Surveying the Landscape - Fronteers

A look at the current online landscape, and the role of the web. Opinionated and incomplete.

Transcript

1. Surveying the Landscape October 2016
2. Peter Gasston Senior C.T. at +rehabstudio @stopsatgreen
4. The realistic danger isn’t that the web disappears, but that it gets marginalized. medium.com/@cdixon/the-internet-economy-fc43f3eff58a Chris Dixon
5. Apps Android, iOS
6. In 2016, the still-vast and still-growing web is comparatively diminished. Slightly newer platforms, such as Instagram and Vine, hardly touch it; Snapchat doesn’t even acknowledge it. theawl.com/2016/02/been-stuck-at-99-percent-for-like-a-year John Herrman
7. App-only Strategy e.g. Myntra, Flipkart
9. Apple Universal links
10. Doorslams At best, very annoying
11. twitter.com/zachleat/status/731659515154681857
12. Advertising And worse, tracking
13. secretmedia.com/secretmedianews
14. Nearly one in two internet users say privacy and security concerns have stopped them from doing basic things online. washingtonpost.com/news/the-switch/wp/2016/05/13/new-government-data-shows-a-staggering-number-of-americans-have-stopped-basic-online-activities/
15. 21% of smartphone users block ads from mobile web. pagefair.com/blog/2016/mobile-adblocking-report
16. Global economic cost of using ad blockers 2013 2014 2015 2016 wordstream.com/blog/ws/2015/10/02/ad-blockers $7.2bn $11.7bn $21.8bn $41.4bn
17. Monetisation Free, ad-supported isn’t sustainable
18. Having a legacy business configured around a website is now almost as much of a headache as the rumbling printing press, fuelled by paper and money. theguardian.com/media/2016/feb/21/publishers-adblocking-advertising-mobile Emily Bell
19. The New Day Launched with no website.
20. The idea won’t be to start a website. That will be dead.
 The individual website won’t matter. forbes.com/sites/roberthof/2015/09/09/mediums-evan-williams-to-publishers-your-website-is-toast/ Evan Williams
22. Running our own blog system is a classic case of the cobbler’s shoe syndrome. m.signalvnoise.com/signal-v-noise-moves-to-medium-c8083ce19686 David Heinemeier Hansson
23. A lot of designers are still focused on building websites and I'm not sure that's a growth business anymore. mashable.com/2016/05/30/facebook-end-of-websites …
24. Mobile has fundamentally changed the dynamics of how information is distributed. mashable.com/2016/05/30/facebook-end-of-websites Jon Lax
25. Industry Changes Acquisitions, closures
26. nytimes.com/2016/04/18/business/media-websites-battle-falteringad-revenue-and-traffic.html Everyone else New $ spent in US online advertising, Q1 2016
27. Facebook 1.7bn monthly active users 3.45bn 1.7bn
28. portals search platforms 1995-2001 2002-2013 2014-
29. Platforms Medium, Twitter, iOS, esp. Facebook
30. Upload Complete The Awl theawl.com/2016/02/been-stuck-at-99-percent-for-like-a-year
31. A company that can claim nearly every internet-using adult as a user is less a partner than a context. nytimes.com/2016/08/28/magazine/inside-facebooks-totally-insane-unintentionally-gigantic-hyperpartisan-political-media-machine.html John Herrman
32. The new technologies of the 20th century eventually evolved into privately controlled industrial behemoths through which the flow and nature of content would be strictly controlled. The Master Switch: The Rise and Fall of Information Empires Tim Wu
33. 0 1 2 3 4 2012 2013 2014 2015 2016 2017 2018 Social Media Messaging Internet
34. 108m people in India came online in 2015 864m not yet online youtube.com/watch?v=E6hGubMkNfM
35. 1 hour of minimum wage Cost of visiting 15 web pages in India (estimate) Photo: Rupak De Chowdhuri / Reuters
