Surveying the Landscape

Surveying the Landscape

An opinionated and incomplete look at trends in publishing and distribution on the web, and the threats and opportunities that are raised. #webrebels


Peter Gasston

June 02, 2016


  1. 3.
  2. 4.
  3. 5.

    The realistic danger isn’t that the web disappears, but that

    it gets marginalized. Chris Dixon
  4. 6.

    Threats to the prosperity of the web Commoditisation Apps App-only

    Strategy Instant Apps Apple & Google Advertising / Tracking Monetisation Platforms Instant Articles Canvas Ads Bots Headless Voice UI Performance
  5. 9.
  6. 12.

    In 2016, the still-vast and still-growing web is comparatively diminished.

    Slightly newer platforms, such as Instagram and Vine, hardly touch it; Snapchat doesn’t even acknowledge it. John Herrman
  7. 16.
  8. 21.

    Nearly one in two internet users say privacy and security

    concerns have stopped them from doing basic things online.
  9. 24.

    Ad-blockers reduced income from online advertising by $22bn in 2014.
  10. 26.

    In the first quarter of 2016, 85 cents of every

    new dollar spent in online advertising will go to Google or Facebook.
  11. 27.

    Having a legacy business configured around a website is now

    almost as much of a headache as the rumbling printing press, fuelled by paper and money. Emily Bell
  12. 29.

    The idea won’t be to start a website. That will

    be dead.
 The individual website won’t matter. …
  13. 30.

    The internet is not going to be about billions of

    people going to millions of websites. It will be about getting it from centralised websites. Evan Williams
  14. 31.

    A lot of designers are still focused on building websites

    and I'm not sure that's a growth business anymore. Jon Lax
  15. 33.

    The trend of mobile has fundamentally changed the dynamics of

    how information is distributed. It turns out that people like feeds. Jon Lax
  16. 36.

    Facebook… has gradually replaced, within its platform, parts of the

    web its users shared most: outside videos; outside articles; outside personal sites; outside listings; outside streams; soon, maybe, outside audio streams. …
  17. 37.

    The platforms that came of age on the web are

    leaving it behind. …
  18. 38.

    Understood from the perspective of the web, the last five

    years have represented a sort of tragedy of the commons. …
  19. 39.

    The platforms grew big and strong. Websites and publishers catered

    to the needs of those platforms, vague worries about control and identity set aside for the necessary pursuit of audience in an unpredictable environment. John Herrman
  20. 41.

    The Next Billion 4bn people online by 2018 (estimate) 0

    1 2 3 4 2012 2013 2014 2015 2016 2017 2018 Social Media Messaging Internet
  21. 42.

    108m people in India came online in 2015 864m not

    yet online
  22. 43.

    1 hour of minimum wage Cost of visiting 15 web

    pages in India (estimate) Photo: Rupak De Chowdhuri / Reuters
  23. 46.

    15% of avg. months income For 1GB prepaid data in

    Myanmar (estimate) Photo: Lauren Leatherby / NPR
  24. 47.

    The telcos operate on pre-paid systems. Nobody has a credit

    card. Everyone buys top-up from top-up shops… They feel each megabyte. Craig Mod
  25. 50.

    Facebook has a compelling advantage over other news apps or

    even Twitter: The content of many posts and news items live inside Facebook itself. …
  26. 51.

    Awareness of the internet in developing countries is very limited.

    In fact, for many users, Facebook is the internet, as it’s often the only accessible application. Leo Mirani
  27. 53.

    As Facebook continues to ramp up their Instant Articles the

    amount of content that lives in Facebook will only increase. For those who are data sensitive, this is a clear virtue. Craig Mod
  28. 55.

    Stories [shared on Facebook] take an average of eight seconds

    to load, by far the slowest single content type.
  29. 56.

    Instant Articles makes the reading experience as much as ten

    times faster than standard mobile web articles.
  30. 58.

    Canvas loads quickly, as much as ten times faster than

    the standard mobile web.
  31. 62.

    At every time throughout the day, there is a touchpoint

    between WeChat and your normal life. Stephen Wang
  32. 64.

    Rise of the meta platforms and the new ‘web browser’

    Paul Kinlan
  33. 65.
  34. 66.

    Many of the platforms on mobile are choosing to host

    content within their own app experience and this is a direct and compelling threat to the web. Paul Kinlan
  35. 67.
  36. 76.
  37. 78.

    If you want apps that work like the web, the

    web is still your best choice. Klint Finley
  38. 79.
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  40. 84.
  41. 90.

    I believe that WeChat is an incredible driver for adoption

    of mobile web development techniques. …
  42. 91.

    While in the West companies are still native-first (usually iOS-first),

    in China the most important presence one may have is a mobile-optimised website. Alessio Basso
  43. 93.

    Light apps are often single-page, single- message and intended to

    be single-use. Kendra Schaefer
  44. 95.

    Technology does not have intrinsic value. It has to deliver

    value by enhancing the way we experience the world around us. Yves Behar
  45. 96.

    Technology does not have intrinsic value. It has to deliver

    value by enhancing the way we experience the world around us. Yves Behar
  46. 97.

    If we are going to continue to use “the web”

    as a label then it needs to represent a 20+ year vision that transcends web browsers. Allen Wirfs-Brock
  47. 98.

    A containerized, embeddable article that travels to any site with

    brand, revenue, analytics, and links attached. Kevin Kelly
  48. 99.

    The universally accessible, multi-device and multi-context web is there to

    enhance native infrastructure — not the other way around. Stephanie Rieger