This talk gives a company’s perspective in growing Clojure’s adoption internally. It details the beginner → intermediate → practitioner journey from a mentorship standpoint, and takes a “it starts at home” outlook in building the Clojure community and popularising the language. There isn’t a one-true-path to the challenges of growing a language’s adoption inside a company. I am looking to share what I have learned from our consulting experience over the last 10 years.