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UX Career Progression: Finding a Niche & Building a Personal Brand

Eb6ed5a43c9e971755ad26256fd3c954?s=47 Nick Finck
March 07, 2013

UX Career Progression: Finding a Niche & Building a Personal Brand

A brand new talk that I am working on, presented for the students of SVC's UX Level 2 class lead by Kevin Wick of Frog Design.

There are many things you learn as a UX designer that come from classrooms, articles, or books. This series covers UX career progression from the perspective of what is not yet covered in a book. In this first presentation of the series I am going to talk about finding a niche in what you do within the field of UX and how to build a personal brand that can enable you to get the kinds of jobs and engagements you want as you grow you career.

Eb6ed5a43c9e971755ad26256fd3c954?s=128

Nick Finck

March 07, 2013
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  1. Finding a Niche & Building a Personal Brand March 7th

    2013 presented by nick finck UX Career Progression
  2. Who the heck?

  3. Photo credit: Jeff Croft Director of UX projekt202 Personal Site

    NickFinck.com Twitter @nickf Notable UX toreador
  4. ...or you can just call me “dude.”

  5. we make software make sense.

  6. 100+ designers, technologists, researchers, & strategists 3 studios + 5

    satellite offices Denver Austin Seattle Berlin Dallas Denmark Los Angeles Philadelphia
  7. Some of our clients

  8. Career Progression

  9. ”The User Experience Honeycomb" by Peter Morville Findable Desirable Useful

    Usable Valuable Accessible Credible User Experience (UX) is about how a person feels about using a system or device. What is the user experience? •It is not: • Designed • Objective • Procedural • Static It is: • Designed for • Subjective • Philosophical • Dynamic
  10. The Disciplines of UX

  11. Designing the interactive behaviors of a product or system with

    a specific focus on their use. Designing the visual qualities of a product or system in an aesthetically pleasing way. Planning for the creation, delivery, and governance of useful, usable content. Identifying and organizing information within a product or system in a purposeful & meaningful way. Measuring the quality of a user’s experience when interacting with a product or system. User Research Content Strategy Information Architecture Interaction Design Visual Design Usability & Analytics Understanding the people who use a product or system through observations. The Six Core Disciplines of User Experience
  12. Understanding Information Structure Behavior Aesthetics Measurement Distilling Down the Disciplines

    of UX
  13. Designing the interactive behaviors of a product or system with

    a specific focus on their use. Designing the visual qualities of a product or system in an aesthetically pleasing way. Planning for the creation, delivery, and governance of useful, usable content. Identifying and organizing information within a product or system in a purposeful & meaningful way. Measuring the quality of a user’s experience when interacting with a product or system. User Research Content Strategy Information Architecture Interaction Design Visual Design Usability & Analytics Understanding the people who use a product or system through observations. Just Like Cookies, UX Comes In Many Flavors
  14. Designing the interactive behaviors of a product or system with

    a specific focus on their use. Designing the visual qualities of a product or system in an aesthetically pleasing way. Planning for the creation, delivery, and governance of useful, usable content. Identifying and organizing information within a product or system in a purposeful & meaningful way. Measuring the quality of a user’s experience when interacting with a product or system. User Research Content Strategy Information Architecture Interaction Design Visual Design Usability & Analytics Understanding the people who use a product or system through observations. You Can Wear All The Hats & Be A Generalist
  15. Designing the interactive behaviors of a product or system with

    a specific focus on their use. Designing the visual qualities of a product or system in an aesthetically pleasing way. Planning for the creation, delivery, and governance of useful, usable content. Identifying and organizing information within a product or system in a purposeful & meaningful way. Measuring the quality of a user’s experience when interacting with a product or system. User Research Content Strategy Information Architecture Interaction Design Visual Design Usability & Analytics Understanding the people who use a product or system through observations. We Call These Generalists “UX Designers”
  16. Designing the interactive behaviors of a product or system with

    a specific focus on their use. Designing the visual qualities of a product or system in an aesthetically pleasing way. Planning for the creation, delivery, and governance of useful, usable content. Identifying and organizing information within a product or system in a purposeful & meaningful way. Measuring the quality of a user’s experience when interacting with a product or system. User Research Content Strategy Information Architecture Interaction Design Visual Design Usability & Analytics Understanding the people who use a product or system through observations. We Call These Generalists “UX Designers” UX Designer
  17. Designing the interactive behaviors of a product or system with

    a specific focus on their use. Designing the visual qualities of a product or system in an aesthetically pleasing way. Planning for the creation, delivery, and governance of useful, usable content. Identifying and organizing information within a product or system in a purposeful & meaningful way. Measuring the quality of a user’s experience when interacting with a product or system. User Research Content Strategy Information Architecture Interaction Design Visual Design Usability & Analytics Understanding the people who use a product or system through observations. Or You Can Wear Some Hats
  18. Designing the interactive behaviors of a product or system with

    a specific focus on their use. Designing the visual qualities of a product or system in an aesthetically pleasing way. Planning for the creation, delivery, and governance of useful, usable content. Identifying and organizing information within a product or system in a purposeful & meaningful way. Measuring the quality of a user’s experience when interacting with a product or system. User Research Content Strategy Information Architecture Interaction Design Visual Design Usability & Analytics Understanding the people who use a product or system through observations. Or You Can Wear Some Hats
  19. Designing the interactive behaviors of a product or system with

    a specific focus on their use. Designing the visual qualities of a product or system in an aesthetically pleasing way. Planning for the creation, delivery, and governance of useful, usable content. Identifying and organizing information within a product or system in a purposeful & meaningful way. Measuring the quality of a user’s experience when interacting with a product or system. User Research Content Strategy Information Architecture Interaction Design Visual Design Usability & Analytics Understanding the people who use a product or system through observations. Rather Than Call You A IA/IXD/Content Strategist...
  20. Identifying and organizing information within a product or system in

