Introduction to Amazon Web Services

Introduction to Amazon Web Services, April 2012

Transcript

1. AWS 101 Cloud Computing Seminar version 5.2.1 - Apr 19th, 2012 - By Simone Brunozzi - Optimized for 1280x960 - © Amazon Web Services amazon web services 1
2. Before we start ] [ 2 _  Silence  your  phones _  Restrooms  /  Emergency  Exits _  Your  instructor: Simone  Brunozzi,  simone  @  amazon.com AWS  Technology  Evangelist,  APAC 2
3. Who is Amazon.com? ] [ 3 3
4. Amazon.com’s three businesses [ ] Consumer  business Seller  business IT  Infrastructure  business } 4 4
5. Our plan for today ] [ 5 1)  Introduction  to  Cloud  Computing 2)  What  is  Amazon  Web  Services? 3)  Success  stories 4)  What  is  unique  about  AWS? 5)  Demo 6)  Cloud  Computing  Myths 5
6. How technical is it? ] [ 6 More Technical More Business Cloud  Computing What  is  AWS? Success  stories Unique? Cloud  Myths Demo 6
7. amazon web services 7 1. Cloud Computing More Technical More Business Cloud  Computing What  is  AWS? Success  stories Unique? Cloud  Myths Demo 7
8. 1)  Elastic  Capacity 2)  Quick  and  easy  deployment 3)  No  CapEx,  No  initial  investment 4)  Pay  as  you  go,  for  what  you  use   5)  Automation  and  Reusable  components Cloud Computing ] [ 8 8
9. 1. Elastic Capacity ] [ 9 9
10. 1. Elastic Capacity ] [ 10 _  Scaling  up  and  down  in  minutes _  No  need  to  provision _  Optimize  resources  based  on  your  needs _  Can  easily  manage  unexpected  peaks 10
11. traditional IT capacity Usage Patterns: Traditional IT ] [ Your IT needs Time Capacity 11 11
12. On and Off Usage Patterns: Traditional IT ] [ 12 12
13. On and Off Fast Growth Variable peaks Predictable peaks Usage Patterns: Traditional IT ] [ 12 12
14. On and Off Fast Growth Variable peaks Predictable peaks Usage Patterns: Traditional IT ] [ 13 13
15. On and Off Fast Growth Variable peaks Predictable peaks Poor Service WASTE Usage Patterns: Traditional IT ] [ 13 13
16. Usage Patterns: Cloud Computing ] [ Elastic CLOUD capacity traditional IT capacity Your IT needs Time Capacity 14 14
17. Fast Growth Variable peaks Predictable peaks On and Off Usage Patterns: Cloud Computing ] [ 15 15
18. Fast Growth Variable peaks Predictable peaks On and Off Usage Patterns: Cloud Computing ] [ 15 15
19. 2. Quick and easy deployment ] [ 16 16
20. 2. Quick and easy deployment ] [ 17 _  IT  Infrastructure  is  no  longer  a  barrier _  Easier  to  test  different  solutions _  No  need  to  wait  for  provisioning _  Shorter  development  cycles 17
21. 3. No CapEx, no initial investment [ ] 18 18
22. 3. No CapEx, no initial investment [ ] 19 _  No  initial  investment  needed _  No  termination  fees _  No  commitments _  Clear  pricing  model  (on  the  website) 19
23. 4. Pay as you go, for what you use [ ] 20 20
24. [ ] 4. Pay as you go, for what you use 21 _  Pay  for  servers  “by  the  hour”  (on-­‐demand) _  Pay  for  storage  “per  Gigabyte”  per  month _  Pay  for  data  transfer  “per  Gigabyte” _  Easy  to  turn  resources  on/off  (running  costs) 21
25. 5. Automation, reusable components 22 [ ] 22
26. _  Automation,  less  repetitive  tasks  (“70/30”  rule) _  Better  management  tools _  Focus  on  your  business _  No  need  to  build  from  scratch,  but  instead  “reuse” _  No  need  to  work  on  “Undifferentiated  Heavy  Lifting” 23 5. Automation, reusable components [ ] 23
