Content Strategy Portfolio

Transcript

1. People come for the content.
2. fmcusa.org
3. How often is this updated? What’s the purpose? Who is your audience? Where does this live? What message are you trying to communicate? What are your goals? Who owns this content? What could we do without? When is this archived? Who writes this?
4. Listen.
5. “Our goal is to connect the local church to the rest of the denomination.”
7. Social
9. Audit
11. Data
12. 5x increase in page views. 2x increase in visitors. A cohesive message. Teamwork. Strategy.
13. arbor.edu
14. Search
15. mettsphoto.com
16. Solve the problem.
17. Responsive
18. Our best relationships with clients yet.