Upgrade to Pro — share decks privately, control downloads, hide ads and more …

Big Picture UX

Nick Finck
October 13, 2012

Big Picture UX

As the field of UX professionals matures and the disciplines of interaction design, information architecture, user research, user interface design, and usability evolve to support modern technology we need to start looking at the big picture of UX. We need to go back to the roots of what UX means and how we should approach UX challenges.

Nick Finck

October 13, 2012
Tweet

More Decks by Nick Finck

Other Decks in Education

Transcript

  1. 1970-1980 1990’s 2000’s 2010’s Mobile Computing Multi-platform Web Applications “Thin”

    Windows Applications Fat Client Server Mainframe Terminals “Green Screens” Viva La Revolution
  2. Discovery Sprint 1 Sprint 2 Sprint 3 Sprint 4-N Post

    Launch Agile Scrum or Lean Involvement & deliverables Our teams work together to create the best possible experience for the user. The following breakdown illustrates our project process. UX and Design deliverables are called out in white. Discovery Sprint 1 Sprint 2 Sprint 3 Sprint 4-N Post Launch UX DESIGN CLIENT EM SEM DESIGN ENG QA UX CLIENT EM SEM DESIGN ENG QA UX ENG QA SEM CLIENT UX DESIGN ENG QA SEM CLIENT DESIGN UX DESIGN QA SEM UX ENG CLIENT UX DESIGN SEM CLIENT QA ENG User research Ideation Competitive analysis User stories User personals Risk evaluation Client documentation review Business strategy analysis Competitive analysis User interviews Creative brief (rough) Mood board (rough) Persona & story revision Content audit/ recommendations Taxonomy Baseline studies/ reports Sketches & high-level user flows Brand research Color theory Color palettes Font studies Ideation Wireframes Usability study/ paper prototype(s) Findings report Mood boards Color theory Color palettes Font studies Usability study Findings report Wireframes Mood boards Mock-ups Prototypes Motion studies Graphics cut up & optimization Integration support Usability findings Wireframes Consult & advise Design, Eng, QA Tagging spec for analytics Redlines For Devs Build reviews Final usability studies Analytics report Sustainability recommendation Design retrospective
  3. Photo credit: Lauren Goode, All Things Digital We need to

    get beyond the notion that sales are won or lost in a single channel or through a single aspect of our businesses.
  4. Mobile and physical shopping experiences need to become seamless –

    embracing technology can bring in more customers. - Steve Rothwell. The Guardian, 2012
  5. 43 percent of smarpthone owners have used their mobile device

    while in a store for a shopping purpose. - comScore Inc., Shop.org and The Partnering Group, 2012
  6. Mobile is changing how entire industries work Mobile Commerce Point

    of Sale Coupons and Offers Retail TV Everywhere Social Television Interactive E-books Media Clinical Trials Salesforce Automation Tablet Electronic Records Healthcare Mobile Banking / Payments Loyalty / Rewards Programs Mobile Financial Trading Systems Financial Services Digital Concierge In-Room Automation Tables for High Touch Customer Service Hospitality Navigation / Telematics Airline Mobile Ticketing / Check-in Automotive Apps Transportation Content Delivery App Stores Messaging Telco Government to Citizen Smart Parking Education / Advocacy Public Sector
  7. Web - Account creation, trip history Mobile - Request car,

    rate driver, tracking, phone verification Environment - The towncar Email - Receipt, follow-up Staff - The driver, customer support Touchpoints
  8. Photo credit: Hien Nguyen Web - Product research, check inventory

    locations Product - The bikes Staff - Subject matter expert, sales support Environment - Retail store, test trails Touchpoints