Webinale - Launching a Digital Product

Presented at Webinale in Berlin, June 2013. Supporting information can be found at: http://www.rachelandrew.co.uk/presentations/launching-a-product

Transcript

1. Launching a Digital Product The story of Perch CMS Rachel Andrew Webinale, June 2013 Monday, 3 June 13
2. Monday, 3 June 13
3. So what is Perch? Monday, 3 June 13
4. A Self-hosted PHP & MySQL CMS. Monday, 3 June 13
5. A simple use case Monday, 3 June 13
6. Complete control of your design and mark-up Monday, 3 June 13
7. Bootstrapped from our existing service business Monday, 3 June 13
8. Do what you know Monday, 3 June 13
9. Serve an group that you already belong to Monday, 3 June 13
10. Monday, 3 June 13
11. Use every advantage you already have Monday, 3 June 13
12. Build something that you need. Monday, 3 June 13
13. We need “a really little CMS” Monday, 3 June 13
14. ... other people might need this too Monday, 3 June 13
15. Bootstrapping is easy if you can do most of the work yourself. Monday, 3 June 13
16. Use evenings, weekends, downtime in your business to work on your product. Monday, 3 June 13
17. For us, the code came free. Monday, 3 June 13
18. What can you do that only costs your time and not money? Monday, 3 June 13
19. Pay for things that matter most Monday, 3 June 13
20. We paid for User Interface design work. Monday, 3 June 13
21. We paid a lawyer to create a software license. Monday, 3 June 13
22. We paid for top quality hosting for the marketing site. Monday, 3 June 13
23. Balance the “Minimum Viable Product” with the fact that first impressions count Monday, 3 June 13
24. Perch was making a profit after 24 hours Monday, 3 June 13
25. Your brand is incredibly important in a crowded market. Monday, 3 June 13
26. Monday, 3 June 13
27. People remember we are the CMS with the bird. Monday, 3 June 13
28. Monday, 3 June 13
29. Monday, 3 June 13
30. Monday, 3 June 13
31. How to compete in a crowded market? Monday, 3 June 13
32. Great support is free marketing. Monday, 3 June 13
33. We offer unlimited, free support. Monday, 3 June 13
34. Monday, 3 June 13
35. When deciding product pricing, take support time into account. Monday, 3 June 13
36. Listen to your customers Monday, 3 June 13
37. What will make the most difference to the most people? Monday, 3 June 13
38. Protect the core use case of your product. Monday, 3 June 13
39. Monday, 3 June 13
40. Monday, 3 June 13
41. Monday, 3 June 13
42. Be open to change but don’t forget who you are Monday, 3 June 13
43. You can’t please everyone Monday, 3 June 13
44. Satisfied users are often very quiet - don’t forget about them Monday, 3 June 13
45. Bootstrapping lets you put your customers first Monday, 3 June 13
46. Monday, 3 June 13
47. “A business that makes nothing but money is a poor business.” - Henry Ford - Monday, 3 June 13
48. thank you. http://www.rachelandrew.co.uk/presentations/launching-a-product @rachelandrew rachelandrew.co.uk grabaperch.com edgeofmyseat.com Monday, 3 June 13