Upgrade to Pro — share decks privately, control downloads, hide ads and more …

Being customer-obsessed at a product first orga...

Avatar for The Alliance The Alliance PRO
June 03, 2020
Education
0
500

Being customer-obsessed at a product first organization

Avatar for The Alliance

The Alliance PRO

June 03, 2020
Tweet

More Decks by The Alliance

See All by The Alliance
14.30_Mukul_RINGCENTRAL_-_OWN_PC.pdf
Avatar for The Alliance productmarketing
PRO
4
450
Product marketing’s influence on the product roadmap
Avatar for The Alliance productmarketing
PRO
2
1k
Georgia_Diaconescu_Monese.pdf
Avatar for The Alliance productmarketing
PRO
0
910
Journey from local B2C to global B2B
Avatar for The Alliance productmarketing
PRO
0
520
James_Doman-Pipe_Headstart.pdf
Avatar for The Alliance productmarketing
PRO
0
380
Competitive intelligence at the speed of DevOps
Avatar for The Alliance productmarketing
PRO
1
600
A 3-step methodology for repositioning a product or service
Avatar for The Alliance productmarketing
PRO
0
650
Product marketing into your company goals
Avatar for The Alliance productmarketing
PRO
0
770
How to build products that meet customer needs
Avatar for The Alliance productmarketing
PRO
0
1.1k

Other Decks in Education

See All in Education
1014
Avatar for cbtlibrary cbtlibrary
0
510
いわゆる「ふつう」のキャリアを歩んだ人の割合（若者向け）
Avatar for marimari hysmrk
0
290
生成AIとの付き合い方 / Generative AI and us
Avatar for kaityo256 kaityo256
PRO
13
6.8k
国際卓越研究大学計画｜Science Tokyo（東京科学大学）
Avatar for Science Tokyo （東京科学大学） / Science Tokyo (Institute of Science Tokyo) sciencetokyo
PRO
0
44k
滑空スポーツ講習会2025(実技講習）EMFT学科講習資料/JSA EMFT 2025
Avatar for JSA seminar jsaseminar
0
160
令和エンジニアの学習法 〜 生成AIを使って挫折を回避する 〜
Avatar for Yuduru moriga_yuduru
0
210
外国籍エンジニアの挑戦・新卒半年後、気づきと成長の物語
Avatar for 蛋白（たんぱく・TANPACT） hypebeans
0
700
卒論の書き方 / Happy Writing
Avatar for kaityo256 kaityo256
PRO
54
28k
Evaluation Methods - Lecture 6 - Human-Computer Interaction (1023841ANR)
Avatar for Beat Signer signer
PRO
0
1.2k
NUTMEG紹介スライド
Avatar for Mugicha mugiiicha
0
750
あなたの言葉に力を与える、演繹的なアプローチ
Avatar for Takuto Nagami logica0419
1
250
Padlet opetuksessa
Avatar for Matleena Laakso matleenalaakso
9
15k

Featured

See All Featured
Chrome DevTools: State of the Union 2024 - Debugging React & Beyond
Avatar for Addy Osmani addyosmani
9
1k
The Art of Programming - Codeland 2020
Avatar for Erika Heidi erikaheidi
56
14k
Fantastic passwords and where to find them - at NoRuKo
Avatar for Phil Nash philnash
52
3.5k
How Software Deployment tools have changed in the past 20 years
Avatar for Geshan Manandhar geshan
0
31k
A Tale of Four Properties
Avatar for Chris Coyier chriscoyier
162
24k
How to optimise 3,500 product descriptions for ecommerce in one day using ChatGPT
Avatar for Katarina Dahlin katarinadahlin
PRO
0
3.4k
SEO Brein meetup: CTRL+C is not how to scale international SEO
Avatar for Linda Hogenes lindahogenes
0
2.3k
Heart Work Chapter 1 - Part 1
Avatar for Lake Fama lfama
PRO
4
35k
Lessons Learnt from Crawling 1000+ Websites
Avatar for Charles Meaden charlesmeaden
PRO
0
1k
Building Flexible Design Systems
Avatar for Yesenia Perez-Cruz yeseniaperezcruz
330
40k
Darren the Foodie - Storyboard
Avatar for Kevinho.art khoart
PRO
2
2.1k
A designer walks into a library…
Avatar for Paul Jervis Heath pauljervisheath
210
24k

Transcript

  1. Tamara Niesen Head of Product Marketing, Shopify Plus

  2. Being customer obsessed at a product first organization.

  3. None
  4. None

  5. intimacy = empathy

  6. None

  7. in·ti·ma·cy /’in(t)ǝmǝsē/ noun noun: intimacy 1. Close familiarity or friendship;

    closeness

  8. = =

  9. Dev Eng UX PM = intimate

  10. How can you get intimate?

  11. None

  12. 12 A day in the life Bring them together

  13. 13 A day in the life

  14. None

  15. What business problems are they trying to solve?

  16. What business problems are they trying to solve? What does

    success look like?

  17. What business problems are they trying to solve? What does

    success look like? What is preventing these problems from being solved?

  18. What business problems are they trying to solve? What does

    success look like? What would make their life easier? What is preventing these problems from being solved?

  19. 19 Bring them together

  20. None

  21. intimacy = empathy

  22. PMM

  23. PMM Intimacy +

  24. PMM Intimacy +

  25. PMM Intimacy Empathy = +

  26. None
  27. None

  28. 28 Add value Create first team environment Represent voice of

    customer

  29. PMM Intimacy Empathy = +

  30. PMM

  31. None

  32. 32

  33. Don’t just deliver the ingredients.

  34. Don’t just deliver the ingredients. Deliver the recipe.

  35. intimacy = empathy

  36. None

  37. Thank you Tamara Niesen [email protected]