Upgrade to Pro — share decks privately, control downloads, hide ads and more …
Sign up for free

Being customer-obsessed at a product first orga...

Sponsored · Your Podcast. Everywhere. Effortlessly. Share. Educate. Inspire. Entertain. You do you. We'll handle the rest. →
Avatar for The Alliance The Alliance PRO
June 03, 2020
Education
570
0

Being customer-obsessed at a product first organization

Avatar for The Alliance

The Alliance PRO

June 03, 2020

More Decks by The Alliance

See All by The Alliance
14.30_Mukul_RINGCENTRAL_-_OWN_PC.pdf
Avatar for The Alliance productmarketing
PRO
4
510
Product marketing’s influence on the product roadmap
Avatar for The Alliance productmarketing
PRO
2
1.1k
Georgia_Diaconescu_Monese.pdf
Avatar for The Alliance productmarketing
PRO
0
990
Journey from local B2C to global B2B
Avatar for The Alliance productmarketing
PRO
0
590
James_Doman-Pipe_Headstart.pdf
Avatar for The Alliance productmarketing
PRO
0
440
Competitive intelligence at the speed of DevOps
Avatar for The Alliance productmarketing
PRO
1
670
A 3-step methodology for repositioning a product or service
Avatar for The Alliance productmarketing
PRO
0
730
Product marketing into your company goals
Avatar for The Alliance productmarketing
PRO
0
830
How to build products that meet customer needs
Avatar for The Alliance productmarketing
PRO
0
1.2k

Other Decks in Education

See All in Education
Course Review - Lecture 13 - Information Visualisation (4019538FNR)
Avatar for Beat Signer signer
PRO
1
2.8k
AIがコードを書く時代に、何を教えるのか / What Should We Teach in the Age of AI-Generated Code?
Avatar for ichiroc ichiroc
1
550
ちいかわを読め
Avatar for uchi8977 uchi8977
1
330
Tableau Public入門ハンズオン｜Titanicデータで学ぶViz作成とMakeover
Avatar for H.Hayashi hayashi_ds017
0
120
Enterprise UI, v2
Avatar for Steve Kinney stevekinney
0
220
Plano urbano de Madrid desde el Ensanche al s. XXI (2ª parte).
Avatar for Juan Martín Martín juanmartin2026
1
64k
Beyond the Prompt: Programming as a Pathway to Statistical Thinking
Avatar for Mine Cetinkaya-Rundel minecr
0
350
Visionary Initiative: Materials-Positive Society — Evolving “Things,” empowering a positive society | Science Tokyo
Avatar for Science Tokyo （東京科学大学） / Science Tokyo (Institute of Science Tokyo) sciencetokyo
PRO
0
250
オンラインコミュニティ TRY部 体験マニュアル
Avatar for 田中洋輔（NPO法人 D.Live） ytapples613
0
350
An Experiment in "Cross-Cultural Exchange" as a Method for Content Creation
Avatar for 京都精華大学谷口 直嗣 naoji_taniguchi_ksk_0827
0
170
Visionary Initiative: Materials-Positive Society 「モノの進化をポジティブな社会の原動力に」｜Science Tokyo（東京科学大学）
Avatar for Science Tokyo （東京科学大学） / Science Tokyo (Institute of Science Tokyo) sciencetokyo
PRO
0
1.3k
Comentario del plano urbano de Madrid hasta 1860 (1ª parte )
Avatar for Juan Martín Martín juanmartin2026
1
64k

Featured

See All Featured
SEO for Brand Visibility & Recognition
Avatar for Aleyda Solis aleyda
0
4.7k
Designing for Timeless Needs
Avatar for Cassini Nazir cassininazir
1
470
The Psychology of Web Performance [Beyond Tellerrand 2023]
Avatar for Tammy Everts tammyeverts
49
3.6k
30 Presentation Tips
Avatar for Ian Lurie portentint
PRO
1
390
Thoughts on Productivity
Avatar for Jon Yablonski jonyablonski
76
5.4k
Faster Mobile Websites
Avatar for Dean Hume deanohume
310
32k
A brief & incomplete history of 
UX Design for the World Wide Web: 1989–2019
Avatar for Jason CranfordTeague jct
2
500
Optimizing for Happiness
Avatar for Tom Preston-Werner mojombo
378
71k
How People are Using Generative and Agentic AI to Supercharge Their Products, Projects, Services and Value Streams Today
Avatar for Helen Beal helenjbeal
1
310
How to Build an AI Search Optimization Roadmap - Criteria and Steps to Take #SEOIRL
Avatar for Aleyda Solis aleyda
1
2.2k
Hiding What from Whom? A Critical Review of the History of Programming languages for Music
Avatar for Tomoya Matsuura tomoyanonymous
3
1.2k
Understanding Cognitive Biases in Performance Measurement
Avatar for Philip Tellis bluesmoon
32
3k

Transcript

  1. Tamara Niesen Head of Product Marketing, Shopify Plus

  2. Being customer obsessed at a product first organization.

  3. None
  4. None

  5. intimacy = empathy

  6. None

  7. in·ti·ma·cy /’in(t)ǝmǝsē/ noun noun: intimacy 1. Close familiarity or friendship;

    closeness

  8. = =

  9. Dev Eng UX PM = intimate

  10. How can you get intimate?

  11. None

  12. 12 A day in the life Bring them together

  13. 13 A day in the life

  14. None

  15. What business problems are they trying to solve?

  16. What business problems are they trying to solve? What does

    success look like?

  17. What business problems are they trying to solve? What does

    success look like? What is preventing these problems from being solved?

  18. What business problems are they trying to solve? What does

    success look like? What would make their life easier? What is preventing these problems from being solved?

  19. 19 Bring them together

  20. None

  21. intimacy = empathy

  22. PMM

  23. PMM Intimacy +

  24. PMM Intimacy +

  25. PMM Intimacy Empathy = +

  26. None
  27. None

  28. 28 Add value Create first team environment Represent voice of

    customer

  29. PMM Intimacy Empathy = +

  30. PMM

  31. None

  32. 32

  33. Don’t just deliver the ingredients.

  34. Don’t just deliver the ingredients. Deliver the recipe.

  35. intimacy = empathy

  36. None

  37. Thank you Tamara Niesen [email protected]