BCNWEEK MEDIA KIT

Transcript

1. A J A R D Í + U T E N S I L P R O J E C T Week B C N C B 3 < A 7 : 8 / @ 2 Ë 
2. Week B C N PUBLICATION OVERVIEW BCN WEEK is Barcelona’s first weekly English language cultural newspaper. Unlike other English lan- guage publications available in Barcelona, BCN WEEK offers a lot more than restaurant listings. BCN WEEK touches on the changes, both social and cultural, that are taking place in the city as people from all over the world begin to call Barcelona home. It uncovers Barcelona’s vivid nightlife like no other publication can. Its writing is fresh, progressive and always with an opinion. Most importantly, it’s a forum for the city’s expat community. Delivering your message via BCN WEEK places your brand in front of a highly attentive audience that is seeking a voice that speaks directly to them. Whether living in Barcelona for several years or visiting for a week, readers are quickly going to see that BCN WEEK is the only publication in English with its finger on the city’s pulse. PROJECTED INITIAL CIRCULATION Target Demographics Gender Male 55% Female 45% Age 18-24 26% 25-34 28% 35-44 23% Marital Status Single 75% Education Some College 73% Post-graduate 41% Occupation Professional/Tech 25% Management/Exec 18% Education 15% www.bcnweek.com Launched along with the publication, our website is aimed at providing our readers with up-to-the-minute information on what is happening in Barcelona. It reflects the print version in clarity and ease of navigation. In addition, the site offers downloadable podcasts for those visiting Barcelona. BCNWEEK.COM is the expat source for insight and entertainment in English. Beginning in May 2006, BCN WEEK will be hand-delivered to 20,000 expatriates and foreign visitors weekly. With a pass along rate of 2.5, your ad message reach- es a total distribution of 79,704 readers. Unlike many of the English language publications available in Barcelona, BCN WEEK is not content to simply drop the paper off at bars or restaurants in hopes it will be picked up by random people. We have an unique distribution plan whereby our staff will be poised at high-traf- fic expat areas (See Distribution Point Map below) during the first few months of publication. By hand-delivering the publication, we guarantee that your ad will be seen by your target audience no matter what. DISTRIBUTION MAP North Raval 3000 South Raval 2000 Gràcia 3000 Barri Gótic 2000 El Born 3000 Barceloneta 2000 1000 1000 Eixample 750 Eixample 750 500 500 Total distribution in BCN metro area 19,500 copies Total controlled distribution 500 copies
3. Week B C N EDITORIAL CALENDAR “Fuera… Fuera… Fuera.” Our cuaderno de viajes issue JULY 13, 2006 By this time in the summer, Barcelona’s beach is more ashtray than sand, the city is teeming with tourists and it is too hot to rouse yourself after siesta time. In this special section we will explore the parts of Catalunya guiris seldom venture to and we will fill you in on some of the crazy experiences we had while visiting els poblets del país. ADVERTISING CLOSE DATE: FRIDAY, JULY 7, 2006 “Dis Da Bomb!” The best of BCN issue OCTOBER 12, 2006 In this special section BCN WEEK exposes the créme de la créme of stuff you never knew could be good to begin with. The best peluqueria to get a mohawk. The best place to get naked. The best sitio to meet people you’ll hate. You get the idea. All featured establishments will receive a “Dis Da Bomb!” BCN WEEK plaque to proudly display... or use as birdcage liner. ADVERTISING CLOSE DATE: FRIDAY, OCTOBER 6, 2006 “G.R.U.B.” The hidden cuina issue DECEMBER 14, 2006 Which really means: G = Glutons R = Rule (the) U = Underbelly (of) B = Barcelona Huh? you say. Well, todos sabemos that Adriá is world-renown for his culinary prowess. But not all of us want to wait a year to experience melon caviar and carrot foam. Barcelona is ripe with a plethora of little known places to lip-smackin’ good tastes from Nigeria to Teruel. In this special section, BCN WEEK explores some of the fine eating establishments most people don’t even know exist. ADVERTISING CLOSE DATE: FRIDAY, DECEMBER 8, 2006 “BCN Batega!” Our music issue APRIL 12, 2007 From jazz to reggaeton and the guys at Portal d’Angel with a piano and a kazoo — this city batega! In this special section we take a look at the musicians, the venues, the clubs, the back-alley beats, the up-and-coming, the institutions, and everything in-between. Dig out your Metallica concert shirt, put on your go-go boots, we’ve got more música than you will know what to do with. ADVERTISING CLOSE DATE: FRIDAY, APRIL 6, 2007
