Upgrade to Pro — share decks privately, control downloads, hide ads and more …

Being customer-obsessed at a product first orga...

Sponsored · Your Podcast. Everywhere. Effortlessly. Share. Educate. Inspire. Entertain. You do you. We'll handle the rest. →
Avatar for The Alliance The Alliance PRO
June 03, 2020
Education
0
500

Being customer-obsessed at a product first organization

Avatar for The Alliance

The Alliance PRO

June 03, 2020
Tweet

More Decks by The Alliance

See All by The Alliance
14.30_Mukul_RINGCENTRAL_-_OWN_PC.pdf
Avatar for The Alliance productmarketing
PRO
4
460
Product marketing’s influence on the product roadmap
Avatar for The Alliance productmarketing
PRO
2
1k
Georgia_Diaconescu_Monese.pdf
Avatar for The Alliance productmarketing
PRO
0
910
Journey from local B2C to global B2B
Avatar for The Alliance productmarketing
PRO
0
530
James_Doman-Pipe_Headstart.pdf
Avatar for The Alliance productmarketing
PRO
0
390
Competitive intelligence at the speed of DevOps
Avatar for The Alliance productmarketing
PRO
1
600
A 3-step methodology for repositioning a product or service
Avatar for The Alliance productmarketing
PRO
0
660
Product marketing into your company goals
Avatar for The Alliance productmarketing
PRO
0
780
How to build products that meet customer needs
Avatar for The Alliance productmarketing
PRO
0
1.1k

Other Decks in Education

See All in Education
XML and Related Technologies - Lecture 7 - Web Technologies (1019888BNR)
Avatar for Beat Signer signer
PRO
0
3.2k
自己紹介 / who-am-i
Avatar for Yohei Yasukawa yasulab
PRO
6
6.3k
0203
Avatar for cbtlibrary cbtlibrary
0
120
Web 2.0 Patterns and Technologies - Lecture 8 - Web Technologies (1019888BNR)
Avatar for Beat Signer signer
PRO
0
3k
Semantic Web and Web 3.0 - Lecture 9 - Web Technologies (1019888BNR)
Avatar for Beat Signer signer
PRO
2
3.2k
渡辺研Slackの使い方 / Slack Local Rule
Avatar for kaityo256 kaityo256
PRO
10
11k
NUTMEG紹介スライド
Avatar for Mugicha mugiiicha
0
930
The World That Saved Me: A Story of Community and Gratitude
Avatar for hashimo2 _hashimo2
3
510
React完全入門
Avatar for MIKIO KUBO mickey_kubo
1
120
都市の形成要因と 「都市の余白」のあり方
Avatar for S.SAKAMON sakamon
0
160
ロータリー国際大会について～国際大会に参加しよう～：古賀 真由美 会員（2720 Japan O.K. ロータリーEクラブ・(有)誠邦産業 取締役）
Avatar for 2720 Japan O.K. ロータリーEクラブ 2720japanoke
1
780
多様なメンター、多様な基準
Avatar for Yohei Yasukawa yasulab
PRO
5
19k

Featured

See All Featured
Building Applications with DynamoDB
Avatar for Matt Wood mza
96
6.9k
Abbi's Birthday
Avatar for Violet Bock coloredviolet
1
4.8k
16th Malabo Montpellier Forum Presentation
Avatar for AKADEMIYA2063 akademiya2063
PRO
0
53
Building Adaptive Systems
Avatar for Chris Keathley keathley
44
2.9k
Improving Core Web Vitals using Speculation Rules API
Avatar for Sergey Chernyshev sergeychernyshev
21
1.4k
ラッコキーワード サービス紹介資料
Avatar for ラッコ株式会社 rakko
1
2.3M
Site-Speed That Sticks
Avatar for Harry Roberts csswizardry
13
1.1k
Information Architects: The Missing Link in Design Systems
Avatar for Michelle Chin soysaucechin
0
780
JavaScript: Past, Present, and Future - NDC Porto 2020
Avatar for David Neal reverentgeek
52
5.8k
WENDY [Excerpt]
Avatar for Tessa Abrams tessaabrams
9
36k
CoffeeScript is Beautiful & I Never Want to Write Plain JavaScript Again
Avatar for Sam Stephenson sstephenson
162
16k
Templates, Plugins, & Blocks: Oh My! Creating the theme that thinks of everything
Avatar for Michelle Schulp Hunt marktimemedia
31
2.7k

Transcript

  1. Tamara Niesen Head of Product Marketing, Shopify Plus

  2. Being customer obsessed at a product first organization.

  3. None
  4. None

  5. intimacy = empathy

  6. None

  7. in·ti·ma·cy /’in(t)ǝmǝsē/ noun noun: intimacy 1. Close familiarity or friendship;

    closeness

  8. = =

  9. Dev Eng UX PM = intimate

  10. How can you get intimate?

  11. None

  12. 12 A day in the life Bring them together

  13. 13 A day in the life

  14. None

  15. What business problems are they trying to solve?

  16. What business problems are they trying to solve? What does

    success look like?

  17. What business problems are they trying to solve? What does

    success look like? What is preventing these problems from being solved?

  18. What business problems are they trying to solve? What does

    success look like? What would make their life easier? What is preventing these problems from being solved?

  19. 19 Bring them together

  20. None

  21. intimacy = empathy

  22. PMM

  23. PMM Intimacy +

  24. PMM Intimacy +

  25. PMM Intimacy Empathy = +

  26. None
  27. None

  28. 28 Add value Create first team environment Represent voice of

    customer

  29. PMM Intimacy Empathy = +

  30. PMM

  31. None

  32. 32

  33. Don’t just deliver the ingredients.

  34. Don’t just deliver the ingredients. Deliver the recipe.

  35. intimacy = empathy

  36. None

  37. Thank you Tamara Niesen [email protected]