Upgrade to Pro — share decks privately, control downloads, hide ads and more …

Being customer-obsessed at a product first orga...

Sponsored · Your Podcast. Everywhere. Effortlessly. Share. Educate. Inspire. Entertain. You do you. We'll handle the rest. →
Avatar for The Alliance The Alliance PRO
June 03, 2020
Education
530
0

Being customer-obsessed at a product first organization

Avatar for The Alliance

The Alliance PRO

June 03, 2020

More Decks by The Alliance

See All by The Alliance
14.30_Mukul_RINGCENTRAL_-_OWN_PC.pdf
Avatar for The Alliance productmarketing
PRO
4
500
Product marketing’s influence on the product roadmap
Avatar for The Alliance productmarketing
PRO
2
1.1k
Georgia_Diaconescu_Monese.pdf
Avatar for The Alliance productmarketing
PRO
0
950
Journey from local B2C to global B2B
Avatar for The Alliance productmarketing
PRO
0
560
James_Doman-Pipe_Headstart.pdf
Avatar for The Alliance productmarketing
PRO
0
410
Competitive intelligence at the speed of DevOps
Avatar for The Alliance productmarketing
PRO
1
640
A 3-step methodology for repositioning a product or service
Avatar for The Alliance productmarketing
PRO
0
700
Product marketing into your company goals
Avatar for The Alliance productmarketing
PRO
0
810
How to build products that meet customer needs
Avatar for The Alliance productmarketing
PRO
0
1.1k

Other Decks in Education

See All in Education
「機械学習と因果推論」入門 ② 回帰分析から因果分析へ
Avatar for MasaKat0 masakat0
0
680
0513
Avatar for cbtlibrary cbtlibrary
0
170
2026年度春学期　統計学　第6回　データの関係を知る（１）ー 相関関係 (2026. 5. 14)
Avatar for Akira Asano akiraasano
PRO
0
110
Data Processing and Visualisation Frameworks - Lecture 6 - Information Visualisation (4019538FNR)
Avatar for Beat Signer signer
PRO
1
3.1k
自己紹介 / who-am-i
Avatar for Yohei Yasukawa yasulab
6
6.8k
Course Review - Lecture 13 - Information Visualisation (4019538FNR)
Avatar for Beat Signer signer
PRO
1
2.6k
Dashboards - Lecture 11 - Information Visualisation (4019538FNR)
Avatar for Beat Signer signer
PRO
1
2.7k
SL AMIGOS 教育格差と私たちの取り組み - スリランカの支援学校への支援プロジェクト：リシンドゥ リオ 氏 （別府溝部学園短期大学 ビジネス観光コース 留学生):2720 Japan O.K. ロータリーEクラブ2026年4月6日卓話
Avatar for 2720 Japan O.K. ロータリーEクラブ 2720japanoke
0
590
Human-AI Interaction - Lecture 11 - Next Generation User Interfaces (4018166FNR)
Avatar for Beat Signer signer
PRO
0
1k
Measuring what matters
Avatar for Jono Alderson jonoalderson
0
350
[2026前期火５] 論理学（京都大学文学部 前期 第6回）「かつとまたはの規則」
Avatar for Shunsuke Yatabe yatabe
0
190
2026年度春学期　統計学　第2回　統計資料の収集と読み方 (2026. 4. 16)
Avatar for Akira Asano akiraasano
PRO
0
160

Featured

See All Featured
Stop Working from a Prison Cell
Avatar for Chris Michel hatefulcrawdad
274
21k
職位にかかわらず全員がリーダーシップを発揮するチーム作り / Building a team where everyone can demonstrate leadership regardless of position
Avatar for MADOX madoxten
62
54k
How To Stay Up To Date on Web Technology
Avatar for Chris Coyier chriscoyier
790
250k
Hiding What from Whom? A Critical Review of the History of Programming languages for Music
Avatar for Tomoya Matsuura tomoyanonymous
2
830
Designing Dashboards & Data Visualisations in Web Apps
Avatar for Des Traynor destraynor
231
55k
Automating Front-end Workflow
Avatar for Addy Osmani addyosmani
1370
210k
The Myth of the Modular Monolith - Day 2 Keynote - Rails World 2024
Avatar for Eileen M. Uchitelle eileencodes
28
3.5k
Odyssey Design
Avatar for Ryan Kendrick rkendrick25
PRO
2
650
How to build an LLM SEO readiness audit: a practical framework
Avatar for Nick Samuel nmsamuel
1
760
Information Architects: The Missing Link in Design Systems
Avatar for Michelle Chin soysaucechin
0
940
The untapped power of vector embeddings
Avatar for Frank van Dijk frankvandijk
2
1.7k
Leo the Paperboy
Avatar for Maya Tellez mayatellez
7
1.8k

Transcript

  1. Tamara Niesen Head of Product Marketing, Shopify Plus

  2. Being customer obsessed at a product first organization.

  3. None
  4. None

  5. intimacy = empathy

  6. None

  7. in·ti·ma·cy /’in(t)ǝmǝsē/ noun noun: intimacy 1. Close familiarity or friendship;

    closeness

  8. = =

  9. Dev Eng UX PM = intimate

  10. How can you get intimate?

  11. None

  12. 12 A day in the life Bring them together

  13. 13 A day in the life

  14. None

  15. What business problems are they trying to solve?

  16. What business problems are they trying to solve? What does

    success look like?

  17. What business problems are they trying to solve? What does

    success look like? What is preventing these problems from being solved?

  18. What business problems are they trying to solve? What does

    success look like? What would make their life easier? What is preventing these problems from being solved?

  19. 19 Bring them together

  20. None

  21. intimacy = empathy

  22. PMM

  23. PMM Intimacy +

  24. PMM Intimacy +

  25. PMM Intimacy Empathy = +

  26. None
  27. None

  28. 28 Add value Create first team environment Represent voice of

    customer

  29. PMM Intimacy Empathy = +

  30. PMM

  31. None

  32. 32

  33. Don’t just deliver the ingredients.

  34. Don’t just deliver the ingredients. Deliver the recipe.

  35. intimacy = empathy

  36. None

  37. Thank you Tamara Niesen [email protected]