Map Meetup #10: Industry Movement and
 MapCamp 2019 Review

Map Meetup #10: Industry Movement and
 MapCamp 2019 Review

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Aleksandar Simovic

November 18, 2019
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Transcript

  1. Map Meetup #10 Map Meetup #10 Mapping Industry Strategy Movement

    and
 MapCamp 2019 Review
  2. Map Meetup #10 Welcome back

  3. Map Meetup #10 1 Recap of the past few months

    1I1 Talk about the meetup theme 1I Reiterate the core of Wardley Maps
  4. Map Meetup #10 1 Recap of the past few months

    1I1 Talk about the meetup theme 1I Reiterate the core of Wardley Maps
  5. Map Meetup #10 Wrote some maps? Watched some Mapping videos?

  6. Map Meetup #10

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  11. Map Meetup #10 Climactic Patterns Rules of the Game. 


    Patterns applied across contexts, regardless of user choice
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  14. Map Meetup #10 Doctrine Universally useful patterns that you can

    apply
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  16. Map Meetup #10 Doctrine Example WWII SE Asia Campaign

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  18. Map Meetup #10 Doctrine Example WWII SE Asia Campaign William

    Slim Think small - Small battalions, anticipated cut off supply lines Be humble & Know your users - Provided best possible care Do better with less - second class WWII equipment
  19. Map Meetup #10 Applied doctrine in business? Where have we

    seen the “two pizza teams”, “do better with less”?
  20. Map Meetup #10 Gameplay

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  23. Map Meetup #10 Gameplay Example Battle of Cannae

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  25. Map Meetup #10 Gameplay Example Battle of Cannae “Pincer” Movement

    Hannibal Exploited the weakness of the army and 
 the weakness of the commander Reinforcing competitor inertia - slowly withdrawing the center of the Roman army (Romans thought that they could win the battle in one decisive maneuver, a straight powerful push to the center) Sapping - opening multiple fronts and surrounding the Roman army (Flanking cavalry fights, took away from the main army the Roman commander)
  26. Map Meetup #10 How can the Battle of Cannae be

    applicable in business?
  27. Map Meetup #10 The purpose of these gameplay moves is

    not to “learn the tricks” The main value is to learn to use maps.
  28. Map Meetup #10 1 Recap of the past few months

  29. Map Meetup #10

  30. Map Meetup #10 So many talks…

  31. Map Meetup #10 1. Pivot! (Let’s talk about tech, climate

    and mapping) 
 Sal Freudenberg and Chris Adams 2. What’s the best move?
 Andrew Clay Shafer 3. Open source and Maps 
 Adrian Cockroft 6. Mapping as a sensemaking practice within digital ecosystems
 Roser Pujadas 7. How UK Policing is using maps and serverless
 Simon Clifford 11. Maps and Venture Capital
 Prasanna Krishnamoorthy 9. Maps and the UN
 Mark Craddock 10. Maps and Smart Cities
 Dr Jaqcui Taylor 12. Maps and Financial Services
 Andra Sonea
  32. Map Meetup #10 Finally…

  33. Map Meetup #10 1I1 Talk about the meetup theme (homework

    again?)
  34. Map Meetup #10 What were we doing? Mapping Industries

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  41. Map Meetup #10 Homework The Industry (randomly given to you

    at the meetup) Write and define: 
 
 - Actors (required)
 - Their activities (required)
 - Their needs (required)
 - One value chain for one actor (required)
 
 - Evolution phases for the value chain components
 (optional)
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  47. Map Meetup #10 Apply 5 Climactic patterns on your homework

    map 2. Predict 5 future outcomes Apply 5 climactic patterns and how you expect the market will move and what are the decisions you could make / where could you invest 1. Find 5 “maps in the wild” and describe them The Homework was
  48. Map Meetup #10 Climactic Patterns Rules of the Game. 


    Patterns applied across contexts, regardless of user choice
  49. Map Meetup #10 all credits - Simon Wardley

  50. Map Meetup #10 all credits - Simon Wardley

  51. Map Meetup #10 all credits - Simon Wardley

  52. Map Meetup #10 all credits - Simon Wardley

  53. Map Meetup #10 Creative Destruction A process in which an

    invention drastically changes the value chain (or many value chains). 
 
 Example below:
 - Creative Destruction of the Newspaper Ad Sales 
 - Ads are still provided but by different medium, Value is still created, but in a different way:
  54. Map Meetup #10 Jevon’s Paradox - Efficiency doesn’t mean a

    reduced spend Happens when increased efficiency, counter-intuitively, boosts resource consumption instead of decreasing its usage. It is likely to occur during Industrialization of a component.
 
 Examples:
 
 1. More efficient steam engines consumed more coal, because they were applied in more use cases. 
 
 2. More traffic capacity doesn’t reduce congestion
  55. Map Meetup #10 all credits - Simon Wardley

  56. Map Meetup #10 all credits - Simon Wardley

  57. Map Meetup #10 2. Finalize your homework 
 
 (Apply

    Climactic patterns) 1. Finalize your homework Homework
  58. Map Meetup #10 Thank you