Fishy business models in the fashion industry

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Transcript

1. Text flickr cc flea_ef
2. Many people just love luxury clothing ... ... cc theamarand
3. ... ... But, brands like these are expensive! and that’s a problem...
4. So some people will go Fake = Low quality = cheap!
5. But there is another option! You get what you pay for...
6. Solution 2 Outlet Stores!
7. Solution 2 Outlet Stores! = High quality Original brands, no fakes!
8. Solution 2 Outlet Stores! = High quality Original brands, no fakes! = it’s cheap! After season, overstocks,...
9. But there is something fishy going on... flickr cc flea_ef
10. Polo via Normal retailer Polo via Outlet = The same but ‘overstock’ product?
11. Polo via Normal retailer Polo via Outlet = weight Polo 250gr. 200gr. less fabric = less quality =
12. This is not ‘overstock’ but official low quality production. You get what you pay for?
13. Solution 2 Outlet Stores! = High quality Original brands, no fakes! = it’s cheap! After season, overstocks,... low but special production less expensive
14. ... ... It’s by tricking people that brands make huge piles of money.
15. ... ... It’s by tricking people that fashion brands make huge piles of money. 55% 45% Outlet stores account for 40-50% share in annual revenue already! Outlet Regular Annual Revenue
16. So don’t be fooled when buying via (online) outlet channels. Want more insight in Black Business Models?
17. Tickets & info via blackbusinessmodels.com By Board of Innovation, international office for business model innovation - helping companies find new and better revenue streams -