Monicat Data MinneAnalytics "Data for Artists and Creative Organizations" Big Data Tech June 7, 2017

According to the 2017 Creative MN Report, the Creative Economy is a $2 Billion market for the state of Minnesota--consisting of 100,000+ creative workers, 1,600+ Non-Profit Arts & Culture Organizations, 64,646 FTEs and contributing $222 Million in Government Revenues.

Monicat Data is a Minneapolis Data Management & Research agency specifically focused in strategic data for Artists & Creative Supporting Organizations. We provide this by way of Custom Research, Monthly Analytic Services and Report Validation and Creation.

Monicat Data will walk attendees through a series of data approaches and cases outlining processes and solutions for Artists and Creative Organizations to develop actionable insights with planned data management and research support.

Transcript

1. MONICAT DATA WWW.MONICATDATA.COM | HELLO@MONICATDATA.COM | @MONICATDATA ARTISTS & CREATIVE ORGS DATA MANAGEMENT & RESEARCH
2. A SINGLE DATA POINT WWW.MONICATDATA.COM | HELLO@MONICATDATA.COM | @MONICATDATA
3. WWW.MONICATDATA.COM | HELLO@MONICATDATA.COM | @MONICATDATA TENSION POINTS ART & DATA "Art aims to reveal what is often invisible. With data, the belief is--if you can not measure it, it does not exist..." - Kurt Blomberg, Co-Founder | Monicat Data J K C PHOTO ARTIST JEAN PIERRE BRUNGS
4. WWW.MONICATDATA.COM | HELLO@MONICATDATA.COM | @MONICATDATA TENSION POINTS ART & DATA "...technology has the ability to close the gap for design, art and performance organizations in how they capture data, interpret--and make directional decisions based on data analysis." - Cassie Utt, Artistic Gravitator| Monicat Data J K C PHOTO ARTIST SEBASTIAN GABRIEL
5. WWW.MONICATDATA.COM | HELLO@MONICATDATA.COM | @MONICATDATA THE RISK OF MEASUREMENT FOR ART ORGANIZATIONS YOUNG ME MOON, AUTHOR OF DIFFERENT "...a competitive metric, any competitive metric, tends to bring out the heard in us...the act of measurement changes the behavior of the thing being measured." PHOTO ARTIST GIOVANNI RANDISI
6. WWW.MONICATDATA.COM | HELLO@MONICATDATA.COM | @MONICATDATA STRENGTH BASED THEORY AUDIENCE PROGRAMMING SATISFACTION CONTEMPORARY PLAYWRIGHTS THEATER FOOD QUALITY HIGH COMPENSATION FOR ACTORS STAGE DESIGN SAFETY CREATIVE ECONOMY AVERAGE PERFORMANCE CREATIVE ECONOMY AVERAGE PERFORMANCE CREATIVE ECONOMY AVERAGE PERFORMANCE WEAKNESS FOCUSED APPROACH STRENGTH FOCUSED APPROACH
7. Art Organization Community Creative Economy CREATIVELY DRIVEN FUNDERS ART APPRECIATORS WRITERS PHOTOGRAPHERS DIRECTORS EDUCATION PERFORMERS MUSICIANS CURATORS GRAPHIC DESIGNERS DONORS PUBLISHERS COMMISSIONED WORK
8. CREATIVE ECONOMY MN+ 1,061 104,148 NY, MN, WA, NV NY, LA, MN, IL PHOTO ARTIST KELLY PIERSON CREATIVE MN REPORT DATA, CREATIVEMN.ORG/SNAPINDIANA.EDU 2 Billion Dollar Creative Economy in MN Non-Profit Arts and Culture Organizations Artists & Creative Workers 3, 2.4, 2 & 1.4 X National Average % of Workforce Employed to Theatre Top places to live as an artist
9. V I S U A L D E S I G N P E R F O R M A N C E Artists & Supporting Organizations Artists & Supporting Organizations Artists & Supporting Organizations MEASUREMENT FOR THE CREATIVE ECONOMY PHOTO ARTIST CLEM ONOJEGHUO WESTAF, MONICAT DATA TRG ARTS, DATA ARTS CREATIVE MN REPORT 2017 AMERICANS FOR THE ARTS CODAWORX
10. WWW.MONICATDATA.COM | HELLO@MONICATDATA.COM | @MONICATDATA CUSTOM RESEARCH MONTHLY ANALYTICS program evaluation. competitive analysis. survey design and layout. survey programming. qualititative and quantitative research execution REPORT VALIDATION & CREATION digital analytic set-up and reporting. market research implementation evaluation. re- occuring monthly metric evaluation. monthly business supporting data delivery. digital analytic set-up and reporting. audience evaluation reporting. internal data report re-vamp. analytic top line development. supporting white paper analytics. art grant data support.
