Designing Mobile Apps For Bharat

Transcript

1. Designing MobileApps For Bharat By Soham Mondal from Triveous 
 https://speakerdeck.com/soham/designing- mobile-apps-for-bharat
2. Presentation Agenda Agenda India: Context 
 Novice Internet Users 
 Problems they face 1 Product Design Process 
 Design Process 
 Understand 
 Define 
 Ideate 
 Prototype 
 Test 2 Digital Confidence 
 Context 
 Design Principles 
 Inspiration 3 Case Studies 
 Onboarding 
 Home Page 
 Real World Implications 4 Summary 
 Key Takeaways 5
3. I’m Soham Mondal Founding Partner, Triveous 
 Lead Anchor Mentor @ Google For Startups Soham is the Founding Partner at Triveous and brings over 13 years of experience in building and servicing products across like finance, entertainment, education among others. https://www.linkedin.com/in/sohammondal/ 
 https://twitter.com/s0h4m About
4. Triveous Technologies 
 https://triveous.com/ 2013 2016 2017 Khoslalabs Worked with Khoslalabs on a state-of-the-art micro ATM (any Kirana shop owner can act as an ATM teller using their mobile phone) and POS solutions for the underbanked sections of India. EnParadigm and Google Worked with Enparadigm on multiple offline first apps in the insurance and education space. Worked with Google on multiple initiatives in the User Experience and Android Application space. About
5. 2018 2021 FREND, Novopay and IDEO FREND is a non profit backed by Google and Tata Trusts. Worked on designing and developing an offline first application to generate livelihood for over 80,000 women in 300,000 villages across India. Worked with IDEO on a design framework for new internet users. Google AI, BharatAgri and Cutshort Worked with Novopay on multiple financial applications impacting millions of users across India. Worked with BharatAgri to redesign their consumer facing apps.
6. Framework for New Internet Users 
 “DigitalConfidence. Design” for IDEO User Experience Worked with IDEO on a design framework for new internet users. Research was done in collaboration with Google (The next billion user team) and The Bill and Melinda Gates Foundation. DETAILS About
7. India: Context Some context on what it means to design apps for India 1
8. Most mobile products today are not optimised for the vast majority of Indians!
9. “Talking is easy, typing is hard.” - Mamta from Jaipur, India Mamta just got her first smartphone, and she loves watching videos on YouTube to discover recipes, learn stitching techniques, and listen to her favourite Bollywood (Indian Movies) songs. Phone Her phone, a Samsung J2 with a cracked screen, was passed down to her by a family member. 01. Voice Interaction Typing is difficult, so she finds it easier to use voice when looking for videos. It doesn't always go as intended though. When using her phone outside in a loud environment and it simply doesn’t understand her. She blames herself when it doesn’t work. 02. https://digitalconfidence.design/opportunities
10. Mamta is a 
 Novice Internet 
 User They are not just new internet users Don’t see the internet as a key way to advance their key needs and aspirations 01. Don’t have the right digital literacy or confidence to realise its benefits 02. https://digitalconfidence.design/opportunities
11. Problems 1 Onboarding 2 Navigation 3 Accounts 6 Voice 7 Visuals 8 Language 4 Discovery 9 Transactions 5 Assistance 10 Data Problem
12. Accounts What is an account? The mental model of an “account” can be confusing. Creating an account (and remembering the credentials) is difficult. How does an account work in a shared device environment? PROBLEM STATEMENT Problem
13. Discovery and Assistance How to discover content? 
 How to ask for help? The contents and scale of the internet aren’t immediately apparent. Users don’t feel confident enough to experiment on their own within an app. It’s difficult to know who (or what) to trust. Asking for help isn’t always easy. PROBLEM STATEMENT Problem
14. Data How do people use data? Data consumption can feel opaque and uncontrollable. Product development often assumes uninterrupted connectivity. PROBLEM STATEMENT Problem
15. Product Design Process 2 How to Design Products for India?
16. Design Process at Triveous Problem Domain Step-1 Step-2 Understand Understand the market, ecosystem, stakeholders or product Define Analyse the data, define pain points and needs, artefacts like persona or jobs-to-be- done Process
17. Step-3 Step-4 Step-5 Ideate Diverge on ideas, converge, prioritise, set direction to the solution Prototype Prototype solutions, fail fast, iterate quickly Test Test with stakeholders, fail fast, iterate quickly Design Process at Triveous 
 Solution Domain Process
18. Design Process at Triveous Problem Domain Step-1 Step-2 Understand Understand the market, ecosystem, stakeholders or product Define Analyse the data, define pain points and needs, artefacts like persona or jobs-to-be- done Process
20. https://blog.prototypr.io/ux-design-101-asking-the-right-questions-planning-facilitating-user-interviews-a85751b33230
21. https://www.triveous.com/product-transformation
22. What if you don’t have access to a Product Designer?
23. https://digitalconfidence.design/
24. DigitalConfidence Process People and Problems Who are these “new internet users”? What are the problems they face using a smartphone confidently? 01. Impact on my product or service How do these problems impact my product or service?? What are the areas that I should focus on? 02. Solution How do I ensure that my product solves these problems? Are there examples of great solutions to these problems? 03.
25. Impact on my app? How does this apply to my product or service? https://digitalconfidence.design/tools/user-context-cards
28. Design Principles Design Principles and Best Practices https://digitalconfidence.design/tools/design-principle-cards
30. Ideate and Prototype From Research/Data/Synthesis to Solution
31. Step-3 Step-4 Step-5 Ideate Diverge on ideas, converge, prioritise, set direction to the solution Prototype Prototype solutions, fail fast, iterate quickly Test Test with stakeholders, fail fast, iterate quickly Design Process at Triveous 
 Solution Domain Process
32. Inspiration Real examples of solutions https://digitalconfidence.design/tools/inspiration-tool
33. https://digitalconfidence.design/tools/inspiration-tool
34. https://digitalconfidence.design/tools/inspiration-tool
35. https://digitalconfidence.design/tools/inspiration-tool
36. https://digitalconfidence.design/tools/inspiration-tool
37. https://digitalconfidence.design/tools/inspiration-tool
38. https://digitalconfidence.design/tools/inspiration-tool
39. Testing/Validation How to test your designs?
40. Step-3 Step-4 Step-5 Ideate Diverge on ideas, converge, prioritise, set direction to the solution Prototype Prototype solutions, fail fast, iterate quickly Test Test with stakeholders, fail fast, iterate quickly Design Process at Triveous 
 Solution Domain Process
41. Usability Testing https://blinkux.com/ideas/mobile-application-usability-testing
42. Case Studies 3 Specific Examples in Designing Mobile apps For India
43. https://www.triveous.com/product-transformation
44. Case Study: Onboarding
45. Why is Onboarding Important? First few seconds critical to long term engagement and retention Wasted Acquisition First step to Activation Easy to get wrong REASON Onboarding
46. Agri-Tech App Onboarding
47. https://www.triveous.com/product-transformation
48. https://www.triveous.com/product-transformation
49. Problems With This Approach Onboarding Problems Value proposition: An app’s purpose isn’t always readily apparent. 
 