4. Week B C N Q&A WITH JENN CROSS, PUBLISHER Can you describe BCN Week in one sentence? BCN WEEK is Barcelona’s first free English cultural newsweekly; We cover the b-side of Barcelona — the stuff that only the insiders seem to know. What is a cultural newsweekly? The Association of Alternative Newsweeklies (AAN) defines a cultural newsweekly as "non-daily free-circulation papers that are distributed in all of the major metropolitan areas. Each paper has a distinct, local identity that sets it apart from the mainstream press in its market." Why have you decided to launch this paper? BCN WEEK recognizes that there is an explosion of English-speaking expats residing in Barcelona. Our goal is to create a forum for all of us to come together and exchange ideas and opinions. We aim to be the ultimate voice for any English-speaking person living or staying in Barcelona. Don’t you think the frequency is ambitious? Is there really a need for a weekly edition? In recent years in Spain the daily “prensa gratuita” such as 20 Minutos, Que! and Metro have achieved mass market readership and in some autonomous communities have taken over the tradi- tional press in terms of circulation figures. Their success has proven a gap exists in the market for free papers on a daily basis. We feel that Barcelona is never at a loss of cultural topics to explore so we are confident that there will be more than enough content for weekly editions. Don’t you think there are enough English language publications available in Barcelona? And how is BCN WEEK different from those that already exist? It’s true that there are a number of English speaking titles, however, BCN WEEK is different in a number of ways from the ones that are currently available. Many of the free publications in English are “guides”, that is, they offer paid reviews of restaurants and bars. This is something which BCN WEEK will never do. Another difference is our tone of voice and our design, which will be much more progressive than the other English language publications. In addition, many of the publications available in English report what is happening in Barcelona as hard news. All of our feature articles will focus on the opinion of our writers. Why would this publication be of interest to Catalans? It is our belief that the Catalan population of Barcelona will find BCN WEEK of interest because the content will be opinion-based, rather than simply news translated into English. This type of op-ed will offer our Catalan readers unique insight into how expats feel about Catalan social issues, the Catalan culture, politics and the city’s vibrant cultural pulse. It would be of little benefit for a Catalan to read a 2000 piece article on how to obtain a work visa, however they may be interested to know how we feel about the potential separation of Catalunya from the rest of Spain. Lastly, as the immi- grant population of Catalunya increases it is becoming crucial for a few common languages to exist to facilitate communication between cultures. The world’s lingua franca is English and that is the lan- guage in which we publish. Don’t you think this will just encourage further “ghettoisation” of the guiri population in Barcelona who are not doing enough to integrate and learn Catalan? It is important to remember that BCN WEEK is not merely a paper in English about what concerts are playing on any given week, it is a forum to bring the expat population together. One part of that connection is to understand how “extranjeros” fit in, or not, in Barcelona. Providing an open forum for editorial, events and discussions about a wide range of topics that effect expatriates living here can help develop a better understanding of what it means to be a foreigner living in Barcelona. One of our weekly contributors is Catalan. Her column will describe (in unedited English) in a humorous way how the Catalans feel about guiris. We will of course encourage Catalans to contribute to BCN WEEK to further facilitate this type of understanding. What is your business model? BCN WEEK is a free weekly publication and in order to cover costs an aggressive advertising sales campaign is under way. We will also be looking forward to creating business development opportu- nities with key accounts as well as holding events. As the publication gains momentum we will begin conversations with potential investors locally and overseas.
