product. Create an incentive to share. Make sharing easy." Test assumptions (cost, messaging, bundle mix, etc.). Ads to landing pages. " Get to know influencers & media people on Twitter. Give a lot. Don’t ask for anything." 1" 2" 3" @shiraabel"
finished product – BEFORE IT’S MADE" " Target audience – new product’s customers (retail customers or internal users of a tool or technology)" " Centered around the customer problem" " How current solutions (internal or external) fail" " How the new product will blow away existing solutions"
the product in a way the reader (i.e. your target customers) will understand" " Sub-Heading - Describe who the market for the product is and what benefit they get. One sentence only underneath the title." " Summary - Give a summary of the product and the benefit. Assume the reader will not read anything else so make this paragraph good." " Problem - Describe the problem your product solves." " Solution - Describe how your product elegantly solves the problem." " Quote - A quote from a spokesperson in your company." " How to Get Started - Describe how easy it is to get started." " Customer Quote - Provide a quote from a hypothetical customer that describes how they experienced the benefit." " Closing and Call to Action - Wrap it up and give pointers where the reader should go next." " http://tomtunguz.com/ ß good stuff here"
" Landing pages à more sign ups (is there a way to advertise the service on an internal network?)" " A/B test messaging & optimization" " Social outreach starts" The point here is to begin to build interest and an audience through good content before launch"
attainable, realistic & time specific?" " What are your strategic initiatives?" " Build awareness" " Expand distribution" " Build penetration" " Build buying rate" " Increase loyalty" " Funnel ß e.g. when purchases through the website" " Where do you want people to go?" " What action do you want people to take? " " Track the movement" " Conversion rate / A/B Testing" " Test & iterate" @shiraabel"
adopters of the target market INCREASE LOYALTY of the target market" " IMPROVE PRODUCT QUALITY by ensuring that the product perfectly matches customer needs and exceeds expectations" " INCREASE REFERRALS by establishing strong personal connections with customers, and giving them the tools to “spread the word” of their satisfaction within the entire group" " ACCELERATE NEW PRODUCT DEVELOPMENT by continuously increasing your knowledge and understanding of the needs of your customer, and encouraging innovative solutions to address those needs"
influencers who now know you if they would be willing to check out your product & give feedback ." Send an announcement to the list you’ve been growing through the blog, ads, & social. Attempt an act of virility (it just might work)" PR on a slow news day (avoid days where Apple announces anything, election days, CES, DLD, etc…)" 1" 2" 3" @shiraabel"
numbers all at one" " Gives a spike of traffic" " May not be aimed at the target market (i.e. WSJ may not be the target market, but it’s what Execs read & gives social proof)" " Has a strong trust rate" @shiraabel"
wider client base with specially designed SWAG " " Become known as a industry leader" " Connect with those who use your product where they live online (e.g. have a private FB page) " " Increase average purchase rate (recommendations are great for this)" " Increase customer lifetime value by giving information that the customer values (creates loyalty / increases switching cost – think Kissmetrics blog)"
client base is looking to buy what you’re offering online)" " Targeted" " Costs (which is fine if you charge, could be a dilemma if you’re free)" " Doesn’t build a relationship" " Has the lowest trust rate" " Affiliate needs to be well vetted in order to not destroy the brand" @shiraabel"
is one of the best ways to do this" " Webinars / Presentations that give helpful industry related information (think Crunched and its Growth Hacker series)" " White papers (sign up to our newsletter and get this white paper for free!)" " Speaking at industry events, while it may not have an immediate effect – it will have a HUGE influence when PR’d within the industry"
your ideal customer and how things go when everything is perfect" " Connecting with individuals on social builds the relationship, e.g." " Object can showcase customers design work on its FB page" " LinkedIn group about industry – lead generation" " Social CRM on Twitter" " Email marketing reminds companies that you exist & what you can do for them" " Builds the sales funnel – makes potential customers come to you instead of you to them (much better position to be in)" @shiraabel"
online? " " Are you being mentioned? If so, is it good?" " What is the title of the person in the organization that typically makes the decisions? " " Rapportive" " LinkedIn" " Who are the media people who cover your industry?" " Twitter " " FB" " Quora" " LinkedIn" " Pinterest" @shiraabel"
groups is the person in? " " If you know the title but not the whole name – do a search in Google of the partial name and title & you’ll get the whole name." @shiraabel"
idea for a product / service / business" " Every tactic should have a goal in mind" " GET TO KNOW YOUR CUSTOMER" " Social is more than just engagement – it’s listening and reacting to criticism" " Listen & respond – you’ll get a better product & happier customers" " Opt-in is more powerful than push" " Call-to-action gets you more " " Follow the trail to see where you’re losing people along the funnel" THANK YOU" @shiraabel"
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