Grow Revenue & Provide Customer Solutions with SEO

Grow Revenue & Provide Customer Solutions with SEO

A session by Adam Melson at Revolve Conference 2016

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Revolve Conference

October 28, 2016
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Transcript

  1. GROW REVENUE & PROVIDE CUSTOMER SOLUTIONS WITH SEO ADAM MELSON

    SEER INTERACTIVE @ADAMMELSON
  2. CLIENT EXAMPLES & ACTIONABLE TAKEAWAYS

  3. STEP 1: WIN SEARCH RESULTS

  4. STEP 2: PROFIT?

  5. CHECKED OUR GOALS

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  9. I WASN’T AWARE THERE WAS GOING TO BE MATH TODAY

  10. $6.2 MILLION

  11. What if…

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  14. BOTTOM OF FUNNEL CASH$MONEY$DOLLARS

  15. WHY DOES MY WATER TASTE SWEET?

  16. Source: https://chitika.com/google-positioning-value 330 x 32% = 106 visits/month AT BEST

  17. Why does my water taste sweet? Why does water taste

    sweet? What does it mean when water tastes sweet? Why does water taste sweet sometimes? If water tastes sweet what does that mean? If water taste sweet symptoms of… My tap water tastes sweet Reasons of tap water tasting sweet Tap water sweet could be pipes Water tastes sweet insulin What does sweet water do if you drink it? What does it mean when you drink water and it tastes sweet? What happens when water tastes sweet? What would cause water to taste sweet? When I drink water, why does the water taste sweet? Why does our water taste sweet? Why does water sometimes tastes sweet? Why does water taste sweet after drinking? Why does water taste sweet when drink in midnight?
  18. 1,277 Sessions

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  20. ASSISTED CONVERSIONS

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  30. BRANDING ISSUES

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  32. CHECKED OUR GOALS

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  52. Board Games #7 Bodybuilding #3 PC Part Deals #1 Giveaways

    #1 Male Fashion Advice #1 Motorcycle Help #1 How to Expatriate #1 Reddit Game Deals #1
  53. Game Deals: 18,100 Monthly Searches

  54. Game Deals: 18,100 Monthly Searches Reddit Game Deals: 27,100 Monthly

    Searches
  55. Reddit Wedding Planning – 1,000 Reddit Gift Ideas - 880

    Reddit the Walking Dead – 4,400 Android Reddit – 2,900 Reddit Fitness – 27,100 Reddit Investing – 6,600
  56. TAKEAWAYS

  57. NON RANKING FACTOR REVENUE

  58. When was the last time you changed your meta descriptions?

  59. Step 1: Talk with PPC person about their most successful

    Calls to Action Step 2: Get Google Search Console data
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  66. EVALUATE THE TEST

  67. 10 Pages = $68,000

  68. 3 Hours Research 1 Hour Implementation $17,000/hour

  69. TAKEAWAYS

  70. Measure All The Things

  71. Be Curious When Things Break

  72. Look at the full search result.

  73. GROW REVENUE & PROVIDE CUSTOMER SOLUTIONS WITH SEO ADAM MELSON

    SEER INTERACTIVE @ADAMMELSON