OTaC Award Ceremony in New York

2ace9f219456a7b779f21d2cbb37e5c2?s=47 Potentialpark
February 19, 2015

OTaC Award Ceremony in New York

2ace9f219456a7b779f21d2cbb37e5c2?s=128

Potentialpark

February 19, 2015
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  1. OTaC Conference 2015 #OTaC15

  2. OTaC Conference 2015 New York 100,000+ 532 9 3,705 385

    17,626
  3. OTaC Conference 2015 New York

  4. OTaC Conference 2015 New York

  5. OTaC Conference 2015 New York Agenda 2.00: Welcome and Keynote

    2.30: Trends: Engage and Explore 3.00: Case Study: Rutgers University 3.15: Break 3.30: Trends: Prepare and Apply 4.00: Case Study: L’Oréal 4.15: Summary 4.30: Award Ceremony 5.00: Mingel
  6. OTaC Conference 2015 New York Kisses & Boxing Gloves Julian

    Ziesing Potentialpark
  7. OTaC Conference 2015 New York The role of HR ! 

    1995 Administrative !  2005 Communicative !  2015? OTaC Conference 2015 New York
  8. OTaC Conference 2015 New York Internet hypes 2014

  9. OTaC Conference 2015 New York Internet hypes 2014

  10. OTaC Conference 2015 New York Key competence: Noise ≠ Signal

  11. OTaC Conference 2015 New York OTaC Conference 2015 New York

    Some data… …that we don’t have to like 39% have used Glassdoor 89% can imagine using Glassdoor 42% think LinkedIn will replace the CV in the future 36% would apply with a video
  12. OTaC Conference 2015 New York Candidates 2015+ !  I am

    more than my field of studies !  Salary and prestige are not everything !  …but I want to really understand the job before I apply !  I don’t understand what your departments mean !  I look for a place to learn for ~3 years !  I’m on LinkedIn !  I go to many channels to complete my picture of you !  I know the internet better than you !  I am open for new ways to apply
  13. OTaC Conference 2015 New York Candidate Experience 2015+ !  One

    EVP à Many EVPs !  One career website – many career websites !  Pick up candidates with their interests !  Make professions tangible !  Give access to your employees !  Constantly try new things on social media !  Recommendations based on people’s profiles !  LinkedIn instead of CV and ATS !  One way to apply à Many ways to apply
  14. OTaC Conference 2015 New York Is GenY lazy? OTaC Conference

    2015 New York
  15. OTaC Conference 2015 New York OTaC Conference 2015 New York

  16. OTaC Conference 2015 New York Popular Apps (Youth) ?  

    Spotify KhanAcademy Timehop Songza AfterLight Downytime   2015
  17. OTaC Conference 2015 New York Internet 2005 vs. 2015

  18. OTaC Conference 2015 New York Internet 2005 vs. 2015

  19. OTaC Conference 2015 New York Job search 2005 vs. 2015

    !  Job search !  Job ads !  CV, cover letter !  Online application
  20. OTaC Conference 2015 New York Job search 2005 vs. 2015

    !  Job search !  Job ads !  CV, cover letter !  Online application !  Job search !  Job ads !  CV, cover letter !  Online application
  21. OTaC Conference 2015 New York

  22. OTaC Conference 2015 New York We‘re at the beginning Candidate

    Expectations Candidate  Experience
  23. OTaC Conference 2015 New York

  24. OTaC Conference 2015 New York

  25. OTaC Conference 2015 New York

  26. OTaC Conference 2015 New York OTaC Conference 2015 New York

  27. OTaC Conference 2015 New York OTaC Conference 2015 New York

  28. OTaC Conference 2015 New York OTaC Conference 2015 New York

  29. OTaC Conference 2015 New York OTaC Conference 2015 New York

    Candidate Crystal Ball
  30. OTaC Conference 2015 New York

  31. OTaC Conference 2015 New York

  32. OTaC Conference 2015 New York Cooperation Recruiting beyond your own

    talent reach OTaC Conference 2015 New York
  33. OTaC Conference 2015 New York The role of HR ! 

    1995 Administrative !  2005 Communicative !  2015? OTaC Conference 2015 New York
  34. OTaC Conference 2015 New York The role of HR ! 

