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Big Picture UX - Augusta

Nick Finck
September 04, 2013

Big Picture UX - Augusta

As the field of UX professionals matures and the disciplines of interaction design, information architecture, user research, user interface design, and usability evolve to support modern technology we need to start looking at the big picture of UX. We need to go back to the roots of what UX means and how we should approach UX challenges.

Nick Finck

September 04, 2013

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  1. Photo credit: Jeff Croft Director of UX projekt202 Personal Site

    NickFinck.com Twitter @nickf Notable UX toreador
  2. 100+ designers, technologists, researchers, & strategists 3 studios + 5

    satellite offices Denver Austin Seattle Berlin Dallas Denmark Los Angeles Philadelphia
  3. Photo credit: Lauren Goode, All Things Digital We need to

    get beyond the notion that sales are won or lost in a single channel or through a single aspect of our businesses.
  4. Mobile and physical shopping experiences need to become seamless –

    embracing technology can bring in more customers. - Steve Rothwell. The Guardian, 2012
  5. 43 percent of smarpthone owners have used their mobile device

    while in a store for a shopping purpose. - comScore Inc., Shop.org and The Partnering Group, 2012
  6. Multi-platform consumption is today’s new reality. 1 in 3 minutes

    spent online is now spent beyond the PC. - comScore Inc., Mobile - Future in Focus 2013
  7. Mobile is changing how entire industries work • Mobile Commerce

    • Point of Sale • Coupons and Offers Retail • TV Everywhere • Social Television • Interactive E-books Media • Clinical Trials • Salesforce Automation • Tablet Electronic Records Healthcare • Mobile Banking / Payments • Loyalty / Rewards Programs • Mobile Financial Trading Systems Financial Services • Digital Concierge • In-Room Automation • Tables for High Touch Customer Service Hospitality • Navigation / Telematics • Airline Mobile Ticketing / Check-in • Automotive Apps Transportation • Content Delivery • App Stores • Messaging Telco • Government to Citizen • Smart Parking • Education / Advocacy Public Sector
  8. • Web - Account creation, trip history • Mobile -

    Request car, rate driver, tracking, phone verification • Environment - The towncar • Email - Receipt, follow-up • Staff - The driver, customer support Touchpoints
  9. Photo credit: Hien Nguyen • Web - Product research, check

    inventory locations • Product - The bikes • Staff - Subject matter expert, sales support • Environment - Retail store, test trails Touchpoints
  10. It’s not enough that we build products that function, that

    are understandable and usable, we also need to build products that bring joy and excitement, pleasure and fun, and yes, beauty to people’s lives. - Don Norman
  11. It is not the strongest of the species that survives,

    nor the most intelligent that survives. It is the one that is the most adaptable to change. - Charles Darwin
  12. “We’re in a technology tsunami. Whether you love it or

    hate it, ultimately we have to figure out how to survive it and make it work for us.” - Peggy Klaus Photo by Jean Guichard
  13. We used to seek a Work/Life balance, times have changed

    and now we seek a Work/Life/Technology balance.
  14. We can't solve problems by using the same kind of

    thinking we used when we created them. - Albert Einstein
  15. We must not think of our job as designing for

    someone, instead we must think of it as designing for humanity. Photo by James Cridland
  16. We are the makers of our own state and… individuals

    who realize the fact need not, ought not, to wait for collective action. - Mahatma Gandhi
  17. We must take it upon ourselves to find ways to

    better collaborate with each other and craft experiences together that balance work, life, and technology.