Self generated content We sponsored posts on popular college FB pages and eventually created our own network of social pages that generated millions of followers over :me. Influencers Identified the most popular students on campuses and got them to share events with their network ….this was 2014 Referral Program Standard user get users program targeted to college students. 8
Outreach based on CTR rate cost and keywords. Hard to quanitify the impact of performance marketing. Traffic Channel Optimization Marketing is optimized by channel, with lower converting channel being discontinued. Attribution Analytics App Traffic Channel, Content, Product Optimization Optimize Channel, Creative, and Product making a end to end user centric solution. Attribution Analytics App Aggregator Channel Channel Creative Experience