5. continued Do you hope to be able to sell BCN WEEK through kiosks eventually? Our business model defines BCN WEEK as a free publication and for all revenue to be drawn from advertising and business development. By basing our model on the very successful alternative newsweekly format that exists in the US, we are quite sure that BCN WEEK will never have to be a paid publication. Do you have plans to launch in other cities in Spain? Europe? Following Barcelona we will proceed with the launch of LIS WEEK in Lisbon. We are mostly interest- ed in emerging capitals that have a vibrant cultural side and a large enough English speaking popu- lation to support a publication of this sort. How are you soliciting articles? In the publication itself as well as on the website bcnweek.com, we will have a call for articles. It should be mentioned at this point that BCN WEEK is NOT looking for professional journalists. If they happen to be interested in writing for us, we are happy to consider them. We want everyone to feel that BCN WEEK is a forum for them, regardless of their writing experience. We are looking for the voice and the opinion of the contributor. Do you have an Editorial board? What experience do they have of running a magazine? Do you have any Catalans on the Editorial board? The founder of BCN WEEK, Marcus Villaça, has over 15 years experience in editorial design. In New York he worked for Time Warner and Hearst on many consumer titles. He came to Barcelona in 1998 to redesign Playboy Spain and later launch Interiores for La Vanguardia. He is a principal at Jardi+ Utensil, an award-winning design studio here in Barcelona. The idea to begin a cultural newsweekly came, in part, from Jardi + Utensil's redesign of The Boston Phoenix and The Chicago Reader. Both the redesigns of Boston and Chicago's largest newsweeklies were met with critical acclaim. Jennifer Cross, the editor and publisher, also comes from New York where she was the former Sales Director for Jungle Media Group, which had numerous magazine properties as well as a custom publishing division. She is currently the editor of detouring.net — an online forum for novice travel writers to gain experience through writing. In addition, her production company, Permanent Tourist Productions, has recently launched a podcast called land-of-guiris.com which follows expats around Barcelona for a week and shows what their life is like here. We do have one Catalan contributor and will encourage more to join. It is important to understand that this is a grassroots effort in many ways. We have spent several years in Barcelona speaking to fellow expats and have come to learn that there is a real need for a forum like what BCN WEEK aspires to deliver. Our contributors, distributors, writers, designers, marketers are all simply expats. We do not have an elaborate business plan. We have a dream, a lot of passion and a common lan- guage. We hope that others may feel that they want to join us and become a part of a fabulously fun, exciting, and progressive experience in a most wonderful place. QUESTIONS DEVISED BY DEBORAH GRAY/CANELA PR, WWW.CANELAPR.COM Week B C N
6. Week B C N DISPLAY ADVERTISING RATES PAGE SIZE FOR 13 WEEKS* FOR 26 WEEKS* Full page 250 x 370 mm 800¤ 680¤ 1/2 page H 250 x 183 mm 500¤ 380¤ 1/2 page V 123 x 370 mm 500¤ 380¤ 1/4 page 123 x 183 mm 300¤ 180¤ 1/8 page H 123 x 91,5 mm 180¤ 130¤ 1/8 page V 61,5 x 183 mm 180¤ 130¤ 1/16 page 61,5 x 91,5 mm 100¤ 75¤ Cover 2 250 x 370 mm 1000¤ 820¤ Cover 3 250 x 370 mm 1050¤ 870¤ PAGE SIZE FOR 13 WEEKS* FOR 26 WEEKS* Full page 250 x 370 mm 1000¤ 880¤ 1/2 page H 250 x 183 mm 700¤ 580¤ 1/2 page V 123 x 370 mm 700¤ 580¤ 1/4 page 123 x 183 mm 500¤ 380¤ 1/8 page H 123 x 91,5 mm 380¤ 330¤ 1/8 page V 61,5 x 183 mm 380¤ 330¤ 1/16 page 61,5 x 91,5 mm 300¤ 275¤ Cover 2 250 x 370 mm 1200¤ 1020¤ Cover 3 250 x 370 mm 1250¤ 1070¤ Back cover 250 x 370 mm 1500¤ 1320¤ * Contract price per single issue QUICK VISUAL GUIDE TO AD SIZES COLOR BLACK AND WHITE Full page 1/2 V 1/2 H 1/4 1/8 V 1/8 H 1/16 Refer to the Display advertising design and production guide included in our media kit for specs. Special banner ad sizes available upon request. Translation, ad design and web banner are included in quoted rates; 16% IVA is not included.
