Tracking the Untrackable with Google Analytics

Tracking the Untrackable with Google Analytics

I went with presentation style of big picture/less words and talked over it. To give you some context here is the main idea of the presentation:

There is still too much guessing that goes into online marketing and I'm tired of averaging lead values. I want to know exactly what the value is that I bring a client. Once we do that we can find the right customers that will bring you the most value of their customer lifetime. In the past there was a separation between online and offline, but not anymore. The new GA is built to take information from other systems.

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Nico Miceli

March 18, 2014
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