a clear plan and structure using online flowcharts, mind maps, and other online organizational tools to get started. A well thought out plan ensures you have goals that you can learn from, whether they pan out well or not, at least you had an outline of what optimal success looks like.
website – can it handle the extra demands of holiday shopping? How are you incorporating social media into your strategy? Also, are you utilizing social media enough? Too much? Do you have an email marketing strategy? Online advertising – SEO, PPC, holiday deals, etc.,