7. Week B C N DISPLAY ADVERTISING DESIGN AND PRODUCTION GUIDE This guide is intended to assist BCN WEEK advertisers and design professionals in successfully devel- oping display ads that make the best use of effective graphic design techniques and that comply with specific BCN WEEK production parameters. We hope you find this useful in understanding the many possibilities (and potential pitfalls) of design and production. We also hope the Adobe Acrobat details and electronic transfer methods (described below on this page) will help in sending your ads to us electronically. Ultimately, an attractive design — one that withstands the often unforgiving nature of electronic transfer and newsprint — will get more attention from readers and greater response for your advertising. Remember, for your convenience, you always have the option of having BCN WEEK design and produce your ad for you free! ELECTRONIC SUBMISSION OF DISPLAY ADS TO BCN WEEK IN ADOBE ACROBAT PDF FORMAT Via the BCN WEEK website Transfering your ad via the BCN WEEK website is a user-friendly and FREE ad transfer method. Please confirm that the ad is correctly formatted as a PDF and that all fonts are embedded. To get started, contact Jenn Cross directly at +34 645 52 09 17. She will establish an ad submission account and a username and password will be emailed to you. ways to electronically transfer your Adobe Acrobat PDF ad to BCN WEEK Via email attachment mail to: sales@bcnweek.com You can submit your Adobe Acrobat PDF display ads as a MIME-encoded email file attachments. MIME is a way of transmit- ting binary files via email over the inter- net. Most e-mail systems support it, although yours may not. If you’re unsure of your ability to send MIME-encoded email file attachments, then send us a PDF file as a test well ahead of BCN WEEK deadlines. We will email you an acknowledgement when your ad file as been successfully received. Please include your company name and BCN WEEK issue run date in the file name. Via disk You can submit your display ad in Adobe Acrobat PDF format on a 100 MB Zip disk, CD or DVD. Include a hard copy of the ad with a brief description and its location on the disk. We will not automati- cally send the disk back to you. Ad File Format In order to ensure that your ads appear as you intend, we must emphasize that we will accept electronic sub- mission of display ads ONLY in Adobe Acrobat PDF for- mat. PDF format assures platform independence, no matter what kind of com- puter generated your ad. Adobe’s website at www.adobe.com/prodin- dex/acrobat/adobepdf.html has more information about the Acrobat PDF format IMPORTANT The following criteria are a MUST for successful transfer and printing of electronic ad files: 1 Ads in ADOBE ACROBAT PDF format (version 4.0 at least) ONLY! Ads saved as a PDF via Photoshop will ren- der poor and unreliable quality. 2 All fonts are embedded. 3 Halftone resolution is set between 200-300 dpi 4 Line art resolution is between 600-1200 dpi 5 Do not compress the raw PDF files Do not zip (.zip), binhex (.hqx), stuff (.sit) or self-extracting archive (.sea) them! 6 Flatten transparencies as high-res if the ad was origi- nated in InDesign. The final ad should be cropped to the active area only. The final PDF should not be submitted with crop/registration marks, float in additional white space, nor should extrane- ous information be outside the active ad area. Electronic Ad deadlines If you are submitting an ad electronically, you must reserve space by 8pm Friday preceding the Wednesday publication. The preferred deadline for receipt of the ad itself is also 8pm Friday, but, if necessary, we can accept the ad until 1pm Monday.
8. QUALITY ADVICE Make a hardcopy proof for yourself before sending your pdf ad to us. Even though your ad may look fine on screen, it may not print as you expect it to. A hardcopy proof generated from a 1200 dpi laser printer will give you a closer idea of how your ad will look when it goes to press. BLACK DENSITY AND DOT GAIN IN HALFTONE IMAGES Since there is no absolute mathematical setting for tuning halftone images (TIFFs are typically used for print) so they translate well onto newsprint, we can only offer you a starting point. With experience, you will be the best judge of how to properly adjust your own images. UNADJUSTED Top black value set at 100%, which is too high, leaving no room for dot gain (the bleeding or disfiguring of halftone dots that occur when ink is applied to paper). ADJUSTED Top black value set at 90%, is a good starting point for image quality. After making a proof from a 1200 dpi laser printer for yourself, you may also opt to tweak the high- light and midtone values. RESOLUTION FOR HALFTONE IMAGES AND LINE ART ACCEPTABLE RESOLUTION Halftone resolution 200-300 dpi Line Art resolution 600-1200 dpi UNACCEPTABLE RESOLUTION 1 Poor Halftone Image The poor, pixelized quality of an image is due to the image being low-res (a 72 dpi JPEG pulled direct- ly from the internet, for example). Also the image must not be enlarged, which ads to its poor quality. Halftone images should be at least 200 dpi and imported at 100%. 