Social Media and your Subscribers

These are the slides that Ben Whitelaw and I used to present at DCM Europe. Looking at how we use social media to engage with The Times digital audience - with a focus on our nationwide cycling campaign

Transcript

1. Social Media and your Subscribers
2. Nick Petrie Social Media Editor, The Times @petren Ben Whitelaw Communities Editor, The Times @benwhitelaw
3. Using social media to make non- subscribers aware of what you do Using social media to cultivate relationships with subscribers Using social media to change perceptions Maintaining relationships with ￿committed￿readers after social
4. Awareness
8. Changing Perceptions
12. Cultivating Relationships
14. The Times crowdsourced over 10,000 cycling danger points
18. Maintaining Relationships
19. Real life still matters
20. Stay in regular contact