36. 15% of avg. months income For 1GB prepaid data in Myanmar (estimate) Photo: Lauren Leatherby / NPR
37. The Facebook-Loving Farmers of Myanmar The Atlantic theatlantic.com/technology/archive/2016/01/the-facebook-loving-farmers-of-myanmar/424812
38. The telcos operate on pre-paid systems. Nobody has a credit card. Everyone buys top-up from top-up shops… They feel each megabyte. theatlantic.com/technology/archive/2016/01/the-facebook-loving-farmers-of-myanmar/424812 …
39. Facebook has a compelling advantage over other news apps or even Twitter: The content of many posts and news items live inside Facebook itself. theatlantic.com/technology/archive/2016/01/the-facebook-loving-farmers-of-myanmar/424812 Craig Mod
40. Awareness of the internet in developing countries is very limited. In fact, for many users, Facebook is the internet, as it’s often the only accessible application. qz.com/333313/milliions-of-facebook-users-have-no-idea-theyre-using-the-internet/ Leo Mirani
41. qz.com/333313/milliions-of-facebook-users-have-no-idea-theyre-using-the-internet/ Self-identified internet users and Facebook users per 100 people 0 12.5 25 37.5 50 Indonesia Philippines Thailand Internet Facebook
42. The amount of content that lives in Facebook will only increase. For those who are data sensitive, this is a clear virtue. theatlantic.com/technology/archive/2016/01/the-facebook-loving-farmers-of-myanmar/424812/ Craig Mod
43. Instant Articles Stories rendered in Facebook UI
44. Stories [shared on Facebook] take an average of eight seconds to load, by far the slowest single content type. media.fb.com/2015/05/12/instantarticles
45. Instant Articles makes the reading experience as much as ten times faster than standard mobile web articles. media.fb.com/2015/05/12/instantarticles
46. Rise of the meta platforms and the new ‘web browser’ Paul Kinlan paul.kinlan.me/rise-of-the-meta-platforms
48. Many of the platforms on mobile are choosing to host content within their own app and this is a direct and compelling threat to the web. paul.kinlan.me/rise-of-the-meta-platforms Paul Kinlan
49. AMP?
50. Canvas Ads Facebook canvas.facebook.com
51. Canvas loads quickly, as much as ten times faster than the standard mobile web. canvas.facebook.com
52. The more it succeeds, the more Facebook warps a universe of internet content, industry norms, and consumer habits around itself.
 Facebook in effect becomes the mobile internet. wired.com/2016/08/facebook-isnt-just-good-mobile-mobile-works-now/ Davey Alba
53. Shopping & Services Facebook venturebeat.com/2016/08/03/facebook-adds-shopping-and-services-sections-to-pages
54. In a way, Facebook [has] made the browser wars irrelevant by essentially itself becoming the browser. medium.freecodecamp.com/ghost-in-the-machine-snapchat-isnt-mobile-first-it-s-something-else-entirely-4f6c265152a2 Ben Basche
55. Dominant Social Platforms ஙמ (WeChat), Line, Kakao
56. Share of daily mobile time spent
 (approx. 200mins), China, April 2016. All other Baidu Alibaba Tencent other QQ WeChat kpcb.com/blog/2016-internet-trends-report
57. Messaging Platforms Messenger, Kik, Slack
58. Messaging apps are the new browsers. Anthony Green
59. Daily and weekly use cases dominate the apps that get downloaded and used. But what about the software we use less often… … news.greylock.com/the-conversational-economy-whats-causing-the-bot-craze-4dd8f1b44ba1
60. … the brands we may interact with once only every few months, or spontaneously when we don’t have a fast connection? Sarah Guo news.greylock.com/the-conversational-economy-whats-causing-the-bot-craze-4dd8f1b44ba1
