Threats to the prosperity of the web Commoditisation Apps App-only Strategy Instant Apps Apple & Google Advertising / Tracking Monetisation Platforms Instant Articles Canvas Ads Bots Headless Voice UI Performance
In 2016, the still-vast and still-growing web is comparatively diminished. Slightly newer platforms, such as Instagram and Vine, hardly touch it; Snapchat doesn’t even acknowledge it. theawl.com/2016/02/been-stuck-at-99-percent-for-like-a-year John Herrman
Nearly one in two internet users say privacy and security concerns have stopped them from doing basic things online. washingtonpost.com/news/the-switch/wp/2016/05/13/new-government-data-shows-a-staggering-number-of-americans-have-stopped-basic-online-activities/
Ad-blockers reduced income from online advertising by $22bn in 2014. technologyreview.com/s/601581/how-ad-blockers-have-triggered-an-arms-race-on-the-web
In the first quarter of 2016, 85 cents of every new dollar spent in online advertising will go to Google or Facebook. nytimes.com/2016/04/18/business/media-websites-battle-falteringad-revenue-and-traffic.html
Having a legacy business configured around a website is now almost as much of a headache as the rumbling printing press, fuelled by paper and money. theguardian.com/media/2016/feb/21/publishers-adblocking-advertising-mobile Emily Bell
The idea won’t be to start a website. That will be dead. The individual website won’t matter. forbes.com/sites/roberthof/2015/09/09/mediums-evan-williams-to-publishers-your-website-is-toast/ …
The internet is not going to be about billions of people going to millions of websites. It will be about getting it from centralised websites. forbes.com/sites/roberthof/2015/09/09/mediums-evan-williams-to-publishers-your-website-is-toast/ Evan Williams
A lot of designers are still focused on building websites and I'm not sure that's a growth business anymore. mashable.com/2016/05/30/facebook-end-of-websites Jon Lax
The trend of mobile has fundamentally changed the dynamics of how information is distributed. It turns out that people like feeds. mashable.com/2016/05/30/facebook-end-of-websites Jon Lax
Facebook… has gradually replaced, within its platform, parts of the web its users shared most: outside videos; outside articles; outside personal sites; outside listings; outside streams; soon, maybe, outside audio streams. theawl.com/2016/02/been-stuck-at-99-percent-for-like-a-year …
Understood from the perspective of the web, the last five years have represented a sort of tragedy of the commons. theawl.com/2016/02/been-stuck-at-99-percent-for-like-a-year …
The platforms grew big and strong. Websites and publishers catered to the needs of those platforms, vague worries about control and identity set aside for the necessary pursuit of audience in an unpredictable environment. theawl.com/2016/02/been-stuck-at-99-percent-for-like-a-year John Herrman
The telcos operate on pre-paid systems. Nobody has a credit card. Everyone buys top-up from top-up shops… They feel each megabyte. theatlantic.com/technology/archive/2016/01/the-facebook-loving-farmers-of-myanmar/424812 Craig Mod
Facebook has a compelling advantage over other news apps or even Twitter: The content of many posts and news items live inside Facebook itself. theatlantic.com/technology/archive/2016/01/the-facebook-loving-farmers-of-myanmar/424812 …
Awareness of the internet in developing countries is very limited. In fact, for many users, Facebook is the internet, as it’s often the only accessible application. qz.com/333313/milliions-of-facebook-users-have-no-idea-theyre-using-the-internet/ Leo Mirani
As Facebook continues to ramp up their Instant Articles the amount of content that lives in Facebook will only increase. For those who are data sensitive, this is a clear virtue. theatlantic.com/technology/archive/2016/01/the-facebook-loving-farmers-of-myanmar/424812/ Craig Mod
At every time throughout the day, there is a touchpoint between WeChat and your normal life. medium.com/@katie/product-insights-from-wechat-97c51695e159 Stephen Wang
Many of the platforms on mobile are choosing to host content within their own app experience and this is a direct and compelling threat to the web. paul.kinlan.me/rise-of-the-meta-platforms Paul Kinlan
If you want apps that work like the web, the web is still your best choice. wired.com/2016/03/apple-ios-9s-universal-links-recall-the-bad-old-days-of-internet-explorer Klint Finley
While in the West companies are still native-first (usually iOS-first), in China the most important presence one may have is a mobile-optimised website. medium.com/@alxdwn/debunking-wechat-e5805e358f8 Alessio Basso
Light apps are often single-page, single- message and intended to be single-use. smashingmagazine.com/2015/02/china-web-design-trends-2015 Kendra Schaefer
Technology does not have intrinsic value. It has to deliver value by enhancing the way we experience the world around us. wired.co.uk/magazine/archive/2015/11/features/wired-world-2016-yves-behar Yves Behar
Technology does not have intrinsic value. It has to deliver value by enhancing the way we experience the world around us. wired.co.uk/magazine/archive/2015/11/features/wired-world-2016-yves-behar Yves Behar
If we are going to continue to use “the web” as a label then it needs to represent a 20+ year vision that transcends web browsers. wirfs-brock.com/allen/posts/459 Allen Wirfs-Brock
A containerized, embeddable article that travels to any site with brand, revenue, analytics, and links attached. medium.com/@stephanierieger/why-conversational-commerce-may-be-our-best-chance-to-re-imagine-the-web-32af5e22f799 Kevin Kelly
The universally accessible, multi-device and multi-context web is there to enhance native infrastructure — not the other way around. medium.com/@stephanierieger/why-conversational-commerce-may-be-our-best-chance-to-re-imagine-the-web-32af5e22f799 Stephanie Rieger
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