Wardley Maps Meetup #12: Building a Product path

You want to build a product in a certain industry? Where do you start? Which path do you take and why? On the 12th (annual!) Business Strategy Map Meetup we’re going to start analyzing the industry/product work from the meetup attendees (Pavle and Aca, and Nemanja). They have decided to start mapping their industry and we’ll be there to practice mapping and help them start mapping their products! We'll be analyzing, listening to the explanations of the meetup members and afterwards applying the Climactic Patterns, predicting the future movement of each product, its market and its components.

Any other meetup members that have completed their work can join and present the industry and the map they have built.

(The homework was defined on the previous meetups from before August. Feel free to find it in this Meetup's Board Discussions and slides on SpeakerDeck).

Transcript

1. Map Meetup #12 Wardley Maps Meetup #12 Building a Product path
2. Map Meetup #12 1I Talk about the meetup theme 1 Reiterate the core of Wardley Maps*
 (if new attendees present)
3. Map Meetup #12
8. Map Meetup #12 Climactic Patterns Rules of the Game. 
 Patterns applied across contexts, regardless of user choice
11. Map Meetup #12 Doctrine Universally useful patterns that you can apply
13. Map Meetup #12 Doctrine Example WWII SE Asia Campaign
15. Map Meetup #12 Doctrine Example WWII SE Asia Campaign William Slim Think small - Small battalions, anticipated cut off supply lines Be humble & Know your users - Provided best possible care Do better with less - second class WWII equipment
16. Map Meetup #12 Applied doctrine in business? Where have we seen the “two pizza teams”, “do better with less”?
17. Map Meetup #12 Gameplay
20. Map Meetup #12 Gameplay Example Battle of Cannae
22. Map Meetup #12 Gameplay Example Battle of Cannae “Pincer” Movement Hannibal Exploited the weakness of the army and 
 the weakness of the commander Reinforcing competitor inertia - slowly withdrawing the center of the Roman army (Romans thought that they could win the battle in one decisive maneuver, a straight powerful push to the center) Sapping - opening multiple fronts and surrounding the Roman army (Flanking cavalry fights, took away from the main army the Roman commander)
23. Map Meetup #12 The purpose of these gameplay moves is not to “learn the tricks” The main value is to learn to use maps.
24. Map Meetup #12 11 Product paths
25. Map Meetup #12 Core: 1. Help everyone in the community to play “the game” 
 with Wardley Maps 2. Grow by “learning, succeeding, failing” together 3. Build a successful product for each member in the community Main long term goals: 4. Exchange experience, successful gameplay moves “Lift up each other”
26. Map Meetup #12
27. Map Meetup #12 Apply 5 Climactic patterns on your homework map 2. Predict 5 future outcomes Apply 5 climactic patterns and how you expect the market will move and what are the decisions you could make / where could you invest 1. Find 5 “maps in the wild” and describe them The Homeworks “were”
 (and still are)
28. Map Meetup #12 or…
29. Map Meetup #12 Everyone else helps and assists 2. Predict the Climactic patters (five) and present You can invite someone from the community to assist If you create a great idea, you profit from it. 1. Map out the actors, needs, value chains, evolution - map Choose your industry
30. Map Meetup #12 Building a Product - the Path https://blog.gardeviance.org/2015/03/other-tools-i-use-with- mapping.html
31. Map Meetup #12 Prerequisite: Industry Hint: 
 
 Don’t worry about it! Unfortunately, we, humans, are creating waste almost everywhere. 
 And you can be successful in each and every one of them. You CAN. Choose your playing field.
32. Map Meetup #12 1. Draw your own map Situational awareness. - SW It’s simple but not easy. - GA Engage the process with a mindset of discovery. Your goal is to extract and observe as much information as possible. Which is why many of the smart people have trouble with this … they’re “so smart”…
 …they think they don’t have anything to discover. - CV
33. Map Meetup #12 2. Discover their activities - (Customer Journey) 1. Discover the actors I. Draw your Wardley Map 3. Discover the user needs @liammax 4. Draw the value chain 5. Evolve the components *Needs change. They evolve upwards.
34. Map Meetup #12
35. Map Meetup #12 II Submaps Know the details.
36. Map Meetup #12
37. Map Meetup #12 III Critical Link / Path
38. Map Meetup #12
39. Map Meetup #12 IV Contracts Analysis
40. Map Meetup #12
41. Map Meetup #12 Anticipation - Points of war
42. Map Meetup #12 Global points of war
43. Map Meetup #12 Points of war in your map
44. Map Meetup #12 Analyzing competitor plays
45. Map Meetup #12 Look for the opportunity where to attack.
46. Map Meetup #12 Look at Business flows Find a business flow which is more profitable than another.
47. Map Meetup #12 “My preferred approach is not to gamble but to be the first mover to industrialise and the fast follower to any new activities built on those industrialised components” - SW
48. Map Meetup #12 Operation - Execution planning “Getting stuff done”
49. Map Meetup #12 1. “Break the map into small autonomous and self-organising teams (i.e. two pizza model, no team bigger than 12 people).” - SW 2. “Overlay attitude (Pioneers, Settlers, Town planners).” - SW 3. “Encourage FIST (Fast, Inexpensive, Simple, Tiny)” - SW
50. Map Meetup #12 Evolutionary Flow
51. Map Meetup #12 Validation The end of the road. It's time for the Business Model Canvas.
52. Map Meetup #12 Don't be like this:
 "We don't have that but what do you think of our canvas?" "you’re foolish to even consider committing one cent to an idea expressed on a business model canvas without any situational awareness of the competitive landscape or scenario planning”
53. Map Meetup #12 Presenters Time!
54. Map Meetup #12 Assistive Discussion Material
55. Map Meetup #12 Homework The Industry (randomly given to you at the meetup) Write and define: 
 
 - Actors (required)
 - Their activities (required)
 - Their needs (required)
 - One value chain for one actor (required)
 
 - Evolution phases for the value chain components
 (optional)
56. Map Meetup #12 Thank you