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Being customer-obsessed at a product first organization

Being customer-obsessed at a product first organization

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  1. Tamara Niesen
    Head of Product Marketing, Shopify Plus

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  2. Being customer
    obsessed at a product
    first organization.

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  3. intimacy = empathy

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  4. in·ti·ma·cy
    /’in(t)ǝmǝsē/
    noun
    noun: intimacy
    1. Close familiarity or friendship;
    closeness

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  5. Dev
    Eng
    UX
    PM
    = intimate

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  6. How can you get intimate?

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  7. 12
    A day in the life Bring them together

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  8. 13
    A day in the life

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  9. What business
    problems are they
    trying to solve?

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  10. What business
    problems are they
    trying to solve?
    What does
    success look like?

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  11. What business
    problems are they
    trying to solve?
    What does
    success look like?
    What is preventing
    these problems
    from being
    solved?

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  12. What business
    problems are they
    trying to solve?
    What does
    success look like?
    What would make
    their life easier?
    What is preventing
    these problems
    from being
    solved?

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  13. 19
    Bring them together

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  14. intimacy = empathy

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  15. PMM
    Intimacy
    +

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  16. PMM
    Intimacy
    +

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  17. PMM
    Intimacy
    Empathy
    =
    +

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  18. 28
    Add value
    Create first team
    environment
    Represent voice of
    customer

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  19. PMM
    Intimacy
    Empathy
    =
    +

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  20. Don’t just deliver the
    ingredients.

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  21. Don’t just deliver the
    ingredients. Deliver
    the recipe.

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  22. intimacy = empathy

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