management pla8orm that allows you to create target audiences based on a combina>on of in-‐depth first-‐party and third-‐party audience data; accurately target campaigns to these audiences across third-‐party ad networks and exchanges; and measure with accuracy which campaigns performed the best across segments and channels to refine media buys and ad crea>ve over >me. BluekaiʹΑΔDMPͷఆٛ(hIp://www.bluekai.com/dmp.php)ΑΓ