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Being customer-obsessed at a product first orga...

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June 03, 2020
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Being customer-obsessed at a product first organization

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Product Marketing Alliance PRO

June 03, 2020
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Transcript

  1. Tamara Niesen Head of Product Marketing, Shopify Plus

  2. Being customer obsessed at a product first organization.

  3. None
  4. None

  5. intimacy = empathy

  6. None

  7. in·ti·ma·cy /’in(t)ǝmǝsē/ noun noun: intimacy 1. Close familiarity or friendship;

    closeness

  8. = =

  9. Dev Eng UX PM = intimate

  10. How can you get intimate?

  11. None

  12. 12 A day in the life Bring them together

  13. 13 A day in the life

  14. None

  15. What business problems are they trying to solve?

  16. What business problems are they trying to solve? What does

    success look like?

  17. What business problems are they trying to solve? What does

    success look like? What is preventing these problems from being solved?

  18. What business problems are they trying to solve? What does

    success look like? What would make their life easier? What is preventing these problems from being solved?

  19. 19 Bring them together

  20. None

  21. intimacy = empathy

  22. PMM

  23. PMM Intimacy +

  24. PMM Intimacy +

  25. PMM Intimacy Empathy = +

  26. None
  27. None

  28. 28 Add value Create first team environment Represent voice of

    customer

  29. PMM Intimacy Empathy = +

  30. PMM

  31. None

  32. 32

  33. Don’t just deliver the ingredients.

  34. Don’t just deliver the ingredients. Deliver the recipe.

  35. intimacy = empathy

  36. None

  37. Thank you Tamara Niesen [email protected]