The Web vs. The Browser

Transcript

1. The Web vs. The Browser September 2016
2. Peter Gasston Senior C.T. at +rehabstudio @stopsatgreen
5. Share of platform time spent by age 65+ 55-64 45-54 35-44 25-34 18-24 0 25 50 75 100 Desktop Smartphone App Smartphone Web Tablet App Tablet Web Source: comScore Media Metrix Multi-Platform & Mobile Metrix, U.S., age 18+, June 2016
7. Awareness of the internet in developing countries is very limited. For many users, Facebook is the internet, as it’s often the only accessible application. qz.com/333313/milliions-of-facebook-users-have-no-idea-theyre-using-the-internet/ Leo Mirani
8. qz.com/333313/milliions-of-facebook-users-have-no-idea-theyre-using-the-internet/ Internet users and Facebook users per 100 people 0 12.5 25 37.5 50 Myanmar Indonesia Philippines Thailand Internet Facebook
10. kpcb.com/blog/2016-internet-trends-report
11. At every time throughout the day, there is a touchpoint between WeChat and your normal life. medium.com/@katie/product-insights-from-wechat-97c51695e159 Stephen Wang
12. For more and more people, the browser is not the main way they access the web. I think this is good.
13. Mobile has changed the way people communicate, and the browser is preventing the web from changing too.
14. What if everything was powered by “The Web”, but you never saw a browser? medium.com/dev-channel/the-headless-web-de81ab21651f Paul Kinlan
15. Native Integrated Content  Notifications Local Discovery Embedded Content
16. Notifications
17. androidauthority.com/android-7-0-features-673002
18. Web Notifications medium.com/the-guardian-mobile-innovation-lab/web-notifications-introduction-news-on-lock-screens-ba0d685cb4e2
19. Watch software is, in a sense, a notification framework for your iPhone app. The Watch is merely the delivery device for it. Joshua Porter blog.rocketinsights.com/we-partnered-with-virgin-pulse-to-design-and-build-their-apple-watch-app
20. twitter.com/lukew/status/751438493650264066
21. Local Discovery
22. Physical Web Nearby Notifications
23. Rich local discovery Contextual actions expressed in site phy.net/blog/better-physical-web
24. Web Bluetooth Pair with BLE devices
25. Choosing the web to enable experiences in the physical world doesn’t just expand the possibility space for IoT, it compels us to re-think the very shape of the web… slideshare.net/yiibu/the-internet-of-things-is-for-people …
26. … from a network of monolithic ‘destinations’ to one of small, non-linear, distributed, and serendipitously discoverable (and ideally shareable) experiences. slideshare.net/yiibu/the-internet-of-things-is-for-people Stephanie & Bryan Rieger
28. Light Apps ᫷ଫአ liveapp.cn/case
29. Embedded Content
30. Google Now
31. A containerized, embeddable article that travels to any site with brand, revenue, analytics, and links attached. medium.com/@stephanierieger/why-conversational-commerce-may-be-our-best-chance-to-re-imagine-the-web-32af5e22f799 Kevin Kelly
32. Embedded content Powered by the web
33. Native Integrated Content
34. Instant Articles Stories rendered in Facebook UI
35. Messenger WebViews
36. Dominant Social Platforms ஙמ (WeChat), Line, Kakao
37. While in the West companies are still native-first (usually iOS-first), in China the most important presence one may have is a mobile-optimised website. medium.com/@alxdwn/debunking-wechat-e5805e358f8 Alessio Basso
38. New Channels
39. Web VR Oculus, Cardboard, etc
40. In the context of AR, equating the browser to web is not only inaccurate but limiting. medium.com/web-ar/new-challenges-ar-will-pose-for-the-web-48b754dfcdbc ‘saranyan’
41. Voice / No UI Echo, Google Home
42. I don’t define “the web” as websites alone, but rather as any user experience that’s delivered across multiple channels and devices. recode.net/2016/6/3/11841458/heres-how-the-web-gets-conversation-optimized Dries Buytaert
43. If we are going to continue to use “the web” as a label then it needs to represent a 20+ year vision that transcends web browsers. wirfs-brock.com/allen/posts/459 Allen Wirfs-Brock
44. The web we build today will be the foundation for generations to come. buytaert.net/can-we-save-the-open-web Dries Buytaert
45. From a destination web to an interaction web.
46. I Was Peter Gasston @stopsatgreen Icons made by Madebyoliver from flaticon.com. Licensed by CC 3.0 BY