61. Bots Messenger, Telegram, Skype
62. Messaging apps are the new browsers, bots are the new web pages. Anthony Green
63. twitter.com/chrismessina/status/725197835134603264
64. Apps in Messaging iMessage, Allo, FB Messenger
65. Android Instant Apps On-demand app fragments
66. Voice / No UI Echo, Google Home
67. Wow… that was heavy.
68. twitter.com/robertnyman/status/707500942648856577
69. Avg. time spent per month in mobile apps Mobile App Most-used App Next 4 Most-used All Others Mobile Web twitter.com/lukew/status/783352086553473024 188.6 mins 84.7 mins 73.7 mins 30.1 mins 9.3 mins
70. The best way to reach new consumers is through the open web. Jason Karaian
71. Access method for mobile shoppers % France Italy Spain UK Germany 52.1 59.3 43.1 44.7 41.9 60.1 60.5 66.4 66.6 67.3 Browser App comscore.com/Insights/Data-Mine/Mobile-App-vs-Mobile-Browser
72. WeChat ஙמ
73. While in the West companies are still native-first (usually iOS-first), in China the most important presence one may have is a mobile-optimised website. medium.com/@alxdwn/debunking-wechat-e5805e358f8 Alessio Basso
74. App-only Strategy Flipkart, Myrna
75. twitter.com/mikehall314/status/723074895085711360
77. Flipkart Lite 70% increase in conversions from home screen icon
78. Progressive Web Apps Engaging, Installable, Shareable, FAST developers.google.com/web/progressive-web-apps
79. wired.com/2016/04/wait-web-isnt-really-dead-google-made-sure
81. twitter.com/beep/status/741335390964092928
82. Technology does not have intrinsic value. It has to deliver value by enhancing the way we experience the world around us. wired.co.uk/magazine/archive/2015/11/features/wired-world-2016-yves-behar Yves Behar
83. Physical Web Nearby Notifications
84. Physical Web Nearby Notifications
85. Rich local discovery Contextual actions expressed in site
87. Web Bluetooth Pair with BLE devices
88. Choosing the web to enable experiences in the physical world doesn’t just expand the possibility space for IoT, it compels us to re-think the very shape of the web… slideshare.net/yiibu/the-internet-of-things-is-for-people …
89. … from a network of monolithic ‘destinations’ to one of small, non-linear, distributed, and serendipitously discoverable (and ideally shareable) experiences. slideshare.net/yiibu/the-internet-of-things-is-for-people Stephanie & Bryan Rieger
90. Web VR Oculus, Cardboard, etc
91. In the context of AR, equating the browser to web is not only inaccurate but limiting. medium.com/web-ar/new-challenges-ar-will-pose-for-the-web-48b754dfcdbc ‘saranyan’
92. If we are going to continue to use “the web” as a label then it needs to represent a 20+ year vision that transcends web browsers. wirfs-brock.com/allen/posts/459 Allen Wirfs-Brock
93. I don’t define “the web” as websites alone, but rather as any user experience that’s delivered across multiple channels and devices. recode.net/2016/6/3/11841458/heres-how-the-web-gets-conversation-optimized Dries Buytaert
94. What if everything was powered by “The Web”, but you never saw a browser? medium.com/dev-channel/the-headless-web-de81ab21651f Paul Kinlan
95. androidauthority.com/android-7-0-features-673002
96. Watch software is, in a sense, a notification framework for your iPhone app. The Watch is merely the delivery device for it. Joshua Porter blog.rocketinsights.com/we-partnered-with-virgin-pulse-to-design-and-build-their-apple-watch-app
97. twitter.com/lukew/status/751438493650264066
98. A containerized, embeddable article that travels to any site with brand, revenue, analytics, and links attached. medium.com/@stephanierieger/why-conversational-commerce-may-be-our-best-chance-to-re-imagine-the-web-32af5e22f799 Kevin Kelly
99. Embedded content Powered by the web
100. The universally accessible, multi-device and multi-context web is there to enhance native infrastructure — not the other way around. medium.com/@stephanierieger/why-conversational-commerce-may-be-our-best-chance-to-re-imagine-the-web-32af5e22f799 Stephanie Rieger
101. Messenger WebViews
102. twitter.com/littlecalculist/status/728328046332121089
103. From a web of destinations to a web of experiences and interactions.
104. I Am Peter Gasston @stopsatgreen