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The Web vs. The Browser

Peter Gasston
September 20, 2016

The Web vs. The Browser

Peter Gasston

September 20, 2016
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  1. The Web vs.
    The Browser
    September 2016

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  2. Peter Gasston
    Senior C.T. at +rehabstudio
    @stopsatgreen

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  5. Share of platform time spent by age
    65+
    55-64
    45-54
    35-44
    25-34
    18-24
    0 25 50 75 100
    Desktop Smartphone App Smartphone Web Tablet App Tablet Web
    Source: comScore Media Metrix Multi-Platform & Mobile Metrix, U.S., age 18+, June 2016

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  7. Awareness of the internet in developing
    countries is very limited. For many users,
    Facebook is the internet, as it’s often the
    only accessible application.
    qz.com/333313/milliions-of-facebook-users-have-no-idea-theyre-using-the-internet/
    Leo Mirani

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  8. qz.com/333313/milliions-of-facebook-users-have-no-idea-theyre-using-the-internet/
    Internet users and Facebook users per 100 people
    0
    12.5
    25
    37.5
    50
    Myanmar Indonesia Philippines Thailand
    Internet Facebook

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  10. kpcb.com/blog/2016-internet-trends-report

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  11. At every time throughout the day,
    there is a touchpoint between
    WeChat and your normal life.
    medium.com/@katie/product-insights-from-wechat-97c51695e159
    Stephen Wang

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  12. For more and more people, the browser is
    not the main way they access the web.
    I think this is good.

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  13. Mobile has changed the way people
    communicate, and the browser is
    preventing the web from changing too.

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  14. What if everything was powered by “The Web”,
    but you never saw a browser?
    medium.com/dev-channel/the-headless-web-de81ab21651f
    Paul Kinlan

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  15. Native Integrated Content 
    Notifications Local Discovery
    Embedded Content

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  16. Notifications

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  17. androidauthority.com/android-7-0-features-673002

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  18. Web Notifications
    medium.com/the-guardian-mobile-innovation-lab/web-notifications-introduction-news-on-lock-screens-ba0d685cb4e2

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  19. Watch software is, in a sense, a
    notification framework for your
    iPhone app. The Watch is merely
    the delivery device for it.
    Joshua Porter
    blog.rocketinsights.com/we-partnered-with-virgin-pulse-to-design-and-build-their-apple-watch-app

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  20. twitter.com/lukew/status/751438493650264066

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  21. Local Discovery

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  22. Physical Web
    Nearby Notifications

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  23. Rich local discovery
    Contextual actions expressed in site
    phy.net/blog/better-physical-web

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  24. Web Bluetooth
    Pair with BLE devices

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  25. Choosing the web to enable experiences in the
    physical world doesn’t just expand the possibility
    space for IoT, it compels us to re-think the very
    shape of the web…
    slideshare.net/yiibu/the-internet-of-things-is-for-people

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  26. … from a network of monolithic ‘destinations’
    to one of small, non-linear, distributed, and
    serendipitously discoverable (and ideally
    shareable) experiences.
    slideshare.net/yiibu/the-internet-of-things-is-for-people
    Stephanie & Bryan Rieger

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  28. Light Apps
    ᫷ଫአ
    liveapp.cn/case

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  29. Embedded Content

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  30. Google Now

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  31. A containerized, embeddable article that
    travels to any site with brand, revenue,
    analytics, and links attached.
    medium.com/@stephanierieger/why-conversational-commerce-may-be-our-best-chance-to-re-imagine-the-web-32af5e22f799
    Kevin Kelly

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  32. Embedded content
    Powered by the web

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  33. Native Integrated Content

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  34. Instant Articles
    Stories rendered in Facebook UI

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  35. Messenger WebViews

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  36. Dominant Social Platforms
    ஙמ (WeChat), Line, Kakao

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  37. While in the West companies are still
    native-first (usually iOS-first), in China
    the most important presence one may
    have is a mobile-optimised website.
    medium.com/@alxdwn/debunking-wechat-e5805e358f8
    Alessio Basso

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  38. New Channels

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  39. Web VR
    Oculus, Cardboard, etc

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  40. In the context of AR, equating the browser
    to web is not only inaccurate but limiting.
    medium.com/web-ar/new-challenges-ar-will-pose-for-the-web-48b754dfcdbc
    ‘saranyan’

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  41. Voice / No UI
    Echo, Google Home

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  42. I don’t define “the web” as websites alone, but
    rather as any user experience that’s delivered
    across multiple channels and devices.
    recode.net/2016/6/3/11841458/heres-how-the-web-gets-conversation-optimized
    Dries Buytaert

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  43. If we are going to continue to use “the web” as
    a label then it needs to represent a 20+ year
    vision that transcends web browsers.
    wirfs-brock.com/allen/posts/459
    Allen Wirfs-Brock

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  44. The web we build today will be the
    foundation for generations to come.
    buytaert.net/can-we-save-the-open-web
    Dries Buytaert

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  45. From a destination web to an interaction web.

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  46. I Was Peter Gasston
    @stopsatgreen
    Icons made by Madebyoliver from flaticon.com. Licensed by CC 3.0 BY

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