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Object-Oriented UX

Object-Oriented UX

A session by Sophia Voychehovski at Revolve Conference 2016

Revolve Conference

October 28, 2016
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  1. OBJECT-ORIENTED UX
    @REVOLVECONF

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  2. RESPONSIVE OR NOT?

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  11. SOPHIA VOYCHEHOVSKI
    @sophiaVUX
    [email protected]

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  12. THE SIMPLICITY IMPERATIVE
    Simplify your team (be lean)
    Simplify your design (modular design)
    Iterate on fidelity, not functionality (Agile done right)
    Make time for simple (UX waterfall / “double sprint zero”)
    Prioritize Prioritization (“mobile-only” your MVP)

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  13. THE SIMPLICITY IMPERATIVE
    Simplify your team (be lean)
    Simplify your design (modular design)
    Iterate on fidelity, not functionality (Agile done right)
    Make time for simple (UX waterfall / “double sprint zero”)
    Prioritize Prioritization (“mobile-only” your MVP)

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  14. OOUX ≠ MODULAR DESIGN

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  15. OOUX ≠ MODULAR DESIGN
    OOUX informs MODULAR DESIGN

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  17. OBJECT
    MODEL

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  18. OBJECT
    MODEL
    MODULE/PATTERN
    LIBRARY

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  19. OBJECT:
    “Performance”

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  20. OBJECT:
    “Performance”
    MODULE:
    “Calendar item”
    MODULE:
    “Landing Page tile”
    MODULE:
    “sidebar module”

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  21. OBJECT:
    “Performance”
    MODULE:
    “Calendar item”
    MODULE:
    “Landing Page tile”
    MODULE:
    “sidebar module”
    USER’S MENTAL MODEL
    OF THE REAL WORLD: OOUX

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  22. OBJECT:
    “Performance”
    MODULE:
    “Calendar item”
    MODULE:
    “Landing Page tile”
    MODULE:
    “sidebar module”
    USER’S MENTAL MODEL
    OF THE REAL WORLD: OOUX
    DIGITAL REPRESENTATION
    OF THE REAL WORLD: MODULAR DESIGN

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  23. WHAT IS OOUX?

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  24. OBJECT ORIENTED PROGRAMMING
    A programming language model organized around objects rather than
    "actions" and data rather than logic.

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  25. OBJECT ORIENTED PROGRAMMING
    A programming language model organized around objects rather than
    "actions" and data rather than logic.
    UX
    design

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  26. OBJECT ORIENTED PROGRAMMING
    A programming language model organized around objects rather than
    "actions" and data rather than logic.
    UX
    design
    Data first. THEN logic. Objects first. Then procedures around objects.

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  27. THE PRACTICE OF OOUX…

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  28. THE PRACTICE OF OOUX…
    • STARTS with defining the system of real-world objects that make up a
    user’s mental model of the problem.
    • ENSURES the anatomy of every object is crystal clear before
    wireframes or visual design begins.
    • ROOTS every feature or interaction in a well-defined object.

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  29. Explore Rate Purchase Invite
    Movie Actor Review
    Movie
    Actor
    Review

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  30. Explore Rate Purchase Invite
    Movie Actor Review
    Movie
    Actor
    Review

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  31. Explore Rate Purchase Invite
    Movie Actor Review
    Movie
    Actor
    Review

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  32. Explore Rate Purchase Invite
    Movie Actor Review
    Movie
    Actor
    Review

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  33. HOLD THE PHONE.
    DO USERS THINK IN OBJECTS?

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  39. food
    fridge
    counter
    back
    splash
    clutter
    cooking
    clean
    cooking
    food
    oven
    food
    clean up
    cutting
    bake
    milk
    fire
    utensil
    microwav
    e
    fridge
    sink
    knife
    fork
    microwav
    e
    appliance
    tomato
    fridge
    smells
    smell
    knife pot
    pan
    oven
    stirring
    fridge
    sink
    microwav
    e
    food food
    oven
    fork
    spoon red
    blender
    creativity love
    satisfaction
    white
    stove
    cabinets
    food food
    cereal
    toaster
    coffee
    maker
    food
    mixer
    stove
    fork
    plate
    oven
    fridge
    oven
    crumbs
    taste
    IKEA
    fridge
    cutting
    board
    clean
    tile
    copper
    counter
    mixer
    cabinet
    fork
    beer
    napkin
    food
    cooking
    sink
    table
    counter
    food
    work
    windows
    sour
    cream
    mango

