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Designing Mobile Apps For Bharat

Ad94879495e21b7362d0d2c845f44bc0?s=47 Soham Mondal
December 21, 2021

Designing Mobile Apps For Bharat

Ad94879495e21b7362d0d2c845f44bc0?s=128

Soham Mondal

December 21, 2021
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  1. Designing MobileApps For Bharat By Soham Mondal from Triveous 


    https://speakerdeck.com/soham/designing- mobile-apps-for-bharat
  2. Presentation Agenda Agenda India: Context 
 Novice Internet Users 


    Problems they face 1 Product Design Process 
 Design Process 
 Understand 
 Define 
 Ideate 
 Prototype 
 Test 2 Digital Confidence 
 Context 
 Design Principles 
 Inspiration 3 Case Studies 
 Onboarding 
 Home Page 
 Real World Implications 4 Summary 
 Key Takeaways 5
  3. I’m Soham Mondal Founding Partner, Triveous 
 Lead Anchor Mentor

    @ Google For Startups Soham is the Founding Partner at Triveous and brings over 13 years of experience in building and servicing products across like finance, entertainment, education among others. https://www.linkedin.com/in/sohammondal/ 
 https://twitter.com/s0h4m About
  4. Triveous Technologies 
 https://triveous.com/ 2013 2016 2017 Khoslalabs Worked with

    Khoslalabs on a state-of-the-art micro ATM (any Kirana shop owner can act as an ATM teller using their mobile phone) and POS solutions for the underbanked sections of India. EnParadigm and Google Worked with Enparadigm on multiple offline first apps in the insurance and education space. Worked with Google on multiple initiatives in the User Experience and Android Application space. About
  5. 2018 2021 FREND, Novopay and IDEO FREND is a non

    profit backed by Google and Tata Trusts. Worked on designing and developing an offline first application to generate livelihood for over 80,000 women in 300,000 villages across India. Worked with IDEO on a design framework for new internet users. Google AI, BharatAgri and Cutshort Worked with Novopay on multiple financial applications impacting millions of users across India. Worked with BharatAgri to redesign their consumer facing apps.
  6. Framework for New Internet Users 
 “DigitalConfidence. Design” for IDEO

    User Experience Worked with IDEO on a design framework for new internet users. Research was done in collaboration with Google (The next billion user team) and The Bill and Melinda Gates Foundation. DETAILS About
  7. India: Context Some context on what it means to design

    apps for India 1
  8. Most mobile products today are not optimised for the vast

    majority of Indians!
  9. “Talking is easy, typing is hard.” - Mamta from Jaipur,

    India Mamta just got her first smartphone, and she loves watching videos on YouTube to discover recipes, learn stitching techniques, and listen to her favourite Bollywood (Indian Movies) songs. Phone Her phone, a Samsung J2 with a cracked screen, was passed down to her by a family member. 01. Voice Interaction Typing is difficult, so she finds it easier to use voice when looking for videos. It doesn't always go as intended though. When using her phone outside in a loud environment and it simply doesn’t understand her. She blames herself when it doesn’t work. 02. https://digitalconfidence.design/opportunities
  10. Mamta is a 
 Novice Internet 
 User They are

    not just new internet users Don’t see the internet as a key way to advance their key needs and aspirations 01. Don’t have the right digital literacy or confidence to realise its benefits 02. https://digitalconfidence.design/opportunities
  11. Problems 1 Onboarding 2 Navigation 3 Accounts 6 Voice 7

    Visuals 8 Language 4 Discovery 9 Transactions 5 Assistance 10 Data Problem
  12. Accounts What is an account? The mental model of an

    “account” can be confusing. Creating an account (and remembering the credentials) is difficult. How does an account work in a shared device environment? PROBLEM STATEMENT Problem
  13. Discovery and Assistance How to discover content? 
 How to

    ask for help? The contents and scale of the internet aren’t immediately apparent. Users don’t feel confident enough to experiment on their own within an app. It’s difficult to know who (or what) to trust. Asking for help isn’t always easy. PROBLEM STATEMENT Problem
  14. Data How do people use data? Data consumption can feel

    opaque and uncontrollable. Product development often assumes uninterrupted connectivity. PROBLEM STATEMENT Problem
  15. Product Design Process 2 How to Design Products for India?

  16. Design Process at Triveous Problem Domain Step-1 Step-2 Understand Understand

    the market, ecosystem, stakeholders or product Define Analyse the data, define pain points and needs, artefacts like persona or jobs-to-be- done Process
  17. Step-3 Step-4 Step-5 Ideate Diverge on ideas, converge, prioritise, set

    direction to the solution Prototype Prototype solutions, fail fast, iterate quickly Test Test with stakeholders, fail fast, iterate quickly Design Process at Triveous 
 Solution Domain Process
  18. Design Process at Triveous Problem Domain Step-1 Step-2 Understand Understand

    the market, ecosystem, stakeholders or product Define Analyse the data, define pain points and needs, artefacts like persona or jobs-to-be- done Process
  19. None
  20. https://blog.prototypr.io/ux-design-101-asking-the-right-questions-planning-facilitating-user-interviews-a85751b33230

