Surveying the Landscape — November 2016

Transcript

1. Surveying the Landscape November 2016
2. Peter Gasston Senior C.T. at +rehabstudio @stopsatgreen
4. The realistic danger isn’t that the web disappears, but that it gets marginalized. medium.com/@cdixon/the-internet-economy-fc43f3eff58a Chris Dixon
5. Apps Android, iOS
6. In 2016, the still-vast and still-growing web is comparatively diminished. Slightly newer platforms, such as Instagram and Vine, hardly touch it; Snapchat doesn’t even acknowledge it. theawl.com/2016/02/been-stuck-at-99-percent-for-like-a-year John Herrman
7. App-only Strategy e.g. Myntra, Flipkart
9. Apple Universal links
10. Doorslams At best, very annoying
11. twitter.com/zachleat/status/731659515154681857
12. Advertising And worse, tracking
13. secretmedia.com/secretmedianews
14. Nearly one in two internet users say privacy and security concerns have stopped them from doing basic things online. washingtonpost.com/news/the-switch/wp/2016/05/13/new-government-data-shows-a-staggering-number-of-americans-have-stopped-basic-online-activities/
15. 21% of smartphone users block ads from mobile web. pagefair.com/blog/2016/mobile-adblocking-report
16. Global economic cost of using ad blockers 2013 2014 2015 2016 wordstream.com/blog/ws/2015/10/02/ad-blockers $7.2bn $11.7bn $21.8bn $41.4bn
17. I think the lovers of the web really need to be on the lookout for better ways to fund what we want to see out of this technology. theverge.com/2016/11/15/13465796/tim-wu-interview-attention-merchants-advertising-donald-trump Tim Wu
18. Monetisation Free, ad-supported isn’t sustainable
19. Having a legacy business configured around a website is now almost as much of a headache as the rumbling printing press, fuelled by paper and money. theguardian.com/media/2016/feb/21/publishers-adblocking-advertising-mobile Emily Bell
20. The New Day Launched with no website.
21. The idea won’t be to start a website. That will be dead.
 The individual website won’t matter. forbes.com/sites/roberthof/2015/09/09/mediums-evan-williams-to-publishers-your-website-is-toast/ Evan Williams
23. Running our own blog system is a classic case of the cobbler’s shoe syndrome. m.signalvnoise.com/signal-v-noise-moves-to-medium-c8083ce19686 David Heinemeier Hansson
24. A lot of designers are still focused on building websites and I'm not sure that's a growth business anymore. mashable.com/2016/05/30/facebook-end-of-websites Jon Lax
25. Mobile has fundamentally changed the dynamics of how information is distributed. mashable.com/2016/05/30/facebook-end-of-websites Jon Lax
26. Industry Changes Acquisitions, closures
27. nytimes.com/2016/04/18/business/media-websites-battle-falteringad-revenue-and-traffic.html Everyone else New $ spent in US online advertising, Q1 2016
28. Facebook 1.7bn monthly active users 3.45bn 1.7bn
29. portals search platforms 1995-2001 2002-2013 2014-
30. Platforms Medium, Twitter, iOS, esp. Facebook
31. Upload Complete The Awl theawl.com/2016/02/been-stuck-at-99-percent-for-like-a-year
32. A company that can claim nearly every internet-using adult as a user is less a partner than a context. nytimes.com/2016/08/28/magazine/inside-facebooks-totally-insane-unintentionally-gigantic-hyperpartisan-political-media-machine.html John Herrman
33. The new technologies of the 20th century eventually evolved into privately controlled industrial behemoths through which the flow and nature of content would be strictly controlled. The Master Switch: The Rise and Fall of Information Empires Tim Wu
34. Nigel Farage/Twitter
35. Technology has made objective truth a casualty to the pursuit of happiness — or engagement, to use the — technical term and now life and liberty hang in the balance. stratechery.com/2016/why-twitter-must-be-saved/ Ben Thompson
36. 0 1 2 3 4 2012 2013 2014 2015 2016 2017 2018 Social Media Messaging Internet
37. 108m people in India came online in 2015 864m not yet online youtube.com/watch?v=E6hGubMkNfM
