Impact of Mobile Messaging

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Transcript

1. Impact of Mobile Messaging on Business
2. Mobile messaging means…… • Sending and receiving emails • Text messaging (SMS) • Multi-media messaging(MMS) • Push Notifications
3. Retailers can use mobiles ……  For maximum impact to drive sales  For cost-effective messaging options  Improve customer experience and expectations  For reliable and feature-rich messaging services
4. Mobile messages drive customers throughout purchasing cycle by…… • Brand building • Product discovery and knowledge • Demand generation • Loyalty
5. Messages must be…… • Timely • Entertaining • Pertinent able to attract and retain new customers.
6. Retailers should consider using……. Mix of messaging channels to maximise effectiveness and achieve their business goals.
7. Vs SMS is available to all phones and draws instant consumer engagement. MMS allows rich media such as picture, audio or video and is similar to a website experience. Choose any one that you think suits your customer demand
8. Retailers can influence customer’s mobile lifestyles to create brand awareness, customer satisfaction and long term loyalty.
9. Final Step - Ask Experts • How to create simple yet effective mobile messaging campaign? • How to integrate email messaging with SMS service? • How to set instant updates and alerts? • How to use short codes? • How to measure customer response? … and the Best Price without compromising on messaging service