Map Meetup #10: Industry Movement and MapCamp 2019 Review

Transcript

1. Map Meetup #10 Map Meetup #10 Mapping Industry Strategy Movement and
 MapCamp 2019 Review
2. Map Meetup #10 Welcome back
3. Map Meetup #10 1 Recap of the past few months 1I1 Talk about the meetup theme 1I Reiterate the core of Wardley Maps
4. Map Meetup #10 1 Recap of the past few months 1I1 Talk about the meetup theme 1I Reiterate the core of Wardley Maps
5. Map Meetup #10 Wrote some maps? Watched some Mapping videos?
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11. Map Meetup #10 Climactic Patterns Rules of the Game. 
 Patterns applied across contexts, regardless of user choice
14. Map Meetup #10 Doctrine Universally useful patterns that you can apply
16. Map Meetup #10 Doctrine Example WWII SE Asia Campaign
18. Map Meetup #10 Doctrine Example WWII SE Asia Campaign William Slim Think small - Small battalions, anticipated cut off supply lines Be humble & Know your users - Provided best possible care Do better with less - second class WWII equipment
19. Map Meetup #10 Applied doctrine in business? Where have we seen the “two pizza teams”, “do better with less”?
20. Map Meetup #10 Gameplay
23. Map Meetup #10 Gameplay Example Battle of Cannae
25. Map Meetup #10 Gameplay Example Battle of Cannae “Pincer” Movement Hannibal Exploited the weakness of the army and 
 the weakness of the commander Reinforcing competitor inertia - slowly withdrawing the center of the Roman army (Romans thought that they could win the battle in one decisive maneuver, a straight powerful push to the center) Sapping - opening multiple fronts and surrounding the Roman army (Flanking cavalry fights, took away from the main army the Roman commander)
26. Map Meetup #10 How can the Battle of Cannae be applicable in business?
27. Map Meetup #10 The purpose of these gameplay moves is not to “learn the tricks” The main value is to learn to use maps.
28. Map Meetup #10 1 Recap of the past few months
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30. Map Meetup #10 So many talks…
31. Map Meetup #10 1. Pivot! (Let’s talk about tech, climate and mapping) 
 Sal Freudenberg and Chris Adams 2. What’s the best move?
 Andrew Clay Shafer 3. Open source and Maps 
 Adrian Cockroft 6. Mapping as a sensemaking practice within digital ecosystems
 Roser Pujadas 7. How UK Policing is using maps and serverless
 Simon Clifford 11. Maps and Venture Capital
 Prasanna Krishnamoorthy 9. Maps and the UN
 Mark Craddock 10. Maps and Smart Cities
 Dr Jaqcui Taylor 12. Maps and Financial Services
 Andra Sonea
32. Map Meetup #10 Finally…
33. Map Meetup #10 1I1 Talk about the meetup theme (homework again?)
34. Map Meetup #10 What were we doing? Mapping Industries
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41. Map Meetup #10 Homework The Industry (randomly given to you at the meetup) Write and define: 
 
 - Actors (required)
 - Their activities (required)
 - Their needs (required)
 - One value chain for one actor (required)
 
 - Evolution phases for the value chain components
 (optional)
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47. Map Meetup #10 Apply 5 Climactic patterns on your homework map 2. Predict 5 future outcomes Apply 5 climactic patterns and how you expect the market will move and what are the decisions you could make / where could you invest 1. Find 5 “maps in the wild” and describe them The Homework was
48. Map Meetup #10 Climactic Patterns Rules of the Game. 
 Patterns applied across contexts, regardless of user choice
49. Map Meetup #10 all credits - Simon Wardley
50. Map Meetup #10 all credits - Simon Wardley
51. Map Meetup #10 all credits - Simon Wardley
52. Map Meetup #10 all credits - Simon Wardley
53. Map Meetup #10 Creative Destruction A process in which an invention drastically changes the value chain (or many value chains). 
 
 Example below:
 - Creative Destruction of the Newspaper Ad Sales 
 - Ads are still provided but by different medium, Value is still created, but in a different way:
54. Map Meetup #10 Jevon’s Paradox - Efficiency doesn’t mean a reduced spend Happens when increased efficiency, counter-intuitively, boosts resource consumption instead of decreasing its usage. It is likely to occur during Industrialization of a component.
 
 Examples:
 
 1. More efficient steam engines consumed more coal, because they were applied in more use cases. 
 
 2. More traffic capacity doesn’t reduce congestion
55. Map Meetup #10 all credits - Simon Wardley
56. Map Meetup #10 all credits - Simon Wardley
57. Map Meetup #10 2. Finalize your homework 
 
 (Apply Climactic patterns) 1. Finalize your homework Homework
58. Map Meetup #10 Thank you