Adventures of building a product marketing team

Transcript

1. Adventures of Building a Product Marketing Team Product Marketing Summit,

   Chicago November 12, 2019 Nate Brown Director, Product Marketing & Strategy Flatiron Health

2. To improve lives by learning from the experience of every

   cancer patient.

3. I am a solo product marketing machine.

4. I am a solo product marketing machine. I want to

   grow my team for both company impact (and my own sanity) within the next 1-2 years
5. None
6. None

7. 5 Steps to Product Marketing Growth

8. Growing a Product Marketing Team Perspire Prewire Hire Inspire TBD

9. Growing a Product Marketing Team Perspire

10. Perspire Deliver quality, high value work Step 1

11. None

12. Nate – this is awesome. Thank you so much for

    sending!

13. This is incredible! Love the view of being proactive. Nate

    – this is awesome. Thank you so much for sending! I think I speak for Accounts when I say… huge round of applause on this one! :) Nate you made my dreams come true. This made my night. Great work for all involved. This is long overdue. Thank you!!!!! This is awesome!!! Awesome job!!! A tear just fell from my eye. This is AMAZING! Thank you thank you thank you! Great stuff, thanks for sending! Nice – well done, sir.

14. Growing a Product Marketing Team Perspire • Get your hands

    dirty • High value does not always mean time intensive Deliver quality, high value work Perspire

15. Growing a Product Marketing Team Perspire Prewire

16. Prewire Gain alignment on your value Step 2

17. None

18. What can I do to bring more value to you/your

    team?

19. Stoplight Analysis Stakeholder 1 Stakeholder 2 Stakeholder 3 Stakeholder 4

    Task 1 Task 1 Task 1 Task 1 Task 2 Task 2 Task 2 Task 2 Task 3 Task 3 Task 3 Task 3 Task 4 Task 4 Task 4 Task 4 Task 5 Task 5 Task 5 Task 5 Task 6 Task 6 Task 6 Task 6 Task 7 Task 7 Task 7 Task 7 Key Resourced At risk Cannot Complete

20. Growing a Product Marketing Team Perspire • Check-in regularly on

    value • Don’t ask for resource; prove the resource Gain alignment on your value Perspire Prewire

21. Growing a Product Marketing Team Perspire Prewire Hire

22. Hire Grow for today and tomorrow Step 3

23. I'd rather interview 50 people and not hire anyone than

    hire the wrong person.” – Jeff Bezos CEO, Amazon

24. Product Marketing Manager Competencies

25. • Impeccable communication skills (written, verbal, PowerPoint, etc.) with the

    ability to structure/distill complex issues and cater communication to diverse audiences • Entrepreneurial spirit with the ability to execute with minimal direction; passion for developing subject matter expertise in new areas and dedication to continual learning • Gifted storyteller and communicator, comfortable in client meetings • Ability to work cross-functionally in a matrixed organization, with particular skill in managing and negotiating with internal stakeholders to drive maximum efficiency Product Marketing Manager Sample Competencies

26. Growing a Product Marketing Team Perspire • Search for competencies,

    not titles • Raise the bar Grow for today and tomorrow Perspire Prewire Hire

27. Growing a Product Marketing Team Perspire Prewire Hire Inspire

28. Inspire Make the team part of something bigger Step 4

29. None
30. None

31. Growing a Product Marketing Team Perspire • Refine (and revisit)

    the vision • Drive engagement through skill building and knowledge sharing Make the team part of something bigger Perspire Prewire Hire Inspire

32. Growing a Product Marketing Team Perspire Prewire Hire Inspire TBD

33. TBD Step 5

34. Growing a Product Marketing Team Perspire • Perspire – Deliver

    quality, high value work • Prewire – Gain alignment on your value • Hire – Grow for today and tomorrow • Inspire – Make the team part of something bigger • TBD 5 Steps Perspire Prewire Hire Inspire TBD

35. Action Item

36. • Write down the step you feel least confident in

    doing and use your peers at the conference (and beyond) to share experiences and brainstorm ideas • Get in touch with me anytime to share questions, thoughts, and feedback! Nate Brown Brown.NathanielA@gmail.com LinkedIn (Nathaniel Brown – Flatiron Health) Next Steps

37. Thank you