ProductTank Austin: Product Strategies for Success

TOPIC: Product Strategies for Success
DATE: Oct 17, 2019
TIME: 6:30pm - 9pm (6:30pm Networking, 7pm mtg start)
LOCATION: Accruent 11500 Alterra Pkwy #110, Austin, TX 78758
PARKING DETAILS BELOW

SPONSOR: Accruent! Check them out: https://www.accruent.com/about-us/careers/open-jobs

SPEAKERS(3):

- Reza Shirazi, AffiniPay - "Continuous Collaboration: The Flywheel of Product Strategy", Product Management is a team sport. How do you effectively collaborate with internal teams as well as external users and stakeholders to build a successful product strategy? I will briefly share the Continuous Collaboration framework to ensure you engage with all of these groups to build a good short and long term Roadmap.

- Tanja Horan, Tacosa 360 Consulting - “What Road Will Your Product Strategy Take You?” Executing product vision will lead to uncharted territory and a roadmap helps navigate through the terrain. Adaptation is key to establishing and executing short-term and long-term roadmaps. This talk will explore facets of adaptation: roadmaps as a living document, managing uncertainty, and organizational change. Recognizing circumstances may change over time and adapting are essential to successful execution.

- Rajesh Nerlikar, "Using Vision-Led Product Management to Build the Right Product" In this talk, I’ll cover the 4 steps to use a new framework called Vision-Led PM to build a roadmap that your entire company can rally around.