    2015: !  Noise filterer !  Applicants’ advocates !  Possible-makers !  Crystal ball lookers !  Trend scouts !  Lobbyists !  Bridge builders !  Networkers !  Excuse abolishers !  Not giving up - ers OTaC Conference 2015 New York
  35. OTaC Conference 2015 New York Motto 2015 Let’s keep moving

    We’re just getting started
  36. OTaC Conference 2015 New York New HR Tools 2015

  37. OTaC Conference 2015 New York Explore & Engage Greg Wells

    Potentialpark
  38. OTaC Conference 2015 New York Candidate tools OTaC Conference 2015

    New York
  39. OTaC Conference 2015 New York How I hear it was.

  40. OTaC Conference 2015 New York How it is now.

  41. OTaC Conference 2015 New York On the internet where do

    you look for information about potential employers? 81% 58% 40% 37% 31% Company Career Website Professional Networks Career Portals Job Boards Social Networks
  42. OTaC Conference 2015 New York On the internet where do

    you look for information about potential employers? 81% 58% 40% 37% 31% Company Career Website Professional Networks Career Portals Job Boards Social Networks
  43. OTaC Conference 2015 New York

  44. OTaC Conference 2015 New York How do candidates use LinkedIn,

    Facebook, and the Career Website? 38% 26% 43% 26% 31% 34% LinkedIn Facebook Career Website Looking For Jobs Gain Insights
  45. OTaC Conference 2015 New York 38% 26% 43% 26% 31%

    34% LinkedIn Facebook Career Website Looking For Jobs Gain Insights Candidates use LinkedIn to find jobs.
  46. OTaC Conference 2015 New York LinkedIn for jobs

  47. OTaC Conference 2015 New York OTaC Conference 2015 New York

  48. OTaC Conference 2015 New York Candidates use Facebook to gain

    insights. 38% 26% 43% 26% 31% 34% Linkedin Facebook Career Website Looking For Jobs Gain Insights
  49. OTaC Conference 2015 New York Social Media - Explore

  50. OTaC Conference 2015 New York Social Media - Explore

  51. OTaC Conference 2015 New York Social Media - Engage OTaC

    Conference 2015 New York
  52. OTaC Conference 2015 New York 89% would use a review

    platform 55% of candidates prefer an employee blog over a recruiter blog 1 Career events are among the most trusted source of information 1 Get candidates in touch with ”real people”
  53. OTaC Conference 2015 New York Social Media - Engage

  54. OTaC Conference 2015 New York Candidates want the Career Website

    to DO IT ALL. 38% 26% 43% 26% 31% 34% Linkedin Facebook Career Website Looking For Jobs Gain Insights
  55. OTaC Conference 2015 New York Candidates want the Career Website

    to DO IT ALL. 38% 26% 43% 26% 31% 34% Linkedin Facebook Career Website Looking For Jobs Gain Insights
  56. ©  Potentialpark 2015. Proprietary and Confidential | 56 Job search

    -5 Personalization +12 Matching +3 Who do we look for +2 Job search is secondary.
  57. OTaC Conference 2015 New York Career Website – Explore Citi

  58. OTaC Conference 2015 New York Career Website – Explore AB

    InBev
  59. OTaC Conference 2015 New York Career Website – Engage Digital

    BASF
  60. OTaC Conference 2015 New York Career Website – Engage In

    Person
  61. OTaC Conference 2015 New York Career Website – Engage

  62. OTaC Conference 2015 New York Mobile- Newish Tool

  63. OTaC Conference 2015 New York 21% 25% 40% 36% 48%

    47% 55% 59% 17% 13% 21% 20% 2012 2013 2014 2015 Yes No but I could imagine No I will not Candidates want to use mobile...
  64. OTaC Conference 2015 New York 43% 47% 27% 18% 39%

    37% 28% 22% To  look  for  open   jobs   To  track  applica4on   status   To  look  for   companies  and   career  opportuni4es   To  gain  insight   about  the  company   2014   2015   How do Candidates use Mobile?
  65. OTaC Conference 2015 New York The current strategy.

  66. OTaC Conference 2015 New York The current strategy.

  67. OTaC Conference 2015 New York Moving from Attention to Engagement

    Janet Jones Director of Employer Relations Rutgers University
  68. University Career Services careers.rutgers.edu/employers Moving  from  ACen4on  to  Engagement  

      Janet  Jones,  Director  of  Employer  Rela4ons   Thursday,  February  19,  2015  
  69. University Career Services careers.rutgers.edu/employers That’s  what  he’d  say!  