27. 1)  Elastic  Capacity 2)  Quick  and  easy  deployment 3)  No  CapEx,  No  initial  investment 4)  Pay  as  you  go,  for  what  you  use   5)  Automation  and  Reusable  components Cloud Computing ] [ 24 24
28. Business Benefits of Cloud Computing ] [ 25 25
29. Business Benefits of Cloud Computing ] [ Faster time to market Lower costs $ Capital efficiency $ 25 Focus on your business 25
30. amazon web services 26 2. Amazon Web Services More Technical More Business Cloud  Computing What  is  AWS? Success  stories Unique? Cloud  Myths Demo 26
31. What is Amazon Web Services? _  Reliable,  Scalable,  Low-­‐Cost  Infrastructure _  Every  service  offers  APIs _  You  can  use  only  the  components  you  need _  All  the  important  “building  blocks”  are  provided ] [ 27 27
32. Region GovCloud  Region Global AWS Infrastructure ] [ 28 (as  of  Apr  19th,  2012) 28
33. Availability  Zone Global AWS Infrastructure ] [ 29 (as  of  Apr  19th,  2012) 29
34. Edge  Locations Global AWS Infrastructure ] [ Dallas St.Louis Miami Jacksonville Los  Angeles  (2) Palo  Alto Sea:le Ashburn Newark New  York  (2) Dublin London Amsterdam Stockholm Frankfurt Paris Singapore Hong  Kong Tokyo Sao  Paulo South  Bend San  Jose Osaka Milan 30 (as  of  Apr  19th,  2012) 30
35. Getting started is easy _  Create  an  AWS  Account _  Open  the  AWS  Management  Console _  Start  using  the  services ] [ 31 31
36. AWS  Management  Console 32 32
37. AWS  Management  Console 32 32
38. The Amazon Web Services universe [ ] amazon web services 33 33
39. The Amazon Web Services universe [ ] SDK API Web  Console Command  Line 34 34
40. [ ] Management + Interface 35 The Amazon Web Services universe 35
41. [ ] Management + Interface Cross Service Features CloudFormagon Simple  WorkFlow CloudWatch Elasgc  BeanStalk IAM 36 The Amazon Web Services universe (some  services  are  omitted  here) 36
42. [ ] Management + Interface Platform Building blocks RDS EMR DynamoDB CloudFront SQS CloudSearch SES 37 Cross Service Features The Amazon Web Services universe (some  services  are  omitted  here) 37
43. Infrastructure Building Blocks [ ] Management + Interface Platform Building blocks 38 Cross Service Features EBS S3 EC2 Virtual  Private  Cloud The Amazon Web Services universe (some  services  are  omitted  here) 38
44. [ ] Management + Interface RDS    CloudSearch SES    CloudFront    SQS    EMR    DynamoDB ElasRc  Beanstalk Simple  WorkFlow CloudFormaRon CloudWatch       IAM VPC      EC2 EBS      S3 (some  services  are  omitted  here) 39 Infrastructure Building Blocks Platform Building blocks Cross Service Features Command  Line Web  Console APIs SDK The Amazon Web Services universe 39
45. amazon web services 40 3. Success stories More Technical More Business Cloud  Computing What  is  AWS? Success  stories Unique? Cloud  Myths Demo 40
46. What do customers run on AWS? [ ] 41 41
47. Enterprise Applications [ ] 42 42
48. _  Using  AWS  since  April  2010 _  Hybrid  environment  (AWS  +  traditional  IT) _  Dev/Test  is  ready  within  Amazon  VPC _  Foundation  platforms  are  AWS-­‐ready Shell ] [ 43 43
49. _  Several  services  are  on  AWS _  Smart-­‐TV  Hubsite:  Samsung  TV  application,  is  on  AWS _  Saved  CapEx  by  34  Million  US$ _  Reduced  OpEx  by  85% Samsung ] [ 44 44
50. Media and Web Applications [ ] 45 45
51. _  26  Million  subscribers _  Netflix  is  ~25%  of  US  Internet  traffic _  They  are  ~100%  on  AWS _  Adrian  Cockcroft,  Cloud  Architect:   http://www.slideshare.net/adrianco Netflix.com ] [ 46 46
