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Wardley Maps Meetup #15: Online and Product Mapping Month

Wardley Maps Meetup #15: Online and Product Mapping Month

Hope you're all doing well and still going strong in these troublesome times. Even if you aren't, it's alright and things are always easier with friends.

So after several months, it's time to continue and meet again, and online!

How are we going to continue? What has happened in the meantime? How has COVID-19 affected us all and can maps help? In the past month some of us have indeed worked together (online, of course) and introduced a new mapping "program" - 3x7 or Product Mapping Month.

The 15th Business Strategy Map Meetup schedule is going to be:

1. What has happened in the past few months (15 min)
2. Mapping meetup continuation (15 min)
3. Product Mapping Month - (20 min)
4. Closing talks (10min)

If everyone agrees, we might start mapping Amazon HoneyCode! Also accepting applications for the new Cycle of Product Mapping Month, we might be even starting some themes!

Aleksandar Simovic

August 13, 2020
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Transcript

  1. Map Meetup #15 4 Closing talks 2 Mapping meetup continuation

    3 Product Mapping Month 1 Online & What’s going on
  2. Map Meetup #15 COVID19 + Virtual until further notice 2,

    3 - person map discussions Zoom / Slack / Google Hangouts
  3. Map Meetup #15 Wardley Maps Meetup Helping each other and

    the whole community learn Wardley Maps.
  4. Simon Wardley ex CEO of Fotango first serverless platform -

    Zimki Researcher at the Leading Edge Forum Also known as
 “The Gandalf of Strategy”
 “Our Liberator from the chains of McKinsey”
 “The Arch Nemesis of strategy consultants”
 also “the guy who sees our presentations”
  5. Map Meetup #15 Core principles 1. Help everyone in the

    community to play “the game” 
 with Wardley Maps 2. Grow by “learning, succeeding, failing” together 3. Build a successful product for each member in the community 4. Exchange experience, successful gameplay moves “Lift up each other” Main long term goals
  6. Map Meetup #15 1. Investigate products & industries ProductHunt /

    IndieHackers / Crunchbase / AngelList Do initial maps of interesting products
 or industry segments Look at processes first Find REAL and also BORING problems
 people are having
  7. Map Meetup #15 2. Pick and Dig Define the customers,

    customer transactions Choose one industry and its segment (based on your initial investigation) Define customer activities Define customer needs Draw the first Wardley Maps
  8. Map Meetup #15 3. Focus on Customer needs Build the

    audience Customer Interviews Articles, Videos, Tools, Interviews, Case Studies 1 on 1, communication channels, questions Verify - Review - Pivot
  9. Map Meetup #15 4. Build the Landing Page Build the

    page based on the Wardley Map Use the context specific user needs, both:
 
 - the need to get from A to B
 - the need for the social status Use the needs as headlines, components as solutions Future cycle entrants get an access to UI8.net with Landing Page templates / design starter kits
  10. Map Meetup #15 Nemanja Petric “Wardley Maps also show us

    the investment we need to make to build a product”
  11. Map Meetup #15 Sima “Doing the Product Mapping Month, forces

    us to fight our fears and make the first step”
  12. Map Meetup #15 Slobodan’s comments after the Cycle 1. Product

    Mapping Month - build the “awesomeproduct.com" page 2. Next week put it on PH / ?? / ??? 3. Get some subscribers, make a few more interviews, define a v1 using Wardley Maps 4. Build the real v1 (working) 5. When you finish, e.g. 1st october, fix the landing & change name (e.g. superawesomeproduct.com) 6. Go again on PH, but then people can signup and pay immediately 7. Do an updated Wardley Map of your context
  13. Map Meetup #15 Next cycle? You can be an attendee

    too! (and continuously evolving with each cycle) A structured cycle of steps 
 to take when building a product with Wardley Maps Get advice from community members 
 (or connections to industry experts) Get encouraged and peer-pressure from other members
  14. Map Meetup #15 Next meetups? + September
 GPT-3 and Amazon

    HoneyCode Status update from the 2nd Cycle October
 2nd Product Mapping Cycle Results