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POINT EDGE 会社紹介
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pointedge
April 04, 2022
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POINT EDGE 会社紹介
pointedge
April 04, 2022
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Transcript
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ࢲͨͪ ΛσβΠϯ͢Δ ҙຯ ϏδωεσβΠϯूஂͰ͢
ࢲͨͪ ΛσβΠϯ͢Δ ҙຯ ूஂͰ͢ BUSINESS DESIGN ϏδωεʹܗΛ༩͑Δ BUSINESS MANAGEMENT ϏδωεσβΠϯ
BRAND MANAGEMENT ϏδωεʹྠֲΛ༩͑Δ DX MANAGEMENT ϏδωεʹมԽΛ༩͑Δ
ϏδωεʹܗΛ༩͑Δ BUSINESS MANAGEMENT ҙ ຯ N FBOJOH ࣄۀίϯηϓτͷࡦఆαʔϏεϞσϧͷઃܭɺ ΠϯλʔϑΣΠεσβΠϯΛ௨ͯ͡ɺ৽نࣄۀ্ཱ͛ͷࢧԉ͠·͢ɻ ·ͨɺࣄۀ։ൃ෦ͷνʔϛϯάࣄۀ։ൃϓϩηεͷઃܭ͝ࢧԉՄೳͰ͢ɻ
ɾΞΠσΟΤʔγϣϯ ɾαʔϏεσβΠϯ ɾ696*σβΠϯ ɾϓϩτλΠϐϯά ɾࣄۀ։ൃϓϩηεઃܭ ɾϝϯλϦϯάɺσβΠϯεϓϦϯτ BRAND MANAGEMENT DX MANAGEMENT
BUSINESS MANAGEMENT BRAND MANAGEMENT ҙ ຯ N FBOJOH %9ʹ͚ͨݱঢ়ͷΞηεϝϯτ͔Β%9ͷํίϯηϓτͷ࡞ɺ ܦӦܭըʹݺԠͨ͠ܗͰͷ%9ઓུͷཱҊ·Ͱɺ୲෦ͷํʑͱ
͢ΔܗͰࡦఆ͔Β࣮ߦ·ͰͷࢧԉΛߦ͍·͢ɻ DX MANAGEMENT ϏδωεʹมԽΛ༩͑Δ ɾ%9Ξηεϝϯτ ɾݱͱͷϫʔΫγϣοϓ ɾ%9ηϛφʔ ɾ%9ίϯηϓτཱҊ ɾ%9ઓཱུҊ ɾ%9ϓϩδΣΫτϚωδϝϯτ ҙຯ NFBOJOH
BUSINESS MANAGEMENT BRAND MANAGEMENT ҙ ຯ N FBOJOH DX MANAGEMENT
ϏδωεʹྠֲΛ༩͑Δ ϒϥϯυίϯηϓτͷ։ൃ͔Βɺ$*7*ɺίϯςϯπઓུɺ ΫϦΤΠςΟϒ੍࡞·ͰϒϥϯυʹؔΘΔશൠΛࢧԉ͠·͢ɻ ৫ͷཧղɾఆணԽʹ͚ͨΠϯφʔϒϥϯσΟϯάΛॏࢹͨ͠ ΞϓϩʔνΛߦ͍ͬͯ·͢ɻ ɾϒϥϯυΞΠσϯςΟςΟʔ։ൃ ɾϚʔέοτɾεςʔΫϗϧμʔௐࠪ ɾΫϦΤΠςΟϒ։ൃ ɾίϯηϓτɾઓཱུҊ ɾϒϥϯυܦݧઃܭ ɾϓϩδΣΫτϚωδϝϯτ
BUSINESS MANAGEMENT BRAND MANAGEMENT DX MANAGEMENT BUSINESS DESIGN WORKS ࣄྫ
9 Background & Issue εʔϓͷઐళʮ4PVQ 4UPDL 5PLZPʯͷϒϥϯυαΠτΛϦχϡʔ ΞϧɻϝϯςφϯεੑؚΊͯɺޮΑ͘ӡӦ͢ΔͨΊͷΈ࡞ ΓٻΊΒΕ͍ͯΔ্ʹɺʮ4PVQ4UPDL5PLZPʯͷߴ͍ϒϥϯυྗ ͷൃ৴ٻΊΒΕ͍ͯͨɻ
Solution & Impact ϒϥϯυͷ͍ɺΒ͠͞ΛݴޠԽ͢ΔͨΊɺܦӦਞΛؚΊͨϫʔ ΫγϣοϓΛ࣮ࢪ͠ɺσβΠϯίϯηϓτΛҾ͖ग़ͨ͠ɻ୭ʹͲͷ Α͏ʹར༻ͯ͠Β͏͔ɺͲΜͳใΛΠϯϓοτ͢Δͷ͔Λاը ஈ֊Ͱ·ͱΊɺϝϯςφϯεੑͷߴ͍ϒϥϯυαΠτΛߏஙɻ Client גࣜձࣾεʔϓετοΫτʔΩϣʔ Industry ҿ৯αʔϏεۀ גࣜձࣾεʔϓετοΫτʔΩϣʔ ワークショップでブランドの想いを⾔語化し、 ブランドを体現するサイトとしてリニューアル