11. E·VAL·U·A·TION əˌvalyəˈwāSH(ə)n/ the making of a judgment about the amount, number, or value of something; assessment.
12. EVALUATION FOR CREATIVE ORGANIZATIONS Identification of problem or measurement point of progress What data are you currently gathering? Identify and set benchmarks of success Align points of measurement with internal roles Test for validation. Test for performance. Know your audience. IDENTIFY NEED IDENTIFY INPUTS DEVELOP MEASURABLE PROCESS DEVELOP INTERNAL STRUCTURE PRESENT FINDINGS TEST MEASUREMENT PROCESS PHOTO ARTIST DAVID BEALE
13. VOCAL PERFORMANCE ORGANIZATION Evaluate annual impact of the organization by performance type, education programming and audience reach--for future grant funding. Ticket sales (i.e. price difference and community sale partnerships) Performance Titles, Composers Educational program retention Attendance volume Track all ticket sales by geography within Salesforce offer optional demographic surveys with ticket purchase Develop more targeted ticketing with Patron Manager Community Manager reviews ticket sale reach weekly to stay on task to sales goals All Data Management systems utilize same data naming across shows Is consistent data being collected before and after each show? Which educational programming needs improvement based on retention? Customize data story per grantor IDENTIFY NEED IDENTIFY INPUTS DEVELOP MEASURABLE PROCESS DEVELOP INTERNAL STRUCTURE PRESENT FINDINGS TEST MEASUREMENT PROCESS PHOTO ARTIST DAVID BEALE
14. ART MEASUREMENT STRATEGIC TIMELINE WHERE DOES YOUR ORG FALL? Creative Ideation Artistic Launch
15. ART MEASUREMENT STRATEGIC TIMELINE Creative Ideation Artistic Launch
16. Art Organization Community Creative Economy CREATIVELY DRIVEN FUNDERS ART APPRECIATORS WRITERS PHOTOGRAPHERS DIRECTORS EDUCATION PERFORMERS MUSICIANS CURATORS GRAPHIC DESIGNERS DONORS PUBLISHERS COMMISSIONED WORK
17. WWW.MONICATDATA.COM | HELLO@MONICATDATA.COM | @MONICATDATA THINK THROUGH CASE GEOGRAPHIC IMPACT MAPPING ART NON-PROFIT PHOTO ARTIST KATE JAQUES
18. IDENTIFY NEED IDENTIFY INPUTS The Art Non-Profit holds an active list of internal geographic data (zip code data) containing current artists, creators and connectors of the organization. These data points are sought to be mapped out into a digestible form —informing both the art non-profit and external artists of programming abundance. These findings will also aid gap opportunity understandings in the organization's efforts of learning how to effectively serve the creative economy. Data cleaning (elimination of private data, re-coding of blank data) Excel Tab data delivery from online form Data columns to be eliminated from geo mapping analysis Eliminated Data Points will still be maintained in back-end tracking: 'Time', 'Name (First)', 'Name (Last), Email', 'Address (Address)', 'Comments', 'Browser', 'IP Address'. PHOTO ARTIST KATE JAQUES
19. GEOGRAPHIC MAPPING: UTILIZING INTERNAL ZIP CODE AUDIENCE DATA (I.E. ARTISTS, CREATORS, ORGANIZATION SUPPORTERS) TO IDENTIFY GEO ABUNDANCE AND OPPORTUNITY GAPS FOR THE ART NON-PROFIT, THIS DATA WAS BEEN EVALUATED VIA CARTO TECHNOLOGY. THIS PROVIDES THE ART NON-PROFIT FLEXIBILITY TO UTILIZE THIS MAPPING TOOL INTERNALLY POST DELIVERABLE FOR FURTHER ANALYSIS, TRENDS AND PREDICTIVE CHANGES OF ITS AUDIENCE. PRESENT FINDINGS ORGANIZATION PDF NAME CITY ZIP CODE DATE PHOTO ARTIST KATE JAQUES CARTO.COM
20. PRESENT FINDINGS PHOTO ARTIST KATE JAQUES 2 0 2 3 O F 2 0 3 1 D A T A P O I N T S U T I L I Z E D I N M A P P I N G 8 8 0 C A T E G O R I Z E D O R G A N I Z A T I O N S 8 3 6 Z I P C O D E C A T E G O R I E S 6 5 1 C A T E G O R I Z E D C I T I E S 6 2 C A T E G O R I Z E D S T A T E S / C O U N T R I E S 2 2 A N A L Y Z E D T O O L K I T C A T E G O R I E S D A T E O F D A T A P O I N T S : 2 / 9 / 1 6 - 1 1 / 3 0 / 2 0 1 6
