with a whole ecosystem of apps to become the Home Screen on mobile • Messaging apps are the most used on mobile • Mobile and text/image communication is the way to reach the millennials
No need for native development of apps • Portable across messaging systems • Can piggy back on established engagement loops • People are used to open messages from their friends already • Could for example be used for customer loyalty programs, or customer re-engagement
the conversations • “micro-widgets” • Standardised - no new UI to “learn” • Compared to app: onboarding = 0 • Prevalence of natural language interaction
launched a channel on chat app Telegram in conjunction with its BBC Persian service and within two weeks had more than 100,000 subscribers and, according to BBC World Service mobile editor Trushar Barot, some posts have reached more than 800,000 unique readers in the app.
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the world • There’s a open landscape full of opportunities for Conversational UI’s • Golden Rush for brands to engage with millennial • New possibilities (eg: bot for conference) • Next stop is voice interfaces and heavy use of Machine learning eg DeepText at FB