  70. University Career Services careers.rutgers.edu/employers Rutgers  University  –  New  Brunswick  

    •  University  Career  Services   •  Employer  Rela4ons  Team   •  Established  in  1766   •  47,000:  We  are  B1G!   •  100+  UG  Majors;  160+  Graduate     Programs;  UMDNJ  Integra4on   Scrappy,  resourceful,  and  diverse    
  71. University Career Services careers.rutgers.edu/employers Engaging  “R”  Students:  

  72. University Career Services careers.rutgers.edu/employers Things  Recruiters  Say   and  What

     Students  Think    
  73. University Career Services careers.rutgers.edu/employers Things  Recruiters  Say   and  What

     Students  Think     Do  you  have  any   experience?  
  74. University Career Services careers.rutgers.edu/employers Things  Recruiters  Say   and  What

     Students  Think     If  I  haven’t  had  three  internships,     I’m  not  compe44ve.  
  75. University Career Services careers.rutgers.edu/employers Things  Recruiters  Say   and  What

     Students  Think     We  don’t  accept     resumes,  apply  online.  
  76. University Career Services careers.rutgers.edu/employers Things  Recruiters  Say   and  What

     Students  Think     They  aren’t     interested  in  me.  
  77. University Career Services careers.rutgers.edu/employers Things  Recruiters  Say   and  What

     Students  Think     We  don’t  presently  have   openings  in  your  field.    
  78. University Career Services careers.rutgers.edu/employers Things  Recruiters  Say   and  What

     Students  Think     They  are  looking  for  tech     talent  with  high  GPAs.  
  79. University Career Services careers.rutgers.edu/employers Things  Recruiters  Say   and  What

     Students  Think     We  will  be  in     touch  with  you.  
  80. University Career Services careers.rutgers.edu/employers Things  Recruiters  Say   and  What

     Students  Think     I’m  not  going  to     hear  from  them.  
  81. University Career Services careers.rutgers.edu/employers Things  Recruiters  Say   and  What

     Students  Think     But  please  follow     us  and  like  us.  
  82. University Career Services careers.rutgers.edu/employers Things  Recruiters  Say   and  What

     Students  Think     I  beCer  set  up  a  second     account,  so  I  can.  
  83. University Career Services careers.rutgers.edu/employers Employer  Best   Prac4ces:   Instagram

     Contests   for  Interns  
  84. University Career Services careers.rutgers.edu/employers Employer  Best   Prac4ces:   Virtual

     Informa4on   Sessions  
  85. University Career Services careers.rutgers.edu/employers Employer  Best   Prac4ces:   Career

     Fair  Contact   Tracking  Systems  
  86. University Career Services careers.rutgers.edu/employers Addi4onal  Best  Prac4ces:   •  Consistent

     campus  presence   •  Communica4on   •  “Recrui4ng”  vs.  “Process”  focused  website   •  Engaging  interns  using  social  media   •  Sustainability  and  civic  engagement     •  Blogs,  Webinars,  and  Tweets  –  oh  my!  
  87. University Career Services careers.rutgers.edu/employers Engagement  Drivers:     •  Senior

     management’s  interest  in  employees   •  Professional  development  opportuni4es   •  Social  responsibility  reputa4on     •  Input  in  decision  making   •  Career  advancement   •  Challenging,  meaningful  work     •  Good  rela4onships  with  supervisor   •  Innova4ve  thinking    
  88. University Career Services careers.rutgers.edu/employers Engaging  “R”  Students:   •  Bring

     senior  leadership  to  campus   •  Mobilize  your  alumni  as  ambassadors     •  Educate  students  about  your  process   •  Support  community  projects  with  student  orgs   •  Provide  meaningful  work  via  internships   •  Use  social  to  augment,  not  replace,  live   •  Maintain  a  consistent,  visible  presence  on  campus    
  89. University Career Services careers.rutgers.edu/employers How  we  coach  students:  

  90. University Career Services careers.rutgers.edu/employers How  we  coach  students:   • 

    Elimina4ng  Digital  Dirt   •  Maximizing  LinkedIn   •  Applying  to  Applicant  Tracking  Systems   •  Preparing  for  Virtual  Interviewing     •  Using  Online  Tools  for  Job  Search    
  91. University Career Services careers.rutgers.edu/employers We  communicate  recrui4ng  info  via:  

    0.00%   20.00%   40.00%   60.00%   80.00%   100.00%   Facebook   TwiCer   Employer  blog   E-­‐mails/Listserv   Individual  emails   Personal  calls   LinkedIn   Other   (source:  Big  10+  Benchmarking  Survey,  2011)  
  92. University Career Services careers.rutgers.edu/employers How  Students  Say  They  Receive  Informa4on:

      0%   10%   20%   30%   40%   50%   60%   University  Career  Services  email   Flyer/poster   MyRutgers  portal   University  Career  Services  website   Social  media   Daily  Targum   Yard  signs   Other   Road  side  chalking   T-­‐  shirt   RU-­‐tv/radio   (source:  University  Career  Services  Undergraduate  Survey,  2014)  
  93. University Career Services careers.rutgers.edu/employers Recruit  @  Rutgers  

  94. University Career Services careers.rutgers.edu/employers Moving  from  ACen4on  to  Engagement  

      Janet  Jones,  Director  of  Employer  Rela4ons   Thursday,  February  19,  2015  
  95. OTaC Conference 2015 New York BREAK!

  96. OTaC Conference 2015 New York Prepare & Apply Björn Wigeman

    Potentialpark
  97. OTaC Conference 2015 Frankfurt 49% have given up on an

    online application. OTaC Conference 2015 New York
  98. OTaC Conference 2015 Frankfurt OTaC Conference 2015 New York

  99. OTaC Conference 2015 Frankfurt …and we don’t mean they are

    busy uploading pictures on Instagram or dating on Tinder. OTaC Conference 2015 New York
  100. OTaC Conference 2015 Frankfurt OTaC Conference 2015 New York What

    is the return on investment in me filling out a long and complicated form?
  101. OTaC Conference 2015 Frankfurt 72 % of candidates would spend

    10 or 20 minutes more on an online application, if it makes the application unique and increases their chances to get an interview. OTaC Conference 2015 New York
  102. None
  103. OTaC Conference 2015 New York

  104. OTaC Conference 2015 New York Biggest frustrations 83% 67% 42%

    79% 73% 43% Not receiving updates / response Waiting time to get reply from the recruiter Being regularly rejected 2015 2014
  105. OTaC Conference 2015 New York Biggest frustrations when applying 57%

    41% 36% 55% 43% 38% Feels like a black box Takes too much time Do not know how long it takes 2015 2014
  106. OTaC Conference 2015 Frankfurt The black hole. OTaC Conference 2015

    New York
  107. OTaC Conference 2015 New York Prepare me… OTaC Conference 2015

    New York
  108. OTaC Conference 2015 New York How to prepare? What happens

    next? How long does it take? When hearing back?
  109. OTaC Conference 2015 New York “Notify during each step of

    my application. The uncertainty is unnerving.” Female Student, UC Santa Barbara
  110. OTaC Conference 2015 New York EY  

  111. OTaC Conference 2015 New York EY  

  112. OTaC Conference 2015 New York EY  

  113. OTaC Conference 2015 New York EY  

  114. OTaC Conference 2015 New York EY  

  115. OTaC Conference 2015 New York EY  

  116. OTaC Conference 2015 New York EY  

  117. OTaC Conference 2015 New York

  118. OTaC Conference 2015 New York Fresenius  

  119. OTaC Conference 2015 Frankfurt Let me show you my personality.

    OTaC Conference 2015 New York
  120. OTaC Conference 2015 Frankfurt 85% of candidates: “The CV /

    resume is an important tool for me to stand out and differentiate myself from other candidates” OTaC Conference 2015 New York
  121. OTaC Conference 2015 New York

  122. OTaC Conference 2015 New York “Employers should give individuals a

    chance to show their personality.” Male Business Student, Ohio State University
  123. OTaC Conference 2015 New York “Employers should give individuals a

    chance to show their personality.” Male Business Student, Ohio State University
  124. OTaC Conference 2015 New York Guide me… OTaC Conference 2015

    New York
  125. OTaC Conference 2015 New York What might I do? Where

    do I fit? Whom do they look for?
  126. OTaC Conference 2015 New York

  127. OTaC Conference 2015 New York

  128. OTaC Conference 2015 New York

  129. OTaC Conference 2015 New York “The description of jobs makes

    me confused. I have no idea what kind of person they Male IT Student, Rutgers University are looking for.”
  130. OTaC Conference 2015 New York