 Activation: Primary goal of onboarding 
 Before they achieve action, users are 
 - Trying out the product 
 - Understanding the value proposition, features 
 - Determining if it is a good fit for them 
 
 Activation is the point at which users "get your product and its value proposition" Complexity: Users will abandon the signup flow if it becomes overwhelming. Assistance: Asking for help isn’t always easy. Language: Is this app or its content relevant to me Onboarding
50. https://triveous.com/product-transformation Better Approach Onboarding
51. Question: Activation in a Personal Financial Investment Product Intent: Why Invest? Sum Of investment: Quantum of Investment Frequency: How often will you invest? Risk Appetite: How much risk are you willing to take?
52. Case Study: Home Screen
53. Agri-Tech App Home-Screen
54. https://www.triveous.com/product-transformation
55. Home Screen Problems Problems in the Home Screen Navigation: 
 - Navigating through hierarchical structures is challenging. 
 - Knowing when and where to tap, swipe, and long press is unclear. Discovery 
 - The contents and scale of the app aren’t immediately apparent. 
 - Users don’t feel confident enough to experiment on their own within an app. Onboarding + Activation Assistance: Asking for help isn’t always easy. Visuals/Interface 
 - An unfamiliar visual aesthetic/interface affects a user’s understanding and willingness to interact. 
 - Imagery and iconography that are either too abstract or too detailed don’t resonate. Home-Screen
56. https://triveous.com/product-transformation Better Approach Home-Screen
57. Considerations Important considerations on the home screen Understand your user personas and their needs Show whats possible Navigation 
 - For Everyone 
 - For the power user Flexibility + Modularity 
 - Grid 
 - Banners Activation Strategic Priorities Home-Screen
58. Designing Mobile Apps For Bharat 01 Bharat Indian Users 
 Problems they face 
 Novice Internet Users 02 Product Design Process Product Design Process 
 DigitalCondifence.design 
 Context 
 Design Principles 
 Inspiration 03 Case Studies Onboarding 
 Home Screen 
 Best Practices Recap
59. More From Triveous Product Research - Get to know your users, market and the ecosystem 
 - Understand user needs, jobs-to-be- done, market opportunities 01. Product Audit - Find out how your existing product is performing 
 - Get Users to evaluate your product 
 - Benchmark against competitors 02. Product Design - Design Entire Products and Features 
 - Improve Metrics 03. Fin Email soham@triveous.com 
 https://triveous.com/ Social https://www.linkedin.com/in/sohammondal/ 
 https://twitter.com/s0h4m Deck and Case Study https://speakerdeck.com/soham/designing-mobile- apps-for-bharat 
 https://www.triveous.com/product-transformation 
 Links Triveous