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  41. Shoes
    Appalachi
    an
    fun
    sweat?
    cat
    mountain
    hill
    calves
    water
    dogs
    shoes
    mountain
    mountain
    fun
    pain
    Switzerlan
    d
    north
    childhood
    nature
    boots
    shorts
    goretex
    boots
    peace
    mountain
    mountain
    trees
    river
    friends
    boots
    purple
    trees
    cliff
    boots
    dirt
    fir trees
    boots
    ascent
    shade
    rocks
    boots
    view
    nature
    mountain
    boot
    shoes
    mountain
    s
    dirt
    rocks
    trees trees
    shoes
    trail
    boots rocks
    hill
    trees
    mountain
    boots
    trees
    camping
    camping
    camping
    walking
    walking
    climbing
    uphill
    exhaustin
    g
    hot
    green

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  42. WHY OOUX?

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  44. REASON 1:
    “The navigation is your fire escape.”

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  46. REASON 2:
    Consistent object representation
    for efficiency and maintainability

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  47. REASON 2:
    Consistent object representation
    for efficiency and maintainability
    AND BETTER USER EXPERIENCE!

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  48. Map view Grid view

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  49. Google Docs Google Drive

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  50. Search results:
    Less Map
    Search results:
    Mo’
    Map+Flyout

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  51. Search
    preview
    Search Results
    Connections
    AxureWorld
    Group page
    Axure
    Company
    page

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  52. Search
    preview
    Search Results
    Connections
    AxureWorld
    Group page
    Axure
    Company
    page

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  53. Search
    preview
    Search Results
    Connections
    AxureWorld
    Group page
    Axure
    Company
    page

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  54. Search
    preview
    Search Results
    Connections
    AxureWorld
    Group page
    Axure
    Company
    page

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  55. Flyout on Axure Company Page

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  56. Axure
    Company
    page
    Flyout on Axure Company Page

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  57. Axure
    Company
    page
    Flyout on Axure Company Page

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  58. Homepage
    Search results

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  59. CONSISTENT OBJECT
    REPRESENTATION

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  60. Fashion landing
    page
    homepage search results grid
    Search results
    list

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  61. Featured
    Search preview,
    search results,
    “Design” landing
    page

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  62. Art Basel’s Curated Page

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  63. Projects I’ve backed

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  64. View Slide

  65. Pledged $200 for
    - The Woodieful Chair
    - Personalized thank you
    card
    Est. Delivery August 2016
    got
    it!
    2 messages
    June 8, 2016
    +

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  66. Pledged $200 for
    - The Woodieful Chair
    - Personalized thank you
    card
    Est. Delivery August 2016
    got
    it!
    2 messages
    June 8, 2016
    +
    Only show projects
    with unreceived perks

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  67. WHAT EXACTLY IS AN OBJECT?

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  68. OBJECTS ARE THE COOKIE CUTTERS

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  69. INSTANCES ARE THE COOKIES

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  70. lucy

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  71. lucy
    movie

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  72. lucy
    Actress
    movie

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  73. lucy
    news story
    N
    Actress
    movie

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  74. View Slide

  75. View Slide

  76. View Slide

  77. View Slide

  78. FOUR TYPES OF OBJECTS ELEMENTS

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  79. FOUR TYPES OF OBJECTS ELEMENTS
    CORE CONTENT

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  80. FOUR TYPES OF OBJECTS ELEMENTS
    CORE CONTENT
    METADATA METADATA

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  81. FOUR TYPES OF OBJECTS ELEMENTS
    CORE CONTENT
    METADATA METADATA
    CTA

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  82. FOUR TYPES OF OBJECTS ELEMENTS
    CORE CONTENT
    METADATA METADATA
    CTA
    NESTED
    OBJECT
    NESTED
    OBJECT
    NESTED
    OBJECT

