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Selling Design Systems

693de2ed24f77254be781fc44c757363?s=47 Sparkbox
April 21, 2020

Selling Design Systems

We all know the value of a design system, but if you can’t sell the concept to your internal team, you’ll never get it off the ground. Ben Callahan will help you respond to key pain points and highlight opportunities to get your executive team on board.

693de2ed24f77254be781fc44c757363?s=128

Sparkbox

April 21, 2020
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  1. @bencallahan SELLING DESIGN SYSTEMS

  2. How do you know a salesperson is lying? www.seesparkbox.com

  3. How do you know a salesperson is lying? Their mouth

    is moving. www.seesparkbox.com
  4. www.seesparkbox.com

  5. • Over 400 responses • Many industries • Many org

    sizes
  6. None
  7. DesignSystemsSurvey.seesparkbox.com www.seesparkbox.com

  8. https://bit.ly/ds-survey-2020 www.seesparkbox.com

  9. Design System Challenges

  10. Design system projects don’t fail for technical reasons. They fail

    for people reasons. www.seesparkbox.com
  11. ‣ Lack of Executive Champion ‣ Adoption Difficulties ‣ Staffing

    Difficulties Design System Challenges www.seesparkbox.com
  12. Know your customer. www.seesparkbox.com

  13. There are internal and external motivators. Why build a Design

    System? www.seesparkbox.com
  14. Why: Internal Motivators ‣ Efficiency ‣ On-boarding ‣ Scale ‣

    Unity www.seesparkbox.com
  15. Efficiency Death by 1,000 Decisions www.seesparkbox.com

  16. Efficiency COLOR FONT POSITION FONT SIZE LETTER SPACING WIDTH LINE

    SPACING UNIT ALIGNMENT HEIGHT BG COLOR :HOVER WEIGHT DECORATION INDENT
  17. Efficiency Reusable Patterns www.seesparkbox.com

  18. Productivity Time With a Design System Without a Design System

    Efficiency
  19. Productivity Time With a Design System Without a Design System

    Efficiency How long does this take?
  20. Efficiency Measure the cost of work with and without a

    Design System. www.seesparkbox.com
  21. Why: Internal Motivators ‣ Efficiency ‣ On-boarding ‣ Scale ‣

    Unity www.seesparkbox.com
  22. On-Boarding DS Team Hiring Pool Other Teams

  23. On-Boarding Measure the time it takes for a new hire

    to become productive. www.seesparkbox.com
  24. Why: Internal Motivators ‣ Efficiency ‣ On-boarding ‣ Scale ‣

    Unity www.seesparkbox.com
  25. Scale “Every new hire increases design entropy.” https://www.uxpin.com/create-design-system-guide

  26. Scale Measure the amount of work your team can accomplish

    and how long it takes to get a new idea into testing. www.seesparkbox.com
  27. Why: Internal Motivators ‣ Efficiency ‣ On-boarding ‣ Scale ‣

    Unity www.seesparkbox.com
  28. Unity

  29. https://seesparkbox.com/foundry/be_better_unity

  30. Unity Measure team engagement. www.seesparkbox.com

  31. Why: External Motivators ‣ Consistency www.seesparkbox.com

  32. Consistency

  33. Consistency

  34. Consistency

  35. Consistency

  36. Consistency

  37. Why: External Motivators ‣ Consistency ‣ Trust ‣ Accessibility ‣

    Usability www.seesparkbox.com
  38. Trust “Authentically caring about customers and their needs.” https://www.cmo.com.au/article/642102/why-customer-trust-more-vital-brand-survival-than-it-ever-been/

  39. Trust Measure customer engagement. www.seesparkbox.com

  40. Why: External Motivators ‣ Consistency ‣ Trust ‣ Accessibility ‣

    Usability www.seesparkbox.com
  41. Accessibility

  42. Accessibility www.seesparkbox.com

  43. 2018 saw a 181% increase in ADA web accessibility-related lawsuits.

    https://blog.usablenet.com/2018-ada-web-accessibility-lawsuit-recap-report Accessibility
  44. Accessibility Measure compliance. www.seesparkbox.com

  45. Why: External Motivators ‣ Consistency ‣ Trust ‣ Accessibility ‣

    Usability www.seesparkbox.com
  46. Usability Familiarity breeds usability. www.seesparkbox.com

  47. Usability Helping users accomplish their goals, is helping them convert.

    www.seesparkbox.com
  48. Usability Measure conversion. www.seesparkbox.com

  49. Efficiency On-boarding Scale Unity Why Build a Design System Consistency

    Trust Accessibility Usability Internally Focused Externally Focused
  50. No Influence High Influence Saboteur Advocate

  51. No Influence High Influence Saboteur Advocate

  52. Determine what the influencers value, shape the project to show

    value there. Selling Design Systems www.seesparkbox.com
  53. “Imagine it’s a year from now. You were so thrilled

    with how this design system project went, that you asked if you could take me to lunch. What had to have happened with this project for you to do this?” Selling Design Systems www.seesparkbox.com
  54. Turn saboteurs into advocates. Selling Design Systems www.seesparkbox.com

  55. Work with your advocates, especially from other disciplines. Selling Design

    Systems www.seesparkbox.com
  56. Talk about systems as enablers not as restrictors. Selling Design

    Systems www.seesparkbox.com
  57. Shift the conversation from cost to investment. Selling Design Systems

    www.seesparkbox.com
  58. Successful design systems start with the people. www.seesparkbox.com

  59. Design Systems actually help people. www.seesparkbox.com

  60. @bencallahan DesignSystemsSurvey.seesparkbox.com

  61. Help us gather data for 2020! 2020 Design Systems Survey:

    https://bit.ly/ds-survey-2020
  62. THANK YOU

  63. None