– Competing against Oracle § Adoption – No open source distribution channel § Getting heard – Crowded marketplace § Hyperscale dominance – David vs Goliath (AWS) § Gaining buy-in – Disagreements among stakeholders MarkLogic-specific Challenges everyone faces MarkLogic didn’t have a story people could believe in
could phone back and give to myself, was just concentrate on that storytelling part, on the convincing people. “ Stewart Butterfield CEO & Cofounder, Slack Because if you can't do that, it doesn't matter how good the product is, it doesn't matter how good the idea was for the market, or what happens with the external factors, if you don't have the people believing.”
NEED Need a unified, actionable 360º view + ASSERTION (WHY?) Simplified data integration makes it faster and easier to achieve a 360º view so that IT can keep up with the speed of business. + OUTCOME Achieve a 360º view 4-12x faster in order to better serve customers, improve operations, and answer regulators. + DISTINCTION Simplest platform to integrate data = VALUE PROP The MarkLogic Data Hub Platform simplifies data integration, enabling organizations to achieve a 360º view faster than ever so that IT can keep up with the speed of business. The MarkLogic Data Hub Platform removes¬ friction from every step of the data integration process, allowing IT to keep pace with the speed of business.