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  83. FOUR TYPES OF OBJECTS ELEMENTS
    CORE CONTENT
    METADATA METADATA
    CTA
    NESTED
    OBJECT
    NESTED
    OBJECT
    NESTED
    OBJECT
    NESTED OBJ

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  84. NOW LET’S DO IT:
    HOT SAUCERY
    A destination for all things hot sauce: specialty blends, ingredients, and
    expertise

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  85. STEP 1: Extract objects
    STEP 2: Element audit
    STEP 3: Object nesting
    STEP 4: Forced ranking
    STEP 5: CTA inventory
    STEP 6: Sketching sprints
    STEP 7: Prototyping
    ORDER OF OPERATIONS

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  86. GOALS
    • Drive visitors to each of our unique locations.
    • Introduce, promote and sell our specialty hot sauces.
    • Present our mixologists as the experts that they are!
    Encourage a whole new generation to become hot sauce
    mixologists.
    • Help build appreciation and exemplify our expertise in the
    art of hotsaucery through classes and workshops (online
    and in store) as well as free online recipes.
    • Teach about products we sell in the store, like specialty
    ingredients, tools, and bottles.

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  87. GOALS
    • Drive visitors to each of our unique locations.
    • Introduce, promote and sell our specialty hot sauces.
    • Present our mixologists as the experts that they are!
    Encourage a whole new generation to become hot sauce
    mixologists.
    • Help build appreciation and exemplify our expertise in the
    art of hotsaucery through classes and workshops (online
    and in store) as well as free online recipes.
    • Teach about products we sell in the store, like specialty
    ingredients, tools, and bottles.

    View Slide

  88. GOALS
    • Drive visitors to each of our unique locations.
    • Introduce, promote and sell our specialty hot sauces.
    • Present our mixologists as the experts that they are!
    Encourage a whole new generation to become hot sauce
    mixologists.
    • Help build appreciation and exemplify our expertise in the
    art of hotsaucery through classes and workshops (online
    and in store) as well as free online recipes.
    • Teach about products we sell in the store, like specialty
    ingredients, tools, and bottles.

    View Slide

  89. GOALS
    • Drive visitors to each of our unique locations.
    • Introduce, promote and sell our specialty hot sauces.
    • Present our mixologists as the experts that they are!
    Encourage a whole new generation to become hot sauce
    mixologists.
    • Help build appreciation and exemplify our expertise in the
    art of hotsaucery through classes and workshops (online
    and in store) as well as free online recipes.
    • Teach about products we sell in the store, like specialty
    ingredients, tools, and bottles.

    View Slide

  90. GOALS
    • Drive visitors to each of our unique locations.
    • Introduce, promote and sell our specialty hot sauces.
    • Present our mixologists as the experts that they are!
    Encourage a whole new generation to become hot sauce
    mixologists.
    • Help build appreciation and exemplify our expertise in the
    art of hotsaucery through classes and workshops (online
    and in store) as well as free online recipes.
    • Teach about products we sell in the store, like specialty
    ingredients, tools, and bottles.

    View Slide

  91. GOALS
    • Drive visitors to each of our unique locations.
    • Introduce, promote and sell our specialty hot sauces.
    • Present our mixologists as the experts that they are!
    Encourage a whole new generation to become hot sauce
    mixologists.
    • Help build appreciation and exemplify our expertise in the
    art of hotsaucery through classes and workshops (online
    and in store) as well as free online recipes.
    • Teach about products we sell in the store, like specialty
    ingredients, tools, and bottles.

    View Slide

  92. GOALS
    • Drive visitors to each of our unique locations.
    • Introduce, promote and sell our specialty hot sauces.
    • Present our mixologists as the experts that they are!
    Encourage a whole new generation to become hot sauce
    mixologists.
    • Help build appreciation and exemplify our expertise in the
    art of hotsaucery through classes and workshops (online
    and in store) as well as free online recipes.
    • Teach about products we sell in the store, like specialty
    ingredients, tools, and bottles.

