Growing Up, Getting Serious - #SotB6

The web beyond the browser. Current trends in technology and user behaviour, the role of the web, and the role of the browser.

Transcript

1. Growing Up, Getting Serious A provocation in five parts. #SotB6, September 2017 @stopsatgreen
2. Peter Gasston Creative Technologist at rehab @stopsatgreen @stopsatgreen
3. I. Goodbye Browser @stopsatgreen
4. “We are the last generation to know what ‘a browser’ is.” — Kenneth Auchenberg @stopsatgreen
5. @stopsatgreen
6. @stopsatgreen
7. Material Design @stopsatgreen
8. @stopsatgreen Progressive Web Apps (PWAs)
9. Deeply Integrated PWAs / ‘WebAPKs’ @stopsatgreen
10. Chrome OS / Android @stopsatgreen
11. “The wall between ‘native’ and the Web is falling.” — Dan Callahan @stopsatgreen
12. Electron / Slack @stopsatgreen
13. “To count as being part of the web, your app or page must: 1. Be linkable, and 2. Allow any client to access it. That’s it.” — Dieter Bohn @stopsatgreen
14. “A TV with an address bar.” @stopsatgreen “A piece of software that interprets HTML, CSS, and JavaScript.” What is a browser?
15. “A program that traverses a web of hyperlinks. The underlying markup language or visualization is irrelevant.” @stopsatgreen What is a browser?
16. Facebook is the biggest mobile browser @stopsatgreen 48% 48% 34% 62% iOS Android Browser Facebook WebView
17. “In a way, Facebook made the browser wars irrelevant by essentially itself becoming the browser.” — Ben Basche @stopsatgreen
18. Instant Articles @stopsatgreen
19. Accelerated Mobile Pages @stopsatgreen
20. “The Verge’s brand has to connect with audiences that may never actually see it on the open web at all.” — Nilay Patel @stopsatgreen
21. II. Interface on Demand @stopsatgreen
22. “The app only appears in a particular context when necessary and in the format most convenient for the user.” — Matt Hartman @stopsatgreen
23. Most UK people get 5+ notifications daily 33% 44% 15% 1-4 5-19 20+ @stopsatgreen
24. Notifications @stopsatgreen
25. 60 40 20 0 Messages sent per day (billions) Messenger + WhatsApp SMS 60 20 @stopsatgreen People love messaging
26. Top Messaging Apps (MAUs) 0 250.000.000 500.000.000 750.000.000 1.000.000.000 1.3bn 1.3bn 938mn Messaging is huge @stopsatgreen
27. Messaging WebViews @stopsatgreen
28. Chat Extensions @stopsatgreen
29. Wubbles (ugh) @stopsatgreen
30. Mini Programs @stopsatgreen
31. “Think of it as a better version of a browser, where you’re signed in and payment-enabled for every site you visit.” — Connie Chan @stopsatgreen
32. III. The Physical Web @stopsatgreen
33. @stopsatgreen Voice UI
34. 2014 5 2015 2016 Voice-first device footprint (millions) 10 15 20 25 30 2017 Devices (millions) 32 0.5 2.5 9 Voice-first devices becoming popular
35. “By 2020, 30% of web browsing sessions will be done without a screen.” — Gartner @stopsatgreen
36. IoT / Web Bluetooth @stopsatgreen
37. Beacons / Nearby @stopsatgreen
38. @stopsatgreen “Nobody uses QR codes”
39. “QR codes are everywhere in public spaces in China, both as pixelated portals to the digital world and as identity verification.” — Christina Xu @stopsatgreen
40. @stopsatgreen
42. IV. Computers with Eyes IV. Computers with Eyes @stopsatgreen
43. “We believe that the camera screen will be the starting point for most products on smartphones.” — Snap IPO @stopsatgreen
46. “We’re going from computers with cameras, that take photos, to computers with eyes, that can see.” — Benedict Evans @stopsatgreen
47. MR AR / HoloLens
48. “In the context of AR, equating the browser to web is not only inaccurate but limiting.” — Saranyan Vigraham @stopsatgreen
51. “When AR hits tipping point it'll be nothing less than the internet merging with reality.” — JP LeBreton @stopsatgreen
52. Interlude @stopsatgreen
53. “An increasingly outdated metaphor used to describe the way we believed we needed to interact with the web/internet via a single application.” @stopsatgreen What is a browser?
54. “Browsers are what the Web looked like in the first decades of the Internet.” — Andreas Gal @stopsatgreen
55. “I don’t define ‘the web’ as websites alone, but rather as any user experience that’s delivered across multiple channels and devices.” — Dries Buytaert @stopsatgreen
56. “What if everything was powered by ‘the Web’, but you never saw a browser?” — Paul Kinlan @stopsatgreen
57. Browser AMP Instant Articles Notifications Messaging WebViews App WebViews Apple News VR Web Extensions & Wubbles (ugh) WebAPKs Mini Programs Voice UI AR / MR
58. V. Why It Matters @stopsatgreen
59. “This phone was more important than my soul.” “This phone was more important than my soul.” — Unknown refugee @stopsatgreen
61. “The main reason I care about the Web is because it’s the world’s biggest software platform that isn’t owned.” — David Herman @stopsatgreen
62. We must not lose control of this complex machine. @stopsatgreen
63. “The work of making technology successful for human use is inseparable from the work of making the world better for humans.” — Kate O’Neill @stopsatgreen
64. The future of the web begins with the end of the browser. @stopsatgreen
65. The End Come and talk to me. Or tweet @stopsatgreen.