Being customer-obsessed at a product first organization

Transcript

1. Tamara Niesen Head of Product Marketing, Shopify Plus
2. Being customer obsessed at a product first organization.
5. intimacy = empathy
7. in·ti·ma·cy /’in(t)ǝmǝsē/ noun noun: intimacy 1. Close familiarity or friendship; closeness
8. = =
9. Dev Eng UX PM = intimate
10. How can you get intimate?
12. 12 A day in the life Bring them together
13. 13 A day in the life
15. What business problems are they trying to solve?
16. What business problems are they trying to solve? What does success look like?
17. What business problems are they trying to solve? What does success look like? What is preventing these problems from being solved?
18. What business problems are they trying to solve? What does success look like? What would make their life easier? What is preventing these problems from being solved?
19. 19 Bring them together
21. intimacy = empathy
22. PMM
23. PMM Intimacy +
24. PMM Intimacy +
25. PMM Intimacy Empathy = +
28. 28 Add value Create first team environment Represent voice of customer
29. PMM Intimacy Empathy = +
30. PMM
33. Don’t just deliver the ingredients.
34. Don’t just deliver the ingredients. Deliver the recipe.
35. intimacy = empathy
37. Thank you Tamara Niesen tamara.niesen@shopify.com