52. Animoto  use  case 47 47
53. _  Simple  way  to  create  videos  with  your  pictures _  Facebook  App:  From  50  to  5,000  servers  in  3  days _  Later  optimization  with  Cluster  GPU  Instances  (EC2) _  Freemium  model Animoto.com ] [ 48 48
54. Animoto.com ] [ Time Capacity Launch  of Facebook  App Peak  of  5,000 EC2  instances 49 49
55. Big Data, HPC, Analytics [ ] 50 50
56. _  Processing  of  Cassini  probe  images  (200,000+) _  All-­‐Terrain  Hex-­‐Limbed  Extra-­‐Terrestrial  Explorer  robot _  Many  other  systems  on  AWS NASA JPL ] [ 51 51
57. Archive, Disaster Recovery [ ] 52 52
58. _  Replay  and  analysis  of  the  activity  in  the  stock  market _  Interface  built  with  Adobe  FLEX  +  AIR _  The  Infrastructure  is  purely  Amazon  S3 Nasdaq ] [ 53 53
59. Nasdaq  on  Amazon  S3 54 54
60. Mobile and games [ ] 55 55
61. _  Two  founders  in  Perth,  Australia _  “Discovr  Apps”  for  iPhone:  250,000  downloads  in  4  days _  They  are  #1  in  28+  Countries Filter Squad ] [ 56 56
62. Discovr  Apps 57 57
63. _  Dolphin  mobile  browser:  12+  Million  downloads _  80+  EC2  instances,  growing  every  month _  They  can  focus  on    business  plan,  features  design  and   code  completion.   Mobotap: Dolphin Browser ] [ 58 58
64. _  Based  in  Beijing _  Among  the  top  7  game  developers  on  Facebook _  3  Million  daily  active  users  globally FunPlus Game ] [ 59 59
65. FunPlus Game ] [ “With  our  social  game  growing   from  1  million  to  3  million  in  3   months,  we  can  spin  out  more  than  300   servers  quickly,  only  managed  by  ONE   engineer.” Chen  Qi,  COO,  Fun+  Game 60 60
66. amazon web services 61 4. What’s unique about AWS? More Technical More Business Cloud  Computing What  is  AWS? Success  stories Unique? Cloud  Myths Demo 61
67. Flexibility, Freedom of choice [ ] 62 62
68. _  Multiple  Operating  Systems  (Linux,  Windows...) _  Multiple  Software  Platforms  (SAP,  IBM...) _  Multiple  Databases  (Oracle,  MS  SQL,  MySQL...) _  Many  licensing  options [ ] Flexibility, Freedom of choice 63 63
69. 64 Security ] [ 64
70. _  “Security  is  our  number  one  priority” _  Many  Security  certifications  (ISO  27001,  PCI-­‐DSS-­‐1,  etc) _  Data  privacy  through  encryption _  http://aws.amazon.com/security _  White  Papers:  Security  Processes,  Risk  and  Compliance 65 Security ] [ 65
71. 66 Support ] [ 66
72. _  Free  support  (Forum,  email...) _  Premium  support:  Bronze,  Silver,  Gold,  Platinum _  Service  Health  Dashboard _  Health  Status  for  AWS  components  (EC2,  EBS...) 67 Support ] [ 67
73. 68 Pace of innovation ] [ 68
74. 69 Pace of innovation ] [ 2007 2008 2009 2010 2011 9 24 48 61 82 Time New Services or Updates 69
75. Global Partner Ecosystem 70 ] [ 70
76. 71 Global Partner Ecosystem ] [ 71
77. AWS Marketplace 72 ] [ 72
78. AWS Training 73 ] [ 73
79. amazon web services 74 5. Demo More Technical More Business Cloud  Computing What  is  AWS? Success  stories Unique? Cloud  Myths Demo 74
80. _  We  will  setup  a  CRM  system  in  a  few  minutes. _  We  are  going  to  use:        +  Virtual  servers  (Amazon  EC2)        +  Content  Delivery  (CloudFront)        +  RDS  (Relational  Database  Service) Example: CRM in the Cloud ] [ 75 75
81. _  We  launch  an  EC2  instance  (virtual  server  in  the  Cloud)   with  SugarCRM  already  pre-­‐installed. _  We  then  attach  an  “Elastic  IP”  to  the  EC2  instance. _  Some  steps  will  be  omitted. Step 1: CRM on Amazon EC2 ] [ 76 76