21. PHOTO ARTIST KATE JAQUES PHOTO ARTIST KATE JAQUES MAP LINK CARTO.COM
22. PHOTO ARTIST KATE JAQUES PHOTO ARTIST KATE JAQUES TOP TOOLKITS LIFTED FROM LEFT TO RIGHT n = 1 2 0 2 , 5 9 % n = 9 3 , 4 % n = 1 0 8 , 5 % n = 7 7 , 3 . 8 % n = 7 5 , 3 . 7 % T O P T O O L K I T S O B S E R V E D " O u r c o m m u n i t y d e v e l o p m e n t n o n - p r o f i t w o r k s i n a n u n i n c o r p o r a t e d K i n g c o u n t y a r e a . . . W e ' r e w o r k i n g t o w a r d m o r e c o m m u n i t y e n g a g e m e n t i n i m p r o v i n g c o n d i t i o n s h e r e , a n a r e a t h a t ' s s e e n m u c h d e t e r i o r a t i o n a n d g e t s l i t t l e c o u n t y f u n d i n g . . . " S e a t t l e W A , 9 8 1 7 8 COMMENTARY
23. PHOTO ARTIST KATE JAQUES PHOTO ARTIST KATE JAQUES CARTO.COM M N M I D - R A N K T O O L K I T B R E A K O U T 0% 0.5% 1% 1.5% 2% Your Idea Here People Creative 500 Plates Block Party Pop Up M useum Neighborhood Pos Road to the Com m Bike Racks O pen Air Dance Social Dance Free Space HE-HO 2 . 0 % 1 . 8 % 1 . 0 % 1 . 0 % 1 . 0 % 0 . 8 % 0 . 8 % 0 . 8 % 0 . 5 % 0 . 5 % 0 . 3 % 0 . 3 %
24. WWW.MONICATDATA.COM | HELLO@MONICATDATA.COM | @MONICATDATA THINK THROUGH CASE DATABASE SYSTEM EVALUATION PERFOMANCE THEATRE PHOTO ARTIST OLENKA KOTYK
25. PHOTO ARTIST OLENKA KOTYK IDENTIFY NEED IDENTIFY INPUTS A Grant has been awarded-- providing the performance theatre an opportunity to explore its traction and organizational performance through expansive data analysis and research. This theatre designs community programming celebrating and empowering culture. The organization wishes to deepen its understandings of needs from the local community. The theatre currently utilizes a vast list of data technologies, with goals of minimizing segregated historical data management tools into a single CRM (i.e.Customer Relationship Manager System).
26. PHASE 1: PROCESS MAPPING DEVELOP PROCESS MAPPING IDENTIFYING GROUNDED SYSTEM FLOWS FOR THE THEATRE TO UNDERSTAND HOW AND WHY THEY ARE UTILIZING THEIR CURRENT SYSTEMS. THESE EVALUATION WILL ARE COMPLETED COLLABORATIVELY WITH THE THEATRE'S INTERNAL TEAM. THIS INFORMATION IS EVALUATED AND CLEAN DATA TECHNOLOGIES BY DATA LOCATION (I.E. ‘WHERE STORED COLUMN), DATA VOLUME (I.E. ‘ESTIMATED NUMBER OF ENTRIES’ COLUMN), DATA TYPE (I.E. ‘TYPE OF DATA’ COLUMN) AND REASON FOR ACCESS (I.E. ‘WHY ACCESSED’ COLUMN). PHOTO ARTIST OLENKA KOTYK DEVELOP MEASURABLE PROCESS FUNDER LISTS GALA ATTENDEES COMMUNITY PARTNERS SEASON SUBSCRIBERS ACTOR CONTACT LIST
27. PHASE 2: DATA SYSTEM TESTING AND CONDENSING BASED ON PROCESS MAPPING IN PHASE 1, THE PROCESS OF TRANSITIONING SYSTEMS AND CONDENSING DATA SOURCES AND UTILIZED TECHNOLOGIES TO INCREASE THE STORAGE EFFICIENCY (AND COST SAVINGS) BEGINS DATA MATCHING AND TRANSFER WILL RELY ON CLARITY OF PROCESS MAPPING AND DATA VARIABLE LABELS. TESTING WILL OCCUR IN SMALL CONTINUOUS INTERVALS OVER THE COURSE OF TECHNOLOGY SYSTEM CONDENSING TO ENSURE LONG-TERM STABILITY. PHOTO ARTIST OLENKA KOTYK DEVELOP MEASURABLE PROCESS TEST MEASURABLE PROCESS SALES FORCE VENDINI DONOR PERFECT EXCEL SHEETS
28. PHASE 3: ORGANIZATION ON-BOARDING/ROLE RESPONSIBILITY (PHASE 3 WORKS SIMULTANEOUSLY WITH PHASE 2) A GROUNDED PROCESS AND APPROACH FOR ONBOARDING IS DEVELOPED PROVIDING PROPER GUIDANCE TO DETERMINE INDIVIDUAL RESPONSIBILITY BASED ON MANAGEMENT. PHOTO ARTIST OLENKA KOTYK TEST MEASURABLE PROCESS DEVELOP INTERNAL STRUCTURE MARKETING MANAGER THEATRE DIRECTOR COMMUNITY MANAGER SALES DIRECTOR
29. MONICAT DATA WORKSHOPS WWW.MONICATDATA.COM | HELLO@MONICATDATA.COM | @MONICATDATA
30. FINAL WORDS WWW.MONICATDATA.COM | HELLO@MONICATDATA.COM | @MONICATDATA PEACE. MONICAT DATA