  131. OTaC Conference 2015 New York OTaC Conference 2015 New York

  132. OTaC Conference 2015 New York

  133. OTaC Conference 2015 Frankfurt Mobile Apply We’re not there yet

  134. OTaC Conference 2015 New York 7% have applied through mobile

    19% would like to do it 39% would like to look for open jobs
  135. OTaC Conference 2015 New York 73% responsive 63% of those

    offer mobile apply
  136. OTaC Conference 2015 New York

  137. OTaC Conference 2015 New York

  138. OTaC Conference 2015 New York

  139. OTaC Conference 2015 New York Make me care

  140. STRATEGIC  MESSAGING     WHAT’S  NEEDED  TO  WIN  THE  

    WAR  ON  TALENT     OWEN  SWEENEY   DIRECTOR  -­‐  RECRUITMENT  INTELLIGENCE  &   INNOVATION       L’OREAL  USA  
  141. L’OREAL  GLOBAL   141 crea3ng  &  innova3ng  beauty  products  

    for  over   100  years   largest  beauty  company  in  the  world   27  interna3onal  brands   corporate  offices  in   73  countries   over   70  thousand  employees     globally   42  manufacturing  facili3es   145  distribu3on  centers   employees  represent  over     126     different  na3onali3es   30+  billion  dollars  in  sales  
  142. L’OREAL  USA   142 largest  beauty  company  in  the  US

      headquarters  in   New  York  City   over   10  thousand     employees       6  manufacturing  facili3es     8  distribu3on  centers   35na3onal  brands   5+  billion  dollars  in  sales   3  research  centers  
  143. 143

  144. 144 Key  Results           average  

    4me  to  hire   return  on   sourcing   investments     reliance  on     search     firms    
  145. 145 Strategic  Messaging:  Pillars  to  a   Digital  Strategy  

    Views   Click  Throughs   Drop  Off  Rate     Hire  
  146. 146 Strategic  Messaging:  Pillars  to  a   Digital  Strategy  

    Views   Click   Throughs   Drop   Off-­‐Rate     Hire  
  147. 147 Strategic  Messaging:  Pillars  to  a   Digital  Strategy  

    Views   Click   Throughs   Drop   Off-­‐Rate     Hire  
  148. 148 Strategic  Messaging:  Pillars  to  a   Digital  Strategy  

    Views   Click   Throughs   Drop   Off-­‐Rate     Hire  
  149. 149 Strategic  Messaging:  Pillars  to  a   Digital  Strategy  

    Views   Click   Throughs   Drop   Off-­‐Rate     Hire  
  150. 150 Key  Findings     •  Candidates  are  “Googling  ”

      first  for  jobs     •  Pos4ng  aggregators  are   candidates’  boards  of  choice   •  Facebook  isn’t  a  job  board    
  151.         THANK  YOU!   QuesKons?    

        151
  152. OTaC Conference 2015 New York Complete the Picture Dorota Rautiainen

    Potentialpark
  153. OTaC Conference 2015 New York Gen Y presentation

  154. OTaC Conference 2015 New York Last year’s key takeaway? Listen

    to the talents
  155. OTaC Conference 2015 New York Candidates listen to you as

    well
  156. OTaC Conference 2015 New York

  157. OTaC Conference 2015 New York OTaC Conference 2015 New York

    62% believes that negative opinions are over represented
  158. OTaC Conference 2015 New York 89% of candidates can imagine

    checking review of employers on evaluation platforms
  159. OTaC Conference 2015 New York 39% are already using Glassdoor

    to check the potential employer
  160. OTaC Conference 2015 New York What’s next?

  161. OTaC Conference 2015 New York Majority of the management staff

    has little idea or focus on creating a team. There is not a truly functional infrastructure. The complete lack of focus on my team. You won’t be making millions… It was probably my worst professional experience to date.
  162. OTaC Conference 2015 New York How to get through the

    noise?
  163. OTaC Conference 2015 New York OTaC Conference 2015 New York

    Who do you look for?   What is the corporate culture like?   What will my day look like?  
  164. OTaC Conference 2015 New York OTaC Conference 2015 New York

    Get control of your message!
  165. OTaC Conference 2015 New York Career websites and professional networks

    are still more credible than evaluation platforms
  166. OTaC Conference 2015 New York It’s all about the employer

    It’s all about the employer, but it’s employees telling it It’s all about employees 1995 2000 2015
  167. OTaC Conference 2015 New York Who do you look for?