BUSINESS MANAGEMENT BRAND MANAGEMENT DX MANAGEMENT BUSINESS DESIGN WORKS ࣄྫ
9 Background & Issue ΫϥΠΞϯτɺଟ͘ͷ৽نࣄۀͷ։ൃΛख͕͚͍ͯΔ͕ɺΑΓ ޮՌతͳ৽نࣄۀΞΠσΞग़ख๏ͷशಘͱਫ਼ͷ্Λࡧɻط ʹΞΠσΞͷݪҊ͕͋ΓɺͦΕΛΑΓڧݻͰ࣮ݱੑͷ͋ΔαʔϏε ʗϏδωείϯηϓτɾϞσϧʹ্ཱͯ͛Δ͜ͱ͕ϛογϣϯɻ Solution &
Impact ରܕͷΞϓϩʔνʹΑΔαʔϏεΞΠσΞݪҊͷਂງΓͱݴޠԽ Λ͠ɺࣄۀίϯηϓτ͕ΑΓ໌֬Խ͞Εͨɻ৽نࣄۀ୲ऀɺ໌ ֬ͱͳͬͨίϯηϓτ͔ΒࣄۀͷछͱͳΔಠࣗੑͷߴ͍ΞΠσΞߟ ҊͷϓϩηεΛशಘͨ͠ɻ Client גࣜձࣾ++ࣄۀ Industry ࣄۀ։ൃ גࣜձࣾ++ࣄۀ “社会⼈の旅”をテーマにした新規事業のサービスデザインを、再現性のあるアプローチで伴⾛⽀援
BUSINESS MANAGEMENT BRAND MANAGEMENT DX MANAGEMENT BUSINESS DESIGN WORKS ࣄྫ
9 Background & Issue 'SBODGSBODͷ৽ۀଶͷϒϥϯυαΠτΛ৽نͰ্ཱͪ͛ɻϒϥϯυ ίϯηϓτͰ͋Δɺʮ5)& 63#"/ $)"04 4503& ΞʔόϯɾΧ
ΦεɾετΞ ʯ͕ମݱͰ͖Δํ๏Λࡧ͍ͯͨ͠ɻ Solution & Impact ϒϥϯυίϯηϓτΛදݱ͢ΔͨΊʹɺେʹͨ͠ͷαΠτͷશ ମσβΠϯͷํੑͱΩʔϏδϡΞϧɻ੍࡞νʔϜϓϩϑΣογ ϣφϧͰߏɻϒϥϯυΛ࠷େݶ͑ΔαΠτͰ͋Γͭͭϝϯς φϯείετͷ͍αΠτΛߏங͠ɺগͷӡӦମ੍Λ࣮ݱɻ Client גࣜձࣾ'SBODGSBOD Industry খചۀ גࣜձࣾ'SBODGSBOD 新業態の世界観を伝えるビジュアルコンセプト開発&撮影とブランドサイト制作
9 Background & Issue ϧϛφεͰɺάϧʔϓձࣾͷ์՝ޙσΠαʔϏεࣄۀΛঝܧ ͠ɺैདྷͷγχΞ͚ͷհޢαʔϏεʹՃ͑ɺ৽͍͠αʔϏε֦ ு͢Δ͜ͱʹΑΓɺͦΕʹ߹Θͤͨ৽͍͠ϏδϡΞϧΞΠσϯςΟ ςΟ͕ඞཁͱͳͬͨɻ Solution &
Impact طଘϒϥϯυͷετϥΫνϟʔʢλʔήοτɾαʔϏεʣΛཧɺ ڝ߹ϒϥϯυͷΠϝʔδϚοϐϯάΛ௨ͯ͡ϧϛφεͷΠϝʔδઓ ུΛཱҊɻ·ͨɺϧϛφε͕ࢦ͖͢ΠϝʔδϙδγϣχϯάΛ ઃఆ͠ɺϒϥϯυͷύʔιφϦςΟΛఏࣔͯ͠7*Λཱ֬ͨ͠ɻ Client גࣜձࣾϧϛφε Industry ࢱ גࣜձࣾϧϛφε 新会社を表現するブランドコンセプトとビジュアル開発を⽀援
TOSHIKI KUWABARA *OUFSJPS%FTJHOFS #VTJOFTT%FTJHOFS TETSUYAɹ TOMOMATSU 10&දऔక #VTJOFTT%FTJHOFS JOOYOUNE LEE
#SBOEJOH%FTJHOFS KOICHI IWASHITA .BSLFUJOHEJSFDUPS #VTJOFTT%FTJHOFS HIDETAKE ICHINOMIYA 8FC%JSFDUPS 9 νʔϜϝϯόʔ MAYU OKIZAKI $PNNVOJUZ.BOBHFS %JSFDUPS TARO KAWAZOE #VTJOFTT%FTJHOFS
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