OTaC Award Ceremony in New York

Transcript

1. OTaC Conference 2015 #OTaC15
2. OTaC Conference 2015 New York 100,000+ 532 9 3,705 385 17,626
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4. OTaC Conference 2015 New York
5. OTaC Conference 2015 New York Agenda 2.00: Welcome and Keynote 2.30: Trends: Engage and Explore 3.00: Case Study: Rutgers University 3.15: Break 3.30: Trends: Prepare and Apply 4.00: Case Study: L’Oréal 4.15: Summary 4.30: Award Ceremony 5.00: Mingel
6. OTaC Conference 2015 New York Kisses & Boxing Gloves Julian Ziesing Potentialpark
7. OTaC Conference 2015 New York The role of HR !  1995 Administrative !  2005 Communicative !  2015? OTaC Conference 2015 New York
8. OTaC Conference 2015 New York Internet hypes 2014
9. OTaC Conference 2015 New York Internet hypes 2014
10. OTaC Conference 2015 New York Key competence: Noise ≠ Signal
11. OTaC Conference 2015 New York OTaC Conference 2015 New York Some data… …that we don’t have to like 39% have used Glassdoor 89% can imagine using Glassdoor 42% think LinkedIn will replace the CV in the future 36% would apply with a video
12. OTaC Conference 2015 New York Candidates 2015+ !  I am more than my field of studies !  Salary and prestige are not everything !  …but I want to really understand the job before I apply !  I don’t understand what your departments mean !  I look for a place to learn for ~3 years !  I’m on LinkedIn !  I go to many channels to complete my picture of you !  I know the internet better than you !  I am open for new ways to apply
13. OTaC Conference 2015 New York Candidate Experience 2015+ !  One EVP à Many EVPs !  One career website – many career websites !  Pick up candidates with their interests !  Make professions tangible !  Give access to your employees !  Constantly try new things on social media !  Recommendations based on people’s profiles !  LinkedIn instead of CV and ATS !  One way to apply à Many ways to apply
14. OTaC Conference 2015 New York Is GenY lazy? OTaC Conference 2015 New York
15. OTaC Conference 2015 New York OTaC Conference 2015 New York
16. OTaC Conference 2015 New York Popular Apps (Youth) ?   Spotify KhanAcademy Timehop Songza AfterLight Downytime   2015
17. OTaC Conference 2015 New York Internet 2005 vs. 2015
18. OTaC Conference 2015 New York Internet 2005 vs. 2015
19. OTaC Conference 2015 New York Job search 2005 vs. 2015 !  Job search !  Job ads !  CV, cover letter !  Online application
20. OTaC Conference 2015 New York Job search 2005 vs. 2015 !  Job search !  Job ads !  CV, cover letter !  Online application !  Job search !  Job ads !  CV, cover letter !  Online application
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22. OTaC Conference 2015 New York We‘re at the beginning Candidate Expectations Candidate  Experience
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29. OTaC Conference 2015 New York OTaC Conference 2015 New York Candidate Crystal Ball
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32. OTaC Conference 2015 New York Cooperation Recruiting beyond your own talent reach OTaC Conference 2015 New York
33. OTaC Conference 2015 New York The role of HR !  1995 Administrative !  2005 Communicative !  2015? OTaC Conference 2015 New York
34. OTaC Conference 2015 New York The role of HR !  2015: !  Noise filterer !  Applicants’ advocates !  Possible-makers !  Crystal ball lookers !  Trend scouts !  Lobbyists !  Bridge builders !  Networkers !  Excuse abolishers !  Not giving up - ers OTaC Conference 2015 New York
35. OTaC Conference 2015 New York Motto 2015 Let’s keep moving We’re just getting started
36. OTaC Conference 2015 New York New HR Tools 2015
37. OTaC Conference 2015 New York Explore & Engage Greg Wells Potentialpark
38. OTaC Conference 2015 New York Candidate tools OTaC Conference 2015 New York
39. OTaC Conference 2015 New York How I hear it was.
40. OTaC Conference 2015 New York How it is now.
41. OTaC Conference 2015 New York On the internet where do you look for information about potential employers? 81% 58% 40% 37% 31% Company Career Website Professional Networks Career Portals Job Boards Social Networks
42. OTaC Conference 2015 New York On the internet where do you look for information about potential employers? 81% 58% 40% 37% 31% Company Career Website Professional Networks Career Portals Job Boards Social Networks
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44. OTaC Conference 2015 New York How do candidates use LinkedIn, Facebook, and the Career Website? 38% 26% 43% 26% 31% 34% LinkedIn Facebook Career Website Looking For Jobs Gain Insights
45. OTaC Conference 2015 New York 38% 26% 43% 26% 31% 34% LinkedIn Facebook Career Website Looking For Jobs Gain Insights Candidates use LinkedIn to find jobs.
46. OTaC Conference 2015 New York LinkedIn for jobs
47. OTaC Conference 2015 New York OTaC Conference 2015 New York
48. OTaC Conference 2015 New York Candidates use Facebook to gain insights. 38% 26% 43% 26% 31% 34% Linkedin Facebook Career Website Looking For Jobs Gain Insights
49. OTaC Conference 2015 New York Social Media - Explore
50. OTaC Conference 2015 New York Social Media - Explore
51. OTaC Conference 2015 New York Social Media - Engage OTaC Conference 2015 New York
52. OTaC Conference 2015 New York 89% would use a review platform 55% of candidates prefer an employee blog over a recruiter blog 1 Career events are among the most trusted source of information 1 Get candidates in touch with ”real people”
53. OTaC Conference 2015 New York Social Media - Engage
54. OTaC Conference 2015 New York Candidates want the Career Website to DO IT ALL. 38% 26% 43% 26% 31% 34% Linkedin Facebook Career Website Looking For Jobs Gain Insights
55. OTaC Conference 2015 New York Candidates want the Career Website to DO IT ALL. 38% 26% 43% 26% 31% 34% Linkedin Facebook Career Website Looking For Jobs Gain Insights
56. ©  Potentialpark 2015. Proprietary and Confidential | 56 Job search -5 Personalization +12 Matching +3 Who do we look for +2 Job search is secondary.
57. OTaC Conference 2015 New York Career Website – Explore Citi
58. OTaC Conference 2015 New York Career Website – Explore AB InBev
59. OTaC Conference 2015 New York Career Website – Engage Digital BASF
60. OTaC Conference 2015 New York Career Website – Engage In Person
61. OTaC Conference 2015 New York Career Website – Engage
62. OTaC Conference 2015 New York Mobile- Newish Tool
63. OTaC Conference 2015 New York 21% 25% 40% 36% 48% 47% 55% 59% 17% 13% 21% 20% 2012 2013 2014 2015 Yes No but I could imagine No I will not Candidates want to use mobile...
64. OTaC Conference 2015 New York 43% 47% 27% 18% 39% 37% 28% 22% To  look  for  open   jobs   To  track  applica4on   status   To  look  for   companies  and   career  opportuni4es   To  gain  insight   about  the  company   2014   2015   How do Candidates use Mobile?
65. OTaC Conference 2015 New York The current strategy.
66. OTaC Conference 2015 New York The current strategy.
67. OTaC Conference 2015 New York Moving from Attention to Engagement Janet Jones Director of Employer Relations Rutgers University
68. University Career Services careers.rutgers.edu/employers Moving  from  ACen4on  to  Engagement     Janet  Jones,  Director  of  Employer  Rela4ons   Thursday,  February  19,  2015  
69. University Career Services careers.rutgers.edu/employers That’s  what  he’d  say!  
70. University Career Services careers.rutgers.edu/employers Rutgers  University  –  New  Brunswick   •  University  Career  Services   •  Employer  Rela4ons  Team   •  Established  in  1766   •  47,000:  We  are  B1G!   •  100+  UG  Majors;  160+  Graduate     Programs;  UMDNJ  Integra4on   Scrappy,  resourceful,  and  diverse    
71. University Career Services careers.rutgers.edu/employers Engaging  “R”  Students:  
72. University Career Services careers.rutgers.edu/employers Things  Recruiters  Say   and  What  Students  Think    
73. University Career Services careers.rutgers.edu/employers Things  Recruiters  Say   and  What  Students  Think     Do  you  have  any   experience?  
74. University Career Services careers.rutgers.edu/employers Things  Recruiters  Say   and  What  Students  Think     If  I  haven’t  had  three  internships,     I’m  not  compe44ve.  
75. University Career Services careers.rutgers.edu/employers Things  Recruiters  Say   and  What  Students  Think     We  don’t  accept     resumes,  apply  online.  
76. University Career Services careers.rutgers.edu/employers Things  Recruiters  Say   and  What  Students  Think     They  aren’t     interested  in  me.  
77. University Career Services careers.rutgers.edu/employers Things  Recruiters  Say   and  What  Students  Think     We  don’t  presently  have   openings  in  your  field.    
78. University Career Services careers.rutgers.edu/employers Things  Recruiters  Say   and  What  Students  Think     They  are  looking  for  tech     talent  with  high  GPAs.  
79. University Career Services careers.rutgers.edu/employers Things  Recruiters  Say   and  What  Students  Think     We  will  be  in     touch  with  you.  
80. University Career Services careers.rutgers.edu/employers Things  Recruiters  Say   and  What  Students  Think     I’m  not  going  to     hear  from  them.  
81. University Career Services careers.rutgers.edu/employers Things  Recruiters  Say   and  What  Students  Think     But  please  follow     us  and  like  us.  
82. University Career Services careers.rutgers.edu/employers Things  Recruiters  Say   and  What  Students  Think     I  beCer  set  up  a  second     account,  so  I  can.  
83. University Career Services careers.rutgers.edu/employers Employer  Best   Prac4ces:   Instagram  Contests   for  Interns  
84. University Career Services careers.rutgers.edu/employers Employer  Best   Prac4ces:   Virtual  Informa4on   Sessions  
85. University Career Services careers.rutgers.edu/employers Employer  Best   Prac4ces:   Career  Fair  Contact   Tracking  Systems  
86. University Career Services careers.rutgers.edu/employers Addi4onal  Best  Prac4ces:   •  Consistent  campus  presence   •  Communica4on   •  “Recrui4ng”  vs.  “Process”  focused  website   •  Engaging  interns  using  social  media   •  Sustainability  and  civic  engagement     •  Blogs,  Webinars,  and  Tweets  –  oh  my!  
87. University Career Services careers.rutgers.edu/employers Engagement  Drivers:     •  Senior  management’s  interest  in  employees   •  Professional  development  opportuni4es   •  Social  responsibility  reputa4on     •  Input  in  decision  making   •  Career  advancement   •  Challenging,  meaningful  work     •  Good  rela4onships  with  supervisor   •  Innova4ve  thinking    
88. University Career Services careers.rutgers.edu/employers Engaging  “R”  Students:   •  Bring  senior  leadership  to  campus   •  Mobilize  your  alumni  as  ambassadors     •  Educate  students  about  your  process   •  Support  community  projects  with  student  orgs   •  Provide  meaningful  work  via  internships   •  Use  social  to  augment,  not  replace,  live   •  Maintain  a  consistent,  visible  presence  on  campus    
89. University Career Services careers.rutgers.edu/employers How  we  coach  students:  
90. University Career Services careers.rutgers.edu/employers How  we  coach  students:   •  Elimina4ng  Digital  Dirt   •  Maximizing  LinkedIn   •  Applying  to  Applicant  Tracking  Systems   •  Preparing  for  Virtual  Interviewing     •  Using  Online  Tools  for  Job  Search    
91. University Career Services careers.rutgers.edu/employers We  communicate  recrui4ng  info  via:   0.00%   20.00%   40.00%   60.00%   80.00%   100.00%   Facebook   TwiCer   Employer  blog   E-­‐mails/Listserv   Individual  emails   Personal  calls   LinkedIn   Other   (source:  Big  10+  Benchmarking  Survey,  2011)  
92. University Career Services careers.rutgers.edu/employers How  Students  Say  They  Receive  Informa4on:   0%   10%   20%   30%   40%   50%   60%   University  Career  Services  email   Flyer/poster   MyRutgers  portal   University  Career  Services  website   Social  media   Daily  Targum   Yard  signs   Other   Road  side  chalking   T-­‐  shirt   RU-­‐tv/radio   (source:  University  Career  Services  Undergraduate  Survey,  2014)  
93. University Career Services careers.rutgers.edu/employers Recruit  @  Rutgers  
94. University Career Services careers.rutgers.edu/employers Moving  from  ACen4on  to  Engagement     Janet  Jones,  Director  of  Employer  Rela4ons   Thursday,  February  19,  2015  
95. OTaC Conference 2015 New York BREAK!
96. OTaC Conference 2015 New York Prepare & Apply Björn Wigeman Potentialpark
97. OTaC Conference 2015 Frankfurt 49% have given up on an online application. OTaC Conference 2015 New York
98. OTaC Conference 2015 Frankfurt OTaC Conference 2015 New York
99. OTaC Conference 2015 Frankfurt …and we don’t mean they are busy uploading pictures on Instagram or dating on Tinder. OTaC Conference 2015 New York
100. OTaC Conference 2015 Frankfurt OTaC Conference 2015 New York What is the return on investment in me filling out a long and complicated form?
101. OTaC Conference 2015 Frankfurt 72 % of candidates would spend 10 or 20 minutes more on an online application, if it makes the application unique and increases their chances to get an interview. OTaC Conference 2015 New York
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104. OTaC Conference 2015 New York Biggest frustrations 83% 67% 42% 79% 73% 43% Not receiving updates / response Waiting time to get reply from the recruiter Being regularly rejected 2015 2014
105. OTaC Conference 2015 New York Biggest frustrations when applying 57% 41% 36% 55% 43% 38% Feels like a black box Takes too much time Do not know how long it takes 2015 2014
106. OTaC Conference 2015 Frankfurt The black hole. OTaC Conference 2015 New York
107. OTaC Conference 2015 New York Prepare me… OTaC Conference 2015 New York
108. OTaC Conference 2015 New York How to prepare? What happens next? How long does it take? When hearing back?
109. OTaC Conference 2015 New York “Notify during each step of my application. The uncertainty is unnerving.” Female Student, UC Santa Barbara
110. OTaC Conference 2015 New York EY  
111. OTaC Conference 2015 New York EY  
112. OTaC Conference 2015 New York EY  
113. OTaC Conference 2015 New York EY  
114. OTaC Conference 2015 New York EY  
115. OTaC Conference 2015 New York EY  
116. OTaC Conference 2015 New York EY  
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118. OTaC Conference 2015 New York Fresenius  
119. OTaC Conference 2015 Frankfurt Let me show you my personality. OTaC Conference 2015 New York
120. OTaC Conference 2015 Frankfurt 85% of candidates: “The CV / resume is an important tool for me to stand out and differentiate myself from other candidates” OTaC Conference 2015 New York
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122. OTaC Conference 2015 New York “Employers should give individuals a chance to show their personality.” Male Business Student, Ohio State University
123. OTaC Conference 2015 New York “Employers should give individuals a chance to show their personality.” Male Business Student, Ohio State University
124. OTaC Conference 2015 New York Guide me… OTaC Conference 2015 New York
125. OTaC Conference 2015 New York What might I do? Where do I fit? Whom do they look for?
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129. OTaC Conference 2015 New York “The description of jobs makes me confused. I have no idea what kind of person they Male IT Student, Rutgers University are looking for.”
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133. OTaC Conference 2015 Frankfurt Mobile Apply We’re not there yet
134. OTaC Conference 2015 New York 7% have applied through mobile 19% would like to do it 39% would like to look for open jobs
135. OTaC Conference 2015 New York 73% responsive 63% of those offer mobile apply
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139. OTaC Conference 2015 New York Make me care
140. STRATEGIC  MESSAGING     WHAT’S  NEEDED  TO  WIN  THE   WAR  ON  TALENT     OWEN  SWEENEY   DIRECTOR  -­‐  RECRUITMENT  INTELLIGENCE  &   INNOVATION       L’OREAL  USA  
141. L’OREAL  GLOBAL   141 crea3ng  &  innova3ng  beauty  products   for  over   100  years   largest  beauty  company  in  the  world   27  interna3onal  brands   corporate  offices  in   73  countries   over   70  thousand  employees     globally   42  manufacturing  facili3es   145  distribu3on  centers   employees  represent  over     126     different  na3onali3es   30+  billion  dollars  in  sales  
142. L’OREAL  USA   142 largest  beauty  company  in  the  US   headquarters  in   New  York  City   over   10  thousand     employees       6  manufacturing  facili3es     8  distribu3on  centers   35na3onal  brands   5+  billion  dollars  in  sales   3  research  centers  
144. 144 Key  Results           average   4me  to  hire   return  on   sourcing   investments     reliance  on     search     firms    
145. 145 Strategic  Messaging:  Pillars  to  a   Digital  Strategy   Views   Click  Throughs   Drop  Off  Rate     Hire  
146. 146 Strategic  Messaging:  Pillars  to  a   Digital  Strategy   Views   Click   Throughs   Drop   Off-­‐Rate     Hire  
147. 147 Strategic  Messaging:  Pillars  to  a   Digital  Strategy   Views   Click   Throughs   Drop   Off-­‐Rate     Hire  
148. 148 Strategic  Messaging:  Pillars  to  a   Digital  Strategy   Views   Click   Throughs   Drop   Off-­‐Rate     Hire  
149. 149 Strategic  Messaging:  Pillars  to  a   Digital  Strategy   Views   Click   Throughs   Drop   Off-­‐Rate     Hire  
150. 150 Key  Findings     •  Candidates  are  “Googling  ”   first  for  jobs     •  Pos4ng  aggregators  are   candidates’  boards  of  choice   •  Facebook  isn’t  a  job  board    
151.         THANK  YOU!   QuesKons?         151
152. OTaC Conference 2015 New York Complete the Picture Dorota Rautiainen Potentialpark
153. OTaC Conference 2015 New York Gen Y presentation
154. OTaC Conference 2015 New York Last year’s key takeaway? Listen to the talents
155. OTaC Conference 2015 New York Candidates listen to you as well
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157. OTaC Conference 2015 New York OTaC Conference 2015 New York 62% believes that negative opinions are over represented
158. OTaC Conference 2015 New York 89% of candidates can imagine checking review of employers on evaluation platforms
159. OTaC Conference 2015 New York 39% are already using Glassdoor to check the potential employer
160. OTaC Conference 2015 New York What’s next?
161. OTaC Conference 2015 New York Majority of the management staff has little idea or focus on creating a team. There is not a truly functional infrastructure. The complete lack of focus on my team. You won’t be making millions… It was probably my worst professional experience to date.
162. OTaC Conference 2015 New York How to get through the noise?
163. OTaC Conference 2015 New York OTaC Conference 2015 New York Who do you look for?   What is the corporate culture like?   What will my day look like?  
164. OTaC Conference 2015 New York OTaC Conference 2015 New York Get control of your message!
165. OTaC Conference 2015 New York Career websites and professional networks are still more credible than evaluation platforms
166. OTaC Conference 2015 New York It’s all about the employer It’s all about the employer, but it’s employees telling it It’s all about employees 1995 2000 2015
167. OTaC Conference 2015 New York Who do you look for? Desire of international career   Team spirit   Want to shape the future   Innovators  
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170. OTaC Conference 2015 New York What will my career path look like?
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173. OTaC Conference 2015 New York Your employees are your ambassadors online as well!!!
174. OTaC Conference 2015 New York 40% candidates visit employers blogs
175. OTaC Conference 2015 New York And they prefer employees’ blogs over recruiter’s 18% companies offer it…
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178. OTaC Conference 2015 New York What’s in it for me?
179. OTaC Conference 2015 New York 79% There are more important things to life than work OTaC Conference 2015 New York
180. OTaC Conference 2015 New York 81% There are more important things to work than salary OTaC Conference 2015 New York
181. OTaC Conference 2015 New York Takeaways?
182. OTaC Conference 2015 New York Don’t assume someone will see you just because you are there OTaC Conference 2015 New York
183. OTaC Conference 2015 New York Put a heart into your channel OTaC Conference 2015 New York
184. OTaC Conference 2015 New York Take candidates backstage
185. OTaC Conference 2015 New York Be the signal in the noise OTaC Conference 2015 New York
186. 1.  Accenture 2.  Sodexo 3.  General Motors 4.  Geico 5.  Intel 6.  AT&T 7.  UnitedHealth Group 8.  Dell 9.  UBS 10.  KPMG 11.  RB 12.  GE 13.  ABB 14.  AstraZeneca 15.  Dow Chemical 16.  Shell 17.  Medtronic 18.  Philips 19.  Oracle 20.  EY 21.  PwC 22.  Raytheon 23.  IBM 24.  Ann Inc. 25.  Deloitte 26.  Roche 27.  HP 28.  Northrop Grumman 29.  Continental 30.  Goldman Sachs 1.  Accenture 2.  KPMG 3.  GEICO 4.  Dell 5.  PwC 6.  Credit Suisse 7.  General Motors 8.  AT&T 9.  Continental 10.  Intel 11.  UnitedHealth Group 12.  AstraZeneca 13.  J.P. Morgan 14.  Sodexo 15.  ABB 16.  GE 17.  Altria 18.  Medtronic 19.  Goldman Sachs 20.  Oracle 21.  BASF 22.  Bayer 23.  ConocoPhilips 24.  adidas Group 25.  Johnson & Johnson 26.  Deutsche Bank 27.  Shell 28.  Fidelity Investments 29.  Roche 30.  Morgan Stanley 1.  AT&T 2.  Dell 3.  Roche 4.  Accenture 5.  Continental 6.  Marsh &McLennan Co. 7.  ABB 8.  Bayer 9.  Intel 10.  Coca-Cola 11.  UnitedHealth Group 12.  General Motors 13.  HP 14.  Fidelity Investments 15.  Shell 16.  HSBC 17.  Chase 18.  Dow Chemical 19.  AstraZeneca 20.  Philips 21.  UBS 22.  Altria 23.  Raytheon 24.  J.P. Morgan 25.  Amgen 26.  EY 27.  RB 28.  Arrow 29.  Merck 30.  GE 1.  Sodexo 2.  Microsoft 3.  General Motors 4.  GEICO 5.  HP 6.  Intel 7.  Walmart 8.  AstraZeneca 9.  Roche 10.  Accenture 11.  Ann Inc. 12.  IBM 13.  UnitedHealth Group 14.  GE 15.  General Mills 16.  Allstate 17.  Google 18.  RB 19.  UBS 20.  Honeywell 21.  EY 22.  Northrop Grumman 23.  AB Inbev 24.  adidas Group 25.  Oracle 26.  Cisco 27.  Dell 28.  KPMG 29.  Marriott International 30.  Bain & Company 1.  Accenture 2.  Shell 3.  Philips 4.  Medtronic 5.  Adobe Systems 6.  Sodexo 7.  Pepsico 8.  RB 9.  Deloitte 10.  AT&T 11.  BASF 12.  American Express 13.  Bertelsmann 14.  Time Warner 15.  ABB 16.  Goldman Sachs 17.  Warner Bros. 18.  Baker Hughes 19.  Coca-Cola 20.  L’Oréal 21.  UBS 22.  Raytheon 23.  PwC 24.  SAP 25.  GEICO 26.  HSBC 27.  Bloomberg 28.  KPMG 29.  UnitedHealth Group 30.  Abbott Laboratories
187. OTaC Conference 2015 New York … and thank you!