    a purposeful & meaningful way. Designing the interactive behaviors of a product or system with a specific focus on their use. Designing the visual qualities of a product or system in an aesthetically pleasing way. Planning for the creation, delivery, and governance of useful, usable content. Measuring the quality of a user’s experience when interacting with a product or system. User Research UX Designer UX Designer UX Designer Visual Design Usability & Analytics Understanding the people who use a product or system through observations. We Just Use The UX Designer Title
  21. Identifying and organizing information within a product or system in

    a purposeful & meaningful way. Designing the interactive behaviors of a product or system with a specific focus on their use. Designing the visual qualities of a product or system in an aesthetically pleasing way. Planning for the creation, delivery, and governance of useful, usable content. Measuring the quality of a user’s experience when interacting with a product or system. User Research UX Designer UX Designer UX Designer Visual Design Usability & Analytics Understanding the people who use a product or system through observations. We Just Use The UX Designer Title
  22. Designing the interactive behaviors of a product or system with

    a specific focus on their use. Designing the visual qualities of a product or system in an aesthetically pleasing way. Planning for the creation, delivery, and governance of useful, usable content. Identifying and organizing information within a product or system in a purposeful & meaningful way. Measuring the quality of a user’s experience when interacting with a product or system. User Research Content Strategy Information Architecture Interaction Design Visual Design Usability & Analytics Understanding the people who use a product or system through observations. Or We Can Specialize
  23. Designing the interactive behaviors of a product or system with

    a specific focus on their use. Designing the visual qualities of a product or system in an aesthetically pleasing way. Planning for the creation, delivery, and governance of useful, usable content. Identifying and organizing information within a product or system in a purposeful & meaningful way. Measuring the quality of a user’s experience when interacting with a product or system. User Research Content Strategy Information Architecture Interaction Design Visual Design Usability & Analytics Understanding the people who use a product or system through observations. Or We Can Specialize
  24. Usability & Analytics Designing the interactive behaviors of a product

    or system with a specific focus on their use. Designing the visual qualities of a product or system in an aesthetically pleasing way. Planning for the creation, delivery, and governance of useful, usable content. Identifying and organizing information within a product or system in a purposeful & meaningful way. Measuring the quality of a user’s experience when interacting with a product or system. User Research Content Strategy Information Architecture Interaction Design Visual Design Understanding the people who use a product or system through observations. At A Granular Level
  25. Usability & Analytics Designing the interactive behaviors of a product

    or system with a specific focus on their use. Designing the visual qualities of a product or system in an aesthetically pleasing way. Planning for the creation, delivery, and governance of useful, usable content. Identifying and organizing information within a product or system in a purposeful & meaningful way. Measuring the quality of a user’s experience when interacting with a product or system. User Research Content Strategy Information Architecture Interaction Design Visual Design Understanding the people who use a product or system through observations. At A Granular Level
  26. Identifying and organizing information within a product or system in

    a purposeful & meaningful way. Information Architecture At A Granular Level
  27. Taxonomy Findability Search Information Analysis Information Architecture Library Science Information

    Design Wayfinding Information Strategy Identifying and organizing information within a product or system in a purposeful & meaningful way. Information Architecture At A Granular Level
  28. T-Shaped People

  29. “However, the speed with which media agencies (and clients) have

    embraced communications planning has caused concern. For it to really work, communications planners need to be "T-shaped" people. ... "T-shaped" communications planners, with a background in media, have a deep understanding of media, and a broad understanding of the other disciplines within the marketing spectrum.” The hunt is on for the Renaissance Man of computing By David Guest in 1991
  30. “IDEO [...] is famous for its method of innovation based

    on intense cross-disciplinary project work. To pull this off, the company has long practiced the art of collaboration and the development of a certain kind of talent: T-shaped people.” Morten T. Hansen’s interview of IDEO CEO Tim Brown, 2010
  31. Distilling Down the Disciplines of UX

  32. Designing the interactive behaviors of a product or system with

    a specific focus on their use. Designing the visual qualities of a product or system in an aesthetically pleasing way. Planning for the creation, delivery, and governance of useful, usable content. Identifying and organizing information within a product or system in a purposeful & meaningful way. Measuring the quality of a user’s experience when interacting with a product or system. User Research Content Strategy Information Architecture Interaction Design Visual Design Usability & Analytics Understanding the people who use a product or system through observations. The Six Core Disciplines of User Experience
  33. Graph The Skill Level By Discipline User Research Visual Design

    Usability & Analytics Content Strategy Information Architecture Interaction Design
  34. Graph Your Skill Level By Discipline User Research Visual Design

    Usability & Analytics Content Strategy Information Architecture Interaction Design
  35. Graph Your Skill Level By Discipline User Research Visual Design

    Usability & Analytics Content Strategy Information Architecture Interaction Design
  36. Graph Your Skill Level By Discipline User Research Visual Design

    Usability & Analytics Content Strategy Information Architecture Interaction Design
  37. Graph Your Skill Level By Discipline Interaction Design User Research

    Visual Design Usability & Analytics Content Strategy Information Architecture
  38. Keep Up To Date

  39. Responsive Web Design

  40. Beyond what we think

  41. Building a personal brand

  42. Distinguish yourself and what you do from the competition

  43. Color and Typography

  44. None
  45. Let color surfaces your personality

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  48. Engaging with the industry

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  54. Be consistent for better association

  55. Making connections and expanding your reach

  56. Networking is a critical component of your career

  57. Photo by J. Turner Masland Attend events to learn, but

    meet new people!
  58. Read articles, but write them too!

  59. Always have a good mentor!

  60. Thank you.