Use Data to Improve Engagement and Reduce Churn by Arash Pendari from Vionlabs

Arash Pendari from Vionlabs shows how we can use data to improve engagement and reduce churn. Presented at Streaming Tech Sweden on Nov 22, 2017.

Transcript

1. PRESENTS MATHEMATICS AND ART www.vionlabs.com #vionlabs
2. FEW EXAMPLES ON HOW NETFLIX USES DATA TO IMPROVE ENGAGEMENT Season 1 Season 2
3. FEW EXAMPLES ON HOW NETFLIX USES MACHINE LEARNING TO IMPROVE ENGAGEMENT
4. FEW EXAMPLES ON HOW NETFLIX USES MACHINE LEARNING TO IMPROVE ENGAGEMENT
5. Jessica Jones Luke Cage Daredevil Iron Fist Alexandra THE DEFENDERS - SEASON 1
6. EPISODE 1 Top 10 colours EPISODE 2 EPISODE 3 Top 10 colours Top 10 colours EPISODE 4 Top 10 colours THE DEFENDERS - SEASON 1
7. SEASON 1 SEASON 7 SEASON 5 SEASON 3 SEASON 1 SEASON 3 SEASON 5 SEASON 6 WINTER IS COMING
8. Lions sleeping The Lion King Soldier - child - red coat Schindler’s List City - Clown - Police car Batman The Dark Knight Sympathy - Sadness The Lion King Sadness - Anger Schindler’s List Suspense - Tention - Stress Batman The Dark Knight IMAGE AND TEXT RECOGNITION EMOTIONS RECOGNITION Still images, Subtitles and texts Video, audio, dialog sentiments analysis
9. TARGET YOUR AUDIENCE ON THEIR TERMS WITH THE RIGHT TIMING TO INCREASE ENGAGEMENT End credit discovery Discovery based on fingerprints Editorial content driven by data: Personal start page and discovery
10. “ Understand your audience ” Gather data Partners & third party sources 1 Structure the data Reconcile data and make it easy to access 2 Make data accessible Structured API’s that are well documented 3 Utilise the data use the data to enhance the user experience 5 Visualise data make it available and easy to understand 4
11. THANK YOU arash@vionlabs.com Twitter @arashpendari #vionlabs