Upgrade to Pro — share decks privately, control downloads, hide ads and more …

Being customer-obsessed at a product first orga...

Sponsored · Your Podcast. Everywhere. Effortlessly. Share. Educate. Inspire. Entertain. You do you. We'll handle the rest. →
Avatar for The Alliance The Alliance PRO
June 03, 2020
Education
0
500

Being customer-obsessed at a product first organization

Avatar for The Alliance

The Alliance PRO

June 03, 2020
Tweet

More Decks by The Alliance

See All by The Alliance
14.30_Mukul_RINGCENTRAL_-_OWN_PC.pdf
Avatar for The Alliance productmarketing
PRO
4
460
Product marketing’s influence on the product roadmap
Avatar for The Alliance productmarketing
PRO
2
1k
Georgia_Diaconescu_Monese.pdf
Avatar for The Alliance productmarketing
PRO
0
910
Journey from local B2C to global B2B
Avatar for The Alliance productmarketing
PRO
0
530
James_Doman-Pipe_Headstart.pdf
Avatar for The Alliance productmarketing
PRO
0
390
Competitive intelligence at the speed of DevOps
Avatar for The Alliance productmarketing
PRO
1
600
A 3-step methodology for repositioning a product or service
Avatar for The Alliance productmarketing
PRO
0
660
Product marketing into your company goals
Avatar for The Alliance productmarketing
PRO
0
780
How to build products that meet customer needs
Avatar for The Alliance productmarketing
PRO
0
1.1k

Other Decks in Education

See All in Education
IKIGAI World Fes：program
Avatar for Fujinari tsutsumi
1
2.6k
栃木県警サイバーセキュリティ研修会2026
Avatar for Nomizo Nomizo nomizone
0
200
都市の形成要因と 「都市の余白」のあり方
Avatar for S.SAKAMON sakamon
0
160
IHLヘルスケアリーダーシップ研究会17期説明資料
Avatar for IHLヘルスケアリーダーシップ研究会 ihlhealthcareleadership
0
930
悩める リーダー達に 届けたい書籍|レジリエントマネジメント 書籍イントロダクション-260126
Avatar for mimoza60 mimoza60
0
310
Chapitre_2_-_Partie_2.pdf
Avatar for Monsieur Bernhard bernhardsvt
0
170
Web Search and SEO - Lecture 10 - Web Technologies (1019888BNR)
Avatar for Beat Signer signer
PRO
2
3.1k
コマンドラインを見直そう（1995年からタイムリープ）
Avatar for sapi_kawahara sapi_kawahara
0
660
✅ レポート採点基準 / How Your Reports Are Assessed
Avatar for YassLab yasslab
PRO
0
280
KBS新事業創造体験2025_科目説明会
Avatar for Yasuchika Wakayama yasuchikawakayama
0
160
2026 Medicare 101 Presentation
Avatar for Robin Lee robinlee
PRO
0
110
AIでキミの未来はどう変わる？
Avatar for Zun Behoma behomazn
0
110

Featured

See All Featured
From Legacy to Launchpad: Building Startup-Ready Communities
Avatar for Dug Song dugsong
0
140
Google's AI Overviews - The New Search
Avatar for Barry Adams badams
0
910
The Anti-SEO Checklist Checklist. Pubcon Cyber Week
Avatar for Ryan Jones ryanjones
0
70
Facilitating Awesome Meetings
Avatar for Lara Hogan lara
57
6.8k
Designing for humans not robots
Avatar for Tammie Lister tammielis
254
26k
Exploring the relationship between traditional SERPs and Gen AI search
Avatar for Ray Grieselhuber raygrieselhuber
PRO
2
3.6k
Color Theory Basics | Prateek | Gurzu
Avatar for Gurzu gurzu
0
200
Ruling the World: When Life Gets Gamed
Avatar for Sebastian Deterding codingconduct
0
150
Collaborative Software Design: How to facilitate domain modelling decisions
Avatar for Kenny Baas-Schwegler baasie
0
140
Paper Plane (Part 1)
Avatar for Katie Cordina Lindsey katiecoart
PRO
0
4.3k
Templates, Plugins, & Blocks: Oh My! Creating the theme that thinks of everything
Avatar for Michelle Schulp Hunt marktimemedia
31
2.7k
RailsConf 2023
Avatar for Aaron Patterson tenderlove
30
1.3k

Transcript

  1. Tamara Niesen Head of Product Marketing, Shopify Plus

  2. Being customer obsessed at a product first organization.

  3. None
  4. None

  5. intimacy = empathy

  6. None

  7. in·ti·ma·cy /’in(t)ǝmǝsē/ noun noun: intimacy 1. Close familiarity or friendship;

    closeness

  8. = =

  9. Dev Eng UX PM = intimate

  10. How can you get intimate?

  11. None

  12. 12 A day in the life Bring them together

  13. 13 A day in the life

  14. None

  15. What business problems are they trying to solve?

  16. What business problems are they trying to solve? What does

    success look like?

  17. What business problems are they trying to solve? What does

    success look like? What is preventing these problems from being solved?

  18. What business problems are they trying to solve? What does

    success look like? What would make their life easier? What is preventing these problems from being solved?

  19. 19 Bring them together

  20. None

  21. intimacy = empathy

  22. PMM

  23. PMM Intimacy +

  24. PMM Intimacy +

  25. PMM Intimacy Empathy = +

  26. None
  27. None

  28. 28 Add value Create first team environment Represent voice of

    customer

  29. PMM Intimacy Empathy = +

  30. PMM

  31. None

  32. 32

  33. Don’t just deliver the ingredients.

  34. Don’t just deliver the ingredients. Deliver the recipe.

  35. intimacy = empathy

  36. None

  37. Thank you Tamara Niesen [email protected]