Upgrade to Pro — share decks privately, control downloads, hide ads and more …

Content Strategy Portfolio

Sponsored · Your Podcast. Everywhere. Effortlessly. Share. Educate. Inspire. Entertain. You do you. We'll handle the rest. →
Avatar for Michael J. Metts Michael J. Metts
August 29, 2012
Business
290
0

Content Strategy Portfolio

Avatar for Michael J. Metts

Michael J. Metts

August 29, 2012

More Decks by Michael J. Metts

See All by Michael J. Metts
Sorry, I can’t help with that: Content strategy for chatbots
Avatar for Michael J. Metts mjmetts
0
1k
Writing is Designing
Avatar for Michael J. Metts mjmetts
1
510
Developing a Voice for Voice
Avatar for Michael J. Metts mjmetts
2
210
Voice and Tone for Interfaces
Avatar for Michael J. Metts mjmetts
1
1.5k
With One Voice: Unifying Conversational Interfaces
Avatar for Michael J. Metts mjmetts
0
180
The conversation of UI: Unpacking voice and tone for interfaces
Avatar for Michael J. Metts mjmetts
2
890
Beyond Deliverables: Bringing Content Strategy to Life
Avatar for Michael J. Metts mjmetts
0
4.4k
What’s your software saying? Designing interfaces with language
Avatar for Michael J. Metts mjmetts
0
270
Use Tactical Goal-Setting to Design the Right Thing
Avatar for Michael J. Metts mjmetts
1
660

Other Decks in Business

See All in Business
朝日新聞社　ITエンジニア　キャリア採用　紹介資料
Avatar for 朝日新聞社CTO室 asahi_cto
0
280
【エンジニア職】中途採用向け会社説明資料（テックファーム株式会社）
Avatar for Techfirm techfirm
0
7.1k
合同会社DMM.com ヘルスケア本部 サービス紹介資料
Avatar for DMM.com dmm
0
2.7k
スカイディスク採用資料
Avatar for Sho Okada okadash0
0
210
LW_brochure_business
Avatar for linc-well lincwellhr
1
81k
株式会社Reaplus 会社概要資料 2026
Avatar for kamada hiroki bockamada
0
190
リーシング・マネジメントコンサルティング_企業採用概要
Avatar for Yuna yngraphy
0
120
enechain company deck_english
Avatar for enechain Recruitment Team enechain
PRO
1
380
【UI/UXデザイナー職】中途採用向け会社説明資料（テックファーム株式会社）
Avatar for Techfirm techfirm
0
600
【会社説明資料】FUNDINNO_2025
Avatar for FUNDINNO recruiter1
0
590
Tableau巣鴨会_20260328_LT
Avatar for H.Hayashi hayashi_ds017
0
180
20260422_PdM社内定例資料_スタンスをとることがアウトカムに直結する
Avatar for numashi numashi
4
2.3k

Featured

See All Featured
The Power of CSS Pseudo Elements
Avatar for Geoffrey Crofte geoffreycrofte
82
6.2k
The untapped power of vector embeddings
Avatar for Frank van Dijk frankvandijk
2
1.7k
Leveraging LLMs for student feedback in introductory data science courses - posit::conf(2025)
Avatar for Mine Cetinkaya-Rundel minecr
1
240
RailsConf & Balkan Ruby 2019: The Past, Present, and Future of Rails at GitHub
Avatar for Eileen M. Uchitelle eileencodes
141
35k
Navigating Algorithm Shifts & AI Overviews - #SMXNext
Avatar for Aleyda Solis aleyda
1
1.2k
Marketing Yourself as an Engineer | Alaka | Gurzu
Avatar for Gurzu gurzu
0
180
WENDY [Excerpt]
Avatar for Tessa Abrams tessaabrams
10
37k
Six Lessons from altMBA
Avatar for Skipper Chong Warson skipperchong
29
4.2k
The Myth of the Modular Monolith - Day 2 Keynote - Rails World 2024
Avatar for Eileen M. Uchitelle eileencodes
27
3.4k
Intergalactic Javascript Robots from Outer Space
Avatar for Vicent Martí tanoku
273
27k
Navigating the moral maze — ethical principles for Al-driven product design
Avatar for Skipper Chong Warson skipperchong
2
340
Building Experiences: Design Systems, User Experience, and Full Site Editing
Avatar for Michelle Schulp Hunt marktimemedia
0
480

Transcript

  1. People come for the content.

  2. fmcusa.org

  3. How often is this updated? What’s the purpose? Who is

    your audience? Where does this live? What message are you trying to communicate? What are your goals? Who owns this content? What could we do without? When is this archived? Who writes this?

  4. Listen.

  5. “Our goal is to connect the local church to the

    rest of the denomination.”
  6. None

  7. Social

  8. None

  9. Audit

  10. None

  11. Data

  12. 5x increase in page views. 2x increase in visitors. A

    cohesive message. Teamwork. Strategy.

  13. arbor.edu

  14. Search

  15. mettsphoto.com

  16. Solve the problem.

  17. Responsive

  18. Our best relationships with clients yet.

  19. None