Social Media and your Subscribers

B356ed9ba5644b76374a5d2e7b39de4e?s=47 Nick Petrie
January 30, 2013
Business
1
48

Social Media and your Subscribers

These are the slides that Ben Whitelaw and I used to present at DCM Europe. Looking at how we use social media to engage with The Times digital audience - with a focus on our nationwide cycling campaign

B356ed9ba5644b76374a5d2e7b39de4e?s=128

Nick Petrie

January 30, 2013
Tweet

More Decks by Nick Petrie

See All by Nick Petrie
B356ed9ba5644b76374a5d2e7b39de4e?s=48 nickpetrie
0
28

Other Decks in Business

See All in Business
44ac60e20c2483dc40f15eccde882f43?s=48 speakcorp
1
210
Cba22fdf00b7ddc09240b582e1433c47?s=48 renaldigondosubroto
0
370
D6591ecde2367905dfc66fd2f43f4835?s=48 dennokotsu
0
2.5k
218473ff7abad0fcd72865da2b23bb5b?s=48 memory1994
0
190
4649f3418cb4e7b951ca28e65003c7ac?s=48 sumi
1
610
Db3fe7aea22f3c747af1b176b8503a3c?s=48 masa77707
1
1.5k
1608cef81c7da1c95a62fe3839fa5cb7?s=48 careerupdate
3
390
B9ae467f4495c0b6e6472fa368b91e35?s=48 kokopellihashimoto
0
1.1k
E23af122bc85e8800be788e2293c72f7?s=48 korec
0
130
E920e69f10396146374e18b0d3102b6e?s=48 powerpo
1
1.1k
Db3fe7aea22f3c747af1b176b8503a3c?s=48 masa77707
0
740
1e2b206e9d47a0250f876755b0e00319?s=48 namba
0
760

Featured

See All Featured
Be9caeb9d4ef9944d151af909063ed6e?s=48 samlambert
236
9.8k
5ce91fa49a613cbc3e20d5f96856473f?s=48 edds
55
9.2k
5f83ef806155b403c3393160ce51f955?s=48 jlugia
216
16k
A415db3ac9e9668acbc1fb36eead84ac?s=48 mthomps
37
2.2k
Ba530e786553390f3fb271848485681c?s=48 3n
161
22k
C1daf20e5c49ff910745198ef9869ac2?s=48 hatefulcrawdad
257
16k
96270e4c3e5e9806cf7245475c00b275?s=48 addyosmani
309
21k
B47b288784fda77a94aeb234ca743c24?s=48 keavy
105
14k
Dad095ea7038f89f760419ce475d5d14?s=48 michaelherold
224
8.3k
D67fff74178013024d833b3eec6cf27f?s=48 lynnandtonic
267
16k
1f74b13f1e5c6c69cb5d7fbaabb1e2cb?s=48 sferik
609
54k
8ec1383b240b5ba15ffb9743fceb3c0e?s=48 philnash
4
270

Transcript

  1. Social Media and your Subscribers

  2. Nick Petrie Social Media Editor, The Times @petren Ben Whitelaw

    Communities Editor, The Times @benwhitelaw

  3. Using social media to make non- subscribers aware of what

    you do Using social media to cultivate relationships with subscribers Using social media to change perceptions Maintaining relationships with ￿committed￿readers after social

  4. Awareness

  5. None
  6. None
  7. None

  8. Changing Perceptions

  9. None
  10. None
  11. None

  12. Cultivating Relationships

  13. None

  14. The Times crowdsourced over 10,000 cycling danger points

  15. None
  16. None
  17. None

  18. Maintaining Relationships

  19. Real life still matters

  20. Stay in regular contact

  21. None