    View Slide

  93. Locations Sauces
    Mixologist
    s
    Ingredient
    s/tools
    Classes Recipes

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  94. Locations Sauces
    Mixologist
    s
    Ingredient
    s/tools
    Classes Recipes

    View Slide

  95. Name
    Street
    image
    Address
    distance
    from user
    contact
    info
    inside
    images
    name
    descriptio
    n (why we
    love it)
    price
    images
    tag/
    category
    Name
    descriptio
    n
    bottle $
    shot
    heat index
    price
    Name
    bio
    headshot
    years with
    us
    twitter
    handle
    title
    descriptio
    n
    price
    type
    (workshop
    , ongoing
    class)
    date
    time
    Name
    date
    created
    image
    recipe
    content
    gallery of
    sauce on
    food
    Locations Sauces
    Mixologist
    s
    Ingredient
    s/tools
    Classes Recipes

    View Slide

  96. Location Sauce
    Mixologist
    s
    Ingredient
    s/tools
    Classes Recipes
    Name
    Street
    image
    Address
    distance
    from user
    contact
    info
    inside
    images
    name
    descriptio
    n (why we
    love it)
    price
    images
    tag/
    category
    Name
    descriptio
    n
    bottle $
    shot
    heat index
    price
    Name
    bio
    headshot
    years with
    us
    twitter
    handle
    title
    descriptio
    n
    price
    type
    (workshop
    , ongoing
    class)
    date
    time
    Name
    date
    created
    image
    recipe
    content
    gallery of
    sauce on
    food

    View Slide

  97. Location Sauce
    Mixologist
    s
    Ingredient
    s/tools
    Classes Recipes
    Mixologist
    that work
    here
    Classes
    calendar
    Mixologist
    creator
    Locations
    available
    at
    Class that
    teaches it
    Mixologist
    mentor
    Sauces
    created
    ingredient
    s/tools
    loved
    Classes
    teaching
    recipes
    posted
    Location
    works at
    Location
    available
    at
    related
    ingredient
    s
    Recipes
    that
    include
    Ingredient
    s/tools
    provided
    Recipes
    taught
    Mixologist
    teacher
    Sauce
    (parent)
    Ingredient
    s/tools
    needed
    Classes
    that
    feature
    Mixologist
    author
    Name
    Street
    image
    Address
    distance
    from user
    contact
    info
    inside
    images
    name
    descriptio
    n (why we
    love it)
    price
    images
    tag/
    category
    Name
    descriptio
    n
    bottle $
    shot
    heat index
    price
    Name
    bio
    headshot
    years with
    us
    twitter
    handle
    title
    descriptio
    n
    price
    type
    (workshop
    , ongoing
    class)
    date
    time
    Name
    date
    created
    image
    recipe
    content
    gallery of
    sauce on
    food

    View Slide

  98. Location Sauce
    Mixologist
    s
    Ingredient
    s/tools
    Classes Recipes
    Mixologist
    that work
    here
    Classes
    calendar
    Mixologist
    creator
    Locations
    available
    at
    Class that
    teaches it
    Mixologist
    mentor
    Sauces
    created
    ingredient
    s/tools
    loved
    Classes
    teaching
    recipes
    posted
    Location
    works at
    Location
    available
    at
    related
    ingredient
    s
    Recipes
    that
    include
    Ingredient
    s/tools
    provided
    Recipes
    taught
    Mixologist
    teacher
    Sauce
    (parent)
    Ingredient
    s/tools
    needed
    Classes
    that
    feature
    Mixologist
    author
    Name
    Street
    image
    Address
    distance
    from user
    contact
    info
    inside
    images
    name
    descriptio
    n (why we
    love it)
    price
    images
    tag/
    category
    Name
    descriptio
    n
    bottle $
    shot
    heat index
    price
    Name
    bio
    headshot
    years with
    us
    twitter
    handle
    title
    descriptio
    n
    price
    type
    (workshop
    , ongoing
    class)
    date
    time
    Name
    date
    created
    image
    recipe
    content
    gallery of
    sauce on
    food
    Location

