Wardley Maps Meetup #14: Product Decomposition & Customer Journey

How do you discover something new? How do you innovate?
Building a product is much more than having an idea or simple enthusiasm.

The "Fail Fast, Fail Often" mantra has done a good job at helping people be more courageous, but was also awful as it pushed people to just "execute" without any plan whatsoever. It's a prerogative to first understand customer activities and user needs in order to innovate.

"Weeks of coding saves you hours of planning"

The 14th Business Strategy Map Meetup is about:

1. Analyzing, listening to the explanations of the meetup members on the products they are building and the user needs they discovered.
2. Short overview of customer research with Pavle and Sima, explaining how can we use an "old" approach called Structured Analysis for analyzing User Transactions and going further with Customer Journeys.
3. The initial maps

Transcript

1. Map Meetup #14 Wardley Maps Meetup #14 Product Decomposition & Customer Journeys
2. Map Meetup #14 3 Talk about the meetup theme 1 Reiterate the core of Wardley Maps 2 Showcase
3. Map Meetup #14 What is a Wardley Map? Business strategy?
4. Map Meetup #14 http://www.townsandtrails.com/map-cat/
5. Map Meetup #14
6. Map Meetup #14
7. Map Meetup #14
8. Map Meetup #14 Seems reasonable, right?
9. Map Meetup #14 Can’t strategy have a structure?
10. Map Meetup #14 Isn’t strategy taught at military academies? all credits - Simon Wardley
11. Map Meetup #14 Shouldn’t business strategy have a similar structure? all credits - Simon Wardley
12. Simon Wardley ex CEO of Fotango first serverless platform - Zimki Researcher at the Leading Edge Forum Also known as
 “The Gandalf of Strategy”
 “Our Liberator from the chains of McKinsey”
 “The Arch Nemesis of strategy consultants”
 also “the guy who sees our presentations”
13. Map Meetup #14 all credits - Simon Wardley
14. Map Meetup #14 all credits - Simon Wardley
15. Map Meetup #14 all credits - Simon Wardley
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17. Map Meetup #14 all credits - Simon Wardley
18. Map Meetup #14 all credits - Simon Wardley
19. Map Meetup #14 all credits - Simon Wardley
20. Map Meetup #14 all credits - Simon Wardley
21. Map Meetup #14 all credits - Simon Wardley
22. Map Meetup #14 all credits - Simon Wardley
23. Map Meetup #14 all credits - Simon Wardley
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25. Map Meetup #14 all credits - Simon Wardley
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29. Map Meetup #14 Climactic Patterns Rules of the Game. 
 Patterns applied across contexts, regardless of user choice all credits - Simon Wardley
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31. all credits - Simon Wardley
32. Map Meetup #14 Doctrine Universally useful patterns that you can apply all credits - Simon Wardley
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34. Map Meetup #14 Gameplay all credits - Simon Wardley
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37. Map Meetup #14 Failure “Fail Fast / Fail Often” Previous meetup…
38. all credits - Simon Wardley
39. Map Meetup #14 Embrace failure, but don’t be reckless use maps to learn 
 and gain situational awareness
40. Map Meetup #14 11 Our work
41. Map Meetup #14 The Foundation
42. Map Meetup #14 Core principles 1. Help everyone in the community to play “the game” 
 with Wardley Maps 2. Grow by “learning, succeeding, failing” together 3. Build a successful product for each member in the community 4. Exchange experience, successful gameplay moves “Lift up each other” Main long term goals
43. Map Meetup #14 1 Choose your industry & Make your own map Wardley Maps Meetup Belgrade “Building Products and Mapping Together”
44. Map Meetup #14 • Oskar & Milos • Nemanja P. • Ana P. • Aleksandar M. • Sofija • Pavle Mapping Initiatives:
45. Map Meetup #14 Showcase
46. Map Meetup #14 Surprise Exercise Time Choosing PH (5-10 minutes)
 Exercise (20 minutes)
 Reviews (10 minutes)
47. Map Meetup #14 Product Decomposition & Customer Journeys
48. Map Meetup #14 1. Business Transactions 3. Customer Journey 
 (map the user activities) 4. User Needs How do we start with Mapping? 2. Actors https://blog.gardeviance.org/2016/04/on-user-needs-and-listening-to-customers.html Source: Simon Wardley “Bits and Pieces”
49. Map Meetup #14 https://blog.gardeviance.org/2016/04/on-user-needs-and-listening-to-customers.html Source: Simon Wardley “Bits and Pieces” 1. Business Transactions The transactions an organisation makes with the outside world 2. Actors Key stakeholders
50. Map Meetup #14 Applying Structured Analysis
 with transactions analysis “Going back into the future” Can be Helpful for transactions
51. Map Meetup #14 http://www.cs.toronto.edu/~sme/CSC444F/slides/L15-StructuredModeling.pdf Part of the DFD http://poslis.fon.bg.ac.rs/index.php?option=com_docman&task=doc_download&gid=591&Itemid=16 http://www.ekof.bg.ac.rs/wp-content/uploads/2014/05/INF-2019-CAS07.pdf Faculty of Organizational Sciences, University in Belgrade Faculty of Economics, University in Belgrade Department of Computer Science, University in Toronto Structured Analysis
52. Map Meetup #14
53. Map Meetup #14 https://blog.gardeviance.org/2016/04/on-user-needs-and-listening-to-customers.html Source: Simon Wardley “Bits and Pieces” 3. Customer Journey Examine the customer(s) journey when interacting with those transactions (map the user activities) Write down all activities of those customers / users. 
 (offline and online / in and out of your system)
54. Map Meetup #14 https://blog.gardeviance.org/2016/04/on-user-needs-and-listening-to-customers.html Source: Simon Wardley “Bits and Pieces” 4. User Needs Questioning the Customer Journey and talk with customers. Then you will often find what is really important. the need for some social status from the thing. the need to get from A to B +
55. Map Meetup #14 Thank you