Grow Revenue & Provide Customer Solutions with SEO

A session by Adam Melson at Revolve Conference 2016

Transcript

1. GROW REVENUE & PROVIDE CUSTOMER SOLUTIONS WITH SEO
   ADAM MELSON
   SEER INTERACTIVE
   @ADAMMELSON
   

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2. CLIENT EXAMPLES & ACTIONABLE TAKEAWAYS
   

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3. STEP 1: WIN SEARCH RESULTS
   

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4. STEP 2: PROFIT?
   

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5. CHECKED OUR GOALS
   

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9. I WASN’T AWARE THERE WAS GOING TO BE MATH TODAY
   

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10. $6.2 MILLION
    

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11. What if…
    

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14. BOTTOM OF FUNNEL CASH$MONEY$DOLLARS
    

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15. WHY DOES MY WATER TASTE SWEET?
    

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16. Source: https://chitika.com/google-positioning-value
    330 x 32% = 106 visits/month AT BEST
    

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17. Why does my water taste sweet?
    Why does water taste sweet?
    What does it mean when water tastes sweet?
    Why does water taste sweet sometimes?
    If water tastes sweet what does that mean?
    If water taste sweet symptoms of…
    My tap water tastes sweet
    Reasons of tap water tasting sweet
    Tap water sweet could be pipes
    Water tastes sweet insulin
    What does sweet water do if you drink it?
    What does it mean when you drink water and it tastes sweet?
    What happens when water tastes sweet?
    What would cause water to taste sweet?
    When I drink water, why does the water taste sweet?
    Why does our water taste sweet?
    Why does water sometimes tastes sweet?
    Why does water taste sweet after drinking?
    Why does water taste sweet when drink in midnight?
    

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18. 1,277 Sessions
    

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20. ASSISTED CONVERSIONS
    

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30. BRANDING ISSUES
    

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32. CHECKED OUR GOALS
    

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52. Board Games #7
    Bodybuilding #3
    PC Part Deals #1
    Giveaways #1
    Male Fashion Advice #1
    Motorcycle Help #1
    How to Expatriate #1
    Reddit Game Deals #1
    

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53. Game Deals: 18,100 Monthly Searches
    

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54. Game Deals: 18,100 Monthly Searches
    Reddit Game Deals: 27,100 Monthly Searches
    

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55. Reddit Wedding Planning – 1,000
    Reddit Gift Ideas - 880
    Reddit the Walking Dead – 4,400
    Android Reddit – 2,900
    Reddit Fitness – 27,100
    Reddit Investing – 6,600
    

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56. TAKEAWAYS
    

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57. NON RANKING FACTOR REVENUE
    

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58. When was the last time you changed your meta
    descriptions?
    

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59. Step 1: Talk with PPC person about their most
    successful Calls to Action
    Step 2: Get Google Search Console data
    

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66. EVALUATE THE TEST
    

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67. 10 Pages = $68,000
    

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68. 3 Hours Research
    1 Hour Implementation
    $17,000/hour
    

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69. TAKEAWAYS
    

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70. Measure All The Things
    

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71. Be Curious When Things Break
    

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72. Look at the full search result.
    

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73. GROW REVENUE & PROVIDE CUSTOMER SOLUTIONS WITH SEO
    ADAM MELSON
    SEER INTERACTIVE
    @ADAMMELSON
    

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