82. Demo  -­‐  part  1 77 77
83. _  Let  me  show  you  how  to  use  Amazon  S3  to  host  any  type   of  content. _  Amazon  S3  offers  a  high  durability,  and  it’s  ideal  for   backups  and  storing  files. Step 2: Amazon S3 ] [ 78 78
84. Demo  -­‐  part  2a 79 79
85. _  Any  content  (including  that  picture)  can  be  distributed   worldwide  with  a  “CloudFront  distribution”. _  To  enable  it  within  the  CRM,  some  changes  in  the  HTML   code  would  be  needed. Step 3: global distribution ] [ 80 80
86. Edge  Locations Cloudfront Edge locations ] [ (as  of  Mar  31st,  2012) 81 81
87. Demo  -­‐  part  2b 82 82
88. _  We  launch  a  Database  instance  on  RDS  (Relational   Database  Service),  to  replace  our  previous  DB. _  At  the  end,  we  will  be  able  to  use  the  ENDPOINT  to   replace  our  previous  Database  with  RDS. Step 4: Moving the Database to RDS 83 [ ] 83
89. Our Cloud Architecture 84 [ ] EC2 Web   Database 84
90. Our Cloud Architecture 84 [ ] EC2 Web   RDS Master 84
91. Demo  -­‐  part  3a 85 85
92. _  We  will  enable  a  “Read  Replica”  (faster  read  access). _  We  will  also  enable  a  “Standby  Replica”  (for  high   availability  and  increased  durability). Step 5: Read replica, standby replica 86 [ ] 86
93. Our Cloud Architecture 87 [ ] EC2 Web   RDS Master 87
94. Our Cloud Architecture 87 [ ] EC2 Web   RDS Master RDS Read  R 87
95. Our Cloud Architecture 87 [ ] EC2 Web   RDS Master RDS Read  R RDS Standby 87
96. Our Cloud Architecture 87 [ ] EC2 Web   RDS Read  R RDS Master 87
97. Demo  -­‐  part  3b 88 88
98. amazon web services 89 6. Cloud Computing myths More Technical More Business Cloud  Computing What  is  AWS? Success  stories Unique? Cloud  Myths Demo 89
99. _  Multiple  Regions  /  Availability  Zones _  Many  companies  achieve  better  performance  on  AWS _  Service  Level  Agreements _  Amazon  S3’s  Durability:  99.999999999% 1. The Cloud is not reliable ] [ 90 90
100. _  Security  is  #1  Priority  for  AWS _  Certifications  (ISO  27001,  PCI-­‐DSS-­‐1,  ...) _  Audits _  Amazon.com  uses  AWS  Technology _  Encryption _  “Wipe  Clean”  for  Storage 2. Security / privacy not adequate 91 [ ] 91
101. _  Scale  and  Utilization  are  not  the  same _  Huge  CapEx _  No  true  Elasticity _  Still  need  to  manage  the  “Undifferentiated  heavy  lifting” _  No  “Pay  as  you  go” _  Do  you  have  APIs  for  everything? 3. Same benefits on my own cloud [ ] 92 92
102. _  Cloud  is  not  “all  or  nothing” _  100%  on  Cloud  is  easier  for  green  field  scenarios _  To  start,  move  small  projects  to  AWS _  Example:  Netflix  adopted  a  long  term  migration  plan 4. I can’t move everything to AWS! [ ] 93 93
103. _  Better  resource  management _  Faster  time  to  market _  Improved  business  agility _  Able  to  focus  more  on  your  business 5. Cost is the only advantage [ ] 94 94
104. How to get started? amazon web services 95 95
105. _  Create  an  AWS  account _  Subscribe  to  services  (EC2,  S3...) _  Use  the  AWS  Management  Console  to  try  them  out _  No  termination  fees,  no  commitments _  You  might  be  eligible  for  the  free  tier Getting started with AWS ] [ 96 96
106. http://aws.amazon.com amazon web services 97 Simone  Brunozzi,  AWS  Technology  Evangelist,  APAC simone@amazon.com    -­‐    Twitter:  @simon 97