel in screen corner. Universal Mind | Digital Artist Experience
6. App Flow Jimi Hendrix Digital Artist Experience Guitar Vault : Hard Rock - v.3 EXPERIENCE: •Hard Rock guitar. •Read all about the design, history, where found. •GPS: •guitar notification (Hard Rock) •UNLOCK: video Chapter 3: Page 3 Universal Mind | Digital Artist Experience
7. In the Studio - v.0 EXPERIENCE: •Pics of studio time. •Studio listings, stories about. •Music: ad-hoc jam/talking. •GPS: •studios •UNLOCK: video App Flow Jimi Hendrix Digital Artist Experience In the Studio: Creating the Sound - v.0 EXPERIENCE: •Copy around his sound. •Pics of various set ups, etc. •BRAND INTEGRATION: •Dunlop pedals •Marshall amps Chapter 4: Page 1 Chapter 4: Page 2 Universal Mind | Digital Artist Experience
8. App Flow Jimi Hendrix Digital Artist Experience The Experience - v.0 EXPERIENCE: Main content is describing his career and what main things that happened • Pics • Videos Chapter 5: Page 1 The Experience - “Are You Experienced?” - v.2 EXPERIENCE: •Pics/stories/video (?) of album. •History of album. •Songs included, play ones included in iTunes collection. •Impact in text/pics. •UNLOCK: video by touching album Chapter 5: Page 3 Universal Mind | Digital Artist Experience
9. App Flow Jimi Hendrix Digital Artist Experience The Experience : UK/Europe - v.3 EXPERIENCE: • History of Jimi in London/UK • Pics/video. • New “clothing style”. • GPS: •Big Ben •L’Olympia Theatre, Paris •UNLOCK: Flying V guitar Chapter 5: Page 2 Unlock Guitar (Flying V guitar) example and social push EXPERIENCE: •When unlocked a popup will show the easter egg item •Ability to push to social network Twitter (iOS 5 Tweetsheet) Universal Mind | Digital Artist Experience
10. App Flow Jimi Hendrix Digital Artist Experience Discography - v.0 EXPERIENCE: •All albums. •PURCHASE: can jump to iTunes to purchase music. •Play 30 sec preview of song pulling from iTunes Chapter 6: Page 1 Dive into albums; not all separate pages. Universal Mind | Digital Artist Experience
11. Venues - v.0 EXPERIENCE: •Visual intro to venue performances. App Flow Jimi Hendrix Digital Artist Experience Chapter 7: Page 1 Venues : Monterey - v.0 EXPERIENCE: •Monterey. •Pics/stories/video •EE: blow out fire using mic. UNLOCK: White Strat Sunburst Chapter 7: Page 4 Unlock Guitar (White Strat Sunburst) example and social push EXPERIENCE: •When unlocked a popup will show the easter egg item •Ability to push to social network Twitter (iOS 5 Tweetsheet) Universal Mind | Digital Artist Experience
12. App Flow Jimi Hendrix Digital Artist Experience Venues : Woodstock - v.0 EXPERIENCE: •Woodstock. •Pics/stories/video •GPS: •Woodstock visit. •UNLOCK: video Chapter 7: Page 2 Venues : Monterey, cont - v.1 EXPERIENCE: •Monterey continued. •Pics “flow and continue” •GPS: •Monterey visit. •UNLOCK: video Chapter 7: Page 5 Universal Mind | Digital Artist Experience
13. App Flow Jimi Hendrix Digital Artist Experience Venues : Winterland - v.0 EXPERIENCE: •Winterland. •Pics/stories/video Chapter 7: Page 6 Venues : Woodstock, cont - v.2 EXPERIENCE: •Woodstock continued. •Pics “flow and continue” •Music, artists •BRAND INTEGRATION: VW bus Chapter 7: Page 3 Universal Mind | Digital Artist Experience
14. Venues : Winterland, cont - v.3 EXPERIENCE: •Winterland continued. •Pics “flow and continue” •Music, artists •GPS: •Winterland visit. •UNLOCKS: video App Flow Jimi Hendrix Digital Artist Experience Chapter 7: Page 7 Universal Mind | Digital Artist Experience
15. App Flow Jimi Hendrix Digital Artist Experience Legacy - v.0 EXPERIENCE: •General holistic timeline with connection to app timeline in menu. Should show meteoric rise in the short timeframe. •Coverage of death and impact to fans/culture/music (not legacy, but impact of news). •Intro to who he influenced. •GPS: •Hendrix Experience Museum •Jimi statue •Jimi Hendrix Park Foundation Legacy : Experience Tour - v.1 EXPERIENCE: •Artists influenced; interviews, pics, music. •Music influenced today indirectly. •GPS: •Tour Location •UNLOCK: video Chapter 8: Page 1 Chapter 8: Page 2 Universal Mind | Digital Artist Experience
16. App Flow Jimi Hendrix Digital Artist Experience Legacy : Experience Tour Dates EXPERIENCE: •Experience Hendrix Tour dates. •PURCHASE?: tickets. Chapter 8: Page 3 Universal Mind | Digital Artist Experience
17. Supplementals Jimi Hendrix Digital Artist Experience Video Lens EXPERIENCE: •Shows all videos in app. •Shows videos that are locked and need to be unlocked showing discoverability Full Experience Lens EXPERIENCE: •Experience Hendrix in full mode, with interaction, videos, music, Universal Mind | Digital Artist Experience
18. Photo Gallery Lens EXPERIENCE: •Ability to move pictures; slide around. •Double-tap to turn over and read details of pic. •Other items are also interactive. Tapping lyrics sheet shows all lyrics; double-tapping turns over to give some details/history. Supplementals Jimi Hendrix Digital Artist Experience Music Player Lens EXPERIENCE: •Play random songs pulled from iTunes (30-60 secs). •Play songs pulled from device library. •Creates a playlist based on album, at the end of the list it creates a new one, paper slides in and out. Maybe set list from Venues as well? Content would animate in related to the list Universal Mind | Digital Artist Experience
19. Jimi Hendrix Digital Artist Experience Framework Universal Mind | Digital Artist Experience
20. Framework EXPERIENCE: Navigation of chapter and subpage visual elements will be present in the application at all times letting the user know the application location. Finger hold PopUp EXPERIENCE: Dragging finger over the chapter dots will reveal a animated popup that will show the contents of the chapter as thumbnails. Framework Jimi Hendrix Digital Artist Experience Universal Mind | Digital Artist Experience
21. Framework - Pinch Stacks View EXPERIENCE: Inside of page view, pinch gesture will zoom out the page and reveal the stacks view in next image below. Framework - Stacks View EXPERIENCE: Stacks showing all the chapters with all subpages. Swiping left right changes chapters. Swipe up/down changes subpages in the chapter stack. Tapping or Pinch zoom will go into selected page in chapter Framework Jimi Hendrix Digital Artist Experience Universal Mind | Digital Artist Experience
22. Framework - 2 finger swipe down to Categories View EXPERIENCE: Swiping down with 2 fingers will reveal the Menu view, next image below. Framework - Categories View EXPERIENCE: Menu options could contain, Full Experience, Photos, Videos, Interactive Content, Read only mode. Tapping will animate into that section of aggregated content. Framework Jimi Hendrix Digital Artist Experience Universal Mind | Digital Artist Experience