Upgrade to Pro — share decks privately, control downloads, hide ads and more …

Being customer-obsessed at a product first orga...

Avatar for The Alliance The Alliance PRO
June 03, 2020
Education
0
500

Being customer-obsessed at a product first organization

Avatar for The Alliance

The Alliance PRO

June 03, 2020
Tweet

More Decks by The Alliance

See All by The Alliance
14.30_Mukul_RINGCENTRAL_-_OWN_PC.pdf
Avatar for The Alliance productmarketing
PRO
4
460
Product marketing’s influence on the product roadmap
Avatar for The Alliance productmarketing
PRO
2
1k
Georgia_Diaconescu_Monese.pdf
Avatar for The Alliance productmarketing
PRO
0
910
Journey from local B2C to global B2B
Avatar for The Alliance productmarketing
PRO
0
530
James_Doman-Pipe_Headstart.pdf
Avatar for The Alliance productmarketing
PRO
0
390
Competitive intelligence at the speed of DevOps
Avatar for The Alliance productmarketing
PRO
1
600
A 3-step methodology for repositioning a product or service
Avatar for The Alliance productmarketing
PRO
0
660
Product marketing into your company goals
Avatar for The Alliance productmarketing
PRO
0
780
How to build products that meet customer needs
Avatar for The Alliance productmarketing
PRO
0
1.1k

Other Decks in Education

See All in Education
1021
Avatar for cbtlibrary cbtlibrary
0
400
1202
Avatar for cbtlibrary cbtlibrary
0
210
0203
Avatar for cbtlibrary cbtlibrary
0
120
MySmartSTEAM 2526
Avatar for cbtlibrary cbtlibrary
0
190
栃木にいても「だいじ」だっぺ〜！ 栃木＆全国アジャイルコミュニティへの参加・運営の魅力
Avatar for sasakendayo sasakendayo
1
150
多様なメンター、多様な基準
Avatar for Yohei Yasukawa yasulab
PRO
5
19k
2025-10-30 社会と情報2025 #05 CC+の代わり
Avatar for mapconcierge mapconcierge4agu
0
110
【dip】「なりたい自分」に近づくための、「自分と向き合う」小さな振り返り
Avatar for ディップ株式会社 dip_tech
PRO
0
230
Adobe Express
Avatar for Matleena Laakso matleenalaakso
2
8.2k
AWS re_Invent に全力で参加したくて筋トレを頑張っている話
Avatar for amarelo_n24 amarelo_n24
2
130
JAPAN AI CUP Prediction Tutorial
Avatar for Shotaro Ishihara upura
2
710
俺と地方勉強会 - KomeKaigi・地方勉強会への期待 -
Avatar for ふぁらお加藤 pharaohkj
1
1.6k

Featured

See All Featured
[RailsConf 2023] Rails as a piece of cake
Avatar for Vladimir Dementyev palkan
59
6.3k
JAMstack: Web Apps at Ludicrous Speed - All Things Open 2022
Avatar for David Neal reverentgeek
1
350
Why Our Code Smells
Avatar for Brandon Keepers bkeepers
PRO
340
58k
My Coaching Mixtape
Avatar for mlcsv mlcsv
0
49
Building a Modern Day 
E-commerce SEO Strategy
Avatar for Aleyda Solis aleyda
45
8.7k
Dealing with People You Can't Stand - Big Design 2015
Avatar for Cassini Nazir cassininazir
367
27k
How to train your dragon (web standard)
Avatar for Monica Dinculescu notwaldorf
97
6.5k
A Guide to Academic Writing Using Generative AI - A Workshop
Avatar for Kenji Saito ks91
PRO
0
210
The Illustrated Guide to Node.js - THAT Conference 2024
Avatar for David Neal reverentgeek
0
260
Sam Torres - BigQuery for SEOs
Avatar for Tech SEO Connect techseoconnect
PRO
0
190
How STYLIGHT went responsive
Avatar for nonsquared nonsquared
100
6k
A designer walks into a library…
Avatar for Paul Jervis Heath pauljervisheath
210
24k

Transcript

  1. Tamara Niesen Head of Product Marketing, Shopify Plus

  2. Being customer obsessed at a product first organization.

  3. None
  4. None

  5. intimacy = empathy

  6. None

  7. in·ti·ma·cy /’in(t)ǝmǝsē/ noun noun: intimacy 1. Close familiarity or friendship;

    closeness

  8. = =

  9. Dev Eng UX PM = intimate

  10. How can you get intimate?

  11. None

  12. 12 A day in the life Bring them together

  13. 13 A day in the life

  14. None

  15. What business problems are they trying to solve?

  16. What business problems are they trying to solve? What does

    success look like?

  17. What business problems are they trying to solve? What does

    success look like? What is preventing these problems from being solved?

  18. What business problems are they trying to solve? What does

    success look like? What would make their life easier? What is preventing these problems from being solved?

  19. 19 Bring them together

  20. None

  21. intimacy = empathy

  22. PMM

  23. PMM Intimacy +

  24. PMM Intimacy +

  25. PMM Intimacy Empathy = +

  26. None
  27. None

  28. 28 Add value Create first team environment Represent voice of

    customer

  29. PMM Intimacy Empathy = +

  30. PMM

  31. None

  32. 32

  33. Don’t just deliver the ingredients.

  34. Don’t just deliver the ingredients. Deliver the recipe.

  35. intimacy = empathy

  36. None

  37. Thank you Tamara Niesen [email protected]