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Growing Up, Getting Serious - #SotB6

9d9f17e37b751b9f83081ba3dd44bab4?s=47 Peter Gasston
September 16, 2017

Growing Up, Getting Serious - #SotB6

The web beyond the browser. Current trends in technology and user behaviour, the role of the web, and the role of the browser.


Peter Gasston

September 16, 2017

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  1. Growing Up, Getting Serious A provocation in five parts. #SotB6,

    September 2017 @stopsatgreen
  2. Peter Gasston Creative Technologist at rehab @stopsatgreen @stopsatgreen

  3. I. Goodbye Browser @stopsatgreen

  4. “We are the last generation to know what ‘a browser’

    is.” — Kenneth Auchenberg @stopsatgreen
  5. @stopsatgreen

  6. @stopsatgreen

  7. Material Design @stopsatgreen

  8. @stopsatgreen Progressive Web Apps (PWAs)

  9. Deeply Integrated PWAs / ‘WebAPKs’ @stopsatgreen

  10. Chrome OS / Android @stopsatgreen

  11. “The wall between ‘native’ and the Web is falling.” —

    Dan Callahan @stopsatgreen
  12. Electron / Slack @stopsatgreen

  13. “To count as being part of the web, your app

    or page must: 1. Be linkable, and 2. Allow any client to access it. That’s it.” — Dieter Bohn @stopsatgreen
  14. “A TV with an address bar.” @stopsatgreen “A piece of

    software that interprets HTML, CSS, and JavaScript.” What is a browser?
  15. “A program that traverses a web of hyperlinks. The underlying

    markup language or visualization is irrelevant.” @stopsatgreen What is a browser?
  16. Facebook is the biggest mobile browser @stopsatgreen 48% 48% 34%

    62% iOS Android Browser Facebook WebView
  17. “In a way, Facebook made the browser wars irrelevant by

    essentially itself becoming the browser.” — Ben Basche @stopsatgreen
  18. Instant Articles @stopsatgreen

  19. Accelerated Mobile Pages @stopsatgreen

  20. “The Verge’s brand has to connect with audiences that may

    never actually see it on the open web at all.” — Nilay Patel @stopsatgreen
  21. II. Interface on Demand @stopsatgreen

  22. “The app only appears in a particular context when necessary

    and in the format most convenient for the user.” — Matt Hartman @stopsatgreen
  23. Most UK people get 5+ notifications daily 33% 44% 15%

    1-4 5-19 20+ @stopsatgreen
  24. Notifications @stopsatgreen

  25. 60 40 20 0 Messages sent per day (billions) Messenger

    + WhatsApp SMS 60 20 @stopsatgreen People love messaging
  26. Top Messaging Apps (MAUs) 0 250.000.000 500.000.000 750.000.000 1.3bn

    1.3bn 938mn Messaging is huge @stopsatgreen
  27. Messaging WebViews @stopsatgreen

  28. Chat Extensions @stopsatgreen

  29. Wubbles (ugh) @stopsatgreen

  30. Mini Programs @stopsatgreen

  31. “Think of it as a better version of a browser,

    where you’re signed in and payment-enabled for every site you visit.” — Connie Chan @stopsatgreen
  32. III. The Physical Web @stopsatgreen

  33. @stopsatgreen Voice UI

  34. 2014 5 2015 2016 Voice-first device footprint (millions) 10 15

    20 25 30 2017 Devices (millions) 32 0.5 2.5 9 Voice-first devices becoming popular
  35. “By 2020, 30% of web browsing sessions will be done

    without a screen.” — Gartner @stopsatgreen
  36. IoT / Web Bluetooth @stopsatgreen

  37. Beacons / Nearby @stopsatgreen

  38. @stopsatgreen “Nobody uses QR codes”

  39. “QR codes are everywhere in public spaces in China, both

    as pixelated portals to the digital world and as identity verification.” — Christina Xu @stopsatgreen
  40. @stopsatgreen

  41. None
  42. IV. Computers with Eyes IV. Computers with Eyes @stopsatgreen

  43. “We believe that the camera screen will be the starting

    point for most products on smartphones.” — Snap IPO @stopsatgreen
  44. None
  45. None
  46. “We’re going from computers with cameras, that take photos, to

    computers with eyes, that can see.” — Benedict Evans @stopsatgreen
  47. MR AR / HoloLens

  48. “In the context of AR, equating the browser to web

    is not only inaccurate but limiting.” — Saranyan Vigraham @stopsatgreen
  49. None
  50. None
  51. “When AR hits tipping point it'll be nothing less than

    the internet merging with reality.” — JP LeBreton @stopsatgreen
  52. Interlude @stopsatgreen

  53. “An increasingly outdated metaphor used to describe the way we

    believed we needed to interact with the web/internet via a single application.” @stopsatgreen What is a browser?
  54. “Browsers are what the Web looked like in the first

    decades of the Internet.” — Andreas Gal @stopsatgreen
  55. “I don’t define ‘the web’ as websites alone, but rather

    as any user experience that’s delivered across multiple channels and devices.” — Dries Buytaert @stopsatgreen
  56. “What if everything was powered by ‘the Web’, but you

    never saw a browser?” — Paul Kinlan @stopsatgreen
  57. Browser AMP Instant Articles Notifications Messaging WebViews App WebViews Apple

    News VR Web Extensions & Wubbles (ugh) WebAPKs Mini Programs Voice UI AR / MR
  58. V. Why It Matters @stopsatgreen

  59. “This phone was more important than my soul.” “This phone

    was more important than my soul.” — Unknown refugee @stopsatgreen
  60. None
  61. “The main reason I care about the Web is because

    it’s the world’s biggest software platform that isn’t owned.” — David Herman @stopsatgreen
  62. We must not lose control of this complex machine. @stopsatgreen

  63. “The work of making technology successful for human use is

    inseparable from the work of making the world better for humans.” — Kate O’Neill @stopsatgreen
  64. The future of the web begins with the end of

    the browser. @stopsatgreen
  65. The End Come and talk to me. Or tweet @stopsatgreen.