conversations with established parents community • project is immune to banner blindness • authentic presence, perfectly integrated with content • it’s like one virtual brand store on urbankid.ro
least 2 months - longer partnerships encouraged • publish as many articles as you like - written by you or let us write them for you • spice them up with games or sweepstakes, generate leads and testimonials • get your products & services tested and reviews by YOUR audience • we make sure all articles are sticky on homepage for 2 days after publication • we promote each article on our Facebook page with several posts to maximise engagement
December 2009 Main concept: Collective positive parenting blog. Motto: “It’s fun to be a parent” Mission: Learn about the positive stuff you can try out with your little ones, on time and not after they are too old. Be a conscious/aware and awake parent, consider the uniqueness of your child and take informed decisions. Integrate the time spent with your kid in your social life by finding cool child friendly places and activities. Premium content: cool-hunting for parents, education, fun, play. recommendations on what to do with your child in the city, at home, during holidays => reviews: child friendly places, parks, activities, games, toys Webstock Awards 1st prize 2011 & 2012, RoBlogFest - 2nd prize Parents Blogs UrbanKid.ro has kids: Comunicate.UrbanKid.ro – press releases for parents Puidecompuneri.UrbanKid.ro – empowers children's creative writing skills – adopted cuca.UrbanKid.ro – curated video content for kids (age filtering) and parents. UrbanKid.ro as an umbrella blog platform for conscious parents: diana.urbankid.ro, homeschooling.urbankid.ro, allis.urbankid.ro, otilia-mantelers.urbankid.ro, dana.urbankid.ro
(32%) Over 1200 € (25%) Online shopping – children product/ services – Yes (66%) Children: One child (60%) Two or more (19%) Children age group: 0-3 years (52%) 4-6 years (28%) Gender: female (87%) Age group: 30-34 years (52%) 26-29 years (21%) Marital status: married (71%) Location: Bucharest (71%) Education: University degree (58%) Master degree/PhD (25%) Ocupation: Stay at home mother (33%) Specialist / Manager (18%) Self – conducted market research via: Cine esti?
parents become better parents, be more conscious about the uniqueness of their child and keep them informed by taking advantage of everything that has been researched and up to date as opposed of being hung up in old pesky parenting habits that damage children growth and education. If one could improve the way we understand our children and raise them into the adults they should become, that could change the world. That simple.