38. 1 hour of minimum wage Cost of visiting 15 web pages in India (estimate) Photo: Rupak De Chowdhuri / Reuters
39. 15% of avg. months income For 1GB prepaid data in Myanmar (estimate) Photo: Lauren Leatherby / NPR
40. The Facebook-Loving Farmers of Myanmar The Atlantic theatlantic.com/technology/archive/2016/01/the-facebook-loving-farmers-of-myanmar/424812
41. The telcos operate on pre-paid systems. Nobody has a credit card. Everyone buys top-up from top-up shops… They feel each megabyte. theatlantic.com/technology/archive/2016/01/the-facebook-loving-farmers-of-myanmar/424812 Craig Mod
42. Facebook has a compelling advantage over other news apps or even Twitter: The content of many posts and news items live inside Facebook itself. theatlantic.com/technology/archive/2016/01/the-facebook-loving-farmers-of-myanmar/424812 Craig Mod
43. Awareness of the internet in developing countries is very limited. In fact, for many users, Facebook is the internet, as it’s often the only accessible application. qz.com/333313/milliions-of-facebook-users-have-no-idea-theyre-using-the-internet/ Leo Mirani
44. qz.com/333313/milliions-of-facebook-users-have-no-idea-theyre-using-the-internet/ Self-identified internet users and Facebook users per 100 people 0 12.5 25 37.5 50 Indonesia Philippines Thailand Internet Facebook
45. The amount of content that lives in Facebook will only increase. For those who are data sensitive, this is a clear virtue. theatlantic.com/technology/archive/2016/01/the-facebook-loving-farmers-of-myanmar/424812/ Craig Mod
46. Rise of the meta platforms and the new ‘web browser’ Paul Kinlan paul.kinlan.me/rise-of-the-meta-platforms
48. Many of the platforms on mobile are choosing to host content within their own app and this is a direct and compelling threat to the web. paul.kinlan.me/rise-of-the-meta-platforms Paul Kinlan
49. AMP?
50. AMP is coming to eat our mobile page views. But AMP loads super, super quickly and is simply a better experience right now. theverge.com/2016/10/6/13188306/refreshing-the-verge-facebook-video-google-amp-future-of-the-web Nilay Patel
51. Instant Articles Stories rendered in Facebook UI
52. Stories [shared on Facebook] take an average of eight seconds to load, by far the slowest single content type. media.fb.com/2015/05/12/instantarticles
53. Instant Articles makes the reading experience as much as ten times faster than standard mobile web articles. media.fb.com/2015/05/12/instantarticles
54. Canvas Ads Facebook canvas.facebook.com
55. Canvas loads quickly, as much as ten times faster than the standard mobile web. canvas.facebook.com
56. The more it succeeds, the more Facebook warps a universe of internet content, industry norms, and consumer habits around itself. wired.com/2016/08/facebook-isnt-just-good-mobile-mobile-works-now/ Davey Alba
57. Facebook in effect becomes the mobile internet. wired.com/2016/08/facebook-isnt-just-good-mobile-mobile-works-now/ Davey Alba
58. Shopping & Services Facebook venturebeat.com/2016/08/03/facebook-adds-shopping-and-services-sections-to-pages
59. In a way, Facebook [has] made the browser wars irrelevant by essentially itself becoming the browser. medium.freecodecamp.com/ghost-in-the-machine-snapchat-isnt-mobile-first-it-s-something-else-entirely-4f6c265152a2 Ben Basche
60. Dominant Social Platforms ஙמ (WeChat), Line, Kakao
61. Share of daily mobile time spent
 (approx. 200mins), China, April 2016. All other Baidu Alibaba Tencent other QQ WeChat kpcb.com/blog/2016-internet-trends-report
62. Messaging Platforms Messenger, Kik, Slack
63. Messaging apps are the new browsers. Anthony Green
64. Daily and weekly use cases dominate the apps that get downloaded and used. But what about the software we use less often… Sarah Guo news.greylock.com/the-conversational-economy-whats-causing-the-bot-craze-4dd8f1b44ba1
65. … the brands we may interact with once only every few months, or spontaneously when we don’t have a fast connection? Sarah Guo news.greylock.com/the-conversational-economy-whats-causing-the-bot-craze-4dd8f1b44ba1