    View Slide

  99. Location Sauce
    Mixologist
    s
    Ingredient
    s/tools
    Classes Recipes
    Mixologist
    that work
    here
    Classes
    calendar
    Mixologist
    creator
    Locations
    available
    at
    Class that
    teaches it
    Mixologist
    mentor
    Sauces
    created
    ingredient
    s/tools
    loved
    Classes
    teaching
    recipes
    posted
    Location
    works at
    Location
    available
    at
    related
    ingredient
    s
    Recipes
    that
    include
    Ingredient
    s/tools
    provided
    Recipes
    taught
    Mixologist
    teacher
    Sauce
    (parent)
    Ingredient
    s/tools
    needed
    Classes
    that
    feature
    Mixologist
    author
    Name
    Street
    image
    Address
    distance
    from user
    contact
    info
    inside
    images
    name
    descriptio
    n (why we
    love it)
    price
    images
    tag/
    category
    Name
    descriptio
    n
    bottle $
    shot
    heat index
    price
    Name
    bio
    headshot
    years with
    us
    twitter
    handle
    title
    descriptio
    n
    price
    type
    (workshop
    , ongoing
    class)
    date
    time
    Name
    date
    created
    image
    recipe
    content
    gallery of
    sauce on
    food
    Location

    View Slide

  100. Mixologist
    that work
    here
    Classes
    calendar
    Mixologist
    creator
    Locations
    available
    at
    Class that
    teaches it
    Mixologist
    mentor
    Sauces
    created
    ingredient
    s/tools
    loved
    Classes
    teaching
    recipes
    posted
    Location
    works at
    Location
    available
    at
    related
    ingredient
    s
    Recipes
    that
    include
    Ingredient
    s/tools
    provided
    Recipes
    taught
    Mixologist
    teacher
    Sauce
    (parent)
    Ingredient
    s/tools
    needed
    Classes
    that
    feature
    Mixologist
    author
    Name
    Street
    image
    Address
    distance
    from user
    contact
    info
    inside
    images
    name
    descriptio
    n (why we
    love it)
    price
    images
    tag/
    category
    Name
    descriptio
    n
    bottle $
    shot
    heat index
    price
    Name
    bio
    headshot
    years with
    us
    twitter
    handle
    title
    descriptio
    n
    price
    type
    (workshop
    , ongoing
    class)
    date
    time
    Name
    date
    created
    image
    recipe
    content
    gallery of
    sauce on
    food
    Location
    Locations Sauces
    Mixologist
    s
    Ingredient
    s/tools
    Classes Recipes

    View Slide

  101. Mixologist
    that work
    here
    Classes
    calendar
    Mixologist
    creator
    Locations
    available
    at Class that
    teaches it
    Sauces
    created
    ingredient
    s/tools
    loved
    Classes
    teaching
    recipes
    posted
    Location
    works at
    Locations
    available
    at
    related
    ingredient
    s
    Recipes
    that
    include
    Ingredient
    s/tools
    provided
    Recipes
    taught
    Mixologist
    teacher
    Sauce
    (parent)
    Ingredient
    s/tools
    needed
    Classes
    that
    feature
    Mixologist
    author
    Name
    Street
    image
    Address
    distance
    from user
    contact
    info
    inside
    images
    name
    descriptio
    n (why we
    love it)
    price
    images
    tag/
    category
    Name
    descriptio
    n
    bottle $
    shot
    heat index
    price
    Name
    bio
    headshot
    years with
    us
    twitter
    handle
    title
    descriptio
    n
    price
    type
    (workshop
    , ongoing
    class)
    date
    time
    Name
    date
    created
    image
    recipe
    content
    gallery of
    sauce on
    food
    Location
    Related
    Recipes
    Locations Sauces
    Mixologist
    s
    Ingredient
    s/tools
    Classes Recipes

    View Slide

  102. Location Sauce Mixologist
    Ingredient
    s/tools
    Classes Recipes
    Mixologist
    that work
    here
    Classes
    calendar
    Mixologist
    creator
    Locations
    available
    at Class that
    teaches it
    Sauces
    created
    ingredient
    s/tools
    loved
    Classes
    teaching
    recipes
    posted
    Location
    works at
    Locations
    available
    at
    related
    ingredient
    s
    Recipes
    that
    include
    Ingredient
    s/tools
    provided
    Recipes
    taught
    Mixologist
    teacher
    Sauce
    (parent)
    Ingredient
    s/tools
    needed
    Classes
    that
    feature
    Mixologist
    author
    Name
    Street
    image
    Address
    distance
    from user
    contact
    info
    inside
    images
    name
    descriptio
    n (why we
    love it)
    price
    images
    tag/
    category
    Name
    descriptio
    n
    bottle $
    shot
    heat index
    price
    Name
    bio
    headshot
    years with
    us
    twitter
    handle
    title
    descriptio
    n
    price
    type
    (workshop
    , ongoing
    class)
    date
    time
    Name
    date
    created
    image
    recipe
    content
    gallery of
    sauce on
    food
    Location
    Related
    Recipes