Transcript

1. Product Strategies for Success Hosted by Reza Shiraz Sr Product Manager AffiniPay Tanja Horan Sr Product Consultant/Principal Tacosa 360 Consulting October 17 6:30pm Tweet: #PTATX Rajesh Nerlikar Chief Product Advisor Prodify
2. Agenda 6:30 pm - 7:00 pm - 7:20 pm - 7:45 pm - 8:10 pm - 8:35 pm - 8:45 pm - Kicked-out - Mingle, grab food & drink, take a seat Introductions & Housekeeping Reza Shirazi: Continuous Collaboration: The Flywheel of Product Strategy Tanja Horan: Will Your Product Strategy Take You? Rajesh Nerlikar: Using Vision-Led Product Management to Build the Right Product Panel Q&A Mingling & Networking Lights Out Tweet: #PTATX
3. ProductTank Background 2010, London Tweet: #PTATX Product can be a lonely job – goal was to meet & learn from others Now 185+ cities & 50,000+ members It’s a little less lonely now ;-)
4. What is ProductTank? Meetups for product people, by product people. Informal meetup that brings together the local product community in each of those cities – whether they’re Product Managers, Designers, or Developers – to share their experience and knowledge. Tweet: #PTATX
5. How does it work? Informal events with 2-3 speakers to get the conversation started, then time to network & discuss Tweet: #PTATX Share, learn, network. Have fun! Networking-only lunches & happy hours Sales pitches.
6. Austin’s Product Slack Community Join us on Slack - Http://ProductInAustin.com Tweet: #PTATX
7. Hiring and Finding Jobs Post jobs on Slack/ProductHired.com Find jobs on Jobs Channels (Jr, Midlevel, Sr, Mgmnt, Remote) New Jobs posted Daily! Job Networking on #0-JobClub Join Meetup “Product Job Club” Launching 2020 Tweet: #PTATX
8. Get Involved • Tweet the Event @PTATX / #PTATX • Volunteer • Apply to Speak: http://bit.ly/ProductTankAustin • Organize - Looking for New Organizers! • Host / Sponsor our Happy Hours or Talks! Tweet: #PTATX
9. Submit Your Talk at http://bit.ly/ProductTankAustin Talks for Next Year
10. Next Happy Hour! Tweet: #PTATX Nov 19th, 6 - 9:00pm HEB Digtal And they All shall become one MEGA Party! Profile Pic Photo Shoot, Mingling, Networking and Party! RSVP on our Meetup Page
11. SPONSOR Tweet: #PTATX
12. Presentations Continuous Collaboration: The Flywheel of Product Strategy Reza Shirazi, AffiniPay What Road Will Your Product Strategy Take You? Tanja Horan, Tacosa 360 Consulting Using Vision-Led Product Management to Build the Right Product Rajesh Nerlikar, Prodify PANEL Tweet: #PTATX
13. Continuous Collaboration: The Flywheel of Product Strategy Tweet: #PTATX Reza Shiraz Sr Product Manager AffiniPay
14. Austin VOP About Reza Shirazi Senior Product Manager AffiniPay Austin VOP Austin Voice of Product Austinvop.com Interview product leaders to share their insights and build a stronger product community in Austin Biweekly Newsletter tinyletter.com/austinvop
15. Austin VOP prod·uct strat·e·gy /ˈprädəkt/ /ˈstradəjē/ strategy = how to win in the market product strategy = align the organization to focus on a product and market
16. Austin VOP Product Strategy requires alignment
17. Austin VOP Alignment requires collaboration
18. Austin VOP The outcome of collaboration
19. Austin VOP Continuous Collaboration
20. Austin VOP fly·wheel /ˈflīˌ(h)wēl/ efficiently stores energy smooths out delivery of power from a motor to a machine used to increase the machine's momentum
21. Austin VOP 4 Ways To Build Trust - Consistency - Show up & Do what you say - Credibility - Do your homework - Transparency - Share your work - early and often - Vulnerability - “I don’t have all the answers” - “Poke some holes in this” - “What ideas do you have”
22. Austin VOP An outcome of Trust
23. Austin VOP 4 Spokes of the Flywheel
24. Austin VOP Takeaways
25. Austin VOP Thank you rshirazi@gmail.com AustinVOP.com tinyletter.com/austinvop
26. What Road Will Your Product Strategy Take You? Tweet: #PTATX Tanja Horan Sr Product Consultant/Principal Tacosa 360 Consulting 330428
27. What Road Will Your Product Strategy Take You? Tweet: #PTATX @TanjaHoran
28. One Vision - Two Perspectives • Vision & Strategy • Why & What • Beyond 12 months • Storytelling Long-Term Roadmap Short-Term Roadmap • Incremental steps • How • Rolling 12 months • Not the backlog Tweet: #PTATX
29. Roadmap Fallacies •Locked & Loaded •Absolute Precision •Date Commitment •Review Annually Tweet: #PTATX
30. Roadmap Ambiguity Cone of Uncertainty Multiple Paths Present Short-term Long-term Tweet: #PTATX
31. Ever-changing Environment •Competition •Product Feedback •Sales •Scale Tweet: #PTATX
32. When Chaos Ensues •Constantly Changing Vision •Reacting vs. Responding •Solely Date-Driven •Unaddressed Scale Tweet: #PTATX
33. Adapt - Manage Uncertainty •Anticipate the Change •Position the Unknown •Storytelling Tweet: #PTATX
34. Adapt - Living Document •Be Aware of Anchoring Bias •Monitor Sales Pipeline •Integrate Feedback Loops Tweet: #PTATX
35. Lead the Charge •Review Roadmap - Quarterly •Foresee the Impact •Take Control of the Story Tweet: #PTATX
36. Let’s Connect Tanja Horan tanja@tacosa360.com LinkedIn Tweet: #PTATX www.tacosa360.com
37. Using Vision-Led Product Management to Build the Right Product Tweet: #PTATX Rajesh Nerlikar Chief Product Advisor Prodify
38. About Me Tweet: #PTATX @RajeshNerlikar
39. Scenario 1: Uber Agile Tweet: #PTATX @RajeshNerlikar
40. Scenario 2: Disconnected Vision Tweet: #PTATX @RajeshNerlikar
41. Scenario 3: Disconnected Strategy Tweet: #PTATX @RajeshNerlikar What’s Missing?
42. Vision-Led Product Management Tweet: #PTATX @RajeshNerlikar
43. Vision-Led Product Management Tweet: #PTATX @RajeshNerlikar Envision a customer journey that could 10x the outcome Identify key outcome metrics for both business and customers Create a roadmap, balancing strategic & near-term work Work backwards to build a strategic plan to realize the vision Execute the roadmap with the right people and processes in place Vision-Led Product Management
44. Outcome KPI Pyramids Tweet: #PTATX @RajeshNerlikar
45. Ways to Express a Vision Tweet: #PTATX @RajeshNerlikar
46. Customer Journey Chapters Tweet: #PTATX @RajeshNerlikar
47. Working Backwards → Strategy Tweet: #PTATX @RajeshNerlikar
48. Create a Balanced Roadmap Tweet: #PTATX @RajeshNerlikar
49. Chuckwagon: KPIs Tweet: #PTATX @RajeshNerlikar Meal Plan Creation Time Time Spent on Meals Consumer / User Planning Time Cooking Time Time Spent Finalizing Meal Plan Time Spent Grocery Shopping Time Spent Cooking Time Spent Cleaning Up Meal Plan Editing Time Grocery Travel Time Grocery Shopping Time Prep Time Cook Time Median Clean Up Time speed of change slow fast
50. Chuckwagon: The Vision Tweet: #PTATX @RajeshNerlikar
51. Chuckwagon: Meal Planning Tweet: #PTATX @RajeshNerlikar
52. Chuckwagon: Grocery Delivery Tweet: #PTATX @RajeshNerlikar
53. Chuckwagon: Chefs Tweet: #PTATX @RajeshNerlikar
54. Chuckwagon: Strategy Tweet: #PTATX @RajeshNerlikar Vision Save Americans millions of hours in deciding what to cook, buying groceries, and preparing home-cooked meals Milestone 1 (2020) Recipe Plans One-tap to get a personalized recipe plan for the household for every meal this week Milestone 2 (2022) Grocery Delivery Convert meal plans into grocery lists for one-tap ordering. Milestone 3 (2024) Home Chefs Make it easy to get a chef to come prepare your week’s meal plan for you. ARR $2M ($2M monthly subs) $10M ($5.3M monthly subs $4.7M grocery orders) $50M ($36M monthly subs $10M grocery orders $4M home chefs) Cust. KPI Save Time Meal Planning Save Time Grocery Shopping Save Time Cooking / Cleaning Up We are here.
55. Chuckwagon: Roadmap Tweet: #PTATX @RajeshNerlikar
56. Stay In Touch Tweet: #PTATX @RajeshNerlikar rajesh@prodify.group https://www.prodify.group/ https://www.linkedin.com/in/rajeshnerlikar/
57. PANEL Reza Shiraz Sr Product Manager AffiniPay Tanja Horan Sr Product Consultant/Principal Tacosa 360 Consulting Tweet: #PTATX Rajesh Nerlikar Chief Product Advisor Prodify
58. Next PT Austin Events! Tweet: #PTATX Nov 19th, 6 - 7:30pm HEB Digtal RSVP on our Meetup Page
59. Join our Slack communities: https://www.ProductInAustin.com/ Thanks for joining us today! Please Fill-out our Survey: http://bit.ly/ProductTankAustin Thanks to our host and sponsor: