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Adventures of building a product marketing team

Adventures of building a product marketing team

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Product Marketing Alliance

December 23, 2020
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  1. Adventures of Building a Product Marketing Team Product Marketing Summit,

    Chicago November 12, 2019 Nate Brown Director, Product Marketing & Strategy Flatiron Health
  2. To improve lives by learning from the experience of every

    cancer patient.
  3. I am a solo product marketing machine.

  4. I am a solo product marketing machine. I want to

    grow my team for both company impact (and my own sanity) within the next 1-2 years
  5. None
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  7. 5 Steps to Product Marketing Growth

  8. Growing a Product Marketing Team Perspire Prewire Hire Inspire TBD

  9. Growing a Product Marketing Team Perspire

  10. Perspire Deliver quality, high value work Step 1

  11. None
  12. Nate – this is awesome. Thank you so much for

    sending!
  13. This is incredible! Love the view of being proactive. Nate

    – this is awesome. Thank you so much for sending! I think I speak for Accounts when I say… huge round of applause on this one! :) Nate you made my dreams come true. This made my night. Great work for all involved. This is long overdue. Thank you!!!!! This is awesome!!! Awesome job!!! A tear just fell from my eye. This is AMAZING! Thank you thank you thank you! Great stuff, thanks for sending! Nice – well done, sir.
  14. Growing a Product Marketing Team Perspire • Get your hands

    dirty • High value does not always mean time intensive Deliver quality, high value work Perspire
  15. Growing a Product Marketing Team Perspire Prewire

  16. Prewire Gain alignment on your value Step 2

  17. None
  18. What can I do to bring more value to you/your

    team?
  19. Stoplight Analysis Stakeholder 1 Stakeholder 2 Stakeholder 3 Stakeholder 4

    Task 1 Task 1 Task 1 Task 1 Task 2 Task 2 Task 2 Task 2 Task 3 Task 3 Task 3 Task 3 Task 4 Task 4 Task 4 Task 4 Task 5 Task 5 Task 5 Task 5 Task 6 Task 6 Task 6 Task 6 Task 7 Task 7 Task 7 Task 7 Key Resourced At risk Cannot Complete
  20. Growing a Product Marketing Team Perspire • Check-in regularly on

    value • Don’t ask for resource; prove the resource Gain alignment on your value Perspire Prewire
  21. Growing a Product Marketing Team Perspire Prewire Hire

  22. Hire Grow for today and tomorrow Step 3

  23. I'd rather interview 50 people and not hire anyone than

    hire the wrong person.” – Jeff Bezos CEO, Amazon
  24. Product Marketing Manager Competencies

  25. • Impeccable communication skills (written, verbal, PowerPoint, etc.) with the

    ability to structure/distill complex issues and cater communication to diverse audiences • Entrepreneurial spirit with the ability to execute with minimal direction; passion for developing subject matter expertise in new areas and dedication to continual learning • Gifted storyteller and communicator, comfortable in client meetings • Ability to work cross-functionally in a matrixed organization, with particular skill in managing and negotiating with internal stakeholders to drive maximum efficiency Product Marketing Manager Sample Competencies
  26. Growing a Product Marketing Team Perspire • Search for competencies,

    not titles • Raise the bar Grow for today and tomorrow Perspire Prewire Hire
  27. Growing a Product Marketing Team Perspire Prewire Hire Inspire

  28. Inspire Make the team part of something bigger Step 4

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  31. Growing a Product Marketing Team Perspire • Refine (and revisit)

    the vision • Drive engagement through skill building and knowledge sharing Make the team part of something bigger Perspire Prewire Hire Inspire
  32. Growing a Product Marketing Team Perspire Prewire Hire Inspire TBD

  33. TBD Step 5

  34. Growing a Product Marketing Team Perspire • Perspire – Deliver

    quality, high value work • Prewire – Gain alignment on your value • Hire – Grow for today and tomorrow • Inspire – Make the team part of something bigger • TBD 5 Steps Perspire Prewire Hire Inspire TBD
  35. Action Item

  36. • Write down the step you feel least confident in

    doing and use your peers at the conference (and beyond) to share experiences and brainstorm ideas • Get in touch with me anytime to share questions, thoughts, and feedback! Nate Brown Brown.NathanielA@gmail.com LinkedIn (Nathaniel Brown – Flatiron Health) Next Steps
  37. Thank you