66. Bots Messenger, Telegram, Skype
67. Messaging apps are the new browsers, bots are the new web pages. Anthony Green
68. twitter.com/chrismessina/status/725197835134603264
69. Apps in Messaging iMessage, Allo, FB Messenger
70. Android Instant Apps On-demand app fragments
71. Voice / No UI Echo, Google Home
72. Wow… that was heavy.
73. twitter.com/robertnyman/status/707500942648856577
74. 5% 95% twitter.com/lukew/status/783352086553473024 5% 15% 37% 43% Web Share of time spent on mobile Native Most-used Next Four Others
75. The best way to reach new consumers is through the open web. Jason Karaian
76. Access method for mobile shoppers % France Italy Spain UK Germany 52.1 59.3 43.1 44.7 41.9 60.1 60.5 66.4 66.6 67.3 Browser App comscore.com/Insights/Data-Mine/Mobile-App-vs-Mobile-Browser
77. WeChat ஙמ
78. While in the West companies are still native-first (usually iOS-first), in China the most important presence one may have is a mobile-optimised website. medium.com/@alxdwn/debunking-wechat-e5805e358f8 Alessio Basso
79. App-only Strategy Flipkart, Myrna
80. twitter.com/mikehall314/status/723074895085711360
82. Flipkart Lite 70% increase in conversions from home screen icon
83. Progressive Web Apps Engaging, Installable, Shareable, FAST developers.google.com/web/progressive-web-apps
84. Many brands are finding that their mobile apps are not paying off. They simply haven’t delivered the level of adoption and customer engagement that companies expected. gartner.com/smarterwithgartner/gartner-predicts-a-virtual-world-of-exponential-change/ Gartner
85. wired.com/2016/04/wait-web-isnt-really-dead-google-made-sure
87. twitter.com/beep/status/741335390964092928
88. Technology does not have intrinsic value. It has to deliver value by enhancing the way we experience the world around us. wired.co.uk/magazine/archive/2015/11/features/wired-world-2016-yves-behar Yves Behar
89. Physical Web Nearby Notifications
90. Physical Web Nearby Notifications
91. Rich local discovery Contextual actions expressed in site
93. Web Bluetooth Pair with BLE devices
94. Choosing the web to enable experiences in the physical world doesn’t just expand the possibility space for IoT, it compels us to re-think the very shape of the web… slideshare.net/yiibu/the-internet-of-things-is-for-people …
95. … from a network of monolithic ‘destinations’ to one of small, non-linear, distributed, and serendipitously discoverable (and ideally shareable) experiences. slideshare.net/yiibu/the-internet-of-things-is-for-people Stephanie & Bryan Rieger
96. Web VR Oculus, Cardboard, etc
97. In the context of AR, equating the browser to web is not only inaccurate but limiting. medium.com/web-ar/new-challenges-ar-will-pose-for-the-web-48b754dfcdbc ‘saranyan’
98. If we are going to continue to use “the web” as a label then it needs to represent a 20+ year vision that transcends web browsers. wirfs-brock.com/allen/posts/459 Allen Wirfs-Brock
99. I don’t define “the web” as websites alone, but rather as any user experience that’s delivered across multiple channels and devices. recode.net/2016/6/3/11841458/heres-how-the-web-gets-conversation-optimized Dries Buytaert
100. What if everything was powered by “The Web”, but you never saw a browser? medium.com/dev-channel/the-headless-web-de81ab21651f Paul Kinlan
101. androidauthority.com/android-7-0-features-673002
102. Watch software is, in a sense, a notification framework for your iPhone app. The Watch is merely the delivery device for it. Joshua Porter blog.rocketinsights.com/we-partnered-with-virgin-pulse-to-design-and-build-their-apple-watch-app
103. twitter.com/lukew/status/751438493650264066
104. A containerized, embeddable article that travels to any site with brand, revenue, analytics, and links attached. medium.com/@stephanierieger/why-conversational-commerce-may-be-our-best-chance-to-re-imagine-the-web-32af5e22f799 Kevin Kelly
105. Embedded content Powered by the web
106. The universally accessible, multi-device and multi-context web is there to enhance native infrastructure — not the other way around. medium.com/@stephanierieger/why-conversational-commerce-may-be-our-best-chance-to-re-imagine-the-web-32af5e22f799 Stephanie Rieger
107. Messenger Web Views Messenger enriched by the web
108. twitter.com/littlecalculist/status/728328046332121089
109. From a web of destinations to a web of experiences and interactions.
110. I Am Peter Gasston @stopsatgreen
111. Longread version: https://medium.com/rehabstudio/surveying-the-landscape-4d7127a7d53f