    Desire of international career   Team spirit   Want to shape the future   Innovators  
  168. OTaC Conference 2015 New York

  169. OTaC Conference 2015 New York

  170. OTaC Conference 2015 New York What will my career path

    look like?
  171. OTaC Conference 2015 New York

  172. OTaC Conference 2015 New York

  173. OTaC Conference 2015 New York Your employees are your ambassadors

    online as well!!!
  174. OTaC Conference 2015 New York 40% candidates visit employers blogs

  175. OTaC Conference 2015 New York And they prefer employees’ blogs

    over recruiter’s 18% companies offer it…
  176. OTaC Conference 2015 New York

  177. OTaC Conference 2015 New York

  178. OTaC Conference 2015 New York What’s in it for me?

  179. OTaC Conference 2015 New York 79% There are more important

    things to life than work OTaC Conference 2015 New York
  180. OTaC Conference 2015 New York 81% There are more important

    things to work than salary OTaC Conference 2015 New York
  181. OTaC Conference 2015 New York Takeaways?

  182. OTaC Conference 2015 New York Don’t assume someone will see

    you just because you are there OTaC Conference 2015 New York
  183. OTaC Conference 2015 New York Put a heart into your

    channel OTaC Conference 2015 New York
  184. OTaC Conference 2015 New York Take candidates backstage

  185. OTaC Conference 2015 New York Be the signal in the

    noise OTaC Conference 2015 New York
  186. 1.  Accenture 2.  Sodexo 3.  General Motors 4.  Geico 5. 

    Intel 6.  AT&T 7.  UnitedHealth Group 8.  Dell 9.  UBS 10.  KPMG 11.  RB 12.  GE 13.  ABB 14.  AstraZeneca 15.  Dow Chemical 16.  Shell 17.  Medtronic 18.  Philips 19.  Oracle 20.  EY 21.  PwC 22.  Raytheon 23.  IBM 24.  Ann Inc. 25.  Deloitte 26.  Roche 27.  HP 28.  Northrop Grumman 29.  Continental 30.  Goldman Sachs 1.  Accenture 2.  KPMG 3.  GEICO 4.  Dell 5.  PwC 6.  Credit Suisse 7.  General Motors 8.  AT&T 9.  Continental 10.  Intel 11.  UnitedHealth Group 12.  AstraZeneca 13.  J.P. Morgan 14.  Sodexo 15.  ABB 16.  GE 17.  Altria 18.  Medtronic 19.  Goldman Sachs 20.  Oracle 21.  BASF 22.  Bayer 23.  ConocoPhilips 24.  adidas Group 25.  Johnson & Johnson 26.  Deutsche Bank 27.  Shell 28.  Fidelity Investments 29.  Roche 30.  Morgan Stanley 1.  AT&T 2.  Dell 3.  Roche 4.  Accenture 5.  Continental 6.  Marsh &McLennan Co. 7.  ABB 8.  Bayer 9.  Intel 10.  Coca-Cola 11.  UnitedHealth Group 12.  General Motors 13.  HP 14.  Fidelity Investments 15.  Shell 16.  HSBC 17.  Chase 18.  Dow Chemical 19.  AstraZeneca 20.  Philips 21.  UBS 22.  Altria 23.  Raytheon 24.  J.P. Morgan 25.  Amgen 26.  EY 27.  RB 28.  Arrow 29.  Merck 30.  GE 1.  Sodexo 2.  Microsoft 3.  General Motors 4.  GEICO 5.  HP 6.  Intel 7.  Walmart 8.  AstraZeneca 9.  Roche 10.  Accenture 11.  Ann Inc. 12.  IBM 13.  UnitedHealth Group 14.  GE 15.  General Mills 16.  Allstate 17.  Google 18.  RB 19.  UBS 20.  Honeywell 21.  EY 22.  Northrop Grumman 23.  AB Inbev 24.  adidas Group 25.  Oracle 26.  Cisco 27.  Dell 28.  KPMG 29.  Marriott International 30.  Bain & Company 1.  Accenture 2.  Shell 3.  Philips 4.  Medtronic 5.  Adobe Systems 6.  Sodexo 7.  Pepsico 8.  RB 9.  Deloitte 10.  AT&T 11.  BASF 12.  American Express 13.  Bertelsmann 14.  Time Warner 15.  ABB 16.  Goldman Sachs 17.  Warner Bros. 18.  Baker Hughes 19.  Coca-Cola 20.  L’Oréal 21.  UBS 22.  Raytheon 23.  PwC 24.  SAP 25.  GEICO 26.  HSBC 27.  Bloomberg 28.  KPMG 29.  UnitedHealth Group 30.  Abbott Laboratories
  187. OTaC Conference 2015 New York … and thank you!