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The Web vs. The Browser

9d9f17e37b751b9f83081ba3dd44bab4?s=47 Peter Gasston
September 20, 2016

The Web vs. The Browser


Peter Gasston

September 20, 2016

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  1. The Web vs. The Browser September 2016

  2. Peter Gasston Senior C.T. at +rehabstudio @stopsatgreen

  3. None
  4. None
  5. Share of platform time spent by age 65+ 55-64 45-54

    35-44 25-34 18-24 0 25 50 75 100 Desktop Smartphone App Smartphone Web Tablet App Tablet Web Source: comScore Media Metrix Multi-Platform & Mobile Metrix, U.S., age 18+, June 2016
  6. None
  7. Awareness of the internet in developing countries is very limited.

    For many users, Facebook is the internet, as it’s often the only accessible application. qz.com/333313/milliions-of-facebook-users-have-no-idea-theyre-using-the-internet/ Leo Mirani
  8. qz.com/333313/milliions-of-facebook-users-have-no-idea-theyre-using-the-internet/ Internet users and Facebook users per 100 people 0

    12.5 25 37.5 50 Myanmar Indonesia Philippines Thailand Internet Facebook
  9. None
  10. kpcb.com/blog/2016-internet-trends-report

  11. At every time throughout the day, there is a touchpoint

    between WeChat and your normal life. medium.com/@katie/product-insights-from-wechat-97c51695e159 Stephen Wang
  12. For more and more people, the browser is not the

    main way they access the web. I think this is good.
  13. Mobile has changed the way people communicate, and the browser

    is preventing the web from changing too.
  14. What if everything was powered by “The Web”, but you

    never saw a browser? medium.com/dev-channel/the-headless-web-de81ab21651f Paul Kinlan
  15. Native Integrated Content  Notifications Local Discovery Embedded Content

  16. Notifications

  17. androidauthority.com/android-7-0-features-673002

  18. Web Notifications medium.com/the-guardian-mobile-innovation-lab/web-notifications-introduction-news-on-lock-screens-ba0d685cb4e2

  19. Watch software is, in a sense, a notification framework for

    your iPhone app. The Watch is merely the delivery device for it. Joshua Porter blog.rocketinsights.com/we-partnered-with-virgin-pulse-to-design-and-build-their-apple-watch-app
  20. twitter.com/lukew/status/751438493650264066

  21. Local Discovery

  22. Physical Web Nearby Notifications

  23. Rich local discovery Contextual actions expressed in site phy.net/blog/better-physical-web

  24. Web Bluetooth Pair with BLE devices

  25. Choosing the web to enable experiences in the physical world

    doesn’t just expand the possibility space for IoT, it compels us to re-think the very shape of the web… slideshare.net/yiibu/the-internet-of-things-is-for-people …
  26. … from a network of monolithic ‘destinations’ to one of

    small, non-linear, distributed, and serendipitously discoverable (and ideally shareable) experiences. slideshare.net/yiibu/the-internet-of-things-is-for-people Stephanie & Bryan Rieger
  27. None
  28. Light Apps ᫷ଫአ liveapp.cn/case

  29. Embedded Content

  30. Google Now

  31. A containerized, embeddable article that travels to any site with

    brand, revenue, analytics, and links attached. medium.com/@stephanierieger/why-conversational-commerce-may-be-our-best-chance-to-re-imagine-the-web-32af5e22f799 Kevin Kelly
  32. Embedded content Powered by the web

  33. Native Integrated Content

  34. Instant Articles Stories rendered in Facebook UI

  35. Messenger WebViews

  36. Dominant Social Platforms ஙמ (WeChat), Line, Kakao

  37. While in the West companies are still native-first (usually iOS-first),

    in China the most important presence one may have is a mobile-optimised website. medium.com/@alxdwn/debunking-wechat-e5805e358f8 Alessio Basso
  38. New Channels

  39. Web VR Oculus, Cardboard, etc

  40. In the context of AR, equating the browser to web

    is not only inaccurate but limiting. medium.com/web-ar/new-challenges-ar-will-pose-for-the-web-48b754dfcdbc ‘saranyan’
  41. Voice / No UI Echo, Google Home

  42. I don’t define “the web” as websites alone, but rather

    as any user experience that’s delivered across multiple channels and devices. recode.net/2016/6/3/11841458/heres-how-the-web-gets-conversation-optimized Dries Buytaert
  43. If we are going to continue to use “the web”

    as a label then it needs to represent a 20+ year vision that transcends web browsers. wirfs-brock.com/allen/posts/459 Allen Wirfs-Brock
  44. The web we build today will be the foundation for

    generations to come. buytaert.net/can-we-save-the-open-web Dries Buytaert
  45. From a destination web to an interaction web.

  46. I Was Peter Gasston @stopsatgreen Icons made by Madebyoliver from

    flaticon.com. Licensed by CC 3.0 BY