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  103. Location Sauce Mixologist
    Ingredient
    s/tools
    Classes Recipes
    Mixologist
    creator
    Location
    works at
    Locations
    available
    Mixologist
    teacher
    Sauce
    (parent)
    Ingredient
    s/tools
    Mixologist
    author
    Name
    Street
    image
    Address
    distance
    from user
    inside
    images
    name
    descriptio
    n (why we
    love it)
    price
    images
    tag/
    category
    Name
    bottle $
    shot
    price
    Name
    headshot
    years with
    us
    twitter
    handle
    title
    type
    (workshop
    , ongoing
    class)
    date
    time
    Name
    date
    created
    image
    gallery of
    sauce on
    food
    Location

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  104. Location Sauce Mixologist
    Ingredient
    s/tools
    Classes Recipes
    Mixologist
    creator
    Location
    works at
    Locations
    available
    Mixologist
    teacher
    Sauce
    (parent)
    Ingredient
    s/tools
    Mixologist
    author
    Name
    Street
    image
    Address
    distance
    from user
    inside
    images
    name
    descriptio
    n (why we
    love it)
    price
    images
    tag/
    category
    Name
    bottle $
    shot
    price
    Name
    headshot
    years with
    us
    twitter
    handle
    title
    type
    (workshop
    , ongoing
    class)
    date
    time
    Name
    date
    created
    image
    gallery of
    sauce on
    food
    Location
    Get
    Direction
    s
    Buy
    Share Share Share
    Send
    testimon
    y
    upvote?
    Sign up/
    register
    invite
    friends?
    add to
    box
    print
    shopping
    list
    Buy

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  105. MODULE DETAIL LIST

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  106. MODULE DETAIL LIST

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  107. MODULE DETAIL LIST

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  108. Mixologist
    creator
    Locations
    available
    at Class that
    teaches it
    Name
    descriptio
    n
    bottle $
    shot
    heat index
    price
    gallery of
    sauce on
    food
    Share
    upvote?
    Buy

    View Slide

  109. Mixologist
    creator
    Locations
    available
    at Class that
    teaches it
    Name
    descriptio
    n
    bottle $ shot
    heat index
    price
    gallery of
    sauce on
    food
    Share
    upvote?
    Buy

    View Slide

  110. Mixologist
    creator
    Class that
    teaches it
    Name
    description
    bottle $ shot
    heat index
    price
    gallery of
    sauce on
    food
    Share
    upvote?
    Buy
    description
    description
    gallery of
    sauce on
    food
    gallery of
    sauce on
    food
    gallery of
    sauce on
    food
    gallery of
    sauce on
    food
    Locations available at
    Locations available at
    Locations available at

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  111. Mixologist
    creator
    Name
    bottle $ shot
    heat index
    price

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  112. Mixologist
    creator
    Name
    bottle $ shot
    heat index
    price
    Mixologist
    creator
    Name
    bottle $ shot
    heat index
    price
    Mixologist
    creator
    Name
    bottle $ shot
    heat index
    price
    Mixologist
    creator
    Name
    bottle $ shot
    heat index
    price

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  113. Mixologist
    creator
    Name
    bottle $ shot
    heat index
    price
    Mixologist
    creator
    Name
    bottle $ shot
    heat index
    price
    Mixologist
    creator
    Name
    bottle $ shot
    heat index
    price
    Mixologist
    creator
    Name
    bottle $ shot
    heat index
    price
    CHEAPEST FIRST MILD HOT

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  114. View Slide

  115. View Slide

  116. View Slide

  117. www.rewiredux.com/ooux
    (PSST - I love teaching this. I do workshops. Let’s talk.)
    (And ONE MORE THING! I’m making a game! Want to test it?)

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  118. SOPHIA VOYCHEHOVSKI
    @sophiaVUX
    [email protected]

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