Adventures of building a product marketing team

Transcript

1. Adventures of Building a Product Marketing Team Product Marketing Summit, Chicago November 12, 2019 Nate Brown Director, Product Marketing & Strategy Flatiron Health
2. To improve lives by learning from the experience of every cancer patient.
3. I am a solo product marketing machine.
4. I am a solo product marketing machine. I want to grow my team for both company impact (and my own sanity) within the next 1-2 years
7. 5 Steps to Product Marketing Growth
8. Growing a Product Marketing Team Perspire Prewire Hire Inspire TBD
9. Growing a Product Marketing Team Perspire
10. Perspire Deliver quality, high value work Step 1
12. Nate – this is awesome. Thank you so much for sending!
13. This is incredible! Love the view of being proactive. Nate – this is awesome. Thank you so much for sending! I think I speak for Accounts when I say… huge round of applause on this one! :) Nate you made my dreams come true. This made my night. Great work for all involved. This is long overdue. Thank you!!!!! This is awesome!!! Awesome job!!! A tear just fell from my eye. This is AMAZING! Thank you thank you thank you! Great stuff, thanks for sending! Nice – well done, sir.
14. Growing a Product Marketing Team Perspire • Get your hands dirty • High value does not always mean time intensive Deliver quality, high value work Perspire
15. Growing a Product Marketing Team Perspire Prewire
16. Prewire Gain alignment on your value Step 2
18. What can I do to bring more value to you/your team?
19. Stoplight Analysis Stakeholder 1 Stakeholder 2 Stakeholder 3 Stakeholder 4 Task 1 Task 1 Task 1 Task 1 Task 2 Task 2 Task 2 Task 2 Task 3 Task 3 Task 3 Task 3 Task 4 Task 4 Task 4 Task 4 Task 5 Task 5 Task 5 Task 5 Task 6 Task 6 Task 6 Task 6 Task 7 Task 7 Task 7 Task 7 Key Resourced At risk Cannot Complete
20. Growing a Product Marketing Team Perspire • Check-in regularly on value • Don’t ask for resource; prove the resource Gain alignment on your value Perspire Prewire
21. Growing a Product Marketing Team Perspire Prewire Hire
22. Hire Grow for today and tomorrow Step 3
23. I'd rather interview 50 people and not hire anyone than hire the wrong person.” – Jeff Bezos CEO, Amazon
24. Product Marketing Manager Competencies
25. • Impeccable communication skills (written, verbal, PowerPoint, etc.) with the ability to structure/distill complex issues and cater communication to diverse audiences • Entrepreneurial spirit with the ability to execute with minimal direction; passion for developing subject matter expertise in new areas and dedication to continual learning • Gifted storyteller and communicator, comfortable in client meetings • Ability to work cross-functionally in a matrixed organization, with particular skill in managing and negotiating with internal stakeholders to drive maximum efficiency Product Marketing Manager Sample Competencies
26. Growing a Product Marketing Team Perspire • Search for competencies, not titles • Raise the bar Grow for today and tomorrow Perspire Prewire Hire
27. Growing a Product Marketing Team Perspire Prewire Hire Inspire
28. Inspire Make the team part of something bigger Step 4
31. Growing a Product Marketing Team Perspire • Refine (and revisit) the vision • Drive engagement through skill building and knowledge sharing Make the team part of something bigger Perspire Prewire Hire Inspire
32. Growing a Product Marketing Team Perspire Prewire Hire Inspire TBD
33. TBD Step 5
34. Growing a Product Marketing Team Perspire • Perspire – Deliver quality, high value work • Prewire – Gain alignment on your value • Hire – Grow for today and tomorrow • Inspire – Make the team part of something bigger • TBD 5 Steps Perspire Prewire Hire Inspire TBD
35. Action Item
36. • Write down the step you feel least confident in doing and use your peers at the conference (and beyond) to share experiences and brainstorm ideas • Get in touch with me anytime to share questions, thoughts, and feedback! Nate Brown Brown.NathanielA@gmail.com LinkedIn (Nathaniel Brown – Flatiron Health) Next Steps
37. Thank you