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Content Strategy Portfolio

Avatar for Michael J. Metts Michael J. Metts
August 29, 2012
Business
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280

Content Strategy Portfolio

Avatar for Michael J. Metts

Michael J. Metts

August 29, 2012
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Transcript

  1. People come for the content.

  2. fmcusa.org

  3. How often is this updated? What’s the purpose? Who is

    your audience? Where does this live? What message are you trying to communicate? What are your goals? Who owns this content? What could we do without? When is this archived? Who writes this?

  4. Listen.

  5. “Our goal is to connect the local church to the

    rest of the denomination.”
  6. None

  7. Social

  8. None

  9. Audit

  10. None

  11. Data

  12. 5x increase in page views. 2x increase in visitors. A

    cohesive message. Teamwork. Strategy.

  13. arbor.edu

  14. Search

  15. mettsphoto.com

  16. Solve the problem.

  17. Responsive

  18. Our best relationships with clients yet.

  19. None