API as a growth tool for your startup

Talk given at DigitalPlace in April 2016 in Toulouse

Why you need to use APIs?
Why you need to have your own API?
Which type of API?
Pivot to API?

Transcript

1. APIs as a growth tool for your startup Toulouse, April 27, 2016 Nicolas Grenié @picsoung Hacker in Residence @3scale DigitalPlace
2. API API
3. @picsoung
4. 3scale.net/jobs
5. 700+ clients worldwide billions of API calls per month
6. Application
 Programming
 Interface
7. API = available data for developers
8. Example
9. ! " What type of API?
10. " Web (REST) APIs
11. Use API!
12. You are a small team # # # biz tech design
13. You have no time $
14. Shipping is P1 %
15. Someone else is doing it better
16. & ' ( ) There is an API for that
17. You save # human resources $ time * money
18. You need an API
21. You YouR API
22. EXtra Revenues
23. EXtra Revenues ✴QuickPrint API, 13x partner growth ✴Revenue share with developers ✴Apps using SDK on top charts ✴Increase in foot traffic in stores source: http://www.slideshare.net/apigee/the-walgreens-story-putting-an-api-around-their-stores
24. Wider Reach
25. Wider Reach ✴700 partners created 50,000 third party apps/services ✴300m monthly uniques who see the brand on other sites ✴The API gave reach and brand awareness which would not have been possible with traditional marketing. 
 (Dick Brouwer, TripAdvisor Director of Engineering)
26. Wider Reach
27. Innovation
28. Innovation Source: http://www.slideshare.net/faberNovel/why-shouldicareaboutap-is4/53 ✴Only 1 app developed by Fitbit in-house ✴Third party apps in Fitbit’s ecosystem accumulated are worth $1m of development cost ✴Powerful to be on many platforms easily
29. Efficiency
30. Efficiency Source: http://apievangelist.com/2012/01/12/the-secret-to-amazons-success-internal-apis/ ✴Wrap every internal service with an API – or you are fired ✴Better re-usability, quicker integration, spot opportunities, get to market quicker (AWS)
31. ! mobile + customer eco-system , partner eco-system - content distribution . API as a Business / An API DIFFERENT GOAL
32. WHEN?
33. ASAP
34. API FiRST
 DESIGN
35. ! 0 + API
36. API Management
37. API Management ✴Tools to manage API program ✴Access-Control / Security ✴Analytics ✴Monetization ✴Developer Experience (DX)
38. You API API Management
39. Pivot to API
40. Pivot to API
41. Take-away Exposing API is not enough. Make sure you secure, monitor and manage APIS Consider API-first design Use APIs when you can Your API needs to be aligned with business strategy
42. Above & Beyond
43. APIs as a growth tool for your startup Toulouse, April 27, 2016 Nicolas Grenié @picsoung Hacker in Residence @3scale DigitalPlace