  21. https://www.triveous.com/product-transformation

  22. What if you don’t have access to a Product Designer?

  23. https://digitalconfidence.design/

  24. DigitalConfidence Process People and Problems Who are these “new internet

    users”? What are the problems they face using a smartphone confidently? 01. Impact on my product or service How do these problems impact my product or service?? What are the areas that I should focus on? 02. Solution How do I ensure that my product solves these problems? Are there examples of great solutions to these problems? 03.
  25. Impact on my app? How does this apply to my

    product or service? https://digitalconfidence.design/tools/user-context-cards
  26. None
  27. None
  28. Design Principles Design Principles and Best Practices https://digitalconfidence.design/tools/design-principle-cards

  29. None
  30. Ideate and Prototype From Research/Data/Synthesis to Solution

  31. Step-3 Step-4 Step-5 Ideate Diverge on ideas, converge, prioritise, set

    direction to the solution Prototype Prototype solutions, fail fast, iterate quickly Test Test with stakeholders, fail fast, iterate quickly Design Process at Triveous 
 Solution Domain Process
  32. Inspiration Real examples of solutions https://digitalconfidence.design/tools/inspiration-tool

  33. https://digitalconfidence.design/tools/inspiration-tool

  34. https://digitalconfidence.design/tools/inspiration-tool

  35. https://digitalconfidence.design/tools/inspiration-tool

  36. https://digitalconfidence.design/tools/inspiration-tool

  37. https://digitalconfidence.design/tools/inspiration-tool

  38. https://digitalconfidence.design/tools/inspiration-tool

  39. Testing/Validation How to test your designs?

  40. Step-3 Step-4 Step-5 Ideate Diverge on ideas, converge, prioritise, set

    direction to the solution Prototype Prototype solutions, fail fast, iterate quickly Test Test with stakeholders, fail fast, iterate quickly Design Process at Triveous 
 Solution Domain Process
  41. Usability Testing https://blinkux.com/ideas/mobile-application-usability-testing

  42. Case Studies 3 Specific Examples in Designing Mobile apps For

    India
  43. https://www.triveous.com/product-transformation

  44. Case Study: Onboarding

  45. Why is Onboarding Important? First few seconds critical to long

    term engagement and retention Wasted Acquisition First step to Activation Easy to get wrong REASON Onboarding
  46. Agri-Tech App Onboarding

  47. https://www.triveous.com/product-transformation

  48. https://www.triveous.com/product-transformation

  49. Problems With This Approach Onboarding Problems Value proposition: An app’s

    purpose isn’t always readily apparent. 
 
 Activation: Primary goal of onboarding 
 Before they achieve action, users are 
 - Trying out the product 
 - Understanding the value proposition, features 
 - Determining if it is a good fit for them 
 
 Activation is the point at which users "get your product and its value proposition" Complexity: Users will abandon the signup flow if it becomes overwhelming. Assistance: Asking for help isn’t always easy. Language: Is this app or its content relevant to me Onboarding
  50. https://triveous.com/product-transformation Better Approach Onboarding

  51. Question: Activation in a Personal Financial Investment Product Intent: Why

    Invest? Sum Of investment: Quantum of Investment Frequency: How often will you invest? Risk Appetite: How much risk are you willing to take?
  52. Case Study: Home Screen

  53. Agri-Tech App Home-Screen

  54. https://www.triveous.com/product-transformation

  55. Home Screen Problems Problems in the Home Screen Navigation: 


    - Navigating through hierarchical structures is challenging. 
 - Knowing when and where to tap, swipe, and long press is unclear. Discovery 
 - The contents and scale of the app aren’t immediately apparent. 
 - Users don’t feel confident enough to experiment on their own within an app. Onboarding + Activation Assistance: Asking for help isn’t always easy. Visuals/Interface 
 - An unfamiliar visual aesthetic/interface affects a user’s understanding and willingness to interact. 
 - Imagery and iconography that are either too abstract or too detailed don’t resonate. Home-Screen
  56. https://triveous.com/product-transformation Better Approach Home-Screen

  57. Considerations Important considerations on the home screen Understand your user

    personas and their needs Show whats possible Navigation 
 - For Everyone 
 - For the power user Flexibility + Modularity 
 - Grid 
 - Banners Activation Strategic Priorities Home-Screen
  58. Designing Mobile Apps For Bharat 01 Bharat Indian Users 


    Problems they face 
 Novice Internet Users 02 Product Design Process Product Design Process 
 DigitalCondifence.design 
 Context 
 Design Principles 
 Inspiration 03 Case Studies Onboarding 
 Home Screen 
 Best Practices Recap
  59. More From Triveous Product Research - Get to know your

    users, market and the ecosystem 
 - Understand user needs, jobs-to-be- done, market opportunities 01. Product Audit - Find out how your existing product is performing 
 - Get Users to evaluate your product 
 - Benchmark against competitors 02. Product Design - Design Entire Products and Features 
 - Improve Metrics 03. Fin Email soham@triveous.com 
 https://triveous.com/ Social https://www.linkedin.com/in/sohammondal/ 
 https://twitter.com/s0h4m Deck and Case Study https://speakerdeck.com/soham/designing-mobile- apps-for-bharat 
 https://www.triveous.com/product-transformation 
 Links Triveous