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API as a growth tool for your startup

API as a growth tool for your startup

Talk given at DigitalPlace in April 2016 in Toulouse

Why you need to use APIs?
Why you need to have your own API?
Which type of API?
Pivot to API?

Nicolas Grenié

April 27, 2016

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  1. APIs as a growth tool for your startup Toulouse, April

    27, 2016 Nicolas Grenié @picsoung Hacker in Residence @3scale DigitalPlace
  2. API API

  3. @picsoung

  4. 3scale.net/jobs

  5. 700+ clients worldwide billions of API calls per month

  6. Application

  7. API = available data for developers

  8. Example

  9. ! " What type of API?

  10. " Web (REST) APIs

  11. Use API!

  12. You are a small team # # # biz tech

  13. You have no time $

  14. Shipping is P1 %

  15. Someone else is doing it better

  16. & ' ( ) There is an API for that

  17. You save # human resources $ time * money

  18. You need an API

  19. None
  20. None
  21. You YouR API

  22. EXtra Revenues

  23. EXtra Revenues ✴QuickPrint API, 13x partner growth ✴Revenue share with

    developers ✴Apps using SDK on top charts ✴Increase in foot traffic in stores source: http://www.slideshare.net/apigee/the-walgreens-story-putting-an-api-around-their-stores
  24. Wider Reach

  25. Wider Reach ✴700 partners created 50,000 third party apps/services ✴300m

    monthly uniques who see the brand on other sites ✴The API gave reach and brand awareness which would not have been possible with traditional marketing. 
 (Dick Brouwer, TripAdvisor Director of Engineering)
  26. Wider Reach

  27. Innovation

  28. Innovation Source: http://www.slideshare.net/faberNovel/why-shouldicareaboutap-is4/53 ✴Only 1 app developed by Fitbit in-house

    ✴Third party apps in Fitbit’s ecosystem accumulated are worth $1m of development cost ✴Powerful to be on many platforms easily
  29. Efficiency

  30. Efficiency Source: http://apievangelist.com/2012/01/12/the-secret-to-amazons-success-internal-apis/ ✴Wrap every internal service with an API

    – or you are fired ✴Better re-usability, quicker integration, spot opportunities, get to market quicker (AWS)
  31. ! mobile + customer eco-system , partner eco-system - content

    distribution . API as a Business / An API DIFFERENT GOAL
  32. WHEN?

  33. ASAP

  34. API FiRST

  35. ! 0 + API

  36. API Management

  37. API Management ✴Tools to manage API program ✴Access-Control / Security

    ✴Analytics ✴Monetization ✴Developer Experience (DX)
  38. You API API Management

  39. Pivot to API

  40. Pivot to API

  41. Take-away Exposing API is not enough. Make sure you secure,

    monitor and manage APIS Consider API-first design Use APIs when you can Your API needs to be aligned with business strategy
  42. Above & Beyond

  43. APIs as a growth tool for your startup Toulouse, April

    27, 2016 Nicolas Grenié @picsoung Hacker in Residence @3scale DigitalPlace