Upgrade to Pro
— share decks privately, control downloads, hide ads and more …
Speaker Deck
Features
Speaker Deck
PRO
Sign in
Sign up for free
Search
Search
Being customer-obsessed at a product first orga...
Search
Product Marketing Alliance
PRO
June 03, 2020
Education
0
440
Being customer-obsessed at a product first organization
Product Marketing Alliance
PRO
June 03, 2020
Tweet
Share
More Decks by Product Marketing Alliance
See All by Product Marketing Alliance
14.30_Mukul_RINGCENTRAL_-_OWN_PC.pdf
productmarketing
PRO
4
400
Product marketing’s influence on the product roadmap
productmarketing
PRO
2
970
Georgia_Diaconescu_Monese.pdf
productmarketing
PRO
0
850
Journey from local B2C to global B2B
productmarketing
PRO
0
470
James_Doman-Pipe_Headstart.pdf
productmarketing
PRO
0
350
Competitive intelligence at the speed of DevOps
productmarketing
PRO
1
550
A 3-step methodology for repositioning a product or service
productmarketing
PRO
0
600
Product marketing into your company goals
productmarketing
PRO
0
640
How to build products that meet customer needs
productmarketing
PRO
0
1k
Other Decks in Education
See All in Education
仮説の取扱説明書/User_Guide_to_a_Hypothesis
florets1
4
310
Course Review - Lecture 12 - Next Generation User Interfaces (4018166FNR)
signer
PRO
0
1.7k
SkimaTalk Tutorial for Students
skimatalk
0
1.8k
Pythonパッケージ管理 [uv] 完全入門
mickey_kubo
20
14k
OJTに夢を見すぎていませんか? ロールプレイ研修の試行錯誤/tryanderror-in-roleplaying-training
takipone
1
150
Common STIs in London: Symptoms, Risks & Prevention
medicaldental
0
130
小さなチャレンジが生んだチームの大きな変化 -私のふりかえり探求の原点
callas1900
0
530
i-GIP 2025 中高生のみなさんへ資料
202200
0
480
Gamified Interventions for Composting Behavior: A Case Study Using the Gamiflow Framework in a Workplace Setting
ezefranca
1
120
2025年度春学期 統計学 第10回 分布の推測とは ー 標本調査,度数分布と確率分布 (2025. 6. 12)
akiraasano
PRO
0
140
CHARMS-HP-Banner
weltraumreisende
0
180
Tangible, Embedded and Embodied Interaction - Lecture 7 - Next Generation User Interfaces (4018166FNR)
signer
PRO
0
1.7k
Featured
See All Featured
How to Think Like a Performance Engineer
csswizardry
24
1.7k
Building Better People: How to give real-time feedback that sticks.
wjessup
367
19k
Writing Fast Ruby
sferik
628
62k
Building Applications with DynamoDB
mza
95
6.5k
Six Lessons from altMBA
skipperchong
28
3.9k
Become a Pro
speakerdeck
PRO
28
5.4k
Fireside Chat
paigeccino
37
3.5k
実際に使うSQLの書き方 徹底解説 / pgcon21j-tutorial
soudai
PRO
181
53k
Sharpening the Axe: The Primacy of Toolmaking
bcantrill
44
2.4k
Typedesign – Prime Four
hannesfritz
42
2.7k
Easily Structure & Communicate Ideas using Wireframe
afnizarnur
194
16k
Helping Users Find Their Own Way: Creating Modern Search Experiences
danielanewman
29
2.7k
Transcript
Tamara Niesen Head of Product Marketing, Shopify Plus
Being customer obsessed at a product first organization.
None
None
intimacy = empathy
None
in·ti·ma·cy /’in(t)ǝmǝsē/ noun noun: intimacy 1. Close familiarity or friendship;
closeness
= =
Dev Eng UX PM = intimate
How can you get intimate?
None
12 A day in the life Bring them together
13 A day in the life
None
What business problems are they trying to solve?
What business problems are they trying to solve? What does
success look like?
What business problems are they trying to solve? What does
success look like? What is preventing these problems from being solved?
What business problems are they trying to solve? What does
success look like? What would make their life easier? What is preventing these problems from being solved?
19 Bring them together
None
intimacy = empathy
PMM
PMM Intimacy +
PMM Intimacy +
PMM Intimacy Empathy = +
None
None
28 Add value Create first team environment Represent voice of
customer
PMM Intimacy Empathy = +
PMM
None
32
Don’t just deliver the ingredients.
Don’t just deliver the ingredients. Deliver the recipe.
intimacy = empathy
None
Thank you Tamara Niesen
[email protected]