Being customer-obsessed at a product first organization

Transcript

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   Tamara Niesen Head of Product Marketing, Shopify Plus

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   Being customer obsessed at a product first organization.

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   intimacy = empathy

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   in·ti·ma·cy /’in(t)ǝmǝsē/ noun noun: intimacy 1. Close familiarity or friendship;

   closeness
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   = =

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   Dev Eng UX PM = intimate

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    How can you get intimate?

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    12 A day in the life Bring them together

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    13 A day in the life

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    What business problems are they trying to solve?

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    What business problems are they trying to solve? What does

    success look like?
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    What business problems are they trying to solve? What does

    success look like? What is preventing these problems from being solved?
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    What business problems are they trying to solve? What does

    success look like? What would make their life easier? What is preventing these problems from being solved?
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    19 Bring them together

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    intimacy = empathy

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    PMM

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    PMM Intimacy +

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    PMM Intimacy +

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    PMM Intimacy Empathy = +

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    28 Add value Create first team environment Represent voice of

    customer
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    PMM Intimacy Empathy = +

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    PMM

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    32

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    Don’t just deliver the ingredients.

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    Don’t just deliver the ingredients. Deliver the recipe.

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    intimacy = empathy

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    Thank you Tamara Niesen tamara.niesen@shopify.com