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Being customer-obsessed at a product first orga...
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Product Marketing Alliance
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June 03, 2020
Education
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Being customer-obsessed at a product first organization
Product Marketing Alliance
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June 03, 2020
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Transcript
Tamara Niesen Head of Product Marketing, Shopify Plus
Being customer obsessed at a product first organization.
None
None
intimacy = empathy
None
in·ti·ma·cy /’in(t)ǝmǝsē/ noun noun: intimacy 1. Close familiarity or friendship;
closeness
= =
Dev Eng UX PM = intimate
How can you get intimate?
None
12 A day in the life Bring them together
13 A day in the life
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What business problems are they trying to solve?
What business problems are they trying to solve? What does
success look like?
What business problems are they trying to solve? What does
success look like? What is preventing these problems from being solved?
What business problems are they trying to solve? What does
success look like? What would make their life easier? What is preventing these problems from being solved?
19 Bring them together
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intimacy = empathy
PMM
PMM Intimacy +
PMM Intimacy +
PMM Intimacy Empathy = +
None
None
28 Add value Create first team environment Represent voice of
customer
PMM Intimacy Empathy = +
PMM
None
32
Don’t just deliver the ingredients.
Don’t just deliver the ingredients. Deliver the recipe.
intimacy = empathy
None
Thank you Tamara Niesen
[email protected]