2 Poor Text Having low resolution (150 dpi) or having saved it as grayscale. Making a PDF via Photoshop will often ren- der such result. 3 Poor Line Art The combination of low line art reso- lution of less than 200 dpi and enlargement of over 120% account for jagged, pixelized edges. Line art images should be at least 600 dpi and imported at 100%. BACKGROUND IMAGES AND LEGIBILITY If you choose to screen an image behind type, keeping the art simple and at a 10-15% density maximizes legibility. BACKGROUND IMAGE TOO BUSY If background art is too busy it may obscure text legibility. Also, the body typeface should be large and bold enough to stand out. BACKGROUND IMAGE TOO DARK Background image should not exceed 20% density. BLACK AND WHITE four color Four-color ads should be submit- ted as composite Acrobat PDF files via disk or the BCN WEEK Web site. Four-color ads should be submit- ted well in advance to allow time for inspection and, if necessary, correction. IMPORTANT 1 Since there can be multiple pit- falls in 4-color ad preparation, please consult a professional if you are at all unsure of the pro- duction methods. 2 The final ad should be cropped to the active area only. There should be no additional white space or extraneous information bordering the final PDF. 3 Registration marks are not required with the color PDF com- posite. When we place your ad, registration marks will be added. 4 Even if you are sending via BCN WEEK’s website, it’s a good idea to send a hard-copy color proof to us. 5 Make sure art is saved as CMYK (not RGB or in Pantone spot color mode). SPOT COLOR All production recommendations for black-and-white ads apply to spot color (black plus color) ads. Spot color ads should be submit- ted as both composite and sepa- rated Acrobat PDF files via disk or the BCN WEEK website and should be submitted well in advance to allow time for inspec- tion and, if necessary, correction. IMPORTANT 1 The final ad should be cropped to the active area only. There should be no additional white space or extraneous information bordering the final PDF. 2 Registration marks are not required with the color PDF com- posite. When we place your ad, registration marks will be added. 3 Even if you are sending via BCN WEEK’s website, it’s a good idea to send a hard-copy color proof to us. SIMPLICITY WORKS BEST Overdone color has the same adverse effect as all text being all caps and bold. If everything is emphasized, nothing stands out and informational hierarchy is lost. Use color sparingly to highlight important pieces of information. QUALITY ADVICE In addition to providing BCN WEEK with a hardcopy color proof, we highly rec- ommend that you run test separations before sending your final ad. Hardcopy test separations work fine. Also, Acrobat 6 has separation and overprint preview functions that help more accurately predict how your ad will print. Week B C N
9. Week B C N ORDEN DE INSERCIÓN N U E V O C Ó D . C I A T R A N S F E R E N C I A B A N C A R I A E F E C T I V O C O B R A D O R E N O VA C I Ó N C A M B I O B A J A P U R C H A S E O R D E R N O . P N O M B R E C L I E N T E C Ó D C L I E N T E E D I C I Ó N T Í T U L O A N U N C I O T O TA L E D I C I O N E S P U B I N I C I A L M E D I D A D U R A C I Ó N I N I C I O F I N A L S E C C I Ó N E X C E P C I Ó N PU B L I CAC I Ó N T I P O O R D E N N O M B R E C L I E N T E D I R E C C I O N P O B L A C I O N T E L F O R M A D E PA G O F I R M A + S E L L O D E L A E M P R E S A N O M B R E C O M E R C I A L C O D A C T I V I D A D C . P . F A X E M A I L P R O V I N C I A C I F C L I E N T E N U EVO F E C H A N O . P U B F I N A L F E C H A N O . C AT E G O R I A I N T E R N E T P C O L O R R E C A R G O M F D E S C U E N T O T O TA L P R E C I O I N S E R C I O N O B S E R VA C I O N E S M O T O R I M O B I L I A R I A R E L A C I O N E S + C O N TA C T O S O T R O O C I O P R O D U C T O L O G O T I P O C L A S I F I C A D O S P R O B O N O O T R O B A N N E R S E G M E N T O U R L D I A D E P A G O + 1 6 % I VA C B 3 < A 7 : 8 / @ 2 Ë  JARDI + UTENSIL, SCP CIF G63845564 BANK ACCOUNT NUMBER ES05 0081 0193 82 0001260632 BANC SABADELL AGENCIA GRAN VIA GAN VIA CORTS CATALANES, 549 BARCELONA SPAIN TEL +34 934 543 604 FAX +34 934 510 596 FAX +34 93 301 0977 C H E Q U E